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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Dec. 9, 1920)
!h ;.i.J , liiiiiiiiiiiiiunmiimHiiimmiimiiumitfiimiiiiii iinmuHiiimiiiuuifiii V: 1 e n 0 . ' . . . - livJl kill BSfc . :i .. ""i! "flMI!l ;,-inpHE,Lookoutihthe.Foret6p Not long ago a writer in tlie-New York Commercial saick "THE LOOK- OUT IN THE FORETOP is a picture phraeof splendid beauty 1 Tho. pilot s his cabin, the engineer below deck, the7 Captain, the Imate, phs- ' sengejs; stevedores,1 "travelers and. crew alike ard dependent on 'the look- ' Nout in the foretop -'V likewise' the buying public is dependent upon the , systematic operation of the mercantile institution. with which they chief ly do business. j' " : . :- is ever 4 'on the X for the many ; advantages which our cus- tomers?have obtained -It is the system that to ftake advantage of ; i has been bargain opportuhities:Md kpf rnnrUffhri Tmrhprip surhs of rash iarp . A A AW . . AAA. A A A Ar . . W V A A A W . A. -n A A A. 'V $ oiten necessary to cios an excepiionai bargaih. part of "The Lookout in the Forptop'' system is such an rrangemerit in' our own financial affairs(that we can meet any bargaih eme may arise.! ;Even ii the face of Hightirices undeveloped ;signsindicatii; in prices are defected and our cutomlrs profit by it. A manu facturer or jobber loaded down with desir able goodscand in need of immediate funds is readily discovered. Our customers reap the benefit. dy throng , Brandeis: Stores' . counters are fa miliar with the recprd. That record speaks for itself- : : ... CJ "The Lookout in; the Foretop,, gives the as surance that with each passing: day Brandeis Stores' history for. Prices, Qus3ity and Service will repeat itself, v-i ; When that has been said nothing need be ; added for the understanding bf a discriminating IC Prices Quality Service These Constitute the Life Qf Busmess IT has been said that "adver- T'lHIS is so for the reason that tising is the life of business." ' x the judgment of the buying That is by no means true. If it v public as to Prices, Quality and i -were true then "advertising" ' ervice 71s generally accurate, t Would be the chief course in the V Advertising, therefore, com- ; 'j,,4.;- . t . mands the attentions of the education of a , businessx man. : . : M. A f An, v-naa ; ' Advertising, ' however, is only Quality and Service can - hold N - the mutual advantage of mer r - chant and customer, the real : x life of a particular business. , If r the. advertising is not true to I - the actual life of the business then the-; advertising jails and; the business' falls. " 'y s that attention nd assure interr est for future occasionsrlnstead of advertising beingthe life of. business' Prices, Quality and Service take precedence ahd, primarily,; Sound .System, which provides all these things, must . underlie it all. OT only in tne actually in thousands of in- cr stances Brandeis4 Stores' repre sentatives have been asked by customers "How is it you did not advertise thesp particular bargains?" It would be impos sible to itemize in a newspaper r advertisement even a fraction of the bargains offered ai our counters. The prices vwe, An- - iiounce are merely hints the opportu nities offered in every department. ; The buying public may, "wi,thott noticej ex pect a oargain in every line, for, we have .-, the facilities for providing bargains " TT is bur business to serve the publicV not tJecuse we aire t. pWlaiiiKropifs but because we are merchants; and we serve - -ourselves by rendering -service to bur customers. This- seirvie v ' is made possible and continual by systematic attention to -the things that really do constitute '; v'the life of business." This pro-' vide? a system so complete and so successful in 'its operation Xhatit is well described as "The jCookout in thfe Foretop. " ' '51 j 1 ! - - ' 1 ;' i V a'