THE OMAHA SUNDAY BEE: MARCH 7. 1920.
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NOW IS THE TIME
This eicture ihow the complete set or the new Eleventh Edition of the Encyclopaedia
Rritannir in tha tramenilouilr DODular Handv Volume itue printed on senuine India paper,
Tlia rwenrvnina volume contain 44.000.000 words. 30.000 paces, and are the work of 1,800 recognized
authorities from every civilised country in the world. While this set contains a great wealth of information on every subject
known to the human mind, the entire twenty-nine volumes, because they are printed on the wonderfully light, thin but opaque Indii
occupy only 31 inches of shelf room, and each volume, which is no larger than the ordinary magazine, may b held with comfort
for hours at a time.
TO USE THE
EIIW11
JiniUjOflx
THIS is a crucial age, this reconstruction era, a time of
great changes, a live, awakened, alert age, an age of
great progress, of great initiative, an age of interests
that are world wide. Momentous social, political, industrial
and economic changes are affecting the welfare of this nation and every
country in the world. Americans today are not only interested in
the government and the affairs of their own city, state and country, but
have become deeply concerned in the people and the political and social
conditions of many nations throughout the world. Where can people find
correct, authoritative and comprehensive information on the many
subjects in which they are interested as a consequence of this awakening?
They naturally turn to the wonderful storehouse of knowledge the
world's greatest guide to correct and authoritative information the En-
cyclopaedia Britannica. The Britannica will give a foundation for study
of subjects which will be uppermost in bur minds for years to come. The
Britannica is a great work of useful information It is a book for Amer
icans today who are waking up to new thoughts, new work and new
interests.
Now as Never Before You Need
the Britannica
During the past few years the business of this nation has greatl)
expanded. So terrific has been the pressure to produce tremendous quan
tities of materials in the shortest length of time that out of necessity em
ciency has been the watchword of the day. Great progress has been
made in shop management there have been many inventions, many
short cuts have been found for better and quicker production of material
Today marks the period of the country's greatest industrial development
In many industries peace has meant a far greater speeding up than even
luring the war, and competition has become smarter. All df these are
.igns of the times and demand for greater aggressiveness, knowledge ,
md capacity on the part of the employer and employe. ,
Under these conditions men are required to have the best means of
knowledge, the best tools with which they can keep abreast of the time;
md fulfill the stricter requirements of our awakened industrial world
The young man returning from war must capitalize his vigor and deter
nination in order to make his mark in the world. The big army of work
:rs who are fearful of falling back into the ruts of pre-war days must
iave knowledge and equipment in order to build upon the progress made
luring the war.
A Marvelous Library of Knowledge
This great work, with its 41,000 separate articles, isltriarvelously coj
plete. The Britannica is a great library of knowledge on every subject
known to-the human mind, discusses in a way that you can understand
every branch of science, industry, literature, art, religion, invention and
engineering; history and race development; wars and peace, architecture,
astronomy, chemistry, sociology, education, steam, electricity, geology,
geography, law, physics. You and your family will find the Britannica a
liberal education. In answer to the hundred and one questions which
every day come to your mindand to your wife's and children's minds
questions which arise in discussion at your club or in your business it
will tell you more about everything than you can get from any other
source.
What of Today's Problems?
Do you understand the highly serious problems of our industrial
life? Why are the prices of commodities high? Will wages go still
higher or will they fall? What are the economic causes of the high
cost of living? is there likely to be some great economic disturbance
that will cause a precipitate fall in wages and prices? Is the Soviet
government in Russia likely to persist and spread to other countries
or has it already about spent its force? The Encyclopaedia Britan
nica sets forth in its great articles the economic laws by which the
world is governed. We must consider the problems of today in the
light of past experience. Has the Soviet in Russia anything in com
mon with the French Revolution?
This wonderful book the new Encyclopaedia Britannica literally
spreads before the reader the knowledge of the whole world. It tells about
foreign countries, characteristics of the people, their resources, exports
and imports, trade possibilities, their history and progress. An hour a
day with the Britannica will give you as clear and comprehensive an idea
of the rest of the world as we Americans now have of the states of the
Union.
" -' , .
The Woman of Today Needs the
Britannica
.
Woman's position politically, industrially and economically has changed
radically in the past five years. Woman has become a power in politics,
cor her vote is respected and valued. She has taken a more important
place in the industrial world. The sensible and up to date woman is
studying the cost of foods, food markets and food values. The Britannica
is invaluable to voman with its splendid articles on politics, on industries,
on domestic science, on foods and on everything pertaining to the home..
To the mother with children to educate, the Britannica is indispensable,'
ind it will give her the information to teach her children wisely and
correctly.
These Sets Printed on India Paper
The present small stock of sets is printed on the genuine India paper
the light, thin but opaque sheet which has proven an ideal medium on
which to print the Encyclopaedia Britinnica, on account of the comfort
and ease with which the books may be handled and read. The beautiful
texture of the clean, white, easy reading page gives a luxurious appear
ance and a supreme joy in owning the Britannica.
as a First Payment will bring you
the Complete Set of 29 Volumes,
Containing 30,000 Pages, 41,000
Articles, 44,000,000 Words,
15,000 Maps and Illustrations.
Balance in Small Monthly Payments.
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India Paper at a Great Bargain
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The demand has been so great for the Britannica printed on
this India paper, because the books are so much more handy,
that we have obtained additional sets manufactured with the same careful 1
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in the substantial cloth, the beautiful, durable semi-flexible sheepskin,
and the exquisite Levant. We have also procured sets printed on the
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sets are sold at prices which make them a tremendous bargain to those
who have not already purchased.
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Describing These Books in Detail
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