51
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Through standardizing the
product Armour and Corn
pany has helped to standard
ize the market for the materia
als that go into the product
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NE of the most jealously guarded assetsdn
the yvhole Armour institution is the
"Armour Oval Label: For under this
mark are advertised and sold the highest grade
products prepared in the modern Armour plants.
. . - , - " ' ' i -
Through national advertising this label has been made known
to millions' of . consumers all over America. It has come to
stand fqr reliable assurance of quality and full-j drchase value.
""'",'
Better Returns Through Improved Standards
Better .livestock," better seed, more irrigating activity, the
improvement of wtaste land these are benefits which higher
standards of quality have brought about. : And naturally "
with them have come additional profits to producers and
sfock-raisers: By advertising quality Armour and Company
have openeii the way for better production that . brings
better prices to producers. - - .
The Importance of Nationat Distribution
The vast size, of the livestock industry makes national distri
bution a prime necessity. Without this national distribution
Armour and -Company cculd not haye paid to stock-raisers
in Omaha's territory over $72,000,000.00 as they did last year.
Without a country -wide outlet, the maintenance of Armour's
Omaha plant with its 3,100 employes, whose wages amount ,
to $4,050,000.00 annually, would have been impossible. -
Only, one twenty-fifth of the total production of theArmour
plant here is sold in this territory The balance is marketed
elsewhere all over the country. Thus Armour's national
distribution cannot help but make Omaha a figure of greater
national prominence, and attract attention to the resources
of this section.
Thus, while a local, institution as far as plant operation
is concerned, the. Armour industry brings national advan
tages and national recognition to Omaha. -
. , i
For Your Self Interest
As 'a .citizen of Omaha have you ever stopped to realize how
much of your income depends upon the $88,000,000.00 busi
ness Armour does from the Omiaha plant? Because Armour
- is in business here, you benefit through the expenditure of
many millions of dollars paid to livestock producers, to v
Armour employes, and to manufacturers, merchants and
others from whom Armour buys supplies, material and
equipment. It is safe to say that virtually one dollar in every
ten is- spent in this trading territory, by reason of Armour
being here. .
Realizing this,, it is evident that such' an institution is
entitled to your hearty support. The use of Armour pi 6d
ucts is support, of a tangible kind, and-orie that benefits
both you and the community which you .have chosen for
-your home.
vIA .. g m O. C. WILLIS, Gen. Mgr. ' ' '.QnMihii, Nebraska ' ;; -. i
