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J 10 - 7- . 1 ; BEE? OMAHA. THURSDAY, OCTOBER 7. 1S20. ' . XX ;
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; , 1 lie Standard of tlie w orld . '
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'"THERE is - no i possibility of a reduction in the price of
Cadillac "automobiles until it is possible for the Cadil
lac Motor Car Company to maintain the same degree of
quality at a lowers production cost v v
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So fa there have been no reductions in either labor or
materialcbst worthy of consideration, ajjd, some things,
such, as freight rates, have advanced recently. V
The Cadillac Motor Car Company has pot been profiteer-
ing Its product is honestly priced and consequently therib
can be no reduction in price. ' v yy ' ,
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After the World War when there was a slight improve
ment in Jabor conditions, the Cadillac price was reduced.
Since then slight increases have been necessary to take care
of improvements, refinements; producing new models and
to offset advancing costs of labor and material s
"The workmanshipon a CadiUac is xsjlmply perfect
There is no cither word for.it. It is far and away super
ior to anything I have seen elsewhere The infinite pains"
taken over the infinitely small jobs are most impressive,"
says the distinguished English designer, Mr. Lawrence H
Pomeroy. J'':-, :: ; ' ' c 'V"VV'J?f s
The most critical men and women here and everywhere
have known this to be a fact for a long time. The perform
ance of thousands of Cadillacs overseas finally proved this
to otir conservative foreign competitors. This fact is well
v recognized and even admitted by Other manufacturers: r
So-h't it better to buy unquestioned quality and value
in a motor par as in everything elserj TTiink of wh
money brings you when you, buy Cadillac cars give sat
isfartion long after the piice is forgojten. ' Y:
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Perhaps some' of the recent reductions in motor car prices
have feen occasioned by over-production rather than a ...
change in manufacturing conditions, material and labofr
costs: There has been no dver-supply of Cadillac ?
To maintain the high standard of workmanship and the
quality which characterizes all Cadillac models in the
minds of the people in - every corner ofx the worlds itflsV
necessary-to buy the best materials arid employ the finest
workmen. : ,
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Tens .of thousands, of owners -ryes everyone kn6ws that
Cadillac cars represent a permanent (not fictitious or inflated)
value. s- , -,:-....
Isn't it better to recall "Business a$ Usual' 9 , so effectively
worked out during the war period, and buy now what , is
needed? Buy" value-giving articles 1 v '
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And think also of service. We are happy ' wlthTthcT
knowledge tfiat our company : has become known for the
Permanency of its "Real Service." Our monthly inspec
tion syistem has beev a complete success from the sWt.
Ouf gafage is open until 11 p. m. for the convenience of
owners and Sunday service is always available from 8 a. m.
to 6 p. m. Our traveling expert calls Ton 'Cadillac ownfers
outside of Omaha, Our shops employ; none but the very
finest workmen and they do-theix work effectively. Ye
enjoy the confidence of an immense Cadillac clientele. , .
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"No tar," says The Motor of London, "is perfect, and
none ever will be, but the Model 59 Cadillac approaches
that ideal as closely as any other car on the market, re-
gardleib. of price or size.
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("The Motor" i the National Motor Car Journal of Great Britain. 1
We have thousands- of dollars invested iri Cadillac parts
tools, machmery and shop equipment. Every department
knows its busin'ess. We are permanently located and
financially able to meet our' obligations. n
Our entire organization specializes in. serving Cadillac buy
ers and distributors in a systematic, xbusiness-like manner.
Our company has, in fact, become known as:
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A SAFE PLACE TO BUY
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aaiiiac uompany
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Distributors
Lincoln
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