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THE BEE: OMAHA, WEDNESDAY, JANUARY 28, 1920.
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Through standardizing the product, Armour and "
Hew rmmoiinr ILnnaks SEa MMdlfl
In less than 30 of the area of the United States covered by the territory east of the Mississippi
River dwell 70 of the entire population. Thus, the great consuming centers of the country are
away from the points of production a thousand miles or more,
Imagine for a moment the problem that would be presented to farmers and stock growers if there
were no large packing plants such as Armour's in Omahaand if Western producers had to sell
their livestock where it was consumed. Their profits would be lost in their cost to sell.
Or again, if all the cattle and hogs
grown in Omaha territory had to
be 'consumed at home? The serious
ness of such a situation is better real
ized when it is appreciated that of the
$88,000,000.00 yearly business of the
Armour Omaha plant, only $3,520,
000.00, or less than 4 of the total
sales, are made in Omaha.
Keeping Trade-Channels Open
Lacking the outlets that such con
cerns as Armour and Company pro
vide, stock raisers would hay e to find
and develop their own markets for
96 of their own production!
By linking the Middle West with
Eastern markets, the Armour Omaha
plant must be regarded as a prosper
ity builder, not only for stock grow
ers, but for the citizens of Omaha
themselves. For whatever benefits
producers in this section also adds to
the general benefits of Omahaas a
whole.
i
During the past twelve months, for
example, Armour and Company paid
to producers in the Omaha territory
$72,000,000.00 for livestock-Eastern
dollars brought back to enrich
the West. In addition Armour paid
packing house workers $4,050,000.00
in wages, spent $6,700,000.00 in sup
plies, much of which were bought
locallyand expended still further
sums in state and local taxes.
A Country-Wide Organization
All of this, however, would be impos
sible without national distribution,
accomplished through Armour's
country-wide organization- a chain
of branch houses extending from
coast to coast, a system of refrigera
tor cars plying between plants and
branch houses, a corps of nearly '
4,000 salesmen selling to independ
ent retailers, and heavy national ad
vertising to standardize and stabilize
the consumer market.
Thus Armour helps nationalize Oma
ha. It is of far-reaching significance
to citizens of Omaha and producers
in Omaha territory, that while a part
of country-wide distributing system,
the Armour plant here is a local in
stitution. v .
Realizing this, when you buy Armour
products from your retail grocer or
marketman, you are directly contrib
uting to the general
welfare of your
own community.
Al M O U COM PAN Y
Tkb U the Mark Under whick Our "
Btt Product RMch tb Cobmumt
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O. C. WILLIS, Gen. Mg
Omaha, Nebraska.
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