v
THK OMAHA SUNDAY - BEE ; K MARCH 7 1920.
4frftalilift
SKILLED MEN TO
ASSEMBLE NEW
, raat iff An nun
Omaha Man Becomes
Gity Sales Manager
For Sprague Tires
AUTO MEN PLAN
RACE BETWEEN
CAR AND PLANE
Man Driving Cole 8 to
Compete With " .Aviator
In . Contest of
- 550 Miles. .
Miller Joins Forces , '
, With Card-Adams Co.
TRUCK DEMAND
SOON TO EQUAL
THAT FOR CARS
1 s '
rUdl'WHIi UHn
- ; Every,
DT3flIEII-DAV15-0)AD
Force of Experts xon Hand
When Production' Starts
In the vLaFayette
Expert Says Sales Will Only
Be Limited by Production
In. the Near
Future. . n
REBUILT
Factory.'
4 i I
In the near future, when produc
tion starts at the Indianapolis vplant
of the LaFayette Motfcrs company,
highly-skilled workmen will con
struct and machine the chassis parts
and assemble the new post-war car
rlfeiffnrd hv D. Mrflall Whit. ,
n ' - " j -
"We have- been pleasantly sur
prised," said E. C. Howard, Tice
prcsident of the LaFayette company,
."by the little 'difficulty we have en
countered in ecuring a shop organi-
. zation, especially in view of the fact
that a nobilc mechanics and body
. buildei. are now at a premium.
"History has run true to form and
repeated. Like the motoring public
and the motoring trade, experienced
automobile craftsmen have assumed
that the new LaFayette is to be tint
and have sought to be identified witlv
its manufacture.
"It is our good fortune that ex
pert andexperienced automobile
workers tike exceeding pride,, in
theif association with quality cars.
If such were not the case, we might
now be facing the problem of
getting men of sufficient skill to
build and assemble an automobile
to the LaFayette standard. For the
fine details of any high-grade car are
inexorably governed by the indi
vidual skill with which it is made.
"Many of the LaFayette workmen
rmi come to Indianapolis from
other .automobile plants, and, too,
without solicitation. Others hav
rain4 inra1nah? ,mrinra in
plane motor shops, government
aviation camps and on French fly
ing fields. All of them Tiave Je&i
carefully (selected. We have in
sisted that they be highly trained
specialists in their individual lines,"
With more than three-quarters of
the machinery installed and with the
factory personnel almost completed,
officials are confident that produc
tion will start m May and that cars'
will be ready for delivery to pur
chasers in June.
Sales at Auto Show Very i ,
Gratifying ,to' Dealers
The Automobile show was very
gratifying from a sales standpoint,
nd Rhink Mr. Powell is entitled to
much praise v for the manner in
which it was conducted and the
artistic decoration of the Auditor
ium," said Oliver N. Bonney, presi
dent of the Bonney-Yager Auto com
pany, Studebaker distributors. "Our
sales were beyond our expectations,
The special Victoria top, niojnt
ed on our Big Six, was the object of
much admiration and commanded
the attention of all of the buyers.
Among the prominent Omahans we
soia aunng tne snow were: Aioeri
lann, M. v. Mattnews,mrry wir,
rox;F. R. Vaeko, Epstein ' Bros, J. '
xr u.i.,u. -tr n r . j
R. Benhw.
tfA
k. L. Mackav.
R. L. Mackay, soft of the" Rev.
T. J. Mackay of this city, has been
appointed assistant sales manager
of the Sprague Tire and Rubber
Co. and will have charge of the
city sales. ,
' Mr. Mackay has had considerable
successful experience with several
of -the larger tire companies. It
seems proper and fitting that an
Omaha product, such as the Sprague
tire, should be represented by an
Omaha young man and his many
friends will no doubt bepleasetT to
know that he has made this change
and i to make Omaha his home
and cente of activity atonce.
Tucker Makes Record
Sales During Show Week
Chas A. Tucker, of the Nebraska
Oldsmobile company, resolved early
in the winter to make 192Q. a record
breaker so far as the sale of Olds
mobile trucks was concerned.
Tucker is one of the most enthused
truck dealers on the automobile row
and has bent every effort toward
educating farmers and business men
to the advantage of the modern mo
tor irucK. y
According to Ms. Tucker, their
high record for truck sales' at the
show in one day was ll car loads.
These sales, of cptirse, were made
to dealers who have entered the
truck business in earnest.
The Nebraska Oldsmobile com
pany is planning Oil sending a solid
train load of trucks from , Lansing,
Mich, to Omaha shortly.
Dutton to Continue Show
' At Salesroom This Week
C. T. Dutton Automobile company
have made arrangements to continue
their auto siow exhibit at' their Far-
nam street,, salesroom during the
coming week. The models exhibited
at the Automobile Show will be on
exhibit and interested parties are in
vited to attend this exhibit-any time
during the week.
v The membership of the Society of
Automotive engineers is 4,5UU.
Thirty 'miles west of Denver,
where Lookoufmountain overhangs
Bear Creek canyon, is the goal or a
, race between two of Nebraska's big
automobile men.
- For the initial opening of Trout
dale, a new summer resort just be
ing completed, owned by H. E.
Sidles, president of the Nebraska
Buick Auto company, and promi
nent business men of Omaha, Lin
coln, Sioux City, Des Moines, St
Joseph and Kansas uty, a race pas
been planned between an airplane
and an automobile.
John Markel, Dodge agent of Lin
coln, who, in connection with, his
Dodge agency, has entered the
Airo-game, will endeavor to fly from
Lincoln to Troutdale, a distance of
550 miles, in less time than his op
ponent, Buster DeBrown, who will
drive a Cole Airo 8. Buster De
Brown is Cole agent for Nebraska
and Iowa.
"Troutdale in the Pines." well un
der way to completion, with accom
medatiens for 300 guests, is located
at the edge of Bear Creek at Ever
green, C9I0. Denver people have
been anxiously waiting its opening
because of their opportunity to go
to one of the pre'toest-spots in tne
west, surrounded by every outdoor
environment. 1
Should this Dodge agent win this
contest, it is very likely tfyat he will
pass the auto field to enter one with
more thrills, while if Mr. DeBrown,
in his Cole 8, should be- the victor,
he would no doubt ask the Cole
factory to change the name Cole 8
to Airo 8. '
Custom Built, Cars Are -Decided
Hit at the Show
. In discussing the result of the
Automobile show,, which closed last
night, R. W. Craig, yice president of
the C. '. Dutton Automobile com
pany, said that in connection with
their exhibit one of the most pleas
ing features was the enthusiasm of
the general public toward the custom-built
idea. The Kissel cars of
both the opsn and closed types are
all custom-built.
This applies to the chassis as
much as to the bodies. Mr. Craig
says that during jthe past three years
people have become educated up to
higher 'quality and in practically all
classes of merchandise are willing to
pay a fair prjee for quality, realizing
that in the end it is much cheaper
and more-satisfactory. This applies
particularly to motor cars. The
custom-built idea as exemplified in
the Kissel line has made a direct an
peil to the automobile prospect who
is looking for a combination of com
fort, appearance and reliability.
, Franklin Products. Incorporated,
of Syracuse, N. YL, was recently in
corporated and various officials of
the Franklin Automobile company
as officers and directors.
M ' wJEVTHW .4fmlJ& WiTMtrfRj?w
jfj'
. ... 1 .
A surprise in a Mediumriced Car
v J,
The Columbia Six was the real feature
car . at the , Automobile Show value and
Jeauty considered. , -
y
, If you are not familiar with, the many
features which this car offers, let us di
rect your attention to them. -
1. Columbia Automatic Thermostatic
Controlled Radiator Shutter (an exclu
sive feature). -
2. v Non-synchronizing Springs. .
3. Continental Red Seal Motor, 3'x414.
4. Stromberg Carburetor. -V
5. Timkin Axles--front and rr.
6J Timkin Bearings throughout. ""
7. Auto-Light starting and lighting.
8. Atwater-Kent Ignition. ; . v
9. Borg & Beck dry plate dutch,
10. Durston 4-speed Transmission,
v v .
11. Spicer UniversalJdfnts., " v
12. Weight 2750 pounds. ,
$1795 f.o.b. Factory.
Where Can You' Beat JJu
N 4
Peterson
Motor Car Company
DISTRIBUTORS
2427 Farnam Street
Omaha, Neb.
Clerics A. Miler, well known in
automobile circles in Omaha and the
west, has become associated with
the wholesale department ofthe
Cat4-Adams Motor Co., distributers
of the Chandler and Cleveland cars
fotNebraska, western Iowa aod west
half of South DaVbta. He has been
in the automobile business a great
many years and is thoroughly ac
quainted with, the 'business and the
dealers in his territory.
Annua1 reports of E. I. DuPont de
Nemours & Co. for 1919, is expected
to show that company's invescment
in General Motors corporation 'as
representing about 30 per ceirt of
the latter's common capitalization,
which would tueau that the Wil
mington' Powder company holds ap
proximately 444,000 of the 1,480,152
shaves of General Motors common
outstanding. The DuPont report for
1918, stated that company held a
27.6 per cent interest in common
of the motor company. These pcr-i
centages indicate that about 35,000
shares of General Motors common
were purchased in the market last
year for the account of tbfc pow
der comnanv: ' " '
' C. F. Rauze, - sales promotion
manager for'the General Motor
Truck company or Pontiac," Mich.,
was a visitor during the week of
the Omaha Automobile show.
Rauzc, who is .one, of. the, pioneers
in the truck industry, has studied
the . development since the first
trucks were used for commercial
purposes and is very firm in his be
lief that the sale . of commercial
vehicles will soon equal, if not ex
ceed, the sale of passenger cars. Mr.
Rauze believes that the sale of
trucks will only be limited by pro
duction. 1
In the early stages of the truck
industry, it required a great deal of
persuasion on the part of the factory
to induce dealers to buy trucks in
considerable numbers. This situa
tion, liowever, is now reversed and
m numerous cases the dealers are
unable to get a sufficient number of
trucks, l
The American farmers are respon
sible for this condition to a large ex
tent Farmers are now equipped to
realize the advantage of the motor
truck, both from, a standpoint of
saving time and labor. -,
Mr. Rauze evidenced quite an in
terest in the First National Motor
Truck reliability contest, which will
start from Omaha some time during
June. It was his opinion that a run
of this sort would bring the manu
facturers and the,buyers to a com
mon ground where a real business
like consideration of trucks could be
accomplished
Owing to the present freight car
shortage, Hudson and Essex, drive
aways have been averaging 125 cafs
a day for the last three weeks. Cars
have been driven away as far east as
New York and Philadelphia, as far
south as Atlanta and Jacksonville
and as far west as Des Moines and
Otaahoma Uty.
D
an
MOTOR, EAft
Has the appearance of a new car because it is
possible to restore the original luster of its elec
trically baked enamel finish,
..
' ' ' .
Particular care and attention is also" given to each
N mechanical moving part. All worn parts replaced,
v all bfiarings cleaned, greased and tightened.
-
E
It is really better to be safe than sorry -;
in your purchase of a Car N
Ask to Be Shown tiio ; 'Work Ord" a
th Car Ton Select
Q'Brien-Iwi5-Dqad Atrrotd
OMAHA NECR..
JS44HS-M FARNAM IT.
TYLKK.ias
COUNCIL! CLUFFS.ife
IOS SO. MAIN ST. '
- COWNCIklUirM SSI
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tfflTHini-iiirtrrmrnriniiMwuiiii. milium" i iiiiiiim n mi i
'
MILK; i all farm products, is the greatest' truck-hauled
tonnage and absolutely first in importance when it comet to
getting ir-to market promptly.
the Oldsmobile Economy Truck is doing yeoman service h aB
farm truck work everywhere but the task for which ti haj been
N welcomed with acclaim by farmers' is in the qutck & suhe haulage
OX mUK me year rouuu uuy 1111 uufc.
On many farms today the Oldsmobile Economy Truck is Paying
' its way on milk haulage alone -and all the other work tt does t
surplus profit It is the truck of unlimited usefulness. ! v
1 Its efficiency and low upkeep are told in these featuttt:
Internal gear drive and big j$ x pneumatic cord tires take"
anywjiere; complete electric equipment fit it for early and tan
hours; deep channel section frame; powerful valve-uvhead ennti
( Vneet cheerfully quoted by our ieclers everywhere Tmefaymentt if desftti
IOL DS M O T O R WO RKS
LANSING. MICHIGAN and OSHAWA. ONTARIO
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1 (T en) 11 ti 71 rrm Ih S &v Mi ssrS
y2S59 Farnam Oraahr