JOHN A SWANSON, Pree.:
:WM. L. H0L2MAN, Treas.:
A
A Statement i .
; President of the V
, -
Nebraska Clothing Co.
THE history ; of the retail clothing.
business in America, if it could be
Written, would be a book of commercial
tragedies. From coast to coast there
has been a constant succession , of ill
starred ventures inta-this most hazard
ous business., '
-. - .
Easy as; it appears on the face of the
proposition, the clothing business is far
from what it seems. In this immediate
,. yicinity, out of scores of attempts very
few have held their own.
Why f Every man hast a right '. to ask
the question. We are equipped with the
: experience to answer that question
dm M m ESei p$.tt torn
A TTTT TL T7TY
-to lilieir I.
(1) Here'i what honest merchants
find the unscrupulous doimgasing
well known dothinsr makers' names as
bait to bolster up a special sale. Tak
vlng, say one hundred suits with
recognized well known manufacturer's
labels and mixing them up wtyh a, thou,
and or more sweat shop suits and ad
vertising the lot at a ridiculous low
price result public confidence sacri
ficed. .
The Nebraska has never indulged in this
game, but can loot Its customer square in
the eye today as heretofore. During the past
two ycara the Nebraska Clothing Co. has
paid as high as 122.50 and $23.50 wholesale
i
for many suits we've sold at $25 and in
many instances we've marked suits that cost
us $35 and $37.50, at $40 to hold prices within
reach think- it over.
(2) Here's what the small merchant has
found in wholesale circles during the
" war period. . He would place a clothing
order in March, for October delivery.
The shipment never came. His order
was sent to some other store that of
fered a higher price. One example of
the mill and manufacturer profiteering.
Fortunately the Nebraska has been enabled
to hold manufacturers to their contracts
but here'ai a picture of the future: The
, lowest price at which the better clothing
makers start their fall lines is $42.50 for a
suit the lowest price at wholesale. M1nd
you! Think it over.
(S) Every man wants to see the work
ers in the clothing factories secure a
living wage. Costs of production have
mounted to the sky. The wholesaler has
had his troubles the following com
parison of increases in cost of produc
tion is enlightening these figures are
absolutely true
Woolens and trimmings advanced from 200
to 400. Washington mills' serges, for in
stance $1.42 per yard in 1915 now
jh.Zlr yard. All other materials in pro
portion. Labor advances 185 to 230 44 hours in
stead of 54 per week now asking for 40
hoursJ And labor is the large part of cost.
of production in men's clothing.
Combined with under-production, shorter
working hours and increased costs all along
the line can result In but oner thing think
It over.
The purpose of this sale is to encourage
manufacturers and their workers to re
turirto normal production. They must
understand that they owe this to the
world at large. All" manufacturers are
demanding a 60 increase above 1919
prices, but our commercial instinct tells
us that this is out of all reason and we
will not submit to the advance. Every
man has a duty Jo perform there is a
crying need for more and better clothes.
We are' taking the initiative in this
movement for lower prices the public
demands it all most co-operate. .
(Signed) JOHN A. SWANSON.
to Pit i Stop
V
Beginning Monday, May 17 and for a Limited Time
Registering our protest against the constant increase of wholesale prices and cost of production by the only forcible method at our
command the absolute mark-down of our own fine stocks in. spite of the fact that Greater Nebraska's regular prices have erer been
lowest in the city we will place on sale " J
The Entire Stock Assembled in Our Main Salesroom
Second FlborThousands Upon Thousands of
Men's, Young lien's, Boys' and Children's
Spring Suits, Top Coats, Raincoats,
v . 7 ... .-i - . : " ,
Heavy Weight Overcoats and Odd Trousers
Our Entire Main Flow
Stbck of Men's Shirts, Un
derwear, Hosiery, Neck
wear, Sweaters, Pajamas,
' Nightwear, Belts, Etc.
at 20 PER CENT OFF
ATAG-
Our Entire Third Floor
Stock of Women's, Misses'
and Juniors' Spring Suits,
Coats, Dressesv Waists,
Petticoats, Furs, Etc., Etc.-;
at 20 PER CENT OFF
Our Entire Stocks of Men's and Boys' Hats
and Caps, Newest Styles at 20 Off
Our Entire-Stocks of Trunks, Bags, Suit
Cases-All Traveling Goods at 20 Off
Proclaiming with a sweep of the " pen that this great organiza
tion will not be a party to the incessant advance of prices in the
necessities of life, arid with the audacity born of years of leader
ship in value-giving, we take this drastic step, knowing tha,t our
thousands of friends will heartily approve our action
Our Entire Stocks of Beautiful Millinery
for Women and. Misses at 20 Off
Our Entire Stocks of Men's, Women's and
Children's Shoes, Main ftoor at 20 Off
From the Federal Reserve Board on down the line to tjie smallest
manufacturer, the expectation is for higher prices in the future.
If this thing keeps up, where will it end?- A halt must be called,
and called at once. Even if it requires the sacrifice of thousands
of dollars' worth of merchandise, we are not going to hold back.
The Most Unusual Merchandising News of the Year
Think of what it means to
prices, but at what amounts
this'saving figure it for yourself.
you to come to this .store and help yourself fo the finest of finevclothes aj; not ouly 20 per cent off our lowest
:s to 50 to 60 por cent less thari the vprices quoted for next fall's "delivery! tfhis is just plain arithmetic
. . r
- America's Finest Clothes in This Sale
flere you may choose from celebrated House of Kuppenheimer
productions, Society Brand and Fashion Park clothes; Hickey
Freeman, the finest hand-tailored clothing in th world, and a
host of other famous lines in men's, young men's, younger young
men's anti boys' and children's clothing, at 20 per cent off.
You Deduct Discount at Time of Purchase
It is hardly necessary to direct attention to this important fact
but since some newcomers tp sthis community may noir under
stand Greater Nebraska principles clearly we emphasize that
our original price tickets remain intact on every garment and
you make your own price cut at time of purchase.
AS, THIS SALE IS TO REDUCE LIVING CQST NOT TO-INCREASE THE BURDEN BY EXTRA
EXPENSE OFDOING BUSINESS-WE MUST INSIST UPON THE FOLLOWING RULES IN FORCE
- " . ' ','. DURING THIS SALEi .
No Approvals:
No Gooa$ent C. O. D.
No Goods Returnable.
AAd Small Charge for Alterations.
None Sold to Dealers;
SEE OUR
WINDOWS
TODAY.
1 V 1 m
4QKN A WANSOOot
t1 k WHIWW"
A'
COMPARE
OUR VALUES
ALWAYS.
SPECIAL
NOTICE!
1 lie following merchandise alone ex
repted in tbis sale Men's Blue and
Black vSeree Suits and Trousers.
Palm Beach and Tropical Coats and
Pants Men's and Boys Overalls.
Work Shirts, Stetson Hats, Manhat
tan Shirts, Holeproof and Interwoven
Hosiery, Men's Collars. Restricted on
account of manufactory's.