THE 6MAHA SUNDAY BEE: NOVEMBER 9, 1919.
Tab picture how the complete set of the new Eleventh
Edition of the Encyclopaedia. Britannica in the tremendoiulr popular
Handy Volume Uiue printed on eenuine India paper. The twenty-nine Tolume
contain 44.000.000 ward. 30.000 nans, and are the work of 1.500 recognized authorities from every
cWiliied country in the world. While this set contains a great wealth of information on every subject known
to the human mind, the entire twenty-nine volumes, because they are printed on the wonderfully light, thin but opaque i
India paper, occupy only 31 Inches of shelf room, and each volume, which is no larger than the ordinary magaxine, may be held with
comfort by the reader for hours at time.
MOW' A
NEVER
BEFORE-
YOU NEED
THE
mwm
mm
f There probably.is not a man, woman
or child among the 100,000,000 inhabitants of the
r United States upon whom the past five years has
i not had . a profound effect Great reforms have been hastened and
this will be a better and cleaner world after the ordeals of fire through
which it has passed. The participation of the United States as never
before in the world's affairs has brought to the people new interests;
not limited to the neighborhood, town or city in which they live, but
interests that are world-wide. A miracle has been wrought in men's
minds, a miracle in which there is a tremendous thirst for knowledge
a knowledge which is absolutely necessary today, as never before.
Where tan people find correct, authoritative and comprehensive infor
mation on the many different subjects in which they are interested as a
consequence of this awakening? They naturally turn to the wonderful
storehouse of knowledge the world's greatest guide to correct and
authoritative informationr-fAe Encyclopaedia Britannica. The Bri-z
tannica describes the peoples of the world, the countries, industrially,
politically and socially. The Britannica furnishes practical, detailed
and authoritative articles of great value to the manufacturer, to the
importer, to the worker in the industries. The Britannica will give a
foundation for study of subjects which will be uppermost in our minds
for years to come. The Britannica is the great work of useful inf orma-
tion. It is the book for Americans today who are waking up to new
thoughts, new work and new interests.
Are We Going to Take Full Advantage
of Our Industrial Opportunities?
During the past few years the, business of this nation has tremen
dously expanded. Industries have had to enlarge their plants many
times their normal rize. Entire new towns, great ship-building yards and large
Industrial plants have sprung up almost over night So great has been the pres
sure to produce tremendous quantities of materials in the shortest length of time
that, out of necessity, efficiency has been the watchword of the day. Great prog
ress has been made in shop management There have been many inventions.
Many short cuts have been found for a beet and quicker production of material
Today marks the period of the greatest industrial development in this country.
How are we going to make use of this tremendous impetus given to our indus-
tries? Are we going to carry them on to greater development or are we going to
drop back into the old rut as before the war? This latter would be disastrous. On
the employer and the worker in these industries fall the responsibility to adjust
our business so as to safeguard our industrial welfare. The employer and the
worker in these industries must grasp, assimilate and apply the principles of
greater efficiency to their plants and keep their own industries abreast of these
rapidly changing conditions. The Britannica is a working manual, dealing with
every subject which the employer, the employee or any other man can think of
and will speed them up mentally and make them alert to the tremendous oppor
tunities of today.
A Complete Library of Knowledge
But this marvelous work,with its 41,000 separate articles, is more
than a guide for the enterprising business man of the United States,
fitting him to be a citizen of the world a world merchant The Britannica is a
complete library of knowledge onSevery subject It discusses in a way that you
can understand every branch of science, industry, literature, art, religion, inven
tions and engineering; history and race development; wars and peace; architec
ture, astronomy, chemistry, sociology, education, steam, electricity, geology and
geography, biography, law and physics. You and your family wiU find in the
Britannica a liberal education. In answer to the hundred questions which every
day come to your mind and your wife's and children's minds it will tell you more
about everything than you can get from any other source.
What Is Before Us?
. -
There are many serious post-war problems confronting us. ' Do
you understand the tendencies in our industrial life? Why are
the prices of commodities high? Will wages go still higher?
Will the cost of living gradually drop? Is there likely to be some,
great cataclysm that will serve to send prices and wages down
Hoard? Has there been a general social unrest after other great
wars? .Are you inclined to be stampeded with fear of what is
before us? Are you sitting down and studying the facts of past
cases that were somewhat similar? Are you familiar' with what
has happened after other wars? In England after the Napoleonic
campaigns f in the United States after the Civil War; to France j
to Germany and to Neutrals after the Franco-Prussian war. j
This war has blazed a way for America to commercial supremacy.
European countries, in reaching out after commerce and new markets,
studied countries, and people, and conditions, so the American business man,
merchant manufacturer and salesman must inform himself if he hopes to make
the most of his present opportunities.
This wonderful book of knowledge the new Encyclopaedia Bri
tannica literally brings the whole world to the reader. It tells all about
foreign countries, their people, their history, their progress, their resources, their
imports and exports. An hour a day with the Britannica will give as clear and
comprehensive an idea of the rest of the world as we Americans now have of the
States of the Union. . ,
Woman Needs the Britannica
as Never Before
Woman's position politically, industrially and economically has
changed radically in the past, five years. Woman has become a power
in politics, for her vote is respected and valued. She has taken a more important
place in the industrial world. The sensible and up to date woman is studying;
the cost of foods, food markets and food values. To the woman who wishes:
to keep abreast with the times, the Britannica is invaluable, with its splendid
articles on politics, on industries, on domestic science, on foods and on every
thing pertaining to the home. To the mother with children to educate the Bri
tannica is indispensable, and it will give her the information to teach her children
wisely and correctly.
.. ; ' , . "., , v .
These Sets Printed on the Wonderful
India Paper
The present stock of sets of the Britannica are printed on a genuine!.
India paper the paper which created a revolution in book publishing.
More than 90 per cent of the subscribers of the Britannica have chosen sets
on the India paper, for the light thin, but opaque sheet has proven an ideal
medium on which to print the Encyclopaedia Britannica. The beautiful silky tex
ture of the clean, white, y reading page gives a luxurious appearance and a
supreme joy in owning the Britannica. " i".
As First Payment brings you this
Complete Set of 29 Volumes Contain
ing 44,000,000 Words, 30,000 Pages,
15,000 Maps and Illustrations. The
balance is in Small Monthly Payments,
Sears, Roebuck and Co., Chicago
WW
i
1
We Have Obtained All the Remaining
Sets in the Handy Volume Issue
Printed on the Genuine India Paper,
Which We Are Offering
at a Great Bargain
Since the close of the big sale in which there were sold
120,000 sets of the Encyclopaedia Britannica in the Handy
Volume issue, many people, who for some reason failed to purchase at
that time, have written asking if there was any possibility of still obtain
ing a set of the Britannica in the popular Handy Volume issue, printed
on the genuine India paper. Many hundreds of these letters have come
to pur correspondents to answer. So insistent have been the demands,
and the writers have expressed such a genuine desire to own this great
work, that we left no stone unturned to secure more sets of the Britan
nica. We have been able to obtain from the publishers sets in each
binding, printed on the genuine India paper, bound in the same subJ
stantial cloth, in the beautiful semi-flexible sheepskin and in. the
exquisite Levant, and embracing the same high quality of workmanship
as the sets we sold last year. We have also procured sets printed on the
standard book paper, which is the paper used generally for books. These
are in four beautiful bindings and are very attractive and practical.
These sets are sold at prices which make them a tremendous bargain
to all
We Will Be Glad to Send You Free Our
Large Illustrated Booklet Describing
These Books in Detail
This booklet consists of 136 pages with hundreds of illus
trations, beautifully printed, and will describe in detail these
sets. This booklet cost us, to prepare and print, thousands of dollars.
It is yours for the asking and will be sent to you postpaid.
!
in
If you are ready
to subscribe now,
write an order
on a piece of
paper and mail
with a dollar bill
and we will give
your order
prompt attention.
Fill Out and Mail Now
Sears, Roebuck and Co., Chicago, III. (Dept. 27S.)
Gentlemen: Please send me, free, your Illustrated
Book No. 75A giving full information about the new
Encyclopaedia Britannica. Also tell me what I will have
to pay for one of the remaining sets of the Handy Volume
issue of the Britannica printed on genuine India paper.
Name
Postoffice
....... ...... ....
R.F.D. Box
No...... No Li-ie.;.
Street
and No, ...,..
Te.
V
