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Fd.t.on of the Fncclopafd. Br.tanmca in thr tremc ndou.ly popular Ulte IS SVv ?1 fP&l 1441 v8.- V fiSSvCOMtSB
Handy Volume ..sue p. nled on Beni,.ne Ind.a paper 1 hn twenty nine volume. -IlSjJ iStC: H fc,' IPIlli TRJ v ' ? $?&
contain 44 000 000 word., 30 000 pagei and are the work of 1 500 rrcognired authorities from every """wfc &l-i3jS,Cls r-rW '
civilized country in the world. While this set contains a great wealth of information on every subject known 1 J gjjW, y.ayV M iP' ItfC ' ;wfjr j
to the human mind, the entire twentv-mne volumes, because they are printed on the wonderfully light, thin hut opaque "feBsiyt2:J-a1r !5fflE .jiS$t Us1 ' $'S$l$&fir 1
India paper, occupy only 31 inches of shelf room, and each volume, which is no larger than the ordinary magazine, may be held witn ' :'iiw:'ji13. ; JgHjHM. ...J V"". 1; "?E$g&tir I
comfort by the reader for hours at a time. " ''&laglag '.i tt' 'il j$p 'ISpr I '
YOU NEED
There probably is not a man, woman
or child among the 100,000,000 inhabitants of the
United States upon whom the past five years has
not had a profound effect. Great reforms have been hastened and
this will be a better and cleaner world after the ordca's cf fire through
which it has passed. The participation of the United States as never
before in the world's affairs has brought to the people new interests
not limited to the neighborhood, town or city in which they live, but
interests that are world-wide. A miracle has been wrought in men's
minds, a miracle in which there is a tremendous thirst for knowledge,
a knowledge which is absolutely necessary today, as never before.
Where can people find correct, authoritative and comprehensive infor
mation on the many different subjects in which they are interested as a
consequence of this awakening? They naturally turn to the wonderful
storehouse of knowledge the world's greatest guide to correct and
authoritative information the Encyclopaedia Britannica. The Bri
tannica describes the peoples of the world, the countries, industrially,
politically and socially. The Britannica furnishes practical, detailed
and authoritative articles of great value to the manufacturer, to the
importer, to the worker in the industries. The Britannica will give a
foundation for study of subjects which will be uppermost in our minds
for years to come. The Britannica is the great work of useful informa
tion. It is the book for Americans today who are waking up to new
thoughts, new work and new interests
Are We Going to Take Full Advantage
of Our Industrial Opportunities?
During the past few years the business of this nation has tremen
dously expanded. Industries have had to enlarge their plants many
times their normal size. Entire new towns, great ship-building yards and large
industrial plants have sprung up almost over night. So great has been the pres
sure to produce tremendous quantities of materials in the shortest length of time
that, out of necessity, efficiency has been the watchword of the day. Great prog
ress has been made in shop management. There have been many inventions.
Many short cuts have been found for a better and quicker production of material.
Today marks the period of the greatest industrial development in this country.
How are we going to make use of this tremendous impetus given to our indus
tries? Are we going to carry them on to greater development or are we going to
drop back into the old rut as before the war? This latter would be disastrous. On
the employer and the worker in these industries fall the responsibility to adjust
otir business so as to safeguard our industrial welfare. The employer and the
worker in these industries must grasp, assimilate and apply the principles of
greater efficiency to their plants and keep their own industries abreast of these
rapidly changing conditions. The Britannica is a working manual, dealing with
every subject which the employer, the employee or any other man can think of
and will speed them up mentally and make them alert to the tremendous oppor
tunities of today.
A Complete Library of Knowledge
But this marvelous work, with its 41,000 separate articles, is more
than a guide for the enterprising business man of the United States,
fitting him to be a citizen of the world a world merchant. The Britannica is a
complete library of knowledge on every subject. It discusses in a way that you
can understand every branch of science, industry, literature, art, religion, inven
tions and engineering; history and race development; wars and peace; architec
ture, astronomy, chemistry, sociology, education, steam, electricity, geology and
geogTaphy, biography, law and physics. You and your family win find in the
Britannica a liberal education. In answer to the hundred questions which every
day come to your mind and your wife's and children's minds it will tell you more
about everything than you can get from any other source.
What Is Before Us?
There ate many serious post-war problems confronting us. Do
you understand the tendencies in our industrial life? Why are
the prices of commodities high? Will ivapes go still higher?
Will the cost of living gradually drop? Is there likely to be some
great cataclysm that will serve to send prices and wages down
ward? Has there been a general social unrest after other great
wars? Are you inclined to be stampeded with fear of what is
before us? Are you sitting down and studying the facts of past
cases that were somewhat similar? Are you familiar with what
has happened after other wars? In England after the Napoleonic
campaigns; in the United States after the Civil War; to France,
to Germany and to Neutrals after the Franco-Prussian war.
This war has blazed a way for America to commercial supremacy.
European countries, in reaching out after commerce and new markets,
studied countries, and people, and conditions, rr the American business man,
merchant, manufacturer and snlesn-an must inform himself if he hopes to make
the most of his present opportunities.
This wonderful book of knowledge the new Encyclopaedia Bri
tannica literally brings the whole world to the reader. It tells all about
foreign countries, their people, their history, their progress, their resources, their
imports and exports. An hour a d3y with the Britannica will give as clear and
comprehensive an idea of the rest of the world as we Americans now have of the
States of the Union.
Woman Needs the Britannica
as Never Before
Woman's position politically, industrially ann economically has
changed radically in the past five years. Woman has become a power
in politics, for her vote is respcced and valued. She has taken a more important
place in the industrial world. The sensible and up to date woman is studying
the cost of foods, food markets and food values. To the woman who wishes
to keep abreast with the times, the Britannica is invaluable, with its splendid
articles on politics, on industries, on domestic science, on foods and on every
thing pertaining to the home. To the mother with children to educate the Bri
tannica is indispensable, and it will give her the information to teach her children
wisely and correctly.
These Sets Printed on the Wonderful
India Paper
The present stock of sets of the Britannica arc printed on a genuine
Tndia paper the paper which created a revolution in book publishing.
More than 90 per cent of the subscribers of the Britannica have chosen sets
on the IndLa paper, for the light, thin, hut opaque sheet has proven an ideal
medium on which to print the Encyclopaedia Britannica. The beautiful silky tex
tute of the clean, white, eaty reading page gives a luxurious appearance and a
supreme joy in owning the Britannica.
As First Payment brings you this
Complete Set of 29 Volumes Contain
ing 44,000,000 Words, 30,000 Pages,
15,000 Maps and Illustrations. The
balance is in Small Monthly Payments.
We Have Obtained Ail the Pvemaining
Sets in the Handy Volume Issue
Printed on the Genuine India Paper,
Which We Are Offering
at a Great Bargain
Since the close of the big sale in which there were sold
120,000 sets of the Encyclopaedia Britannica in the Handy
Volume issue, many people, who for some reason failed to purchase at
that time, have written asking if there was any possibility of still obtain
ing a set of the Britannica in the popular Handy Volume issue, printed
on the genuine India paper. Many hundreds of these letters have come
to our correspondents to answer. So insistent have been the demands,
and the writers have expressed such a genuine desire to own this great
work, that we left no stone unturned to secure more sets cf the Britan
nica. We have been able to obtain from the publishers sets in each
binding, printed on the genuine India paper, bound in the same sub
stantial cloth, in the beautiful semi-flexible sheepskin and in the
exquisite Levant, and embracing the same high quality of workmanship
as the sets we sold last year. We have also procured sets printed on the
standard book paper, which is the paper used generally for books. These
are in four beautiful bindings and are very attractive and practical.
These sets are sold at prices which make them a t-cmendous bargain,
to all.
We Will Be Glad to Send You Free Our
Large Illustrated Booklet Describing
These Books in Detail
This booklet consists of 13G pages with hundreds of illus
trations, beautifully printed, and will describe in detail these
sets. This booklet cost us, to prepare and print, thousands of dollars.
It is yours for the asking and wi!! be sent to you postpaid
If you are ready
to subscribe now,
write an order
on a piece of
paper and mail
with a dollar bill
and we will give
your order
prompt attention.
Fill Out and Mail Now
Senri. Knrhm k sod Co., CMcaRO, ill. (Dept. 275
Gcntl:' n: P!ojs." send mo, free, your Illustrated
Rook r o. - M . giving full information about the new
Er.iyciopaeViM Britannica Also tell me what I will have
to pay for one of the remaining sets of the Handy Volume
issue of the Butjnnica printed on genuine India paper.
Name
Sears? Roebuck and Go, Chicago
Postoffice
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No
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