THE BEE: OMAHA, TUESDAY, DECEMBER 2, 1919, '
r
re
V
soon
V
relieved
X
Plans for expanding the plant to meet the tremendous increase
in demand have been fully matured and are under way
astonishing increases are assured within the next few months.
The value of, the Victor Talking Ma
chine Company's output for October was
the greatest in its history. The unprece
dented shortage of Victrolas will , therefore
soon be. relieved.
During the war practically 90 of the
36,000,000 Victor investment was devoted
to war work. This was responsible for the
almost total disappearance of Victrolas from
the market
- The armistice was signed in November, '
1918, but it was not until March, 1919, mat
die Victor Company could clear its plant
of war orders. And as it requires at least .
four months to manufacture Victrolas in
the way the Victor Company manufactures
them and in the way they should be manu
factured, the rapidity of our recovery to
normal -output will be appreciated by all
who know about manufacturing.
The Victor Company is the only talking
machine company in the United States which
Tftt JtCMTTAJW QTTHt NIW
Op-35
NAtry DEPAnTBAJHiNT
WAJHHTN'GTOIf
DMT 8lf $
SI jprll, m.
1h tort esrrfod on daring sur by th
Mvy Departasnt ia developing antl-sutanarlns dsviee 1
tad quipping sesaele for enti-subnsrlne operation
I had u Important ef feet la restricting nay submarine
operations.
, fill remit a MA possible by the splendid
assistance and eo-operattoD of the many distinguished
dentists, engineers, and business asn she rs in ens
ay or nether asoeiatad with the Spseial Board on
JntlSubarlne Devlaee, shidi had been appointed ty tit
Departs ent to euperviee work f this nature.
fit Mary Departaent viehee to xpreoo It
appreciation of the valuable assletanee rendered by you
in this connection.
Very truly- yours)
1 Astlng Secretary ef the Bevy.
; . - .
Kl fridge Rrjohnson, President,
- Victor Talking Kachine Ce.,
Cndra, H 1 j
has a complete plant for the manufacture of
As this plant' happened to be exacdy
1 what the Government required to produce
bombing hydro-aeroplanes and other sub-
' f v ' JO ' f jff ,
marine detecting devices, the Victor plant
was chosen for the place of honor and sacri
fice, while our less fortunate or less competent
complete talking inachines. All others are competitors were ignored and allowed to
operated more or less by a system of con- continue. ,
tract construction the fabricating system. . , ' - f ;
f v 1 nis is the true story, the cause of the
' shortage in Victrolas, which our competitors
Yeats ago the Victo Company found t been tate advantage o
it necessary to erect a tare plant of its wwi
in order to maintain its own standard of y Many of our exclusive dealers stood by
quality VICTOR QUALITY. their convictions, while some have not and
have put in competing lines which in many
.instances are inferior. This was their privt
lege, 'but we. wish to point out that the
advertisements which are appearing an
nouncing several lines of "standard" talking
machines are misleading.
There can never be several standards.
The shortageof Victrolas and the luri of,
greater profits has induced ithe endorsement
of inferior goods. 1 ' .
The Victor Company is the original
manufacturer- of the Victrota and holds' all
the original patents. In the last twenty-three
years the Victor Company has originated
all the startling improvements in the iype
of talking machine which it manufactures. '
Other manufacturers have simply followed,
manufacturing instruments which are largely
imitative. , ; 1 '
The Victor Company is the only '.com
pany in the United States fully equipped to ,
make standard talking machines of the
gramophone typethe Victrola is a gramo
phone not a phonograph. , y -
There is only one standard
talking machine and that is the
VICTROLA. f
- -J. v ,
'' There can be but one standard in any
line, and the Victor Company produces tjie
.standard in talking machines. i
A
By reason of the abov drcumstances it is important that prospective
customers visit a store where Victor goods are given fair presentation.
A
-
V
nr m
.
X
' I-
