2 C THE OMAHA SUNDAY BEE : JANUARY 25, 1920 RIDICULOUS TO' ADOPT FADS IN STYLES OF GARS Packard Co. Official Says the Standard Styles Are Set And Annual Changes -. Foolish. "A high grade motor car it de iriJ to give high grade transpor tation, not to answer the demands of some parsing fad," says H. H. Hills, vice president of distribution of the Packard Motor Car Co. "Whims hare as little place in the body de sign of such cars as any other form of bad taste. " Imagine the Pullman company, which is in the business of providing firtt-clase transportation, . announc ing new models in sleeping ears each year,' trying to throw the pre vious models into jcard. Idea ia Riu.culous. "The ridiculousness of sucl a thing is apparent And yet the pub lit has onjy recently begun to ques tion the good judgment of automo bile manufacturers wh are doing exactly that. - , ' , "It was not so Ion ago that pas .senger cars were called ..'pleasure cars,' and since that time the auto mobile industry has seen a world of change. Perhaps that change may best be described by saying that thera fewer people 'spending money oir motor cars nowthey are investing money, and doing it la a volume never before equalled in the history of the industry. Standards are bet. "This meani that the automobile is recognized as an immense fac tor in the world's scheme of trans portation, and that standards of ex cellence have been set -Year by year these standards will become higher. Improvements .and refine ments will certainly be made, but as far asJiigh grade tnotor cara are concerned the day of sweeping changes has gone. The motor car that gives first-class transportation ' today will be giving nrst-ciass trans- j v va frnm frtHav K- cause it is fundamentally right in ' design, mechanically anjj artistic 'ally. ' " Nj. University Starts New Motor Transport Course fitw York, Jan. 24-A course in motor transportation engineering, the first of Us kihd to be given bv any -university in connection with industrial stqdy, is to be added to the curriculum' of New York uni- -: ; U of the Oldsmobile Eight is a re ' v r i markable motor. ! Powerful, efficient, compact; reliable. These four words tell the reasons for its success. You will find a new mo toring delight in the swift response aiid the flexible power jbf this remarkable motor. c :. - " ; ; y. . , Notice how many Oldsmobiles you see everywhere.; That will tell ybu what other motorists think of it. tSSt Lcjetut St., Dm Moikcs, U. MODEL. New Home of Nebraska Oldsmobile Firm Now Being Erected at Cost of $300,000 The above picture is a reproduc tion of an architect's si etch of the qew home of the Nebraska Olds mobile company, which is now be ing erected at Eighteenth and Howard streets. This new build ing will be entirely fireproof, four storiesi high, with a foundation which ' will permit the addition of four more stories. It will be occu pied by the Nebraska Oldsmobile company, distributors of Oldsmobile passenger cars and trucks in Ne braska and a large portion of Iowa. . The rear of the first floor will em versitys beginning next month. The new course will be given by F. Van Z. Lane, chief transportation engineer of the Packard Motor Car Co.. Detroit, and will be open to students in mechanical 'and civil engineering who. are specializing in higkway work. The motor truck wilrbe studied, as a mechanical unit in industry, rather than from the standpoint of truck design. The state of California has. nearly 3,000 licensed automobile dealers. New TEHIND Chat. A. Tucker Prat, it Gm. Mgr. 45B ' THOROBRED v: Si brace a service station 75x75 feet. The second floor will be devoted to shop work and parts, the third floor will be used for displaying trucks, the fourth floor and basement will be used for storage purposes. .The front of the ground floor will be de voted to a show vroom 75x71 feet and office quarters. Every modern machine, including both a passenger and freight eleva-' tor, which is used in connection with automobile work, will be in stalled in this buildjng. From an. artistic and decorative standpoint, this building will be second to none. Capital StOQk Increased To $2,500,000 by Motor Firm Stockholders of the United States fotor Truck .company, Cincinnati, O., increased the capital stock from $1,000,000 to $2,500,000 at a meeting held January 14. Present stockhold ers oversubscribed the entire amount. The present company was taken over by it's managers in 1914. It was then capitalized for $300,000. It was in 1917 that it was found necessary increase capital the nickle-plated radiator MODEL 37B ii The show room will have tile floors and tile waltn to wainescotin hUvht. The iMmnini.il. cost of i the building will be $300,000 and it is hoped , that the building will be ready for occupancy July 1. , This mark of progresi is a tribute to the success of Charles A. Tucker, president and general manager of the Nebraska Oldsmobile company. Under his direction this concern has gone from a (comparatively email distributing agency located at Lin coln, Neb., to one of the largest dis tributing agencies in the middle west. stock to $1,000,000. . This was due to the rapid growth. With the con tinuous increase in the business it became necessary to atill further in crease the capitalization and this was accomplished, among stock holders present at the meeting. The word "Sedan is probably one of the oldest terms applied to a vehicle for transportation. It was used for the first time in France, and takes its origin from the French citv of that name. any 2555 Farnam St., Omaha, NcW COUPE EFFORTS OF 15 YEARS RESULT IN AUTO SHOWS Grand Exhibition at. Auditors urn March 1 to 6 Powell to Show Plans of New Home. WVre going to talk about Omaha's auto showS (note the S on the end) from now .on." .; True, Omaha is going to have one grand show- at the Auditorium and annex Mirch I to 6. - It will be, the climax of IS years' effort on the part of Clarke G. Powell and other automotive boosters. But there will be around SO other little shows, besides the big one. Auto row will be a show house it self. Nearly every distributor on the row has begun remodeling or re decorating his salesrooms for the gala week. 4 Many Hti Models. : So many new models are cpniing out this year that the distributor will take up every inch of space al lotted them in the Auditorium and still have several more 1920 crea tions to display in their own quar ters. More distributors than ever' are seeking space in the Auditorium. Ex perience has taught them that it pays to be represented in the big show. Several firms which are erecting new buildings are getting in shape VCW...DU" i?r Bouse warmings. Lven Mr. roweii, wnos going to .have a new home for the Powell Supply com pany in Harney street by July J, says he will show his building plans if nothing more. Show Powell Plans. "George Fisher, the architect, says we will have to show that much at least," said Mr. Powell. None of the distributors are re vealing any decorative secrets. Guy Smith, for one, has been dreaming for a month about a cotor and back ground scheme that will make his previous dazzling displays look sick. Manager Powell won't say a word about the decorations for the Audi torium and annex other than to hint that they'll be "dignified marvels of splendor." Fear Air Raid On ' World Commerce By Great Britain (CMaae4 nw n Om, Thi Section.) went out over the world in the earlv days and established a series of coal ing stations at every strategic point along the great trade route. These coaling stations gave its ships the advantage over the ships of all na tions, for coal, in those days, was the very lifeblood of the ocean car rier's business. If he could not se cure coal his voyaging was at an end. Likewise if he had to pay more for coal than his British com petitor, he was at a decided disad vantage, for coal is a big factor in the cost vf operating a ship' and the captain who could buy the cheapest eoal and be sure of his supply wak in a position to underbid his com petitors for freight to any point of the compass. Gambling Instinct Strong. This fact should have been evident enough to the business interests of every nation, but it was only the Britisher, with his gambling instinct and pioneering spirit, that dared act and act quickly. The result was that the British merchant through the British carrier, gained control of trade that he could never otherwise have obtained, and with true British tenacity, what he once had he .con tinued to hold. At this time an analogous condi tion confronts the worldi Aerial navigation is the new order, and the nation that neglects that fact and fails to secure aerial bases for its commercial air fleets at the great ports of entry throughout the world will lose out in the contest for for eign trade. . ' The American business man who has been laying plans for a foreign trade business campaign in the far placet of the earth, particularly that rich, undeveloped domain to the south, with its myriad inland cities and millions of population, must get busy and his moves must be made swattlv. tor it Britain succeeds, m establishing a aeries of aerial bases for the distribution of goods inland by airships like itt coaling stations that circle the globe it will make mighty inroads on our foreign com merce, which our splendid merchant marine will be unable to prevent Ship to Remain Principal. Of course, the ship will be the principal means of transporting the heavy materials of commerce for many years to come; perhaps no bneans of transportation will ever be uerisea mat win nn us piace as a carrier of the raw material of com merce. At thip time as in the past the ship is the cheapest method of moving goods. Data compiled by F. Handley-Page, the great English air plane manufacturer, show, that, one horsepower driving a ship will movie 11,200 pounds at the rate of 10 miles per hour; the same amount of power will move 1,120 pounds on a motor truck at the rate of six miles per haur; one horsepower on a locomo tive will move 1,120 pounds at the rate of 30 miles per hour on rails, while one horsepower on an airplane will move 20 pounds at the rate of 100 miles per hour or 10 pounds ot the rate of lJO miles per hour. So while other means of transportation are swifter, the ship still has the call when it comes to bulk and low cost of carrying goods. It is therefore a source of satis faction to note 4he growth of our merchant marine. The latest avail able data shows that Great Britain's tonnage ot deep sea carriers is an- proximately 18.000,000 tons while that ot the United btates is- about 12,000,000 tons. The 6.000.000. ton advantage held by Great Britain will easily be overcome in the next two or three, years by the great ship yards now in operation in tms coun try and there is little doubt but that in five years time, if the conditions warrant It, the yards of this country! can turn out enougn snips to give the United States the mastery of the sea, measured in cargo-carrying ton- W ; ' V ,"3 4 'V HANSEN BRINGS GLOWING REPORT OF N. Y. EXHIBIT i Says Cadillac Company Had Wonderful Shpwing of Beau tiful Cars sand Improvements. J. H. Hansen, o the J. H. Han sen Cadillac Co.,. has" returned from the New York automobile show. In talking with Mr. Hansen. it was easily noticed that - he. was tverr whelmed at the enormous attend ance at this eastern show which, in the middle of the winter and at a time when most manufacturers are oversold; was able to attract such an enormous crowd that every possible means of accommodation was filled to capacity for the entire week. Mr. Hansen 'said that every afternoon and evening at, the New York show reminded him of the - usual "first night" attendance . at the . Omaha auto show. . , ' "Down east," said Mr. Hansen, "the public has learned from expe rience that it is necessary td order cars in the winter time if prompt delivery in the spring is desired. The Cadillac had a beautiful exhibition, showing some very beautiful im provements and refinements, and hundreds of orders for early spring delivery. The shortage of cars for this coming year is an assured fact. While many manufacturers can get most of their cars completed, there is always one small item or another which cannot be obtained in the quantity necessary, due to the more or less unsettled manufacturing sit uation." Mr. Hansen is having the nishying touches put to the local "Cadillac building at Farnam and Twenty sixth streets and hopes to have it completed by the time of the Oma ha automobile show, which he be lieves will be the greatest event of the automobile business in Omaha. The Cadillac salesroom will be very dignified and beautiful in appoint ment, arranged under Mr. Hansen's supervision by the best artists ob tainable. Brake Squeak. By removing the wheel and band' and cutting out a short bit of lining under the anchor squeaks may be eliminated from the braking system. The section removed may be taken from between the rivets, so that these latter are not disturbed and the lining will be just as firmly held as before. ' . Wonderful Riding' Qualities In Coast-to-Coast Trip ON rough highways and ' desert trails, in sunshine and storm, the Overland 4-Four-Door Sedan blazed the trail for the U. S. Army Pioneer Motor Transport Train from Washington to San Francisco. This plucky car was ever in the lead. . It was still another con vincing demonstration of the wonderful riding ease of three-point suspension Triplex Springs. Cushioned by these Springs from, the "shocks of - rutted, rocky, torn up 'roads, the Overland 4 glided along with Omaha 2562-4 Farnam St Council Bluffa 18 - Harley Davidson - " G)mmerdal Pulls 1,000-Pound Load "One of the most amusing fea tures and a consistant one too, that we run into while demonstrating our commercial Harley-Davidson," said Victor Roos, the . Harley-Davidson dealer, "is that our capacity is usual ly underestimated. Most everybody realizes that a mofbrcycle is much cheaper to run than even a light car, but when they think of us they must think we have a o"ne by two box that can carry 50 to 100 pounds white as a matter of fact with our 21-2 by 41-2-foot drop end gate box we can carry 1,000 pounds. Just a week or so ago while making a demonstration with the mercury be low zero and about a foot of snow on the gorund, we had a load, of 868 pounds in the van that had to go to a North Side store from the whole sale district. One of the employes of the wholesaler was so sure that we could never pull it that lie de cided to take a dollar of our money. Well to make a long story short we puaea both tde load and the man i mqney too. They are getting thick! er and thicker on the streets all th time. Sold the second outfit to two Omaha concerns the past week." . Name New Factory Manager For Napoleon Motors Firm; II. C. Carter has been apoointed factory manager of the Napoleon Motors Co., Traverse City, Mich. Mr. .Carter was for a number of years w'th the Doit Motor Car Co., Flint, Mich., leaving that organiza tion to organize the inspection de partment of the Republic Motor Truck Co., Alma, Mich. He became chief inspector for the t Republic company with the organization of the inspection department. Mr. Carter is a man of broad experi ence both in the truck field and in all branches of the automotive industry. Bethlehem Motors Co. Plan Big Additions to Plant Arthur T. Murray, president of the Bethlehem Motors corporation, said at the New York show: "The Bethlehem plant at Atlentown is already- large, but it is going to be added to and will soon be two and one-half times its present size and almost, if not quite, the largest truck manufacturing plant in America. Our sales are execedine every ex pectation and more manufacturing capacity is necessary immediately.' TheAVayBuirrpslook TheV&yBumpsRide a smoothness never before en- joyed in a light weight car. Dr. Johnson, official lec-, turer for the Lincoln Highway Association, rode the entire distance from coast to coast in the Overland 4 Sedan. He .pays this splendid tribute to its exceptional performance: "I found the Overland 4 Sedan so suited to my needs that I rode in it from choice . all the way. It must be the new spring arrangement, for even when the roads were rough I came to the night stops without fatigue. It is a marvel of ease and comfort." Overland 4 Sedan weigh only 200 poMds more than the Touring Car . Omttndi Tiuring, SHU RutOtrt $943! Coupe, Sis S; StJ ft$7S Mm, a . rah ajtjM Ota MtaS ton Van Brunt AutomobileCo. Distributor WtaUrn Iowa and ' 1 Eastern Nebraska. Soma territory a.Tikbl. Win or write aulck. First Entries Received for First National Truck Run S. P. LaDue, residential manager of the first national motor truck reliability contest, wired Charles T. Root, general manager, and F. Ed Spooner, promotional pianagcr, at the New York show, that the first official entries had been made for the contest The Douglas Motor Car company entered two trucks iof 1 tons capacity. Entry blanks and rules for the evejvt were printed in Omaha after their preparation by Mr. Root and approval by the A. A". A. contest board and the Donghis company stole a march on a number of eastern makers who hal pin its to make the first official entry. ' Na poleon Motors company at Travcr City, Mich.; American-Motor Tniri. company, Newark. O., and Atj American Motor Truck coimiitnyj Chicago, will sign their entry Glanl. as soon as received. WHAT IS YOUR LOSS? Your . delivery is a net loss. Why not reduce it 75? It is being done with Harley - Davidsons w i t h Commercial Vans, Let us try it p.t your place with your goods at no obli gation to you. r V. H. R00S Harney 2406.' 2701 Leavenworth. 20 - 22 Fourth St IIP h J SBSmsM7 1 i 1 LMmmu ii it 1 1 r 1 i i m 1 J ... , : ."-T 1 . u . . . i-IV J,, v,. fr !