IX-
Saving of Time
Chief Argument
For Farm Truck
Questions Answered by 753
Farmers of 10 States De
clare So Almost Unani
mously. The findings of the United States
Department of Agriculture concern
ing the value of the motor truck on
the farm are always intensely inter
tsting, to say the least, declares a
writer in the September issue of the
Oldsmobile 'Tacemakcr," just re
vived here by J. K. O'Neal, Olds
mobile distributor. .
lately an investigation was made
n which questions were sent out in
:en eastern and one middle western
state. After 753 farmers had an
swered, an analysis of the replies
was made and it was discovered that
:hcy were almost unanimously en
thusiastic in declaring that the chief
advantage of the truck was the sav
ing in time effected. In support of
.this, it was shown that this saving
ranges from one-half to two-thirds
sver horse haul.
It was also shown that an aver
age of.' $325 annually was saved in
the expense of hired help. The'se
two items, time and actual money,
iave the country at large an amaz
ing aggregate amount in the cost or
producing and marketing foodstuffs.
It is a deplorable fact that three
quarters of the trucks reported upon
(and this is in the east) are operated
on all dirt or part dirt roads. Con
sequently they cannot be operated
during two months of the year be
cause of mud and snow. Of coarse,
this condition is being rapidly cor
rected but every citizen can help to
hasten the day when adequate higlt
ways will facilitate transportation.
Joe Elfred Joins
Power and Light Co.
.p , A
I 2J.: 5
! VH 111
Iii New York contracts for build
ing 12 state highways were recently
awarded at a cost of $1,313,943.
Joe Elfred.
Joe Elfred, manager of the Han
son & Tyler Auto company, has ac
cepted the position of general man
ager of the Farm Power and Light
company, distributors of the Phelps
farm light and power plants
throughout thit territory.
Aluminum Pistons.
Thousands of cars of today art
fitted with aluminum pistons and
in many of th.em the fitting of these
parts is incorrect, causing the own
er to fprm the opinion that alumi
num is unsatisfactory as a piston
material. This is an erroneous
idea, vas aluminum pistons when
properly fitted give much better re
sults than iron ones. One of the
common troubles with aluminum
pistons is a slapping which occurs
when the engine is first started and
continues until it is warmed up. To
cure this some owners employ a
heavier oil, but the trouble with this
plan is that the heavy lubricant is
not of the body that gives satisfac
tory results after the engine has
warmed up thoroughly.
Chrysler Names
Own Dealers to
Handle New Cars
Sales of New Motor Product
Will Be Made Through In
dependent Organization,
Officials Say.
It has been generally assumed that
the new Chrysler ear, when manu
factured, would be sold through the
Willys-Overland sales organization.
Overland distributors handling the
product This assumption has been
rudely shattered by the announce
ment of the incorporation of the
Chrysler Motor company to take
over the sale of the new car and to
establish a distributor and dealer
organization on an independent
basis. General sales offices have'been
opened at the home plant in Eliza
beth, N. J., and the organization
which will handle the distribution of
the 500 to 600 cats per day produc
tion to be built by the Chrysler
plant is rapidly assuming definite
shape. . .
Although it will be well along in
the spring befoie the big factory
will be producing c.rs, territorial
applications are being received, and
it is expected tnat by January the
new sales plans will take fornf and
distributor appointments be arranged
in some of the larger cities, where
the first of the Ctirysler product will
be shown.
The plan, which is being formu
lated by E. B. Wilson, general sales
manager of the Chrysler motor df-'
vision, Willys corporation, cantem
'dates the establishment of "distrib
uting points to keep pace with pro
duction rather lhan a general dis
tribution of sample cars over a wide
area of territory with a resultant
watt for the delivery of cars inap
preciable quantities. With large pro
duction the whole country will soon
be coveted.
Salesmanship Course
Starts Here Tuesday
In yY '
(7
Cole Aero Eight
Climbs Lookout,
Towing Ford Car
Feat of Mountain Pull Wins
Wager of $5,000 No Signs
Of Overheating Are
Shown.
Paul W.'Ivey..
The first of a series of lectures on
"Salesmanship to be given by the
University of Nebraska in its ex
tension course wll be on "Develop
ments in Modern Industry" at the
Chamber of Commerce rooms next
Tuesday evening. Pawl W. Ivey is
the instructor." There will be 16 lec
tures, Tuesday evenings at 7:30
from November 16 to March 1.
The purpose oi the course' is to
teach scientific methdds of selling
goods and to i.lspire students to
study these mtliods.' A registration
fee of $1 is the only expense in
volved for students.
A motor truck designed with spe
cial equipment has brought a new
era in which ice cream is delivered
and frozen at the same time. The
five-ton trucks are operated by a
sanitary milk company in New York
City.
Winning a wager of $5,000, a
stock Cole Aero-Eight touring car
recently performed the unprece
dented feat of climbing Lookout
Mountain, near Denver. Colo., its
transmission sealed in high gear,
and towtnir i hve-oasseneer ford.
Starting at the South Golden road, I
at n attitude ot one mile above sea
level, the climb covered seven miles
to the top of Lookout mountain.
'The road makes 'several hairpin
turns up the mountain side, with the
final stretch a 7 per cent grade.
' The test was conducted by Jack
Payment, the well known automo
bile official and hill-climbing ex
pert, with R. H. Kinney of the Den.
ver Fost and A. V. tchternacn oi
the Denver News-Times as judges.
Severe Test HilL
Lookout mountain is known all
over the country as an extremely
scveretest hill. This was the first
time that any automobile attempted
to climb it in high gear while tow
ing another car.
An unusual factor in connection
with the feat, and one that gives
significant evidence of the everyday
capabilities of the Aero-Eight, ' is
that the car used was chosen at
random from-1 the used car sales
room of the Denver Cole distribu
tor. Its speedometer showed that it
had already traveled 22,000 miles.
On the first climb to the top of
Lookout, wirTning the $5,000 wager,
the Cole carried three passengers
besides the driver, and the Ford had
a man at the wheel.
No Overheating.
To further test the power of the
Aero-Eight, the two cars then re
turned to a point below the last
hairpin turn, beyond which lay the
steepest part of the graile Two
additional passengers boarded the
Ford, the Cole was started in hinh
gear and sped around the turn and
up to the peak without the slightest
difficulty, despite the added weight.
In the affidavits, which all the
newspaper men who witnessed the
performance signed, it is stated that
at no time was there any sign of
the engine of the Aero-Eight over
heating. ,
An extra touch, which shows Vie
amazing . power developed by tpe
Aero-Eight, was the impromptu
speed trial made while the party
was on the way home over the con
crete Golden road. Still towing the
Ford, the driver of the Cole stepped
on the accelerator, and within a few
hundred yards, the speedometer
needle was pointing to the 65 M.,P.
H. mark, which was sustained a
greater part oi the wy back.
, The average stay of the tO.OOO mo
tor cars which visited Yellowstone
National park this season was from
six to seven days.
Local Dealer Arranges
For More Closed Cars
J. H. Hansen of the J. H Hansen
Cadillac company .returned Friday
from the Cadillac factory at Detroit,
where he spent the first three days
of the week endeavoring to secure
additional shipments of cldsed cars.
Mr. Hansen savs that the Cadillac
lactory is working overtime trying
to keep up with the orders for en
dosed cars, but .t is certain now that
the demand will exceed the supply
Owing to the .'act that IJansen was
able to show bona fide orders for
more closed cars that he had been
allotted, he succeeded in getting the
factory to arrange foe additional
shipments, which will arrive in
Omaha for Christmas delivery.
Because of inadequate rail trans
portation in France, return of the
American dead is being facilitated by
the use of a large fleet of army
motor equipment, to transport the
bodies to Vie seaports.
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5 13,00ft MILES ON TIRES
00$ Grmitr FU Ffficitrntj
E Ztrt-Balanct RtaJaHlity
liar AtuU Dtfrrittim
Traynor Auto Co.
2200 Farnam SlrMt
Phon Douglas 526S
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' Bee- want ads are best business
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Announcement
Commencing immediately, the good
Maxwell car will be sold in Ms terri
tory by the Omaha Auto Sales Co
In announcing this new dealership, we'
wish to direct ' the attention- of the
public to an outstanding fact in the
present motor car situation.
iThis fact is the fulfillment of the re
cently announced determination of the
new and powerful organization now
manufacturing the Maxwell car, "to
give motor car values so unmistakable
that they cannot remain for a moment
in question."
This determination has been realized
in the new prices of the good Maxwell
Touring Car, $995; Sedan, $1695;
Roadster, $995; Coupe, $1595; truck,
$1332 to $1785.50. Prices f. o. b.
Detroit, war tax to be added.
'As men whose business implies inti
mate knowledge of motor cars and
motor car values, we have been fa
miliar with the Maxwell car for many
years.
We have long admired the Maxwell as
a mechanism. In low cost of .repair,
in durability, and in operating econ
omy, we are convinced that there can
be no doubt "of Maxwell's superiority
in its class.
And we have long known the Maxwell
to be a car of honest investment value.
With Vsuch knowledge of Iaxwell's
worth, we could not fail to recognize
that the present Maxwell prices make
the good Maxwell one of the two or
three outstanding motor car values
and by far the .greatest buy at any
where near its price.
In becoming representatives of the
good Maxwell car under such circum
stances, we are happy in the knowl
edge that we can stand behind this car
with all the force of our business sin
cerity not only because it is so very
good in itself,., but also because wq
know, and can overwhelmingly prove;
that it represents a motor car value un
equalled in its class. 7
Omaha Auto Sales Co.
2060 Farnam Street
Telephone Tyler 0627
T7Tr TT TT
CADILLAC
Buy Your Closed
Cadillac Now
Avoid Disappointment
The best reason in the world for buying a Cadillac is what
everyone thinks and ays and knows about the Cadillac.
But tnere is another, immediate reason why you should
buy your closed Cadillac now. There is a serious shortage
of closed Cadillacs and the factory will not catch up with or
ders untij Spring.
Cadillac is a standard value. Its value does not fluctuate,
with the hopes and fears of the financial world. It remains a
definite transportation unit with a definite market value.
Permanence of value is the result of that Cadillac over
care which is proverbial in the motor car industry the result
of an organization imbued from top to bottom with the one
thought of producing a superior car the result of an organi
zation whose least important member is still a specialist in the
thing he is called upon to do. '
These known facts keep the supply of Cadillacs below
the demand at all times.
Order a Cadillac Closed Car NOW
for Christmas Morning Delivery.
9
j. a Hansen Cadillac Co.
OMAHA
"A Safe Place to Buy"
LINCOLN
AMOUNCEMENT
TIRE PRICE REDUCTION
: Substantial reduction, effective
November 15, has been made in
the prices of Miller Geared-to-the-Road
Cord and Fabric Cas
ings, Red and Grey Tubes.
Our new price lists are now avail
able at all Miller branches and
i dealers.
THE MILLER RUBBER COMPANY
OF NEW YORK
AKRON,OHIO
THE MILLER RUBBER COMPANY
i
LOCAL BRANCH
ROBT. C. BURLAN, Mgr.
Phon Douglat 8924
2220 Farnam, Omaha.