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THE OMAHA SUNDAY BEE: DECEMBEfc 5, 1920
NOW
AS NEVER BEFORE
YOU NEED
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THEENCYC
BRITANNICA
rHE PAST TWO YEARS have brought a tremendous stimulus into every field of
human thought and activuj. In science, medicine, engineering, chemistry, physics,
agriculture and aviation there have been epoch making discoveries and inventions.
Art, painting, sculpture, music, literature and the drama have received their share of this
new vigorous interest There has been a marked renaissance of reading. The industries
have felt the stimulus in the demand for greater production, although business has had
to contend with serious problems of labor and finance. ' There has come a new and intensified
interest in social service, education and a new spirit in religion. . There is a greater interest
than ever before in athletics, in sports and games. As a direct result of the war and the
participation of the United States in world affairs, there has been aroused a great incentive
to the study of history and of foreign countries, together u)ith their peoples, government,
political development, products, resources, exports and imports, customs and commerce.
The Britannica Goes Hand in Hand
With1 the Awakened World
,
The tremendous quickening of thought and activity puts upon
every man and woman a great responsibility to understand the
meaning of the present day developments in science, art, industry,
economics and politics. The necessity for authoritative, compre
hensive and unprejudiced information has never been so great.
The Encyclopaedia Britannica, knownfor 150 years as the standard
authority and the greatest guide to accurate information among
English speaking peoples, furnishes the foundation of knowledge
most needed by the business man, the manufacturer, the worker in
the industries, the scientist, exporter, importer, student of world
affairs, the social worker and teacher.
Are You Keeping Abreast of
the Times ?
What are you doing to keep abreast of these vigorous times?
Do you understand the significance of these great discoveries and
inventions and the tremendous progress being made in all branches
of science? Can you read about these new discoveries and inven
tions the new movements in art, religion, literature and drama
-with intelligence based on a general knowledge of these subjects?
Business and the industries of the nation have expanded tre
mendously during the past few years. Business has been facing
new and strange conditions, endeavoring to get back to a normal
basis. In this tremendous readjustment it has been the nen with,
the broad foundation of knowledge who, as executives and workers -in
our industries, have been able to take the responsibility and have
risen speedily to positions of greater power and greater remunera
tion. To the business man, manufacturer, the worker in the indus
tries, the Britannica will furnish information of practical, helpful
and comprehensive character, and furnish a knowledge which
will give to the man a broader insight into his work and the
problems of today.
Gives You Information on Everything
; No matter what you want to know it may be information about
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information you want as a result of discussions at your club or
lodge, or information wanted in your home by your wife or children.
Many subjects come up in the day's news in the papers and maga
zines, or in books you are reading. The Encyclopaedia Britannica
will give you just the information you want on every subject you
can think of.
World's Most Authoritative Work
The Britannica has had a long and enviable career, and has
grown in authority and esteem from generation to generation until
it occupies the position today as the great reference book, ahead
of any other in any country or any language. It was published
first in three volumes in 1768 and has appeared in eleven editions.
It has had'as it contributors a host of the greatest experts in the
entire world throughout these 150 years. When you read ain
article in the Britannica, therefore, you feel confident that the
information is reliable and authoritative, for the Britannica is the
product of the wisest minds of the day, each a great specialist in
the particular subject on which he is furnishing an article hthe
Britannica. These writers are either professors in our great uni
versities here or abroad, or men and women who have acquired
far advanced knowledge in their subjects, . or, again, the great
workers of the world who have achieved extraordinary success
in their particular lines of work. You will be surprised how inter
esting are the articles in the Britannica and you will have many
hours of recreation and pleasure from a set of this great work.
oo
29 Volumes
44,000,000 Words
DOWN 30,000 Pages
15,000 Illustrations
500,000 References-
Complete Latest
Edition
Balance in Small Monthly Payments
What Is to Come?
Will wages continue high? Will underproduction and lack of
labor prevent a panic? Will the cost of living fall abruptly? Is the
fall of the Bolshevist regime in Russia imminent? Will Qermany
fulfill its peace tjeaty obligations? Will the world eventually
become a vast socialist state?
By means of the extraordinary articles' in the' Encyclopaedia
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brought up in the recent campaigns for President, on prohibition,
on suffrage, on tariffs, on currency, waterways, transportation and
on government ownership.
A Treasure Chest of Knowledge
The Britannica is a complete library of knowledge on every sub
ject. It discusses in a way that you can understand ,every branch
of science, industry, literature, art, religion, inventions and
engineering, history and race development, war and peace, archi
tecture, astronomy, chemistry, sociology, education, steam, elec
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and your family will find in the Britannica a liberal education. In
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about everything than you can get from any other source.
The Britannica in Women's Affairs
The Encyclopaedia Britannica gives to the woman fundamental
information . on politics, on economics, child welfare, domestic
science, on foods and their relative values, on hygiene, sanitation,
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tional influence the Encyclopaedia Britannica is supreme. As an
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studying.
Our Prices Are Extraordinarily Low
At the prices we are selling these sets you are getting an enor
mous book value. This is the complete latest edition of this famous
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, prehensible total of 44,000,000 words. 30,000 pages (as many words
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Britannica are printed on the genuine India paper about which
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The Handy Volume issue is page for page, picture for picture
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University issue. The volumes of the Handy Volume issue weigh
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sets of the Handy Volume issue are sold at about half the price
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sets at this extraordinary saving because of revolutionary methods
of manufacture, wherein we save almost half in materials, and also
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University issue and in a more handy and lighter form.
Printed on the Famous India Paper
These sets are printed on the genuine India paper the beautiful,
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Stop and consider this wonderful bargain this famous Ency
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invest in this Encyclopaedia Britannica, which will repay you
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Send for Our Large Illustrated
Booklet Describing These Sets
We have prepared a book with hundreds of halftones, larger
than the prdinary magazine, describing carefully this great Ency
clopaedia and what it will mean to you and yours to have this work
in your home, It is sent free and postpaid. Please fill out thf
coupon at right and mail to us at once.
If you are ready to subscribe now, write an order
on a piece of paper and mail with a dollar bill, and
we will give your order prompt attention.
Sears, Roebuck and Co., Chicago
jg I Sears, Roebuck and Co., Chicago, 111.
W V?' 1 Gentlemen: Please send me, postpaid, your illustrated book
fvVra! Sri8W,F 1 Iso- 7SAE Fivit1K ful1 information about the Encvotopedia Britan-
R5iV9I i 'tfZfWlMfu-Vf, . nica. Also tell me what I will have to pay for a set of th tf.r,A
1 oluroe "SU BriU"" printcd on Kn India paper.
i&ifrb&t?n ' nd No
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