THE OMAHA SUNDAY BEE: JANUARY 11, 1920.
7 A
MODERN "ILIAD"
SUNG BY FOUNDER
OF STANDARD OIL
John D. Rockefeller Tells of
How Company Grew From
UnmkU DAfiinniHmi OA
iiuiiimig ucyimiiiiip iu u
Present Enormity.
New York, Jan. 10. The story of
how the Standard Oil company
crew from humble hrcrmninara until
it became the greatest business or
ganization ii the world, was related
by the founder himself, John D.
Rockefeller, in a letter which was
read tonight at a dinner held in
celebration of the golden jubilee of
the world-wide corporation. Ab
sence in Florida prevented Mr.
Rockefeller from joining the little
group of multi-millionaires who as
sembled for the celebration.
In his letter, which was addressed
to A. C. Bedford, chairman of the
Standard Oil company of New Jer
sey, Mr. Rockefeller said he be
i:....4 i.t i i.. .., ....
vivors of the original organizers of
the Standard Oil company of Ohio,
the parent organization his brother
William, and himself. He said that
he had commenced his career as an
oil refiner, preceding his brother in
the business by four years.
Oil Refining Profitable.
"The business of oil refining
Mr. Rockefeller wrote, "was very
profitable in the early 60s, but in
the late 60s it was overdone and the
competition was ruinous, so that
probably 80, and possibly 90 per
cent of all engaged jn it were either
barely holding their own or suffer
ing actual loss."
Many efforts were made to rem
edy the demoralization in the in
dustry but without success, Mr.
Rockefeller continued, until the
Standard Oil company undertook to
unite certain refining interests un
der t common ownership. The find
ing of the capital for the scheme
was difficult in view of the poor
credit conditions in the business,
and Mr. Rockefeller could recall
only two concerns the Warden,
Frew & Co. interests of Philadel
phia and the Charles Pratt company
of New York who were willing to
furnish cash in return for stock. As
an illustration of the stringency in
the money market, he said that the
Standard Oil company borrowed
. from its stockholders all the money
they would lend and paid 10 per
cent interest.
Get Financial Backing.
The money thus raised was still
insufficient, but financial , backing
was obtained through the sale of
stock to leading capitalists and the
business of other refiners was taken
over by payments either in stock
or cash. The ablest representatives
t curh mnrmi!) were enlisted in
the administration of the joint un-
dertaking.
"And here I may be pardoned for
saying," Mr. Rockefeller wrote, "that
the Standard Oil Co., made a rec
ord without precedent in the history
of commercial enterprises in turn
ing to its weaker and bankrupt com
petitors and offering them a chance
to recoup their waning fortunes
without any risk on their part ex
t cept the putting in of their plants,
many of which were superannuated
illw Miinnrjed to cope witn more
- . " . . u-
up to date reiinenes, even ui w
I'am happy that all who took
, stock prospered and did much bet
ter than they could have done under
ny other circumstances.
Not Optimistic of Results.
"This, however, was not so sur-f
prising,: after the trying year
fi !u ,h rh thpv nassed: ana it
' must be remembered that this was
a new and untried thing ana inai
many people regarded the organ
ization as a rope of sand.
"Not only was this true at its
inception, but for some tihie efforts
were made on every hand to dis
credit the company, sucn oVV
tion was to be expected as the
. methods of economizing in every
step from the putting down of the
,.11 the delivery to the consum
er of the manufactured product
brought about an economic revolu
tion, accompanied, as such great
movements' always are, by mote or
less antagonism from those who
preferred to continue the old ana
obsolete method." '
The history of the company was
also reviewed by Mr. Bedford, who
declared that in many
was the history of petroleum
throughout the world. He asserted
that in every- country where oil
production has been properly ,or
eanized, it has been made so by
Sating Standard OU methods
Mr. Bedford eulogized Mr. Rocke
feller Henry M. Flagler, Charles
ffit and Henry H. Rogers, as
sociates in the formation and de
velopment of the Standard Oil cor
poration, as men who had not . mere
lv built up a tremendous enterprise,
but who had made great contribu
tions to their country in philan
throov medicine, education and rt
Asks' $150,000,000 for
v Food Rehet Among
Mid-European Needy
Washington, Jan. 10. Loans ag
gregating $150,000,000 for food re
hefgin Austria. Poland and other Eu
ropean countries and Armenia to
prevent "a general disintegration of
political cohesion in western Eu
.rope. were proposed to congress by
Secretary Glass, who said it might
oe necessary to increase this amount
to $200,000,000 after the full situa
tion in Europe had been assessed.
Reviewing the situation in Aus-
ii. t-.mm ait mfferinflT was SO
great that the chancellor, Dr. Ren-
ner, naa oeciarcu .. v...K-
breakdown must occur by the end
of January unless assistance were
given from the outside.
Referring to Poland, Mr. Glass
. -j iV. iiMur nf the B-overnment
: there properly to ration its adult
population already had caused dem
onstrations by the "reds" m War-
. Some forms of securities would be
obtained from the foreign countries
before the loans would be made.
v The' Automobile Workers of the
World is a new labor organization
la Detroit. Mich,
3 -day introductory ' sale ol
Philippine lingerie be
. (im Monday. j4
5
Air
ii jiii i vx niu i i w
Continuing
Eighty Years Ago
Yesterday
The Tenth of January
was a red letter day in the history of civilization. For on
January) 10, 1840, the modern system of postal service was
first established.
Four score years ago letters were but sheets of paper,
folded and addressed without envelopes.
. They Were dropped into boxes, unpaid, and the charge
made according to size and weight, and collected upon e
livery, which was made by primitive railway mail cars
which traveled approximately I miles an hour.
This week the first air-mail service in this part of the
country was established in Omaha and mail was delivered to
Omahans by an airplane which traveled at the rate of 114
miles an hour. This modern postal service marks the be
ginning of a greatest service to this country and to mankind.
Each year since this store Was established it has risen.
Keeping pace with the progress of the world; constantly en
deavoring to achieve greater things, so it might be of the
"greatest service to the greatest number" at all times.
What Dame Fashion Decrees
For the Spring in
Blouses
YOU will find on display in
our Blouse Section
Blouses of real lace, silk
duvetyn, tricolette, fancy paul
ette and Georgette in the new
est shades of jade, orchid, rose
tan, titian, overseas blue, navy,
also back and white.
New neck lines, short sleeves,
surplice tie-on effects, over the
skirt models, and the always pop
ular tuck-in blouse.
You will enjoy this beautiful display and we in
vite you to inspect it at your earliest convenience.
Second Floor
Dainty New Embroideries
Very Specially Priced
We have received our spring embroideries and
offer a large assortment which wilj be very effective
on underwear or children's dresses.
Enibroidery Edges
V 5c, He, 15c, 19c a Yard
Pretty and neat designs are shown in this selection.
Embroidery V
17c a Yard
A splendid variety of
pretty patterns to select
from your corset covers.
Headings, 7c a Yard
Yards and yards of wonderful designs
sortment of headings.
Main Floor
Flouncing
47c a Yard
A choice selection of
dainty flouncing for chil
dren's dresses and under-
wear.
our as-
"The Free" Electric
Portable Sewing Machine
rp H I N K how con
venient to be able
to carry an electric
sewing machine
around like a hand
bag.
Just set it on the ta
ble attach the cord to any electric light socket,
step on the lever lightly or firmly, according to
the desired spee'd and presto! It sews!
TERMS $5.00 CASH, BALANCE $1.00 per week
AU floor samples and slightly used sewing ma
chines, this week only, at off.
We do Hemstitching and Picot Edging.
Third Floor
IDI
EVERYBODYS STORE
WWMK
January Cloaranco Sale of
men's and boys' clothing
now in progress.
mt
Which Include Wonderful Values
In Dependable Household
-f r
i n e.n s .
With information received from
reliable sources we can safely say
that "household linens" will be no
less expensive for a long time to
come. ( 1
The quantity of flax obtainable
from the flax-growing countries of
the wrorld is Very small, due to up
heavals of many kinds. Ireland and Scotland are not able to produce
the amount of flax necessary to meet the demand. ,
It is safe it is practical at this time to anticipate future needs
in "real linens." Examine our stocks compare our qualitiesin
vestigate our assortments "then buy."
The unusually heavy selling of the past seven days has depleted
many of our stocks. However, new items are added, equally as in
teresting as the previous off erings.
We note a small number, of very special items:
Table Damask
72-inch bleached Irish table damask, a
heavy weight of splendid quality, in good
designs, $1.75 a yard.
Bleached table damask of heavy weight
and splendid quality, six good designs, 69c
a yard.
True Irish linen table damask, 70 inches
Vide, a durable quality in four handsome
designs. January sale price, $2.50 a yard.
Extra heavy weight linen table damask
of Irish manufacture ; a quality that will re
tain its satin finish after laundering; 70
inches wide, $3.50 a yard.
Pattern Table Cloths
Irish linen damask pattern table cloths
of extra heavy weight; made from splen
did quality of flax; beautiful circular de
signs: 2x2-yard cloth, $9.50 each.
2x2-yard cloth, $11.85.
2x3-yard cloth, $14.25.
23x23-inch napkins, $13.95 dozen.
Tray Cloths
Plain linen damask tray cloths with hem
stitched or scalloped edge; an. excellent
quality; size 16x23 inches, at 49c and 65c
each.
Bed Sheets
Size 81x99 inches. 'Made of fine round
thread sheeting of excellent quality, fin
ished with 3-inch hem on top. Price $2.25
each.
Embroidered Pillow Cases
Size 45x36 inches'. These have neat de
signs of solid embro'ldery, as well as eyelet
work on fine quality of muslin. They have
hemstitched or scalloped edge. Priced
$2.25 and $2.75 pair. t
Pillow Cases
Size 45x36 inches, with hemstitched
ends. This quality will give splendid serv
ice. Price 58c each.
Pillow Tubing
45 inches wide. This quality will make
very serviceable pillows cases. No dressing
or filling. Price 65c a yard.
Decorative Linens
Our assortments are still complete with
very interesting values in luncheon sets,
luncheon napkins, scarfs, centerpieces and
banquet cloths, all marked at the special
January sale prices.
Grey Outing Flannel
Heavy and soft. Price 32c a yard:
Crash Toweling
Pure lineri crash toweling, well known
by the name "Russian Crash," none better
for good service, 39c a yard.
Warranted linen weft crash toweling; a
very absorbing quality in all white, 17
inches wide, 25c a yard.
Huckr Toweling
Hemstitched huck towels of Irish manu
facture; a very fine weave and perfectly
hemstitched ends; size 17x34 inches, 79c
each.
Glass Towels
All-linen glass towels with red or blue
borders and with tape loop; an unusually
good value for $2.75 for dozen.
Blankets
Wool blankets in the beaut jful block de
signs and in colors of pink and white or
blue and white. They are soft and fluffy,
with ribbon binding ; suitable for full size
beds $12.95 pair.
Children's blankets in colors of pink or
blue. Special for $1.00 each.
Bed Spreads
Satin finish Marseilles bed spread with
scalloped edge and cut corners; an excel
lent quality for full size beds $6.95 each.
Full size crochet bed spreads with scal
loped edge and cut corners. A splendid
quality, with Marseilles designs, $3.50
each;
Comforts $9.00
Lamb's wool filled comforts, size 72x84
inches. These are covered, top and back,,
with fine quality of figured cambric with
plain borders of pink, rose or blue $9.00
each.
; Large size comfortables in dark colors
and in Indian designs, size 72x84 inches
$4.50 each.
January
Wk
ite
Saks
For Those Who Are
Planning In Going to
A Warmer Climate
And one need not necessarily be going to the
Southlands to enjoy to the full the beautiful displays
of the new modes, especially designed for wear in the
warmer climates.
The New Suits
Are most gorgeous in their brilliant colors, made
for pastime wear and for traveling.
The New Frocks
Are beautiful in design and color as well as color
combinations harmonized to express the new modes.
The New Millinery
- Expressive of every new mode. Satin or satin and
straw combined. Laden with flowers or strictly tai
lored. j "Ash Mr. Foster"
Travel Information Bureau is at the service of
those who desire any information in regard to travel
ing. They will make all arrangements for your en
tire trip, and, of course, there is no charge whatever.
The Most Practical Garment
For Children Is
R
w
rE have them for every
occasion and for all
sizes.
Attractive plain colored
rompers with collars and
cuffs of white, in chambray,
gingham and poplin. - Just
the kind of romper for the
rollicking, tumbling boy.
Our Infants' Section has,
not forgotten the wee little
girl, the dark-eyed girl or
her sister with golden locks for these, there are scores
of dainty rompers, dark ones for play, attractive light
blue, pink and yellow for dress-up simple, but oh, so
fetching with smocking and touches of hand embroi
dery. The mother who likes to keep the little ones in
white, will find a full assortment of new white rompers
here; also simple checked gingham rompers for the
little tot, 6 months to 1 year. Button-in models of two
colors for boys, 2 to 4 years.
$6.50
Sizes 1 year to 6 years, and priced from $1.35 to
Second Floor.
Stand and Table Lamps
Vi Off Regular Price
OUR entire assortment of beautiful lamps, including
fancy art lamps have been placed onxsale at ex
actly V8 off of the regular marked prices.
. Handsome shades of silk and parchment have alsb
been reduced to i3 their original pricing. Do not fail
to take advantage of these reduced prices.
Third Floor ,
Linoleum Remnants at
Less Than Y2 Price
INLAID linoleum,
printed linoleum, and
Neponset floor covering,
consisting of odds and
ends, in pieces large
enough for . bathrooms
and kitchens Remem
ber to" bring the meas
urements of your rooms.
No C. O. D's or phone
orders. Priced much less
than i& the original
price.
Sale of Rag Rugs
Plain colored rag rugs, 27x54, $1.39. '
Bath Rugs
Blue and ojd rose chenille bath rugs:
18x36 ..... . . .$1.98 30x60 . . . . '. $4.39
27x54 .$3.19 36x72 ...$$.19
Third Fleer