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Reo Distributor
Says Car Is Sold
At Small Profit
For This Reason, He Declares,
Price Cus Cannot e
Made, as on Some
OUier Cars.
la commenting upon the financial
statement of the Reo Motor Car
company, recently issued asf Sep
tember 1. 1920, J. M. Opper of the
Jones-Oppcr company, Nebtaska
distributors of Reo automobiles' and
speedwagons, has the following to
say:
"The Reo Motor Car company's
financial statement, issued several
" weeks since, shows a surplus in the
treasury of $9,747,308.93. with a cap
. italizatioV of only $10,000,000 au
thorized, of which' $6.W7,2!0 worth
" of shares have been issued.
"Not Profiteering'
"The $9,000,000 surplus, of course,
does not represent one year's prof
its, but the earnings accumulated
and remaining in; the business over
a period oj years. Dividing the
total volume of business done dur
ing the last several years by the net
profits of the period, we find there is
only slightly over a 10 per cent
margin to the manufacturer on the
Reo products. " Certainly this is not
profiteering ana is one gooa reason
i i ' n i.-. a
wny xne price un ivcu auiumuunrj
,ana Reo speedwagons cannot be re
duced at this time, as is possible
for some otner manutaciurcrs, since
prices were not inflated to show
large margins of profit, during the
last two or three years. ;
Management's Idea. ,
"The surplus and-capital , really
represents the management's idea of
properly financing a business, for
it is not only sufficient for ordinary
needs or conditions, that snust be
anticipated from time to time, but
proves sufficient to cover such-tmer-gencies
and unforeseen conditions
such as those .which recently oc
curred. The Reo' -Motor, Car company s
idea of business, is siKt to . deplete
the treasury in order to pay fre
quent and excessive dividends due
primarily to the habit of figurjpg
the stock ticker tape with the right
hand, 'while the left ha,nd tries to
run the factory."
' , , , . 1 1
Clear Oil NFronv Grooves.
If the oil grooves in the bushings
become clogged, ttle oil will not be
able to reach thCsurfaces which need
it. The use of an excess quantity of
graphite sometimes serves- to pro
duce this condition.
Whsi
Batteries
at a
New Price
Level
Effective with the
publication of this an
nouncement, Willard
Batteries will be sold on
a new and materially
lower price leveL
The same Willard
quality backe&by the
same authorized Wil
lard Service. c
Nebraska Storage
Battery Co.
,20th 4 Hara.y SU. " Tyl.r 2920
I p
IS- 1
Battoes
Auto Salesman Wins
1 In Cadillac Contest
John W. Van Camp.
John W Van Camp, who won the
first prize of one doten sherbet
glasses with sterling silver bases m
the competitive contest among the
salesmen of the J. H. Hansen Cad
illac company for December ana No
vember. The second prixe, a silver
service tray, was won by Harry L.
Williams, manager of the Lincoln
branch office. Other prizes consist
ed of a platinum and diamond scarf
pin and a woman's wrist watch. Van
Camp also woo the last contest
Photos of Prize
Plane in Omaha
Pictures of Winner of Pulitzer
Trophy Thanksgiving on
Display Here.
Photographs of the VervUle
Packard airplane of the United
States army flying service, whicn
won the first contest tor tne runn
zer trophy at Mitchell Field, L. I.,
on Thanksgiving day, making an
average speed of nearly three miles
a minute, nave jusi ocen rcixivcw
by Scott Bury Motor Car Co., lo
cal distributors for the Packard
company. This wonder plane, al
though somewhat handicapped by
u;nn nmpJ at MrCook I
field for an attempt to break the
world's speed records and it is be
YieveA certain that it wil shortly at
tain the tremendous velocity of at
least 200 miles an hour.
"It is interesting to note m con
nection with the race," said Mr.
Bury, ' that the performance de
pended almost entirely upon the
amazing power of the engine. The
plane itself, while up to tne mmuic
in every particular, nevertheless fol
lows the conventional lines with
which we are iamiliar. It has none
of the features that have distin
guished some of the recent speed
models, such as absence of struts
and support?, or a device by which
the landing gear could be folded
into the fusilage and thus decreade
the head resistance. The tremen
dous power of the engine has been
the factor depended upon to produce
these great speeds. . .
"This engine, which was designed
by Col. Jesse C. Vincent, co-designer
of the Liberty engine and vice
president of engineering at the Pack
ack, is capable of producing around
000 horsepower at 2,000 revolutions
per minute. It is the most powerful
engine ever designed for quantity
production and is far more powerful
than anything yet made except a
few racing freaks. It is not a freak,
however, but for commercial pur
poses or in ease of war,- could be
turned out literally by -the thou
sands." . r
Uneven Mounting Is
Reason Valve Stems
. Pull Out, Expert Says
Why valve stems pull out of inner
tunes even when the tire has not
.beeiyrun flat, has caused consider-
' V. I .. . . n m n 4.1. i.krtite
The solution is i simple one anA lies
in evenly mounting the tire on the
rim.k ,
In placing a tire on a rim, the
tube valve stem is inserted in the
hole in the rim provided for it! Then
the casing is, ordinarily, worked on
the rim by successively s prying it
over the edges. This stretches that
part of the tuhe where the prying is
started and works an accumulation
or surplus of tube at the end on the
other side of the valve stem.
When the tube in this' condition
is inflated, it can not adjust itself,
being stretched beyond the other
side. When the latter side strikes the
ground first, the over-stretched side
exerts a heavy pull on the alve
stem. This results, according to
Miller tire service experts, in a blow
out from a pulled valve patch or a
torn tube. . .
SchooHs Conducted t
For Cadillac Mechanics
To keep service men and me-4
chanics fully conversant with and
up-to-date in the repairing of Cadil
lac cars, the J. H. Hansen Cadillac
company maintains a school tinder
the supervision of Guy A. Wheaton,
technical manager.
Classes are conducted during the
lunch hour, and the course incudes
lectures on mathematics, the theory
of gasoline tnotors, electrical work,
and the practical ways of repairing
and adjusting Cadillac cars.
The school is maintained through
out the winter months and at the
i r .
cuu vi me course an examination isi
held and prizes awarded to those oil
highest standing. -
Significance of a Dirty Engine
A dirty engine is the sign of a
careless driver. Dirt is not merely
unsightly, it causes trouble in the
bearings, carbureter, distributer and
other places. Clean it off with a
long handled paint brush, using
kerosene, as gasolene is expensive,
fetildei fecial dangereus,
i y 1
. V , H
v x '
K v K
New Car Models
Blossom in Gay-
A
Colored Designs
Bright Yellows and Greens
Greet Crowds at Opening
Of Annual New York -Mojor
Show.
New York, Jan. 8. The 21st an
nual New York automobile show
opened in a blaze of splendor at
Grand Central Palace, with the ex
quisitely groomed and polished
creations of 76 manufacturers on dis
play. Unusual significance is attached
to the opening of the New York
show this year, because of the indi
cation, that the show will give as
fo future business conditions, not
only in- the autmobile industry but
other lines as well. ,
Judged by the inrush of spectators
at the time of opening, an Inrush that
was steadily maintained during the
hours following, there is destined to
be a revival of interest in automo
biles during the spring of 1921 com
parable to the business revival that
followed the depression resulting
from the close of the war.
, Still Holding Off.
Manufacturers who have been pre
dieting that the slump during the
final months of 1920 would not out
stay the automobile shows are con
fident that the(r prophecies are about
to be realized, though they are still
holding off for the close of the New
York show to deliver their final ver
dict. ' . '
Exceptional preparations were
made by all manufacturers this year
tn stair as imnreasive and atrikintr
a show as possible. ConvtitionaIr
colorschemes are conspicuous for
their absence, bright hues of ready
visibility predominating.
Even the most conservative manu
facturers made a concession to the
public taste in" this, respect. The Na
tional Motor Car and Vehicle corpo
ration, for instance, one of the oldest
in the industry, is headlining its dis
play with a four-passenger phaeton
in a brilliant yelfow, and a two-pai-senger
roadster that is a study in
three shades of green.
Post-War Creations.
With respect to new models, the
situation shows material improve
ment over last year, when Over
land, National, "H. C. $ Mitchell
and Lafayette were about the only
manufacturers to bring out post
war designs, despite the expectancy
on the part of the public that this
practice would be general. '
ihis year, there are proDaoiy an
even dozen post-war creations, most
prominent among which are the
new light Haynes, the single-six
Packard, the Paige, Pierce-Arrow,
Stevens, Duryea,, McFarlan.and Lin
coln. The General Motors company
is represented with two new offer
ings, the improved Buick and the
recently announced four-cylinder
Oldsmobile.
Generally speaking, however,
manufacturers are showing models
that have- been standard for some
time, with the exception of minor
refinements and improvements.
A New Car.
One concern, the National Motor
Car and Vehicle., corporation, occu
pies the unique position of continuing
its lines for 1921 without change of
I .-BUSINESS -CAR.
1 Its performance is so regular
J that the merchant has the satis- H
'is faction of Jcnowing what his - ' ( 1
t y delivery will cost him month J
I ' The haulage, cost is unusually low. y ' S
DBwenJDasCoadAutoQj. " - S
J OMAHA. NEB. Rr1pr!MAyM?, 1
1 HARNEY AT Z8TH. ST. ' rr,SI,?bl Hi ' B
B , HARNCY O.I23 , COUNCIL BLUFFS 691 C
2j2sSlM
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even the most minor nature. How
ever, inasmuch is the present Na
tional product, ' surnamed Sextet,
was announced only at the show of a
year ago, it is still regarded ai a
new car, though as well a car of es
tablished worth.
The automobile show remains
closed on Sunday, to reopen its
doors Monday to whatsis expected
to prove a record day in the his
tory of metropolitan attendance.
Show visitors on Saturday are
generally local, whereas Monday be
gins to bring motor enthusiasts and
members of the trade from all the
corners of the United. States. Judg
ing by advance ticket sales to manu
facturers, it is believed that the out-of-town
attendance will Ije unusual
ly heavy, foreshadowing, a renewed
interest and buying movement in au
tomobiles all over the country.
i
Amy engineers have developed a
new type or searchlight, mounted on
a rubber-tired trailer, that can be
pulled great distances by motor
truck. '
Tho new series, five-pacseoger 1
j "Glenbrook" model is a six cy lin
(far gasoline car but it rides with
the smoothness of an electric
The impulses merge into a con
. tinuous flow of power that is
almost magic in its effect
From 5 to 25 miles per hour in
9 seconds flat that is standard
performance, and a clear index
of giant energy.
Take just one ride. It will prove
a revelation so far as luxurious
motoring is concerned.
Arimtn-vr rvr PumtmSrtUid ltOfX Dttrmt
Ufa BdtUr Tn Puumm , . . 1710 f.t k Dml
Cfptm-if fnr Punt . tSttf.tXDitnit
Mm Pirn tmmi ........ M..&. DMnit
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PA1QE-PETROIT MOTOR CAR CO. DETROIT
Jf snaiehirtrt tf Poif Utttr Cmt fni If afcr Trmst
Nebraska
R. M. AUSTIN, Gen.
27th and Harney Sts.
MOST
Digest
There are three and one-half auto
mobiles for every mile of the 77,000
miles of public highways in Wis
consin. A rniiadeipnia undertaker suc
cessfully operated an automobile fu
neral wagon 20 years ago.
Because of a shortage of automo
biles in Europe, cars are selling at
figures far beyond their actual value,
To cope with the snow problem
next winter, the street cleaning de-
Paige Co.
Mgr.
Omaha, Neb.N
BEAUTIFUL' CAR. IH AMERICA II
paftwefit of New York City awarded
a contract for 2X2 five-ton niotpr
trucks of the automatic type, at a
cost of more than, $1,000,000.
The average estimated repair bill
for all automobiles in the United
States amounts to $500,000 a day.
Nortvay has just commenced oper
ating its first automobile factory.
The output is estimated at 200 cars
a year.
It is estimated that 13,500,000 gal
lons of gasoline are used daily by
motor vehicles throughout the
United States.
.Auto polo will be a special feature
at the itate fair at Trenton, N. J.,
from September 27 to October 1,
inclusive.
mountainous, it is covered by a net
work of fine roads. '
, Throughout the country the over
all width of motor vehicles varies in
different states from 90 to 114
inches and the length from 30 to
65 feet.
Highways of Switzerland are of
macadam or concrete structure and
ill "' ' P
I
fill
Xtc&jh OMAHA : 1
Reo
THE greatest truck on earth in its class. A bold statement, you say
maybe so, but if you are in the market for transportation, whether
merchant or farmer, get in touch with iis. We will give you a chance
to disprove our statement. ' '
You want the best for your work and needs. We believe we. have (
It, so do present users cf the Reb Speedwagon.
A. H. Jones Co. Jones-Opper
HASTINGS,
Distributor fw 3outh.ru
Nebraska
ljr--yTjl ii -n n i I In r, ..
f "
are kept in excellent conditio.!.
Though the country is hilly and
In the rural districts of Colorado
and Utah, motor transportation is
furnished children from their homes
to public" schools.
During the world war, Germany
used commercial alcohol, distilled
fiom sawdust and various kinds of
waste vegetable matter.
More than 90 per cent of the ton.
nage of rail and water lines is trans
ported over highways before reach
ing the consumer.
J. H.' Hansen Leaves for
New York Automobile Show
J. H. Hansen, of the J. H. Hansen
Cadillac Co., left Friday evening for
New York Cityt to attend the 21st
annual automobile show.
During the New York show,
Cadillac distributors and dealers
from an parts of the United States
will be assembled at a mammoth
meeting to discuss the coming year's
business.
Those so fortunate as to possess
a Cadillac enjoy a distinctive
kind of motoring, which, instead
of being an irksome task, is a
diversion that invigorates the
body and stimulates the, mind,
J.H.Hansen CadillacCo.
Speedwagon
NEB.
mni V.tUrn Distributor for
Nebraska
Starting in Winter
Isprain on Battery
"Starting i always a severe drain
on a battery. In winter it is more i ,
.1 II 1?l u ......
man in summer, says runner jwcu
gren of the Nebraska Storage Bat
tery company.
"A cold motor is harder to tur
over; a cold carburetor does not
vaporize aSTefficiently.
"There is need of more current for
lighting and there is usually less day
time running, when the generator
restores the battery's energy,
"On cold mornings, prime your
engine, and help tlie battery. Don't
exhaust it by jamming down the
starter button over and over again,
till the- carburetor finally warms up
to its duty.
Be reasonable '"in use of your
lights."
Co.
. m
WW
3
km
OMAHA, NEB.
Eastern and North.ra
and W.t t.ra Iowa.