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The New
Veils
March winds and smart sprint hats
are in league to encourage "women to
wear the flattering new rella. One In
the modish leather shade has velvet
dots of. a darker brown. Russian
mesh, scroll designs, hexagonal
mesh, embroidered and dotted effects
and lovely silken veilings from
France offer much variety In these
cobwebby fabrics. In pattern veils
can be secured strikingly fashionable
models to drape severely simple
chapeaux,
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Announcing
OUR SPRING OPENING, March 14th to March 10th.
As revivifying and refreshing' as the gephyra of
Spring are these recently created and authentically
styled Fashions and Fabrics of the new Spring sea-son.-
The silhouettes presented are as engaging as
they are varied In - inspiration and richness of
materials Fashion has recognized no bounds. Coats, Suits,
Frocks and the many other items of apparel are so different and
so very modish.
Tou are cordially invited to visit our store the coming week,
not alone for the purposes of selection, but that you may obtain
authentic style information respecting every item of feminine
wearing apparel, ,
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Welcome!
SPRINGTIME, with its bin skies, flashing sunshlna lal
glad spirit of awakening life, as reflected in the sprightly,
fashions for Milady's wear at this Joyous season. To
mark this gala time at formal opening from March 14th
to March 20th, this store will display the latest modes
for Spring as interpreted by designers of wide repute,
Unusual attention will be given to the smart accessories upon
which the success of an otherwise fashionable costume depends.
The scope of this Spring exposition expresses the spirit of .this
store in its desire to give its patrons opportunities for securing
authentic fashions. "Mid so much beauty and variety the choos
ing of becoming new. wardrobes becomes delightfully simple
and very pleasant
Spring Frocks
Fashion's partiality to Crepe Georgette as a basis for frocks
la one of the outstanding features of this particular exhibit There
seems to be no and to the chic effects she has accomplished with
it Very appealing are the printed Georgette Frocks with pat
terns outlined effectively with beads, other Georgette Frocks
nonohanlantly assume cascade draperies at the hips, low waistlines
or Turkish hems. Developed of taffeta are Frocks Eton In ten
dency, bouffant at the hips, muchly beruffled or plain. To prove
that it is all embracing this display shows also plenty of tailored
modes la trleotlne.
Spring Suits
To choose a suit this spring is a pleasant duty for one can
find modes la trleotlne that are delightfully simple, yet smartly
tailored and trimmed with fine bindings of groegrsla. Embroidery,
braiding and fringes allow few mitts to escape without their dis
tinctive touches, while on some fine tuckinga and stitching give a
more severe appearance Skirts retain the slender silhouette,
while added width Is cleverly Inserted in knife pleated panels. In
Jackets the jaunty little Eton often tops a plaited skirt . Tuxedo
Jackets and slight modifications are youthful la their treatment
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Spring Coats and Wraps
The day of the Polo Coat is here and certainly no one will regret its
Invasion of fashion, for it is universally becoming. It may be developed
of camel's hair or polo cloth, but always it Is possessed of ample patch
pockets; belt and convertible collar. It Is most delightfully and gener
ously Interpreted here. In Justification of their sturdinese, coats of tweed
assume mannish lines. Trleotlne Coats, In some instances, follow suit but
most often they are cleverly flared at the hem or Quite the opposite In ef
fectwide at the hlpline. Truly in this display there is much charm.
, There's a penchant for cape style garments where a dressy wrap is
required. Exquisite Duvetynes, Peachblooms, Peaude Pache and Satin
wraps display a tendency toward the elaborate In trimming, rich em
broidery and fur bands of the lighter weight fur squirrel particularly fa
vored. Fringe on silk wraps gives an added charm. j
Spring Blouses and Skirts
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One may select handmade bkraseB from 'France, exquisite in the fine
ness of fagoting, lace insertions and hand-run tucks. Other lingerie blouses
are made lovely with drawn-work done in faraway Filippino villages.
Batistes, nainsook, voiles and handkerchief linens bear charming touches
of individuality. In Georgette, Mignonette and Crepe de Chine smart over
blouses have been developed. Gay embroidery, beading and appliqued de
signs adorn them, making a smart costume when combined with a slim
skirt of satin. . . " '
. In separate skirts slender lines prevail, although entire plaited skirts
or panels of plaitings give added width in many models. For sports and
general wear nothing has quite the popularity of the plaid skirt In
Fan-Ta-Si, Satin, Twills and Taffetas, afternoon skirts are more decorative
and adapted for wear with the tunic-ed overblouse of filmy fabric.
Spring Millinery
marked Chinese Influence is perhaps the moat interesting
feature about this millinery display. It Is most charmingly reflected
In hats of Astee, Dandelion and Brown tones. In contour, too, from
the land of popples many close-fitting, small modes take inspira
tion. Eats of glistening liseries, slpper straw, patent leather and
"glittering cellophane have abruptly upturned brims and brilliant
trimmings. Picture hats are developed of horse hair and malinea.
Typical Sports Hats are felt and ribbon modes, some of the most
alluring of which are presented In Jade. Taken all In all, this
showing la a marvel of completeness la variety of eolortngs and
styles.
Spring Sweaters
loathe to give up fringe as trimming, one designer has em
ployed It fetchingly on the Tuxedo revers of novelty weave silk
sweaters. Lovely, too, and just as novel is the silk sweater In sur
plice effect Its surplice ends encircle the waist and tie la an en
gaging bow at the back. Captivating; In their daah and youthful
ness. Slip-on models; of gayly colored wools, occupy an Important
part la this exhibit Simple types prevail for those whose tastes
are more conservative. Peacock Bine, Rose, Gold, Orchid and
Jade are acme of the tones from which one may choose. The very
newest sweaters feature demure short sleeves to wear with short
sleeved gowns.
The New
Hosiery
There never was anything
so lovely or so diversified as
the many fascinating styles of
new hosiery. Clocks are
developed m embroidery, drop
stitch and lace, forming smart
accessories for a street frock
or tailleur. With gowns sad
for those times when one
must be a bit more elegantly
elad the lacs hose Is sarqinslU
and of a j
The New
Gloves
Fashion decrees that for the very .
smartest effect the gloves must be
white or of a very light tone, and
long. So Milady wears them white
or very light sad long. In heavy
fabric, fine kid or silk, an eight-button
glove with corded Or embroidered
back Is of a fashionable and service
able length. Silk gloves display tuck
ings and embroidery to break the
monotony from the elbow to the
wrist - Slip-on gloves with wrist
straps ire much worn with street
appareL
The New
Ribbons
Summer frocks are of a ffimlnees
that Is enhanced by ribbon decoration.
Lingerie too, Is a combination of
laces, silks and ribbon. In pastel
colors there are lovely satin ribbons,
also many Roman stripes In bright
colors. For sashes, bags and millin
ery purposes the collection of rib
bons In silk, satin and velvet is wide.
Metallic embroidered, and rlohly
brocaded ribbons are gorgeous in
colorings and texture.
Spring lUnderthings
Springtime colorings have even Invaded the realm of uiiaerthmgS. For
instance, one finds chemise, night gowns and other Intimate bits of apparel
m Orchid and Canary where only white or perhaps a delicate flesh tint
-ras Sound before. Underthmgs of Bine Georgette are also Intsrasting
novelties. But outnumbering them all, here are countless eotten ereatiotui
enhanced by hand sewing, French and Philippine embroidery, and Valet"
elennes lace. The ideal wardrobe will Include plenty of both types, Last,
but by no means least, are Irresistible negligees.
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Children's Spring Apparel
No flower in a garden was ever more beautiful than the blossoms.
which bloom la colorful profusion en youthfully styled organdie and voile
frocks. For little girls fashion also favors trim tailored frocks of linen
and percale. Among both types one finds sashes and embroideries. But
even if one's frock Is pretty one cannot do without a coat so fashion has
provided hosts of adorable Juvenile coat styles. Included are pastel tinted
garments In taffetas and dozens of sturdier models in such practical color
Ings as brown and navy blue.
, The New
Bags :
Little plaitings, ruchlngs
and frills trim the new bags,
many of which are larger.
. permitting one to carry an
extra pair of gloves with com
fort Beaded bags axe made
in graceful pouch style with,
unusual fastenings at the top.
Embroidered silks and moire
bags have carved frames of
tortoise, metal or composition.
: The New ;
Corsets
Corsets are most important to
the satisfactory fit of new clothes.
Before you select a single suit or
frock, It would be wise for you to be
fitted In one of the charming new
models. They show somewhat more
of a curve at the waist line this year.
Scientifically designed to support the
figure, the new corsets become an
aid not an annoyance, and make
' possible a graceful carriage, elimin
ating fatigue.
Embodying the crisp fresh-'
ness of early Spring, lovely
collars and colorful vests are
charming with smart new
costumes.
The New
Shoes
It's the variety to this
spring's offering of shoes
which make It Interesting.
One may be secure in the
knowledge of being correctly
shod tor every occasion when
there are endless oifords,
pumps sad boots from which
to choose. Soft kid pumps,
cordovan oxfords, kid boots
with light tops, slim satin
ties, pumps the right sort of
footwear with which to re
plenish one's wardrobe.
The New
Fabrics
Of an Indescribable loveliness are
the colorings and texture of the new
silken fabrics, readily adaptable to
gowns graceful and charming. Crisp
taffetas vie with supple satins. Soft
surfaced woolens In duvetyn and
lightweight velours this season are
twilled or honey-combed. In tricotins
- and twins one has the foundation
for smart tailleurs. Embroidered
Swisses, organdies, voiles, dimities
and fine linens sure Irresistible in
their beauty and suggestion of spring
days.
Add ectarful louen . of
Spring to your costume by
wearing a nosegay of wee
sua or metallic flowers.
There are many to choose
from here
1 :: V CfflsaflSSS
- ELABORATENESS has usually been a feature of our previom
d Spring Openings -but this year,, in furtheranee of our
policy of advocating moderation in buying, we will show exten
sive lines of moderately priced merchandise of high quality along
with the more elaborate things.
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