51 i 11 Through standardizing the product Armour and Corn pany has helped to standard ize the market for the materia als that go into the product WWW mmtiti n . n DBnig - dim NE of the most jealously guarded assetsdn the yvhole Armour institution is the "Armour Oval Label: For under this mark are advertised and sold the highest grade products prepared in the modern Armour plants. . . - , - " ' ' i - Through national advertising this label has been made known to millions' of . consumers all over America. It has come to stand fqr reliable assurance of quality and full-j drchase value. ""'",' Better Returns Through Improved Standards Better .livestock," better seed, more irrigating activity, the improvement of wtaste land these are benefits which higher standards of quality have brought about. : And naturally " with them have come additional profits to producers and sfock-raisers: By advertising quality Armour and Company have openeii the way for better production that . brings better prices to producers. - - . The Importance of Nationat Distribution The vast size, of the livestock industry makes national distri bution a prime necessity. Without this national distribution Armour and -Company cculd not haye paid to stock-raisers in Omaha's territory over $72,000,000.00 as they did last year. Without a country -wide outlet, the maintenance of Armour's Omaha plant with its 3,100 employes, whose wages amount , to $4,050,000.00 annually, would have been impossible. - Only, one twenty-fifth of the total production of theArmour plant here is sold in this territory The balance is marketed elsewhere all over the country. Thus Armour's national distribution cannot help but make Omaha a figure of greater national prominence, and attract attention to the resources of this section. Thus, while a local, institution as far as plant operation is concerned, the. Armour industry brings national advan tages and national recognition to Omaha. - . , i For Your Self Interest As 'a .citizen of Omaha have you ever stopped to realize how much of your income depends upon the $88,000,000.00 busi ness Armour does from the Omiaha plant? Because Armour - is in business here, you benefit through the expenditure of many millions of dollars paid to livestock producers, to v Armour employes, and to manufacturers, merchants and others from whom Armour buys supplies, material and equipment. It is safe to say that virtually one dollar in every ten is- spent in this trading territory, by reason of Armour being here. . Realizing this,, it is evident that such' an institution is entitled to your hearty support. The use of Armour pi 6d ucts is support, of a tangible kind, and-orie that benefits both you and the community which you .have chosen for -your home. vIA .. g m O. C. WILLIS, Gen. Mgr. ' ' '.QnMihii, Nebraska ' ;; -. i