i II 1 .. .ViT V' in iifm- mi ' n-il r MmJmmLCT i v.. :JOHN A. SWAKSOX, Pres.: iWM. L. HOLZJIAN, Treas.: ANNOUNCING ' . . j WMMMmmmm..- . : ' u.,win;jLiiiuiiiiiiiiuhiiiiiiiiiuiii.mli,iiii- The Sale Even STARTS THURSDAY, OCTOBER 14 For many months we've been planning and preparing for this event M ighty Value ivi ONTH ago the" Inspiration 'came to us to celebrate the ' 35tlr anniversary: of the founding of this store. The first step taken was to deliberately underprice , every dollar's worth of merchandise as it arrived. , , Day after day we've continued to receive thous ' ands of dollars' worth of goods and never' in the history of retailing has any store, anywhere, , ' marked such merchandise, the finest "clothes made,v at such radically low prices. . . The bulk of our purchases were timed to arrive to be in readiness for this celebration thus enabling us to stage this greatest of all clothes selling events, offering variety and Talues so great that people coming hundreds of miles .will save money attending the Nebraska's 3 5th anniversary sale. " - " THOUSANDS tFPON THOUSANDS Men's and Young Men's ' Fall and Winter. , Suits, Top Goats, Overcoats Supreme Values at -; $r$25 $35 $45 $50 m to $75 Here- you will find Suits and Overcoats made to retail at $80 to $100, but $ A , $'7C priced here at OU MO Suits and Overcoats made to retail at $50 to $75 which comparison proves t-)f $CA we're selling, at ....v, 0O 10 "OU Suit's and Overcoats made to retail at $35 and $45, but sold by this greater flC a Jfl UJ JJ Demonstration . and BisMbutiori of Souvenirs is- t 4 GOLD PIECES FREE! WITH INDIVIDUAL COMBINED CASH PURCHASES OF $25:00 OR OVER ' THROUGHOUT THE STORE. . ' . Double Souvenirs- The foundation of this Sale was laid by the founders of this store THIRTY-FIVE years'-ago the Nebraska Clothing ' opened for business in Omaha in a 'small, single store room. Many remember it. ' The. outstanding feature of tins venture, was an announced policy of ( one price to all, and: that price the lowest in the city. An innovation , not only to Omaha, 'but to every other city, large ' and'small, in America. Some said it 'couldn't win. Today this store's volume o business, based on v Omaha's size, is actually six times greater than any other clothing store in Ame'rica. .We wish4o share our success with pur many friends and patrons, and extend a cordial invitation to one and all to partake of the exceptional offerings presented in oui celebration of the 35th anniversary of the founding of this store and the eighth anniversary of the present regime. WONDERFULLY ATTRACTIVE DISPLAY OF Women's and Misses' Fall ajid Winter . Smartly Tailored Suits Unequaled Values at' $3450 $3950 $4450 is 49i to n25l store, today, at Men's Trousers .Made to retail at $10 to $12.50 and more, arc now , selling here, at 50 Boys' Clothing Values ii Two-pant suits, . school suits, waxm Overcoats, Mackinaws throughout our clothing stock. Prices the lowest in America. Attend the 3uth anniversary sale. Our Great Main Floor Every department joins in the anniversary selling men's underwear, sweaters, shirts, all lines of haberdashery, all lines "of hats, all lines of shoes for men and boys. No restrictions in s the buying during the 35th anniversary sale. Western Headquarters . - For Kuppenheimer, Society Brand, Hickey-Frceman, Fashion Park, Lang- ham-High and many other "lines 'of America's finest clothing for men and young 'men. GOLD PIECES FREE! WITH INDIVIDUAL COMBINED CASH PURCHASES OF "$50.00 OR MORE THROUGHOUT THE STORE. Every Man and Boy, every Woman and Miss, is invited to attend the celebration of our 35th Birthday Anniversary and share in the host of money-saving events that we've prepared for this notable occasion. . Choose from the most complete selections of Coats and Wraps, cloth and t' i- 1 ; . luc murics . t , '340 5m Beautiful selection women's and misses' silk aud wool dressep. Every Dress spe- $ 4 A5 0 , $00 5 0 cially priced, at 1 0 JQ: Shop on a Transfer Your combined purchases, as stated above, in any and all departments, entitle you to a gold piece free Our anniversary gift to you. Buy Furs during the anniversary, none too soon for holiday selection; women's blouses; separate skirts; girls' coats. The Metropolitan Millinery Several hundred beautiful trimmed Hats will be placed on sale in the Nebraska's millinery shop. Plush Hats, " Tailored Hats, Trimmed Hats. Our great 35th anniversary, special, at $ecm $750 x m J - -M -LVF Formerly Priced $7.50 to $20.00. Buy Travelipg Goods . In Snaking up yotlr anniversary shopping list, don't overlook the suitcases, traveling bags, wardrobe, standard and steamer trunks lowest in the city prices. CORRECT APPAREL FOR MEN AND WOMEN: ,