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Greatest Merchandisinfir Event in Omaha s His
Beginning Thursday, October 7th
A Momentous Price Lowerin g Sale
Mills; Wholesalers and Manufacturers Have Announced
Reductions in Whplesale Prices From 10 to
Eldr edge-Reynolds
Co
V
Announce
Important Reductions on Every Line of Merchandise '
Where a Wholesale Reduction Has Been Announced
Another concrete money-garing example of this store's policy to pass along immediately to our custom-
era any redaction in prices which may take place in the wholesale markets. Keeping our merehan
dising ear to the ground, as it were. You will find retail reductions in the same proportion as to re- .
cently announced wholesale reductions. ' , . i i : , . ; , 1
Every Article Lisied Below Is at a Discount From Regular Prices in Proportion to Wholesale Reductions
Entire Stock of Women's Silk and Wool Dresse?
, At 20 Reduction r ,
, . . .. ' . .. . , y : ..... .:... ..
Blntire Stock of Women's Coats, Wraps and Jurs
AV33y3 Reduction ' V
x ' ' '
Entire Stock of Women's Blouses of Silk, Satin,
Georgette and Cotton1 at 25 Reduction
Entire Stock of ' New Fall Millinery
; At 25 Reduption ; " -
Entire Stock of Women's Hosiery
At 25 Reduction
Silk Lingerie--
i
Camisoles, (Remise, Gowns, Blom
ers, Trousseau Sets. '
: Muslin Lingerie--
Chemise, Gowns, Bloomers, Cami-
soles, Philippine. GownSj Chemise.
At 30 Reduction
Petticoats
Of Silk Jersey. Taffeta, All SaUn,
Plain Tailored and elaborately dressy
ityles. Alio the ' serviceable Silk
i Pettlbocker included.
. " At 30 Reduction
For the Infant-
Creepers, Flannelette Wrappers, Pil
low CoTers, Flannel Skirts, Padded
Wrappers,' Bath Aprons, Crib, Blan
kets, Cashmere Sacques, Silk Quilts,
Stork Pants.
At 25 Reduction
50 Children's Coats
At 50 Reduction
Women's Negligees
Of . Silk, Satitt) Georgette, Cotton
Crepe, including Imported models, ,
Madame Jolles Originations. '
At 50 Reduction
For the Children
Girls' Qingham and Crepe Dresses
Girls' White Dresses Age, 1 to Trs.
Flannellette Gowns Age 4 to 14 Ytt.
At 25 Reduction
50 Children's Hats
At 25 Reduction .
" Entire Stock of Women's Suits, Tailored and Fur
. ; Trimmed at 20 Reduction
Entire Stock of Women's Corsets,. Including Modart',
Roberta, Francette and Warner's Models
At 25 Reduction
Entire $tock Women's High Boots, Pumps, andsOxfords
At 20 Reduction
J Entire Stocky of .Women's Cotton House Dresser
and Aprons at 33 Reduction
Entire Stock of Women's, Girls' and Children's Sweaters
' ' At'25 Reduction ' ' '
Boys' O'Coats-
Age 3 to 16 Tears ,,.
-Boys' 'sweaters
Age 4 to 16 Tears
-Boys' Corduroj Suits-
Age 6 to 16 Tears
Boys' Corduroy Knickers
Age 7 to H Tears
Boys' Mackinaws
Age 6 to IS Tears
rBoys'Wool Suits
Many With Etra Knickers
At 20 Reduction
-Girls' Cotton Dresses--
Sites 8 to 14 Tears
At 33y3,Reductioh
100 Girls' Silk and Serge
; - '"Dresses
Sizes I to 16 Tears
r ReSMlarly $16.50 to 135
x At 33 Reduction
150 Girls' Coats-
Ages 8 to 16-and 18 to 1
Regularly $15 to $39 '
At 33 Reduction
Girls'; Fall Suits
SUs 18 to 17 Tears '
fAt 33 Reduction
-Girls' Skirts-
Nary Blue Serge Plaids and Checks
At 20 Reduction
Middies
Cotton and Flannel All white, white
with copea and red trimmings.
) Ages 6 to 28 Tears
At 20 Reduction
Entire Stock
Men's Furnishings Hats Gaps
Shirts Neckwear HosieiyitJndeTWar--Sweaters PajamasNight Robes
at
25 Reduction
( Contract Goods Excepted)
Entire Stock
Men's Suits-Top Coats-D'Coats
Leather Goats Trousers -:
, at 30 Reduction
