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16
THE BEE! OMAHA, THURSDAY, JUNE 10, 19ZO.
1
i-a
f1
THOMAS TELLS
HOW OMAHA IS
KEPT ON MAP
m
persistency Pays in Advertis
1 ing City, Publicity Director
, Advises Associated
Ad Clubs.
Indianapolis, Ind., June 9. (Spe
rial Telegram,) The steady, con
tinuous influence of persistency pays
in the advertising of a city as in all
other publicity, "declared Arthur
Thomas, publicity director of the
Omaha Chamber of Commerce, in
addressing community advertising
department of the advertising con
vention here. He showed that there
has been a change in sentiment as
to community advertising, that cities
are jetting away from the idea of
spending large sums to try to get
free apace and are buying advertis
ing space just as do business houses.
We do not measure our adver
tising by inquiries, because our
eopy is not inquiry producing copy.
We are merely trying to let the
vorld know that Omaha is the trade
center of a large inland empire," he
said.
"We want people to know Omaha
is cn the map. Ve have on file un
solicited reports from scores of
Omaha business men who have
found in other cities a different con
ception of Omaha since our1 adver
tising began. The most cherished of
these letters is one from a man who
ivas absolutely against paid adver
tising in national mediums When
he saw the effects of it, he gracious
ly acknowledged his change of
heart. Our expenditures have been
fcmall, but continuous. If I were
tsked to explain our plan ot adver
tising in a sentence it would be:
'A modest amount of advertising I
appearing continuously rather than
large amounts spent in a splurge."'
A I) V I' FT I F M F T
PAINS NEARLY
DOUBLED ME UP
Nothing Helped MeUntUI
Took Lydia E. Pinkham's
Vegetable Compound.
Wyandotte, Mich. "For the last
four years I have doctored off and on
without help. I
have had pains
every month so
bad that I would
nearly double up. j
Sometimes I i
could not sweep
a room without
stopping to rest,
and everything I
ate upset my
stomach. Three
years ago I lost a
child and suffered
lo badly that I was out of my head at
times. My bowels did not move for
days and I could not eat without suf
fering. The doctor could not help me
and one day I told my husband that I
could not stand the pain any longer
, and sent him to the drug store to get
me a bottle of Lydia E. Pinkham's
Vegetable Compound and threw the
doctor's medicine away. After tak
ing three bottles of Vegetable Com-
rind and using two bottles of Lydia
Pinkham's Sanative Wash I could
do my own housework. If it had not
been for your medicine I don't know
where I 'would be to-day and I am
never without a bottle of it in the
house. You may publish this if you
like that it may help some other
woman." Mrs. Mary Stender, 120
Orange St., Wyandotte, Mich.
Rialto "A Master Stroke."
Cut of Cbaratrri.
Tl Durint Earl Wtllltmi
MinnU Patten Vola Vl
Jack Mllllnfton L Hill
Oorf Trevor.,.,,,, John Elliot
Blanch Trevor Rhea Halnea
"A Master Stroke is a story of
high finance, Wall street, fortunes
lost and won, and a despondent
young idler who makes up his mind
that the only way out of a bad sit
uation is to commit suicide. Mr.
Williams has the role of the care
less ne'er-do-well, who has come to
the end of his rope. He is pre
vented from killing himself by his
private secretary. The father of his
sweetheart asks him to lend him
$30,000 to save him from financial
ruin. Durant figures that inasmuch
as life is no longer desirable he
might just as well steal that monev
and help the girl's father. The pri
vate secretary sees him take the
money, suddenly lite again iooks
good to Durant and an exciting
chase begins to return the money
before its loss is discovered.
Bill Hart got two of his ribs
broken this week when working on
location in a new picture. Bill was
out near Owensmouth, a San Fer
nando valley town, when the horse
he was riding suddenly skidded off
the road into the brush. Bill was
scraped off the horse by the limb of i
a tree pnrt struck tne grounn witn
such force that two ribs cracked by
the impact. However, Bill showed
up at the studio the next daw
Tall- nhnnt all-star easts the nic-
ture folks out in Hollywood are
giving a stage presentation this
nf ' ri7nna" fnr thp benefit
of the American Legion, and this is
who are to take part: tiara ls.im
hnll Voiinc U F.stella. Lew Codv.
Capt. Hodgman, Sylvia Ashton,
Mrs. l.anby, iJustin rarnum, l.ieut.
Denton. Lewis S. Stone, Col. Hen-
ham, Theodore Roberts Henry
Canby. Bill Desmond, Tonv Mas-
:inn Hrssie Harriscale. Bomta. ses-
sue llayakawa, Sam, the Chinaman;
Gloria Swanson, the schoolnia'am;
Wanda Hawley, Lena: Bryant
Washburn, a lieutenant, and Clarke
Irvine is taking care of exploitation
and publicity. '
Tent Colony Permits Will
Be Issued at Park Office
Permits to persons who wish to
live in the tent colony proposed on
acreage about Carter lake will be
issued by the city park department,
Commissioner Thomas Falconer an
nounced yesterday.
"Eight prospective tent colonists
have already sent in applications to
establish the movement," Mr. Fal
coner said.
The city commissioner explained
that there soon will be 25 acres
available for tent colony purposes.
Dan B. Butler, city commissioner
and leader of the Drake court pro
test organization, endorese the enterprise.
Identify Recovered Loot
As Taken From Milford Store
Recovery of a cache of hardware
and firearms and the arrest of two
men and a woman at 2015 Leaven
worth street yesterday dispelled the
fear that honor ccfnvicts, working
on county roads, have been respon
sible for the burglary of the Schuck
Mather hardware store at Milford,
Neb, May 31.
Part of the recovered loot has
been identified as goods from the
Milford store, police say. The three
persons arrested were Ernest Van
serhoff of Stanley, Wis., Lloyd
Mashburne and his wife.
Much Freworks for Fourth.
Fireworks costing $2,000 will be
used at the Fontenelle park Fourth
of July celebration this year. Mem
bers of the association conducting
the affair will be assessed $1 each
to defray expenses of the enter
prise. A program of sports will
be featured during the afternoon.
Col. T. W. McCullough will be one
of the speakers.
AT THE
THEATERS
AT the Orph'um this week the head
line attraction is contributed by
Billy Montgomery and Minnie Allen.
With their song compositions they are the
applause hit of the show. The comedy
eccentricities of Mr. Montnomery at the
piano furnish much amusement. If you
want to be sure of excellent seats for the
viiurtevllle part of the show, you will be
rliiins well to attend the performance
which starts at 6:40. Just j before, and
hist after this vaudeville performance, the
r.ature film, Eugene ORrlen In "His
Wife's Money." is presented. In the
afternoon the vaudeville part of the bill
starts at 2:40. and there is a second
vaudeville show In the evening. This starts
at 9 o'clock. This week this bill Is one of
unusual popularity.
Heading '.he Empress hill for the last
half of the week is "The Jail Birds." a
musical comedy, featuring Dainty Dolly
Davis. George B. Hall and a bevy of
beautiful girls. Bert Cowdray, Chicago's
famous detective, will present a mono
logue. Mr. Cowdray gives a unique act.
Hall and Shapiro offer a comedy skit en
iltled "Hundlea of Nonsense." The Thomas
Trio will present a comedy gymnastic act
which will make a hit. Their comedy
Is clean and refreshing.
Earle Williams as Yale Durant, in
"The Master Strokej" opening at the
Rialto theater today for the rest of
the week, decided his affairs were in
such shape that he must needs com
mit suicide. Instead, he stole $30,
000 to help a friend.
Downtown Program
Sun Emma Dunn, in "Old Ladv
ol."
Rialto Earle Williams, !n "The
Master Stroke."
Strand Constance Talniadge, in
"The Love Expert."
Moon "Burning Daylight," with
Mitchell Lewis. '
Orpheum Eugene O'Brien, in
"His Wife's Money."
Empress Max Linder, in "The
Little, Cafe."
Muse Alice Brady, in "Red
Head."
Neighborhood Houses.
Suburban Tom Mix, in "The
Daredevil."
Hamilton Vivian Rich, in
"Would Yon Forgive?"
Grand Doris May and Douglas
MacLean in "Mary's Ankle "
Apollo "The Cinema Murder,"
with Marion Davies.
ADVERTISEMENT
IViUIHtK!
Sister Only Attendant
At Funeral of Suicide
Funeral services for Mrs. .Anna
Slaussen, 808 North Sixteenth street,
suicide victim last Friday night, were
attended yesterday afternoon at
Gentleman's mortuary only by her
sister, who refused to give her name.
Nothing has been learned concern
ing the whereabouts of Mrs.
Slaussen's husband, who disappeared
following the finding of the woman's
body. The sister' paid the funeral
expenses.
"California Syrup of Figs"
Child's Best Laxative '
A Clothing Sale Supreme
Accept "California" Syrup of Figs
only look for the name California
on the package, then you are sure
your child is havinc the hest janH
most harmless physic for the little
stomach, liver and bowels. Children
love its fruity taste. Full directions
on each bottle. You must say
"California."
Use your credit
It'a the modern,
practical way of
clothes buying1.
Sav yaur ready
cash for emergencies.
Open an account
Vour name will
find a welcome
on our books
no red tape. Investigate.
1417 Douglas Street
. Stfii'ls
Promptly
At 9 A. M.
Be Here Early
Thursday.
Thursday
600 Blouses Worth to $122
The greatest Blouse
purchase ever con
summated by this
organization makes
these wonderful val
Ties possible. Never
in past years have
we equaled these offerings.
Blouses in such
variety of styles
that your every
idea can be met.
All the new col
ors, and both
short and long
sleeves.
Georgettes-Crepe de Chines-Novelties
Blouses for business, street and dressy wear. Not a Blouse
in the entire 600 worth less than $7.60, and many worth to
512.50. All go at one price Thursday $3.95.
HKIAYDEN
u 11
THE CASH STORE
f Copyright 1920 Hart Schaffncr & Marx 1
Three
Days
Thursday
Friday
Saturday
9 a. m.
till
6 p. rri.
Three
Days
Thursday
Friday
Saturday
9 a. m.
till "
6 p. m.
A Really Worthwhile Reduction
on
Over 1,000
Hart Schaffner & Marx
Men's and Young Men's
Spring and Summer Suits
That Sell Regularly
At $60, $70 and $80
ONE
PRICE
r
ALL
SIZES
ONE
PRICE
No
Alterations
These suits were all bought for spring and summer,
1920 selling and are all this season's newest and most
approved models, patterns, colors and materials
greys, greens, blues, browns, in f act, all the best shades.
Men like our guarantee; they
know they'll get their money's
worth if not, they'll get their
money back.
In this case you're sure to get more, much more than
your money's worth in any selection you may make
and our guarantee goes the same as if sold at regular
prices.
is;
I I H I I I I I I l"l''l 'l''l''l' l.'l I I I I I I I I III I II- I I It . I : I ,
I WITHES
Sixteenth and Jackson Streets
t New York's Smartest Modes in
i Summer
Apparel
Sport NEW Charming I
Skirts Waists Dresses I
Models that define summer's silhouette and the !
fashion accepted ideas in decoration are shown in f
a wide range of fascinating styles. There is VALUE I
in material, style and tailoring to a very high de- 1
gree, due to their moderate prices. i
Wi
w m
Any Coat
Dress
Silk, Wool
or Taffeta
If you are in need of a smart, practical coat
for cool summer evenings or several dresses for
'street or vacation wear, this 30 discount brings
a saving" of many dollars. '
X Skirt
And several becoming
waists for a change is al
most as good as two dresses.
Some very stunning skirts
have just arrived, tailored
in Kumsi Kumsa, Fan-Ta-Si,
Dew Kist and other
smart materials, in plain
shades and youthful pat
terns, at
$Q95
Oiin
All NEW
Millinery
30
Thursday-Regular $18.50
1
,i -
I Boys .
! zikt Suits
I : -rSB .
13
85 'T'
Mothers! These "Super
value" suits are ,the. fa
mous "Strongbil't" and
"Right Posture" clothes
that appeal to a boy be
cause of their style that
appeal to parents be
cause of their wear.
Boys
Shoes
Solve the footwear
problem for your boy
with a pair of "Every
boy" brand shoes. A
new pair if they fail to
give satisfactory wear.
A pair
1
up
It Py TRY HAYDEN'5 FIR5TIt Payi-
WUIIIIiil.llilMlill.ii:ii:il'.lami.ll!il l ;il,J;ili;i::i1,ili,liHil::ii'l'ii!il.:!iiillilill.il.'li.l..liu'in
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