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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Dec. 2, 1919)
THE BEE: OMAHA, TUESDAY, DECEMBER 2, 1919, ' r re V soon V relieved X Plans for expanding the plant to meet the tremendous increase in demand have been fully matured and are under way astonishing increases are assured within the next few months. The value of, the Victor Talking Ma chine Company's output for October was the greatest in its history. The unprece dented shortage of Victrolas will , therefore soon be. relieved. During the war practically 90 of the 36,000,000 Victor investment was devoted to war work. This was responsible for the almost total disappearance of Victrolas from the market - The armistice was signed in November, ' 1918, but it was not until March, 1919, mat die Victor Company could clear its plant of war orders. And as it requires at least . four months to manufacture Victrolas in the way the Victor Company manufactures them and in the way they should be manu factured, the rapidity of our recovery to normal -output will be appreciated by all who know about manufacturing. The Victor Company is the only talking machine company in the United States which Tftt JtCMTTAJW QTTHt NIW Op-35 NAtry DEPAnTBAJHiNT WAJHHTN'GTOIf DMT 8lf $ SI jprll, m. 1h tort esrrfod on daring sur by th Mvy Departasnt ia developing antl-sutanarlns dsviee 1 tad quipping sesaele for enti-subnsrlne operation I had u Important ef feet la restricting nay submarine operations. , fill remit a MA possible by the splendid assistance and eo-operattoD of the many distinguished dentists, engineers, and business asn she rs in ens ay or nether asoeiatad with the Spseial Board on JntlSubarlne Devlaee, shidi had been appointed ty tit Departs ent to euperviee work f this nature. fit Mary Departaent viehee to xpreoo It appreciation of the valuable assletanee rendered by you in this connection. Very truly- yours) 1 Astlng Secretary ef the Bevy. ; . - . Kl fridge Rrjohnson, President, - Victor Talking Kachine Ce., Cndra, H 1 j has a complete plant for the manufacture of As this plant' happened to be exacdy 1 what the Government required to produce bombing hydro-aeroplanes and other sub- ' f v ' JO ' f jff , marine detecting devices, the Victor plant was chosen for the place of honor and sacri fice, while our less fortunate or less competent complete talking inachines. All others are competitors were ignored and allowed to operated more or less by a system of con- continue. , tract construction the fabricating system. . , ' - f ; f v 1 nis is the true story, the cause of the ' shortage in Victrolas, which our competitors Yeats ago the Victo Company found t been tate advantage o it necessary to erect a tare plant of its wwi in order to maintain its own standard of y Many of our exclusive dealers stood by quality VICTOR QUALITY. their convictions, while some have not and have put in competing lines which in many .instances are inferior. This was their privt lege, 'but we. wish to point out that the advertisements which are appearing an nouncing several lines of "standard" talking machines are misleading. There can never be several standards. The shortageof Victrolas and the luri of, greater profits has induced ithe endorsement of inferior goods. 1 ' . The Victor Company is the original manufacturer- of the Victrota and holds' all the original patents. In the last twenty-three years the Victor Company has originated all the startling improvements in the iype of talking machine which it manufactures. ' Other manufacturers have simply followed, manufacturing instruments which are largely imitative. , ; 1 ' The Victor Company is the only '.com pany in the United States fully equipped to , make standard talking machines of the gramophone typethe Victrola is a gramo phone not a phonograph. , y - There is only one standard talking machine and that is the VICTROLA. f - -J. v , '' There can be but one standard in any line, and the Victor Company produces tjie .standard in talking machines. i A By reason of the abov drcumstances it is important that prospective customers visit a store where Victor goods are given fair presentation. A - V nr m . X ' I-