Omaha daily bee. (Omaha [Neb.]) 187?-1922, January 04, 1920, Image 3

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    DC
DEJC
SETS THE, PACE
J I v
'0 H
The' January White Sale j
Continues Throughout the Entire Store With
Special Bargains for Monday in the Departments
Shown on This Page.
Prices are low enough to justify full replenishment of your
household Linens and Cottons, as well as Longcloths, Nainsooks,
Batiste and Underwear. ' .
SEES TUB. PACE
13
Great Price Reductions on
Muslins, Sheets, Sheeting, Pillow Cases
Bleached Pillow
Cases
These scrviceaMe ii!low
cases arc made front rem
nants of Jine .sheeting, in
two popular sizes:
45x3G-inch cases, at 27(
42x3ti-inch cases, at 123
Remnants
Of bleached muslin!
cambric. and longcloth.
In qualities equal to
Fruit of the Loom or
Lonsdale; t lengths tip
to 10 yards. These 39c
values will be offered
on the large bargain
square, at 22 4
Naumkeag Bleached Sheets and Pillow Cases
'These are piade o superfine long Sea Island cotton, su
perior in construction or finish to Pequot or Utica. Made spe
cially for the finest retail trade; in a beautiful extra fine per
cale finish.
Slx99-ineh. Xuumkeag bleached sheets, at 2.85
72x99-inch Xaumkeag bleached sheets, at 2.75 v
4ox-r6-inch Xaumkeag pillow cases, at 55?
4",x3tj-inch Nautnkeag pillow cases, at ' 50C
Bleached Muslin
and Cambric
"Leader" Sheets
These well known sheets
are made of a splendid qual
ity bleached muslin, and will
launder peffeetlj They are
warranted to give satis
factions. 72x90-ineh sheets,
1.39
at
Hope or Advertiser
Extra Muslin .
These are ever popular standard qual
ities for making sheets and pillow
cases; in 36-inch widths. 10-yard limit
to a customer, at, per
yard,
19c
No Mail or Phone Orders.
10,000 yards; 36 inches wide; suitable
for making sheets, pillow cases, under
wear, etc. Special, on a large
bargain square, at, per s 1 C
yard
10-Yd. Limit-
No Mail or Phone Orders.
Bleached Sheet
ing Remnants
81 or 72 inches wide,
good heavy quality, in
lengths suitable, for
sheets and pillow
cases". In the January
White Goods Sale, at,
per yard 49
Bridal Nainsook, Tissue, Long
"cloth and Cambric
Soft and clingy Bridal fabrics
are known everywhere for their
wearing qualities. Made of select
ed combed yams of-finest long
staple Sea Island cotton; especial
ly adapted for fine underwear
and lingerie.
Unbleached
Sheeting
T! 1 w mi
j-ujeacnea reopereu sneets
arid Pillow Cases
At less than present wholesale cost.
72x99 Bleached Sheets, at 1.90
81x99 Bleached Sheets, at 2.05
45x36 Bleached Sheets, at 55
Bridal Nainsook and Cambric
36-Inch Width
No. 150, Nainsook or Cambric 3oC
No. 250, Nainsook or Cambric 39
No. 350, Nainsook or Cambric 44"
No. 450, Nainsook or Cambric 48
36 Inches wide, nice
even quality, round
t h r ead, exceptional
Talue, at 184
Sterling or Econ
. omy Sheeting
This is a heavy Mnen
finish cloth, suitable
for hard wear just the
thing for hotels and
rooming houses. It
comes In 90-in. widths
only.
10-4 width, 90 Inch full
bleached sheeting, at
yard, 624
... V' Bleached Sheets
We have about 100 dozen 7?x90
inch sheets, in a good Quality
bleached muslin, hemmed and
ready for use. positively worth
1.69," special, each
at
Aurora Sheeting
and Pillow Tubing
The nationally advertised
Aurora sheeting or tubing,
of standard make, re
quires no introduction to
the experienced house
wife. It has an exception
al soft finish, due toa spe
cial finiAng process.
kYotir choice of full spring
water bleached, or one
half bleacied material,
as follows:
10-4 width, 90-inch sheet
ing, at, per yard " 85
9-4 width, 81-inch sheet-
t, per yard SO
42-inch bleached tubing,
at, per yard 55
45-inch bleached tubing.
"at, per yard 57
.Genune Wam
sutta and Dwight
Anchor Bleached
Sheeting
Are offered at prices
much lower than pres
ent mill quotations.
This offering of , Ameri
ca's finest sfieeting
was made possible
through contracts that
were placed nearly a
year ago. We offer
them not branded, but
genuine, in two most
desirable widths:
10-4 width, 90-in. sheet
ing, at 79
9-4 width, 81-in. sheet-
75
1.05J
ing, at
Bleached
Genuine Bridal Bleached Sheets
and Sheeting, Pillow Cases
and Seamless Tubing
Every housekeeper favors Brid
al sheets and sheeting, as it is
made of soft round thread yarn,
absolutely free from 'dressing or
filling it is easily laundered and
insuring satisfactory wear.
Bridal
Sheetings
-90-inch bleached
Pepperell
Bleached Sheeting
Is one of the best known
and most popular sheet
ings on the market, in
fact, it is familiarly
known as the "House
keepers Pride." It has a
soft mellow finish and is
easily laundered. Satisfac
tion and wear guaranteed ;
in the following desirable
widths:
10-4 width, 90-inch, sheet
ing at, per yard 85
9-4 width,' 81-inch sheet
ing at, per yard 80
8-4 width, 72-inch sheet
ing at, per yard 70
7-4 width, 63-incb sheet
ing at, per yard 65
6-4 width, 54-inch sheet
ing at, per yard 58
10-4-
sheeting, at
9-481 inch
sheeting, at
8-472 inch
sheeting, at
85
bleached
39
bleached
80
Bridal Seamless
Tubing
45-inch
ing, at
40-inch
ing, at
bleached tub
79. bleached tub-60
"West FarnanT
Sheets
Made of a splendid cotton, spe
cially finished; thoroughly bleach
ed and ironed. It comes hemmed
ready for use. In following sizes.
72x90-inch sheets, at each 2.15
81x90-inch sheets, at each 2.30
81x99-inch sheets, at each 2.45
Fidelity or Champion
Brand Sheets
A superior brand of sheeting in
a linen finish quality; specially
adapted for frequent laundering.
An excellent sheet for hotel use.
In two sizes:
72x99-inch sheets, at each 1.69
81x99-inch sheets, at each 1.79
Brandeis Stores Basement Center
72x99-inch
sheets, at
81x90-inch
sheets, at
81x99-inch
sheets, at
42x36-inch
cases, at
45x36-inch
cases, at
"Bridal" Sheets
v and Pillow
Cases
bleached,
bleached,
bleached,
bleached,
bleached,
seamless
2.35
seamless
2.35
seamless
$2.50
seamless
53
seamless
56
Extremely Low Prices on Wonderful Merchandise
Beautiful Linens in the Sale of White
Damask
Full bloached table damask
with a beautiful lustre, very
fine quality, an assortment
of patterns, regular 1.25
value, special, at 99
All Linen Napkins
Made of all linen
Irish damask, in a
line of pretty floral
patterns, 18-in. size,
in this sale, . at six
for 2.39
Damask
A heavy quality satin finish
damask, made in Ireland,
exquisite patterns, 72 inches
wide, 2.98 value, in our Jan
uary White' Sale, yd. 1.89
"Table Damask
A heavy quality of mer
cerized table damask, in a
range of pretty patterns;
a big special in our 1920
January White Sale; reg
ular 79c values, at, per
yard 59
Toweling
About 500 yards of bleached cotton towel
ing, with plain or fancy colored edge; soft
and absorbent quality, plaia or twilled
weaves; 20c value, in this sale, at 15
Glass Toweling
Full bleached with red border; fine weaves;
soft and absorbent kind, the 29c value in
this sale, at per yard 19
All Linen Toweling
Full bleached well known "Barnsley Crash,"
heavy; all linen quality, with fancy colored
borders, 18 inches wide, the soft absorbent
kind; 79c value, in this sale, at 49
Toweling
The well known absorbent mesh crash,
made of heavy quality cotton, the kind that
wears and absorbs, 35c quality, at 29
Table Cloths
Full bleached, made of fine quality damask.
64x64 inches; very attractive patterns; the
2.50 quality cloths, in ais sale, at 1.98
Napkins "
About 500 dozen, mercerized
quality ; hemmed ends ; regula
tion size; 'all pretty patterns,
15c Values, specially priced in
January White Sale, at 10
All Linen Napkins ft "All Linen Damask
These are all linen
full bleached dam
ask napkins, 18x18
inch size, special
while they last, at
per dozen
Table Cloths
Napkins "
These arc the mercerized
kind with finish like Jinen;
henimexl ends; 18-inch size,
in the January "White 8alcr
six for
5.98
This is a full bleached all
linen damask, in floral
and conventional designs,
the ratin finished quality,
2. yards wide, 3.00 values,
in our January White Sale
for 2.25
a. 49
All Linen Napkins
These cloths are made of all English linen
finished damask; size 64x64 inches; very
pretty designs from which toelect; the reg
ular 3.00 quality, in this sale, at 2.50
All Linen Cloths
Full bleached alj linen cloths; 70x70 inches;
a fine quality Irish damask, in beautiful
floral designs, 12.50 values, a special offer
ing in this sale, at 7.50
Table Cloths
Made of an English damask, mercerized
quality; hemmed ends; size 68x70; in a
wide range of patterns; , regular 1.75
cloths, very special in this sale 1.25
All Linen Cloths
TABLE
CLOTHS
There are about 100 of
ihese cloths, in very
fine quality Irish dam
ask, satin finish; 72x72
inches; beautiful pat
terns to select from;
regular 7.50 values(in
this sale, at
5.98
Satin Spreads
A special offering of a
very high class satin fin
ish spread, made of a fine
Egyptian combed yarn ;
extra size; scalloped and
cut corner ends, in most
exquisite patterns; 10.00
values, specially f
priced in this sale D.OU
A very fine quality superior satin finish
damask; all linen, in 70x7O-inch size: 15.00
value, in this sale, at
' Filet
Scarfs
These are the shadow
lace filet lace scarfs;
patterns are copied
from very high class
laces, in 18x36 and 18x
50-inch size; regular
1.50 values, in this Jan
uary White sale, at
Full bleHclHYl, all
linen damask nap
kins, dinner size, no
clothes or damask
to match, values up
to 12.00, in this sale
at 7.50
S:itin Bed Sets
These "sets contest of one large saae spread;
scalloped edge and cut corners :iud bolster
to match; very handsome pattern!!, the reg
ular 12.50 values, in this sale, per set 9.98
Crochet Spreads
These spreads have hemmed ends, and are
72x83 inches in size; very neat patterns; the
2.25 values, in this sale, at 1.89
Spreads - x
About 200 crochet spreads, hemmed ends;
also scalloped and cut corners;, large size;
heavy quality, 3.98 values, at 3.25
Fancy Spreads
The Birdseye weave kind, with - hemiriod
ends, in colored stripes of blue or pink;
medium weight; size 72x90 inches, special
for this sale, at - 3.19
Spreads
Extra heavy quality crochet or satin damask
spreads, scalloped and cut corner ends, four
feet, six inches, regulation size, 5.00 values,
special in this sale, at 4.49
11.50
""Extra Fine Linens
Hand embroidered Ma
deira linens, consisting of
lunch and dinner cloths,
scarfs and center doilies;
slightly soiled and mussed
from the Holiday display,
no, seconds, at a reduction
from the regular price of
33 1-3 Off
each
1.00
BRANDEIS ,
WASH CLOTHS
-""lade of the same qual
ity as our regular 15c
variety, blue bonders
and Jacquard desdgns,
limit of threeto a cus
tomer, sspecia'l in this
January White sale,
at
5c
Towels
Full bleached; hemmed ends;
fancy red borders; soft, quality
huck; regular 17c values? in this
sale, at 10
Towels
Full bleached; hemmed ends;
soft and absorbent; fancy red
borders; also full bleached huck
towels; regular 29c values, in
this sale 23
Huck Towels
Full bleached heavy quality huck
towels with hemstitched ends;
18x34 inches; 50c values, in this
sale, at each 39
Towels
About 250 dozen of these heavy
quality, double twisted yarn full
bleached Turkish towels, hemmed
ends; 75c values, special in this
sale, at 59
Turkish Towels
Full bleached Turkish towels;
hemmed ends; extra large size;
double twisted thread; 1.35 val
ues, in this sale, at 98
Towels
Extra special for this sale! A lot
of full bleached Turkish towels,
heavy quality, so-called "mill im
perfections;" values up to 98c;
special for this sale, at 69
Madeira Doilies
For this sale, 100 dozen hand
embroidered Madeira dofiies. in
the six-inch size; 50c values,
very special, at 29
Fancy Scarfs
One lot of lace trimmed scarfs,
made of fine art cloth ; very neat
patterns; slightly soiled from
our Holiday display; values up
to 98c, your choice, at 59
Table Cloths, Napkins and Damask Remnants
One of the greatest bargains in our January sale, is this lot of very fine and high class linen cloths, in the banquet sizes, also napkiiis
and remnants of all linen, both foreign and domestic makes, in desirable lengths. Also included are bed spreads in the satin
or crochet styles, slightly soiled from'display, but of very superior quality. Your choice, a saving of one-fourth 1 T?T7
off the regular selling price. Main floor and basement. - XA Jr J?
, Brandeis Stores Main Floor and Basement -
Silk and Cotton
Undergarments
AT WORTH WHILE PRICE REDUCTIONS
Silk Nightgowns at 7.85
Hundreds of garments from which to make a selection. Mate
rials of crepe de chine, satin and trousseau silk. A remarkable
selection from which to choose.
Silk Envelope Chemise at 3.85 and 5.85
In a remarkable assortment and offered at true White Sale
price reductions.
Cotton Bloomers at 69c
Fine quality batiste and crepe. Very specially priced for the
white sale.
Cotton Gowns, Petticoats, Envelope Chemise
and Bloomers at 1.00
Cotton Night Gowns either plain tailored styles orlace and
embroidery trimmed; petticoats in many styles, with or with
out underdrop; envelope chemise, with corset cover or straight
top, and bloomers of pink and white batiste, with lace or rib
bon edged ruffles at the knee.
Nightgowns, Petticoats and Envelope Chemise
v . at "1.50
A Jarge assortment of gowns to choose from, in many different
styles, some embroidered and some hemstitched in colors; pet
ticoats with embroidery or rows of insertion 05 lace to form
flounces, and envelope chemise, trimmed in filet and val laces,
with round' V shaped necks and ribbon bow trimming.
Brandeis Stores Third Flodr Center
Corsets
All new, fresh models, in beautiful pink brocades, medi
um and low bust. Also some very attractive sport Corsets,
with elastic taps, well boned and stftehed-in steels, prolonging
the wear of the corset. Trimmed in embroidery and fancy
braid; strong hose supporters. All si2es and won- -5 jr
derful values. Regular $5 values, at O.xCJ
Brassiers , ,
Lace and embroidery trimmed, front and back closing, all
3izes, values up to 2.00, at ' 75
BANDEAUX Values to 89c, special, at 50
Brandeis Stores Third Floor East.
Snowy White Goods in the White Sale
Assortments Are Complete Prices' Extremely Low
English Nainsook
Made of .combed yarn from finest
long staple cotton, beautiful soft
chamois finish, snow white and' ab
solutely free from dressing; 36
inches wide; 12-yard 9 QP
bolt, at
Pajama Clot!:
32-inch, in the wanted small checks,
splendid quality- for underwear, paja
mas, aprons, house dresses, etc., a
limit of 10 yard3 to each customer,
regular 25c value, special, at - 15
White Nainsook
And Lingerie Cloth; genuine Warn-'
sutta fabrics, exceptionally sheer and
clingy, in lengths up to 15 yards;
while 3,500 yards last, yard 17V
White Dimity
In neat checks and stripes; splendid
quality for dresses, waists, fancy
aprons, etc.; the usual 39c value, spe
cial, at 25
Flisse Crepe
Splendid quality for underwear, paja
mas, night gowns, etc.; will retain Its
crinkle after washing; 30 inches wide;
50c value, special, at . 35
Imperial Nainsook
A beautiful sheer soft clingy fabric, made of combed
yarns of finest selected domestic cotton; snow white;
absolutely free from dressing which renders these
fabrics soft for the needle.
No. 220, Nainsook, 36 inches wide, 10-yd. bolt, at 2.85
No. 220, Nainsook, 36 inches wide, 12-yd. bolt, at 3.35
No. 240, Nainsook, 40 inches wide, 12-yd. bolt, at 5.45
India Linon
Pure white; 27 inches wide; made
of heavy yarn, crisp, firm standard
quality, for aprons, house dresses,
uniforms, etc. ; usually 29c ; ir.
special for this sale, at JLOV-
Wamsntta Skirting
And suiting, in assorted
weaves, correct weight for
tailored suits and skirts, a
wonderful " value, at per
yard 49
Mercerized Batiste
40-lnch soft and lustrous
for dainty undermuslins,
infanta wear, slips, cor
set covers, etc 50c values,
special, at - 39
Imperial Longcloth
Made of finest selected Sea Island cotton; beautiful
soft mellow finish; positively free from dressing or
filling, pure white and 36 inches wide. .
No. 200, Longcloth, 10-yard bolt, at 1.95
No. 200, Longcloth, 12-yard bolt, at 2.35
No. 215, Longcloth, 10-yard bolt, at 3.50
No. 275, Longcloth, 12-yard bolt, at 4.95
'LfOngcloth
A remarkable offering of our wide
ly known Standard quality. Im
perial longcloth. Our popular No.
150 quality, beautiful soft chamois
finish, free from dressing snow
white, 36 inches wide, per -1 A C
yard, 15; 10-yard bolt l.rtO
White Eipplette
Genuine Bates quality, specially adopted for hard
wear, such as boys' and girls' school suits and dresses,
rompers, etc.; easily laundered; requires no Ironing,
and guaranteed to retain its natural crinkle; positively
worth 60c, special, at ' 39
White Soiesette . I Mercerized Poplin
32-lnch; a very popular 36-inch; splendid quality
standard cloth, with a
permanent mercerized fin
ish, every yard stamped
"Soiesette" on selvedge, at
per yard 49
Brandeis Stores Basement
tor dresses, waists, men's
and boys' blouses, paja
mas, etc.; usual 65c qual
ity, special for this sale,
at, yard, only - 48
White Sherette
38 inches. wide; a beautiful crisp linen
finished fabric, correct weight for
women's and misses' waists and
blouses, uniforms, etc.; our regular
59c quality, special, at 45
White Voile
50 pieces, 40 inches wide, made of
fine twisted yarn; sheer and clingy,
beautiful tape edge; will make pretty
dresses, waists, etc.; worth 60c, spe
cial, at 39
' White Voile ;
45 inches wide; beautiful chiffon fin
ish, made of fine hard twisted yarn,
with tape edge, sheer and clingy, a
wonderful value, at per yard 75
White Splash Voile
36-inch; very new and dainty for eve
ning and party drestes, waists, etc.;
special, at 48
Flaxon Fabrics '
150 pieces, plain white, every piece
stamped on selvedge, very desir
able for children's -waists and
dresses, or women's and misses'
house dresses, aprons, etc., in two
widths:
30-inch plain white, at yard 23
40-inch plain white, at yard 35
Charming White Silks
Are Important Features
the Sale of White
in
Baronet Satin and
Sport' Crepe
An ideal material or
dresses, coats and separate
skirts, in 40-inch 'width;
' regular 7.50 and 8.00 values,
special Monday at, t qj
per yard, 4.V5 ,
Imported Jap Habutai
, An extra heavy quality
and will give splendid serv
ice, the regular 2.50 value,
1.69
special for Monday,
at per yard,
Jap Habutai
Imported from Japan,, is of
good weight and of a very
fine weave, 36 inches wide,
regular 2.25 quality, 1 AQ
special at, l.ry
Brandeis Stores-
Imported Japan Satin
An extra heavy wash satin
direct from Japan; splendid
weight, very firm and will
tub perfectly, .the regular
J.50 quality, 0 AA ,
Monday at, Z.UU '
Crepe De Chine v
This is an- extra heavy
material, 40 inches wide and
offered Monday at -1 Qr
the very low price of J..VO
Sport Tussahs
All silk, extra heavy sport
tussah ; the most popular and
practical outing silk for
dresses, suits and coats, 30
inches wide, the regular 5.00
value on sale Mon- qj
dav at. per vard .VD
Main Floor Center
Stamped Night
.Gowns
These gowns are un
made, of excellent
quality nainsook, tn
patterns that are
simple and attrac
tive; square or V
neck, special, at
1.49
Brandeis
Stamped Dresser
. Scarfs ,
These are white
scarfs with hem
stitched scallops for
a crocheted edge,
stamped for a sim
ple outline stitch ;
special, at '
1.00
Stores Third Floor
Stamped Lunch
Cloths
Hemstitched for cro
cheted edge and
stamped for cross
stitch work; special
in this January
White Goods 6ale,
at
2.00
-Center
Embroidery and Laces in the White Sale
At Very Unusual Price Reductions
French and English Vals
Edges and Insertions; good
styles, very special for Mon
day, at per yard 5
Girdle Cords, Fancy and
' Plain
2 yards long, for blouses and
dresses; worth up to 2.98 each,
special at
i
39 to 1.50
Embroidery, for corset covers;
12 to 17 inches wide; good qual
ity Swiss and cambric regular
$9c values, Monday, at 25
Cambric Embroidery Edges,
open work designs and plain
scalloped edges; good Quality;
splendid for children s wear;
regular 19c quality, yard 10
Set Top Flonncint;, Oriental net
top flouncing, heavy embroidery
on fine brettonne nets; 36 inches
wide; regular price, per yard,
3.98, special, at 1.98
Silver Lace Flouncing, hand
some metal embroidery on silk
tulle nets; regularly priced up
to 8.S8, special, at 4.98
Camisole Laces; Tan Dyke
points; beading tops; val and
shadow patterns; regular" 50c
values, at, per yard 29
French and English Tal Laces,
Edges, lb ertions and Beadings;
Torchon Laces, fine dainty pat
terns, excellent for children's
wear and lingerie, regular 10c
and 15c values, at 5 and 10
Embroidery Beadings
In Nainsook, Swiss and Cam
bric, very specially reduced
for Monday, yd., 5, 12
Brandeis Stores Main Floor Center
Embroidery Baby V
Flouncing
very beautiful quality, in-dainty
patterns; 27 inches wide;, 1.00
values, at 69
The January White Sale of
Baby Garments
Should Be of Unusual Interest to Mothers
MUSLIN DRAWERS IX TWO LOTS
For children 2 to 12" years. Those in the lot at 29c 'r
are made with deep hem and a cluster of tucks. The VC
39c Drawers are made of good quality cotton, . trim
med with embroidery and tucks. OsG
Infants' Dresses in Four Lots
Lot 1 at 89c
Machine mado dresses, in long
and short styles, in both bishop
and yoke effects; fine tucking
and insertion in yokes; neck and
sleeves trimmed, special 89
Lot 2 at 1.79
Short hand-made bishop slip
dresses; sheer materials, deep
hem. neck and sleeves; trimmed
with lace, sizes 6 months to 3
years, special, at 1.79
ma-
4.S8
98
Lot 3 at 2.98
Short and long, hand and
cmne made, some in y.oke ef
fects of tucking and embroidery,
aainuiy trimmed; values
and 5.98; speciaCat J
Lot 4 at 4.98
Short and long, both hand and
machine made; all are elab
orately trimmed with val lace;
sizes up to 2 years; offered at
less than half price, special,
at ins
Brandeis Stores Third Floor East
JOEL
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