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"Advertising of
Automobiles In
' 1921 Big Topic
National Council Will Meet In
. New York to Exchange
. . , Views Exhibit of Ad
vertising to Be Shown.
"How advertising can turn the
-' title in the automobile industry" will
' , he the key-note of a meeting of the
Advertising Managers Council of
the Motor and Accessory Manufac
turing association toVe held at the
; Ilotel, Astor, New Yorks
"j"" 'Since most of the sales and ad
'"" j'crtising executives of thex auto-
, "mobile companies will be in New
, York for the 21 national auto-
mobile show, which opens at the
Grand Central Palace on the fol
lowing day, a large and representa
...... tivc attendance; is assured.
Outlook For Year.
A comprehensive program of time
' ly and vital subjects has,' been ar-
1. .'ranged by the executive committee
- of the council. One of the features
.v'!l be an open forum discussion op
"My Best Advertising Bet. For
i 1921" which will be a brass tacks
h exchange of ideas and experiences
on increasing the efficiency of the
advertising dollar, particularly in
the face of current conditions in the
,': automobile industry.
" "Selling the Automobile , Industry
to America-The Spirit of Transpor
f" tation," toll be the title of a paper
by E. Vf-. Clark, advertising mana
ger of he Clark Equipment com-
pany, BtK-hanan, Mich.
'Z ' Alfredfe Reeves, general manager
of the ffational Automobile Cham
ber of dpmmerce, will discuss VThe
Outlook For the Automobiler In-
- dustry in 1921 Co-operation Be
, tween the Advertising Managers of
" the Car Manufacturers and the Parts
..- J. and. Unit Makers." -
, Exhibit is Feature. . '
. " "A Review and Forecast of Busi
ness," with particular referencexjo
i : the automobile industry, -will be pre
'. : sentcd, with detailed statistical
charts, by C. C. Parlin, manager of
the commercial research department
of the Curtis Publishing company,
..'Philadelphia. -
- - ii. C. Tibbhs, advertising ' mana
. ... ger of the B. F. Goodrich Rubber
" : company, Akron, O., who has-been
, chairman tf the council and its exec
'""titive committee, fro its inaugura-
tion last March, will preside at the
'-'meeting. , ' .,)
,' , A novel feature of the meeting
n il! be an exhibit of, members' ad
' vcrtising. The various advertising
J executives have been invited to
mount on suitable frames, speci
.iens of their significant and parti
''' i-uhirly interesting advertising ma
Icrial, including campaign layouts,
" posters, - dtaler-helps, broadsides
ard booklets. It is believed that
" this will add -to the interest and
colorful atmosphereof the confer-
Distinctive Catalogue
Outlines Merits of
Newest Pierce-Arrow
Something mor than a mere ar
rangement of facts puncuated at in
tervals by exterior and interior
views of the product, characterizes
the newest Pierce-Arrow catalog
pow (ready for distribution,.
V Combined with a recital of i th,e
many distinctive features of the
Pierce-Arrow and the high ideals
which inspire the organisation
manufacturing this 'car is an equally
fine conception of the art of print-
Much attention has been paid to
the refined surroundings which are
usually associated with, and form
a background for, the Pierce-Arrow
automobile.
Many colored, beautifully blendeS,
outdoor scenes picture the surround
ings of the Pierce-Arrow in such a
tasteful manner that little has been
left for the spoken word to accomplish.
Coupled: with the attractive il
lustrations are detailed photographs,
also done in colors, of the several
Pierce-Arrowi models and the work
ing units which make these cars a
definite, standard in motor car con
struction and design..
Hawaii has sufficient molasses
'available ia produce 9,000,000 gallons
of motor alcohol enough for all
automobiles on the island.
Battery Prices Join -Down
Trend, Sayi J. Allen Smith
Battery prices, according to J.
Allen Smith, president of the United
States tight and Heat corporation,
will 'contribute 'their' share to ' the
general readjustment. Following
this message from Mr. Allen, comes
an announcement of a reduction in
prices on U. S. L. batteries, ranging
from 20 to 25 per cent effective Jan
uary 1.
"Although this means a tempor
ary loss," asserts MTT Allen, "we
feel that it will have a far-reaching
benefit."
"Left-hand turns" by mptorists in
the central section of the city of
Philadelphia are . to be abolished.
"A Handy Tool.
From nn old sciewdriver may 1t
.made a handy tool for turning cas
tellated nuts that are inaccessibly
located. A slot is. ground in th
business end of the screwdriver of
such a size that as the bolt comes
through the nut 'its .end enters the
opening, where it does hot interfere
with ths wielding of the turning
tool-
ence.
eof
New Features In
Simrlfi-Block. Vertical Efeht-
o -j -
Z' Cylinder Engine , and Hy-
tlraulically Operated Fonr
Wheel Brakes Included.
Some of the most interesting en
gineering features developed in rac
ing cars are incorporated in a new"
Aivrriran-huilt automobile which
was .recently displayed at the New;
York salon. , ' ,'
This car, the Duesenberg stiwight
eiRht, has a single-block vertical
eight-cylinder engine and hydraul
icaMy operated four-wheel brakes,
il hci' principles ,it embodies wer
forked out during the war by the
well known racing car designer
Duesenberg brothers, of Elizabeth,
N. J., and have been demonstrated
in a practical rway by the Duesen
berg racing cars, including The hold-
er of the world's speed record for ai
land vehicle.
. Motor Is Compact
A the eieht-cvlinder eneine has
' -. a bore of 2J6 and astroke of S
inches, it is as compact, as most
C sixes, the overall length of the
' cylinder block being only 30 inches.
t : An overhead camshaft actuates the
, valves, which are inclined ia the
cylinder head. Aluminum, is used
, - whenever practical to reduce weight.
The four-whee braking system is
particularly interesting, as it is the'
first example of a construction of
i! this kind on a stock American car,
. "., ' When the pedal is applied oil is
i ' forced from a master . cylinder, on
'W t,ie central coss- member of the,
Tri'ame, through distributing lines to
.V; an actuating piston and cylinder
;t 1 unit on the expanding sectors of
each individual brakev JThe oil lead
' to each front wheel brake is ma
' " chinVJ jn the. axle forging and taken
through the steering pivot. This
' eliminates all connections and joints.
' No Oil Leakage. ,
When the ptdal is released the
' return springs withdraw the sectors
.vfrora the brake drums. In the event
of a highly-improbable leakage or
breakage in any one of the oil lines
leading to the individual brakes, a
floating piston valve instantly closes
the opening: to that line this pre
venting Jossof oil and keeping the
other orakes in operation.
The car has a wheelbase of 134
inches, assuring easy riding and
permitting of mounting roomy
bodies. It is low hung and sporty
in appearance. The Duesenberg Au
tomobile and Motors Co., Inc., will,
start quantity production of these
cars at its Indianapolis plant early
in March or ApriL
mi A Locking Nois
In some locations and on some
cars even spring washers do' not hold
the nuts in place for more than a
brief period. By pouring molten tar
all over the protruding threads of
such nuts until they are filled in it
will be found that he nuts will be
held securely for some time.
Clear the Exhaust. !
In warm7 weather it is particularly
necessary to keep the exhaust work-
" ing freely because if it' becomes
clogged overheating will certainly
follow. Dot not allow mud or grease
to collect 'and cake on the' outside
of the muffler or. to clog tin tht
titles.
'1
Great
Annual
f ;
i
At
of Ready- to-Wear
2 ce
Apparel
, Begins Monday, Dec. 27th at 9 o clock
' ' ' - .,;.,,..', : - - . . , ,,..' . .. . t '. . -,. -,V. i . ,. ...'' . - " : , . , .
"Old Man Dollar' ' A fter Taking - Christmas Vacation Has Again Put on His
-:.-;-v;. :...'::.CV'.: ' :.'-.Tor' :';'Ctoes''-;arod''Js:vacA;- ':o'w-- J-oftr 'n ' Jarwes -". ' ' . ' " '
: . , ... -. , . .. . . " .'V ..- . , .... .. . - - ' . . .
' . ' ; . ... - t ' . , . ; ' 'X , . -'i . . J'-'V V ' " . " i
THIS annual event is of great importance for it will include our entire stock of readyrto-wear apparel for womenv and misses, both on the sedond
. floor arid jn the Downstairs Store sections. "Old Man Dollar" has worked hard and now offers women of Omaha and vicinity the opportunity to make
" their dollars do twice as imich work'as they did.a few weeks ago. This may seem like an exaggerated statement, but it is true, nevertheless, for our entire v
.stock has been marked at exactly $ the regular selling prices, which have been, in some instances, already reduced from their original pricings , '
Suits
y2 Price
A splendid selection of the smartest of the sea
son's styles tailored for street, wear and the fancier
fur-trimmed suits for dress wear. Made of the most
popular materials such as:
Peach Bloom
x Veldyne
Velour
Sikertone
; Serge
- Tricotine,
Etc
There is every size in the selection although not
in every style, for many of the models are'xclusjve
and come only one of a kind. You may choose from
' the newest colors and designs. Choice Monday at ex
actly one-half the regular price. . ,
'- SECOND TLOOR . . '
Skirts .
xz Price
- The popularity of the separate skirts has gained
in favor until every woman wants one or more for
every da wear. We have a wide selection of such
material?; as: ' ! , ;.' x - " ,
Serge , v
Tricotine
Satin
Stores
Wool Plaid
Silk Poplin
Etc.-
Some are accordian pleated and Others are laid
in box plaits. There are Dlack and white; plain col
ored grounds with fancy-stripes and colored plaids;
some trimmed with bands of contrasting materials.
Your choice of bur entire stock at exactly one-half
price. y " . .: . ' . '
SECOND FLOOR " ,
Choice of Our Entire Stock of
Junior Apparel
Price
Coats, Suits, Dresses for the Young
Miss at a Great Savings ;
The little miss can be entirely outf ittedduring this
great clearance sale at a great savings. v '
There are beautiful dresses for shcool or dainty
dresses for parties; warm, comfortable coats and tai
lored suits, plain or fur-trimmed. .Handsome styles in
all the season's favored colors and materials. ; v
H . ' . '.-..'. . - ....
ii . t ' 'f mm '' 1 imnjli
lit waraa-A . . "
Coats
Price
There are winter coats including plain tailored
coats and elaborate fur-trimmed ones, for evening 6r
street wear. Made of such materials as :
Marvella ClotK Silvertone
s Bolivia t Duvetyne
Velour ; v ; : , Fortuna
- Veldyne s
. The materials are all of the finest quality and the
styles are the season's smartest and most fashionable
models. Many plushes are included in the salvsome
trimmed with beautiful furs. All colors and sizes.
Choice of the entire stock at one-half price.
SECOND FLOOR
!
Dresses
Price
. Handsome evening gowns and beautifully tailored
dresses df heavier materials, are all included in this
great clearance sale. You may choose from such ma
terials as:
Srge
Tricotine ;
Satin . .
Chiffon
Velvet v
Velvetines
' Crepes
Canton
, Made in handsome and stylish models, most of
them exclusive designs from the country's best design
ers. -There is every one of the season's most favored
shades for evening, afternoon and morning wear.
Choice of our entire stock at exactly one-half price. '
SECOND FLOOR
Price
ESS-
Ufa CfiristMas Stort for 6vcryody
Furs
Choice of Our Entire Stock of
at One-Half Price
. i . . ..... .. . . . . . ,
Luxurious Furs including: ,
CoatsK Scarfs Muffs Wraps -Etc. 1
SECOND FLOOR
Choice of Our Entire Stock of
y1
Winter Coats
2
Downstairs Store Section s
' Not only has our Second Floor Ready-to-Wear
sections entered this great event, but our Women's
and Misses's Section invthe Downstairs Store has in
cluded their entire stock at one-half price.
Heavy, warm coats made of good quality and dur
able materials, some plain, others handsomely trimmed
with fur collar. Velvet, serge, tricotine, plush and ve
lour are a few of the materials you will find in the lot
and they are all marked one-half price, regardless of
former prices. 1 "
DOWNSTAIRS STORE
ess-Mash Com
Uie Ciristmas Storvfbr6very6cdtf
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