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THE OMAHA SUNDAY BEE: FEBRUARY 29, 1920
NEED COST DATA
FOR SUCCESS OF
PROUD OF RE 0
TRUCK SERVICE
ON AFRIC COAST
Fleet of Auto Trucks With Live Stock -,' "
Arriving at the South Omaha Market
MOTOREXPRESSi
Si.
Preliminary Survey On Length
of Route and Cost of Haul
ing Should Be
Made.
13 8
tUJ M
Milk Handled in Giant "Thermos" Bottle
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it
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' That they neglected to 'make a
careful preliminary survey before se
lecting a route, or that they did not
properly' appreciate the value of
Iceeping accurate cost accounts, are
reasons those most concerned fre
quently give for failure in the rural
motor express or inter-city hauling
business, according to E. Farr, di
rector of the Fi'restone Ship-by-Truck
bureau, at Akron, O.
The results of recent investiga
tions made by the Firestone, bureau
along1 these lines, and some recom
mendations for the guidance of
prospective operators, are enumer
ated by Mr. Farr in a letter re
ceived recently by the Omaha
branch of. the bureau at 2566 Far
nam street
"Investigations conducted by our
. field nicn disclose that in a number
" of cases rural and inter-city express
lines change hands frequently, and
that in some other cases the busi
ness has been abandoned alto
gether," Mr. Farr writes.
Bad Route Selected.
. "Thpir renorts make it clear that
frequent changes of management and
the failures are due in par to lack
of proper consideration certain
factors basic in any business, but
more frequently to disregard of sev-
era! factors peculiar to the operation
of a motor express line.
; , "They convince us that first of
; all' care must be exercised in the
selection of a route. Before seleCr
tion js made there should be a
" thorough survey of the business pos
sibilities of several routes. .This pre
liminary survey should embrace the
following important points:
' 1. The exact length of the route
Vand the time it will take truck to
-' make the round trip over it.
!- 2. Character and condition ol
the roads.
3. Approximate tonnage it will
furnish trucks moving -in both di-
rections.
4. Existing and gossible coinpe-
tition.
; v 5. The extent to which motor
transportation is regulated by gov
ernment agencies, such as public
srvice and railroad commissions.
"In making this survey, valuable
l information can-be secured from
'.' I country farm agents, farmers who
r are large shippers, agricultural and
I co-operative association leades,
V? shippers of agricultural implements,
; local bankers, wholesalers, retailers,
f manufacturers and commercial as-f
- r soclations. v
V ' ; Use a Questionnaire.
"It is often impractical to inter-
-view all shiDDers in making a
sur-
J vey o tonnage available
In such
i-c&ses the use of a carefully worded
questionnaire will be found helptui.
i "Once embarked in business, too
much stress cannot be placed on the
s keeping'of confplete cost accounts.
' The number of operators who fail
to take into account such items as
- depreciation, interest, supervision,
insurance and taxes, is entirely too
1 great Many such men are making
' their rates so low that operating
their business is merely a process
; of eating up their capital. The itn
. practical methods they are employ
ing not only spell their own failure,
' but also threaten the business of
' practical operators who find it diffi
cult to compete with them."
.White Truck Already
'Has Run 300,000 Miles
On Grocery Deliveries
' Cleveland, Feb. 29.-The .White
, company frequently has said, in its
advertising, that the life of White
trucks has not yet been determined,
and this statement seems to be
borne on by the performance of
Truck "A" dean of the delivery
..fleet of the W. P. South-worth com
, pany, grocers, of ' Cleveland, which
has entered upon its tenth year of
- daily service and bids fair to
emulate the example of Mr. Tenny
son's well-known book and run on
forever. -
While not the oldest White truck
' in operation today, a number ol
trucks antedating it in delivery,
Truck "A" is unquestionably the
- veteran to remain continuously in
the service of its original owner.
It was in May, 1910, that this twe
t ton truck was delivered to the pur
chaser by the White company, and
. immediately put into commission
, with John Jedlicka as driver. John,
or "Jerry" as the boys at the store
knew him, was a lover of fine ma
'chinery, and the truck at once be
came his pride. So carefully did
he care for the truck, and so care
fully was it driven, that in a little
more than nine years but one slight
mishap marred the record of truck
'. and driver, though all of the work
:"was performed in the midst of con
stantly increasing traffic perils in
" the growing city of Cleveland a
; wonderful record which, unfor
tunately, was ended by the death
-of the veteran driver a few veeks
-' ago. James' Duffy has succeeded
Jedlicka as driver of the truck and
', bears for it much of the affection of
. the driver so long associated witl
it ' ,
' Detecting Poor Mixture.
: The color of the flame of combus
. tion indicates the mixture of gasoline
and air that is being used. , To see
this requires an open priming cock
.and one cylinder-while the engine is
. running, and it can best be' seen in
-. the dark or at any rate dusk. An
: orange colored flame indicates too
jich a mixture. A pale yellow indi
cates too lean a mixture. A pale
bluer flame at slow speed merging
t)n4Q purple and "then almost trans
: p ire Jit, shows that the mixture is
ijighti ' . -(-
' V Draughts. .
s A narrow apron fastened to the
; front bow of the top with upholstery
; tacks, arranged to hang down slight
ly bel ow the edge of the windshield,
will prevent the cold draughts that
-. strike the back of the neck.
111- mrrv)'-mm
His. . wafii! -
Dairy scene at the stock yards
Commercial Navigation
Of Air, Became Reality in
, United States Last Year
' . -... - ' ,
Five Regular Passenger Routes Established and Many,
Firms Adopted Planes as Delivery Medium Dur
ingLast 12 Months Which Noted Remarkable Ex
pansion of Efforts With Lighter Than Air Crafts.
New York, Feb. 28. Commercial
aerial navigation became a reality in
the United States during the last
year. The sudden cessation of hos
tilities at the close of 1918 threw
hundreds of airplanes into the mar
ket and many of these were pur
chased by private companies and re
modeled for commercial use.
Airplane ""manufacturers, whose
enregies had been devoted exclusive
ly to the makfng of war machines,
also turned their attention to the
commercial possibilities of aircraft
and have perfected several standard
commercial possibilities of aircraft
that thefe art more than 2,000 pri
vately owned aircraft in the United
States.
Five regular passenger routes
were established; the airpane mail
service, inaugurated May IS,' 1928,
between New York and Washington
on a definite basis, and scores of pri
vate firms purchased aircraft Vartd
utilized them for the delivery of mer
chandise and newspapers and for
conducting aerial forest surveys and J
patrols.
Europe Leads World.
Still greats? strides were made in
Europe and Australia, where there
tare lew thickly populated centers
that, ay not boast of regular aerial
commercial traffic, either by airplane
oi dirigible, or both. The delay in
the development of aeronautics in
this country was attributed by the
Manufacturers' Aircraft association
to "the failure of the United States
government to. establish landing
fields, enact regulatory legislation
and adopt a fixed policy."
Inspired by aircraft manufacturers,
Chambers of Commerce in at least
50 cities have undertaken to provide
municipal landing fields for aircraft,
built on specified lines as plotted by
city planners and officials of the
army air service,, which has assumed
Luncfficial supervision , over the
project, pending the adoption of ied
eral regulatory legislation.
These cities include Buffalo. Bos
ton, Cleveland, Chicago, Philadel
phia, New Orleans, Richmond. Va.;
Atlanta and Macon, Ga.; St. Louis,
Kansas City, Denver, Sacramento,
Salt Lake City, Omaha, Pittsburgh,
Butte, Mont.; Fresno, Cal.; Scran
ton, Harrisburg and Altonna, Pa.;
Syracuse, Rochester and Albany, N.
Y.; Springfield, III.; Cqlumbus. O.;
Louisville, Ky.; Nashville, Tenn.;
Mobile, Ala., and Houston,. Tex. (
Regular Passenger Routes.
Regular passenger routes already
established in. this eountry are be
tween New. York -and Atlantic City,
Needless Weight
It costs money to move weights In Stewart Trucks all useless excess weight
is done away with by elimination of hundreds of needless parts. This means
a stronger truck that uses less gasoline, tires, ol and repair parts.
In over 600 Ameriaan cities, on hundreds of farms and in 38 foreign coun
tries Stewart trucks will be found giving reliable service in hundreds jof lines'
of business. - ' ' ' ,
- -. QUALITY TRUCKS SINCE 1912 1
LININGER IMPLEMENT CO.s
DISTRIBUTORS
n
v
Sixth and
DEALERS Stewart trucks
. Show in Space
where trucks come from all near points laden with hogs and cattle.
Mobile and NewOrleansjKcy West
and Havana, San Francisco and Los
Angeles, and Los Angeles and San
Diego. Lack of adequate terminal
facilities is consideied one of the
principal handicaps to aerial ;com
roercitl traffic development. If aerial
transportation is to become? uni
versal, aircraft manufacturers point
out that, there must be established
adequate airdromes with definitely
marked landing places, convenient
to business centers and with facili
ties for housing the airmen and their
machines and providing thent with
fuel and repairs.
At the height of 5,0.00 feet, con
sidered the minimum at which com
mcrcial planes of the future will
travel, especially over cities, it !
set forth that an airplane, the mo
tor of which has become stalled,
could volplane or glide a distance of
four or five miles in a horizontal
direction.
International Route Planned.
In addition to the regular routes
a company at Seattle has started an
international air mail, operating be
tween that city and Vancouver, B. C.
Several 'lumber"" companies in the
northwest are using the airplane for
forest patrols and surveys. A New
ark, -N. J., department store de
livered merchandise by airplane to
customers in Asbury Park last sum
mer while a large Chicago clothing
house made a specialty of delivering
ciotnes to college students within
a 100-mile radius of .that city. A
Canadian aviator carried 400 pounds
of fi-rs from Toronto to Newark, N.
., stopping at Clayton, N. Y., to
pay customs duties on them. The
navy'conducted experiments in guid
ing fishing craft by airplane at Glou
cester, while the army conducted a
coast airplane patrol between New
York and Newport News, Va.
One of the- strangest uses for
which the airplane is being consid
ered is the spreading of the gospel
In the Congo states of Africa. A
large American manufacturer re
ceived' a request for prices from the
Congo mission of the Church of the
Disciples of Christ, which proposed
to replace steam launches with flying
boats. The plan has not yet been
carried into effect Airplanes and
spare parts,""valued at $700,000, were
recently sold by American manufac
turers to French interests, who are
planning airplane commercial routes
in the Orient. Delivery of the ma
terial has begun.
Three English Services.
In Europe three .English, com
panies maintain regular passenger
MOTOR TRUCKS
Eliminated---Operating Cosis Reduced
Pacific Streets, Omaha, Nab. ' Phone
will be exhibited at Omaha's Fifteenth.. Annual Automobile '
N. 14. - '
and pjhjcel post service between
London and Paris and London and
Brussels. ' On-one of the trips a
grand piano was- carried from a
London store to its customer in
France by airplane. In accordance
with British aircraft regulations,
adopted la6t April pilots of these
commercial craft are examined,
physically and technically, and li
censed by the government, starting
fields and prominent points along
the routes, are distinctly marked,
standard signals are. used and reg
ular airlancs are followed.
Two French companies carry
passengers on sight-seeing tours
Qver the battle lines and there is a
regular service between Paris and
Brussels and. some of the large
French cities. Merchandise carried
on -the first Paris to Brussels trip
included .300 pounds of lobsters.
Regular mail service between Paris,
and Geneva was established last
May when a Swiss aviator made the
trip of 2S0 miles in five and one
half hours, including 30 minutes
spent on French soil as a result of
a forced landing in the fog. Lon
don, Manchester, Paris and Berlin
newspapers are successfully em
ploying airplanes in the delivery of
their publications. v, ,
Zepps Freely Used.
Zeppelins, as well as airplanes,
have been used . extensively for
commercial purposes in Grmany.
Although little is known of German
aviation development during the
past few months, it is reported that
several long air routes, including
one from Berlin to London via
iJans or Brussels, and another from
Berlin to Constantinople, via Vien
na, will be put into operation dur
ing the coming year.
Commercial aerial service has
Deen put into operation between
Johannesburg and Cape Town,
soutn Atnca. Australia already has
estaDiisnea a transcontinental route
trom Sydney to Port Darwin on the
north coast, a distance of 2,550
miles, h-xpenmefttal commercial
aerial journeys of more than 1,000
miles also have been made from
Calcutta to other points of India
and regular routes are now under
consideration.
Plan to Circle World.
A British company was orean
ized last June with a capital of many
millions of -dollars for the establish
ment of -airship lines virtually around
the eartfr. Airships of 3,000,000 cubic
feet capacity, nearly twice as laree
as the British dirigible R-34, the first
lighter than air craft to cross the
'Atlantic, are contemplated. These
airships would be able to carry 15
tons of passengers and freight and
have a cruising radius of 4,500 miles
at a speed of 60 miles an hour.
A route from London to New York
will be the rst to be put into opera
tion, if the company's plans are car
ried our. Lord Northcliffe recently
predicted that the time was not far
distant when London morning
newspapers delivered by airplane
would be sold in-New York on the
same evening,' allowing for the dif
ference in time-
Buying one without a body may
imply some difficulties, but to buy
o;:e without a soul strikes us as
comparatively easy. Motor Life.
CHASSIS PRICES:
-Ton $1350
2000-lb $1655
lVk-Ton J2250
2 -Ton..... 42875
S'i-Ton..... $3895
f. o. b. Buffalo
Douf. 109
Elder pempster Co. Have
200 Doing (Better Work
Than Railroad From
The Interior.
One of the largest fleets'of American-made
motor trucks is owned
by Elder Dempster & Co., Ltd.,
whose headquarters are in Liver
pool, England, They operate on
the west coast of equatorial Africa,
where the company has 200 trucks
in operation between west African
ports andtheir stations in the in
terior. These trucks, piloted by west Af
rican natives, plough their way over
the jungle trails, maintaining reg
ular schedules Over routes stretching
several hundred miles inland. The
natives Sire attired pretty much as
they were born aftd drive with the
most cheerful abandon.. Many -of
them are full-fledged chauffeurs
within three or four weeks from the
time they see their first motor ve
hicle. That the trucks can keep
going at all under such conditions
is a tribute , to their reliability.
Elder Dempster & Co. are large
steamship -owners having upwards
of 100 bottoms plying between west
African ports and Europe and
America. Their trucks are used as
feeders to their steamship lines,
taking men and supplies in and
bringing cocoa products, palm oil,
hides and rubber out. The narrow
gauge railroads have proved en
tirely inadequate and motor truck
routes are being extended.
Mr." Kenneth Sharrock, who -is
now in this country representing
Elder Dempster & Co., and is study
ing "ship by truck problems" is
enthusiastic over the showing made
by Reo trucks in African service.
One-Ton
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The average citizen accepts mod
ern comforts as a matter of course,
and without thought of the machin
ery which makes them possible.
Take the cream for the morning
cereal, for instance. He knows only
that the product is on his doorstep
when wanted. He never contem
plates how,, nor why so long as the
schedule is maintained without dis
turbance. 1
But the collection and distribu
tion of milk for a great city is an in
tricate problem. Time has a vital
bearing on customer satisfaction.
An hour's delay invites disaster. Ab
solute dependability, on the part of
New Guide Signs Erected
For Tourists Along Coast
Los Angeles, Cal., Feb. 28. New
signs for the guidance of motorists
will be erected this year along three
transcontinental highways leading
to Los Angeles, according to an
See
at the
. mi
The. motor truck has made every s highway a
possible freight and express route. Motor truck
transportation is now an invaluable part of the
national distribution system. e
The great power and unusual dependability
of Nash trucks has played and is playing an
important part in this development
In the service of many lines of business from
coast to coast they are daily carrying their
loads punctually and at a minimum cost ,
1fltUE CARS AT
mm
Chassis,.
i Two-Ton Chassis, ' Nash Quad Chassis, .
NASH 5ALES COMPANY
, . 10th and Howard Sta., Omaha s -
HAYWARD-CAMERON-NASH CO.
' 2043-5 Farnam St, OmahA "
is $ " 1 sr - I '
IL" 1 J, J? M, f
the machinery of collection and dis
tribution is essential. '
The problem is unusually acute in
Pittsburgh, due to lack of pasturage
in the great industrial valleys ad
jacent to the city, and in handling
it the Reick-Msjunkin company, one
of the largest milk and ice cream
dealers of the country, has risen to
new levels of efficiency through the
use of White trucks. -
This company's milk collecTions
extend over a radius of 150 milest
Local collection of milk and deliv
ery of manufactured product is al
most exclusively the province of
White trucks, 31 of which are in the
fleet of the Reick-Mcjunkin com
pany. nounced plans of the Automobile
club o f southern California. T hey
are the National" Old Trails from
Kansas City, Mo., the Lincoln
Highway from Omaha, Neb., and
the Midland Trail from Ely, Nev.
During 1919, almost 9,000 guide
signs were erected by the club,
the
Show
O
VOLUME PRICES
tMSHOIVsVS.I
f
This great fleet grew from a
nucleus of two White trucks in
stalled as an experiment in 1916
ra growth due entirely to durable
satisfaction in the use of White
equipment.
Particularly interesting is the milk
conveyor used in the vicinity of
Lockwood, O., where a great con
denser of the company is located.
A specially built glass-lined v steel
tank of 900-gallons capacity on a
five-ton chassis hauls milk from the
collection station at Windsor, 10
miles distant, to Lockwood. A rack,
built around the tank, permits the
carrying of additional milk in cans,
with a third trip in the busy season.
Two round trips are made daily,
which keeps four trucks" at this
work virtually all the time. Of these
6,219 are in the desert stretches of
eastern California and Arizona and
mark the location of water holes.
Southern California as a whole is
placarded with 68,133 enameled
metal signs.
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