THE' BEE: OMAHA, WEDNESDAY, OCTOBEK 2, mi.
r It
SALESMEN DROVE
OUTSIDE BRANDS
CLEAR OF OMAHA
Successful Coffee Salesmen
Declare Newspaper Adver
tising Big Necessity to
Merchandise Marketing. ,
"How We Drove Outside Brands
From Omaha" is a story which
might well be written by either
Roger Holnian of Paxton & Galla
gher, or Franlc Hoel of, McCord &
Brady, as these two men led the
fight for Omaha roasted coffee,
which has practically driven the
outside brands from the local mar
ket. For the first time in its history
Oinaha business is now practically
confined to Omaha brands so far as
the coffee question is concerned,
and as a result Omaha housewives
buy the same grade, of coffee here
that is sold in cities of like size
from S to 10 cents per pound higher.
Judicious newspaper advertising
has been the one big help given to
salesmen who depend on the grocer
for business. The retailer realizes
that local newspaper advertising is
the one thing that brings a trade
marked food article before his cus
tomers, backing him up in his state
ments as to the merit of the goods.
Must Educate Housewife.
When the housewife has been ed
ucated by newspaper advertising to
believe that Advo or Butternut cof
fee are the most economical for her
household the grocer is placed in a
buying mood when the salesman en
ters the store. Time was when the
salesman thought that 'newspaper
advertising was a waste of money
and that the amount should be cred
ited to his expense account rather
than spent for newspaper publicity.
A few bitter lessons in commis
sion losses when a real advertising
campaign was placed by his com
petitors, while his own house still
stuck to the old-fashioned methods
by saying. v"Our goods advertise
themselves," and the salesman be
came a booster for newspaper ad
vertising, as well as the retailer, and
in turn the ultimate consumer, who
wants something besides a clerk's
recommendation to aid her in judi
cious buying.
A successful city salesman, who
is ranked one of the best business
getters in Omaha, says:
"Give me a piece of goods that
my house says is good, back it up
with a newspaper advertising cam
paign, and I can sell and place more
orders on it in 60 days than I can
in a year without advertising. We
have tried it out at our house and
know,
"I can remember when the aver
age grocery store carried as high
as 30 brarifls of coffee. Go into any
good Omaha store today and you
will find that it is Omaha roasted
coffees that are selling. There are
a few outside brands represented, but
the real sellers are Omaha brands,
made permanent sellers by news
paper advertising. I regard local
newspaper advertising as part of
the salesforce, as it helps me reach
the retailers, and helps the retailer
make quick turnovers."
During the past year Paxton . &
Gallagher and McCord-Brady have
spent more money in newspaper ad
vertising than their total fot five
years previous, and v as a result,
thousands of dollars are remaining
in Omaha which formerly went to
competing cities.
Hold Train While Aged
Irish Woman Chats With
De Valera in Gaelic
Mrs. Abbie Daty of Council
Bluffs, 91 years old, was made ex
tremely happy Monday because
she had lived to see, talk to, and
shake hands with the president of
the Irish republic.
Jerry Howard initiated the plan
to have the aged Irish woman meet
President De Valera. With other
members of the O'Neill Monument
association, he met Mr. De Valera
at Pacific Junction and told mm
of Mrs. Daly. Others brought Mrs.
Daly to the station in - Council
Bluffs. . .
She was able to walk, m spite of
her four-score and 11 years. She
talked for a long time to Mr. De
Valera. Their conversation was in
Gaelic, the ancient language of Erui.
She had also written a piece of
poetry in Gaelic which she read to
him and then gave him. The con
ductor held the train a few minutes
over its usual time. '
Mr. De Valera seemed deeply af
fected by the meeting.
Council Approves Awards
For Police Motor Equipment
The city council yesterday ap
proved awards for motor equipment
for the police department, the total
investment to be more than $13,000.
The seven-passenger high-power
cars will he purchased on a bid of
$3,805 each and three five-passenger
Fords on a total bid of $1,972. Eight
motorcycles will be bought fbp"$395
each, with four sidecars at -$120
each. Bids for two new automo
bile patrpls are being called for.
Dr. McDermott Granted More
Time to Answer Divorce Suit
Dr. Bernard A. McDermott, who
was sued by his wife, Sophia Mc
Dermott for a divorce, naming Mrs.
Minnie Storz Higgins co-respondent,
September 10 was yesterday
granted an additional 10 days irt
which to make an answer to the
suit in district court. , He already
had been granted two weeks addi
tional frm October 13,. which was
the original answer day.
Thief Steals Purse
: A thief interfered in an afternoon
tVi tinm nf Mrs.
George W. Shields. 1618 South Thir
ty-third street, Monday ana - sioie
a purse containing a watch, brace
let and $10. The purse belonged to
Mrs. Shields. She told police she
l.ff it fiancrinv nn ttir knnb of the
-' "o o e
kitchen door while she was out of
the room. When she returned she
saw a youth running through the
baek yard, she said. She then dis
covered the loss, of tha bag.
Cold
Weather
x Needs
A few items selected at
random to convey some idea
1 of ,the completeness 'of our
stocks of winter goods. , .
x
"TWEEDIE" BOOT
Tops ror Women Glove
fitted to the low shoes or boot,
does not pull up at the front or
back, good range of styles and
varieties of colors. Priced from
&50 to WW. Main Floor.
WOMEN'S SPATS.
' splendid assortment of :
A
splendid assortment of 200
pairs in Brown. Light Brown.
Dark Gray and Ivorf. Good
sizes. Only 2.95Maln Floor.
"XOZY TOES" FELT
Slippers. Equal quality
cannot be found. We are tie ex
clusive representative for this
splendid line of Felt Footwear.
An extensive line of fur-trimmed
felt Romeos made up with leath
er soles and heels, ribbon bow,
hand-turned sole, extra fine felt,
good colors in black, blue, gray
and brown. Sizes, 2 to 9.
Priced at 2.50. Main Floor.
MEN'S CAP S
Men's heavy winter caps
with ear protectors, plain and
fancy colors; all sizes at
1.00, 2.00, 2.50, 8.00, &50 and 4.00.
Main Floor, Men's Store.
MOTOR SCARFS
A-L Motor S rfs in combina
tions of blue and tan. brown and
tan and gray and black. All have
pockets and belts. Priced from
10.00 to 16.50 Second Floor.
POYS' CAPS for
school wear, with ear pro
tectors, .at 1.25, 1.50 and 2.00.
Men's Arcade.
WOT WATER BOT-
ties Two-quart hot water
bottle, 1.25 value, made of cho
colate rubber, specially priced
at 79c Main Floor.
TTID MITTENS for
girls and boys, with warm,
comfortable fleece lining. Good
shades of tan with coney fur
trimmed wrists. All sizes. Very
specially priced, pair, at 8&v
Third Floor.
gATH ROBES or
Lounging Robes Made of
heavy material, printed patterns
of eiderdown, pockets and collar
trimmed wif satin ribbon. Col
ors are brown, blue, cardinal,
lavender and gray. Very spe
cially priced at 7.50-Third
Floor. j -
CATEEN, FANCY
mercerized, fine perman t
finish, 36 inches wide, II all the
ser n- rest combinations s
of colorings In both light and
dar' grounds. Special, per yard,
C3e I Mn Floor.
MUFF FORMS, filled
with down and hi us
her pla'- or silk linings.
Ranging in mice from 98e to
8.95r Main Floor.
TRICOTINE, 50 inches
wide, all . ool, a excep-'
tion.lly poiular fabric for this
fall ar" winter's wear. Comes
In navy blue, black .ad all the.
season's most .anted Wors.
Special ' per yard, M5r Main
loor.
ALL - WOOL COAT-
Ing3, li inches wide. Ve
lours, Silvertones, Zlblllne Mix
ture etc., la good range of
cole i. F v j priced per yard
at 1.95, IH and MSMaln
Floor.
DrameMoresv
- -bibw ""ILIIIL ill. .ililllu... ill UUillll
. S9n'RCROWMC OMAHA . . ,
SETS THE PACE
On Sale Wednesday at 9 A. M.
Thousands of Yards of Wanted
ilk Remnants at xk Price
v Because we have assembled all the short lengths and odd pieces of our entire-silk stock makes this sale
highly important to you, The newest weaves and colorings are presented, and are most desirable for blouses,
skirts, dresses, etc. The savings are of a remarkable nature and this is the best opportunity you have had for
a long time to so advantageously purchase desirable silks. Limited space here permits the mention of only
a few of the items in this selling.
Printed Georgette Crepe, 40-inch
Chiffon Taffeta, 36-inch
Crepe de Chine, 40-inch
Geornatte Crepe. 40-inch
Satin RaHiqnt, 36-inch
Satin Charmeuse, 40-inch
Regular
Price. .
3.50
2.50
3.00
3.00
2.50
4.50
Selling
Price,
yd. 1.75
yd. 1.25
yd. 1.50
yd. 1.50
yd. 1.25
yd. 2.25
Regular
Price.
Striped Satin and Taffeta, 36-inch. 3.00
fl' X--I n.-l!.' J f I- J FA
Printed Rodium. 40-inch
Black Peau de Soie, 36-inch
Suede Satin, 40-inch
Crepe Meteor. 40-inch
Satin Charmeuse, 40-inch
4.50
3.00
5.50
3.95
6.00
Selling
Price,
yd. 1.50
yd. 2.25
yd. 1.50
yd. 2.75
yd. 1.98
yd. 3.00
These Silks Come in Lengths of 1 to 5 Yards
5000 Yds. Jap Silk
36-inch extra heavy, .lengths 1 to 5 yards. Can be used
for drapery, dresses, blouse, underwear, fancy work and
many other purposes. Worth 1.75, extra 7Qr
special Wednesday, per yard s
Various lots on sale
while they last. No
mail or phone orders
accepted.
Silk Velvet Remnants '
1,500 yards of remnants in black, 19-inch, suitable for
scarfs, trimming, millinery, hand bags, etc., in lengths
from 12 yard to 5 yards.
to 3.00, sale price,
Values
1.25
MAIN FLOOK
We are Featuring for Wednesday
Munsiqg Underwear
For Women and Children
- The reality that winter is well upon us and weather indica
tions pointing to more severe coldness, these sellings of underwear.
x should prove of real interest Underwear that is sold on the basis
of quality, remarkable values, featured Wednesday.
WOMEN'S FLEECE-LINED IkfUNSING UNION SUITS in
all styles and ankle 1 ngth. Regular sizes at 2.75; ex
tra sizes for 3.25.
WOMEN'S FLEECE-LINED VESTS and Pants in heavy
fleece, in cream or white. Vests come in both the long
and half sleeves. Regular sizes at 1.50; extra sizes
for 1.75.
VESTS AND PANTS for women in all wool, white or nat
ural. These garments are of a fine Mareno wool. Regu
lar sizes, 3.50; extra sizes, 4.00. y '
UNION SUITS, medium weight for winter wear, in good
bleached cotton without fleece. Come in all sizes and
ankle length. Regular sizes, 2.50; extra sizes, 3.00.
CHILDREN'S UNION SUITS, full bleached, fleece lined
cotton, in heavy weight grade of rraterlal. These gar
ments are made of the better quality of cotton yarns and
they come In all styles. Small sizes, 1.50; medium sizes,
1.75; large sizes, 2.00.
UNION SUITS FOR BOYS AND GIRLS in all wool, in
natural and white. This is a garment that appeals to
every mother who sees it on account of the extra good
quality of.' material used in the making of these gar
ments. Come in all sizes priced as follows: Small, 3725;
medium, &60; large, 4.00.
BOYS' HEAVY FLEECE UNION SUITS In gray or cream,
cut full and roomy. Just the under., aar for sturdy boys.
Small sizes, 1.50; medium, 1.75; large, 2.00.
CURLS' UNION SUITS in ribbed material part wool of a
good heavy weight. Just the garment to feel comfort
able in when the weather is cold. Small sizes. 00;
medium size, 2.25; large sizes, 2.50.
THIRD FLOOR
f
Furs of Quality
The assurance of quality goes with
every piece of fur that is purchased here.
Gorgeous furs, guaranteed by us, in the
greatest variety of any season heretofore.
SCOTCH
long,
MOLE BOX COAT,
inches
525.00
SIBERIAN SQUIRREL FANCY COATEE, 27
inches long, 375.00
HUDSON SEAL BOX COAT, with Australian
Opossum Collar, 28 inches long,' , 545.00
NOVELTY HUDSON SEAL
COATEE, with fancy Mole
Collar, 30 in. long, 3750)0
HUDSON SEAL BOX COAT,'
with belt and dyed Racioon
Collar and Bell Cuffs, 32
inches long, 27540
NUTRIA BOX COAT, re-
versed border, 30 inches'
long, 850.00
MARMOT COAT, with blend
ed Muskrat Collar and
Cuffs, -finest quality, 47
inches long, 235.00
JAP MINK BOX COAT, with
Belt and Large Shawl Col
lar and Bell Shaped Cuffs
. and reversed border; extra
fine Quality, 36 inches long,
at,
C75.00
NATURAL MARMOT BOX
COAT, with border. Collar
and Cuffs of brown dyed
Marmot. 32 Inches long,
for 175.00
NEAR SEAL BOX COAT, 80
inches long, 259-50
LEOPARD BOX COAT, with
Raccoon Collar and Cuffs,
40 Inches long, for 21040
BLACK RUSSIAN PONY
BOX COAT, 36 Inches long,
at 187.50
WOLF ANIMAL SCARFS. In
black, brown and taupe,'
from, 0.96 to 95.00
-SECOND FLOOR
Interesting Cold Weather Offerings
in the Hardware Section Featuring
Electric Heaters
Special at 8
These heaters come with heavy copper
wire cover overjiejiting element and also
have a eopper heat reflector. With 6-ft.
of cord and with cut off on cord, , spe
cially priced Wednesday.
Rex Oak
Heating Stoves
Oak stoves that are made of a good grade steel
with nickel trimmings. Will burn either wood or
coal. Sizes and prices as follows:
10-ft Fire Box, 12.00 15-ft. Fire Box, 19.00
13-ft. Fire Box, 16.00 17-ft: Fire Box, 24.00
19-ft. Fire Box,' 28.00
Featuring-- ' I
A Feature That Adds to
the Interest of the Selling
ihursaay of
Made Up Kimonos 0id Fashioned
Oval Braided
RUGS
In the Art Goods Section
Of heavy good quality old blue and old rose
crepe, all ready for the embroidery needle. The de
signs are stamped in most attractive patterns in
floral and conventional effects and are to be worked
in French knots.
'
Priced at 3.50
These are the kind that grandmothers
used to make and ar suitable for sitting
ro t A new P3s..tmi of attrac
tive coloring in o blues, roses, gold,
etc. Reversible and serviceable.
Displaying Pacific Package Goods
Including infants' and children's dresses, women's night gowns,
teddy bears, camisoles, etc., dresser scarfs, library scarfs, etc., with
floss for making. The finished model display is well worth seeing.
Stamped pieces priced from 1.15 to 4.75. v
254 j.76
24x36 30
18x35 2.-5
Corn Poppers
at 59c
These Corn Poppers are
made of sheet steel with slid
ing lid. Two-quart size special
ly priced. '
Waffle Irons
at 2.49
High grade Griswold Waffle
.Irons with wire handles. Low
frame, priced at 2.19; high
frame, 2.49. .
Stamped
Pillow Cases
With hemstitched
scallops for cro
cheting edge.
Pair,
2.75
I Halloween Candles
Plain twisted ones of Orange color, at
15 and 250. .
Orange Candles decorated with black
owlets. Each, 250.
Larger Candles of burnt orange deco
rated with bats, cats, witches and devils.
Each. 500- -
THIRD FLOOR
Children's 1
Presses
S3
Have You Ever Heard of
- ROVING RUGS?,
Probably not and if you have it is Just
recently, for they present an entirely new
werve Rag Rugs, suitable for cham
bers and bath rooms. Blue and II"' col
or ce.linations. V ashable aud reversible-
Sizes for four g
and six years, jj
stamped on tan jj
and blue cloth of f
good quality. Spe-
cial, each, ' f
1.95
59c
BASKMENT
aaiiiiiuiBiiiaiiiii
18x36 86c
24x36 "
'48
27x54 2.50
30x60 , 2.:5
36x72 8.7
third noom
Keep '
Baby
Warm
Here are a few of the
things that are necessary in
order for baby's wardrobe to
be complete.
CORDUROY suits
for Boys. Here's a special
lot for Wednesday only. 125
suits all told. While they last
at 9.45. Second Floor Men's
Store.
g AMPLE SWEAT-
ers for Boys Hundreds of
samples In different styles and
colors. Priced at just one half.
Now is the time beginning of
cold weather. Sizes to fit every
age. Second Floor.
DRESSES made of
fine quality gingham, com
bined in dainty checks and
plaids with plain colors. Sizes
1 to 6 years at 1.75. Third
Floor.
rjASHMERE KIMON-
os embroidered in pink and
blue, at 2.25. Third Floor.
m
INFANTS' SACQUES
made of fine cashmere,
embroidered in pink and blue, at
79c to 1.00. Third Floor.
FLANNEL SKIRTS,
. plain and embroidered In '
the long and short sizes, at 1.25.
Third Floor. '
INFANTS' SHIRTS
in all wool aid silk and wool,
at 85c to 2.25. Third Floor.
INFANTS' BON-
nets, Caps and Toques, In
sets, knitted, crocheted in all
wool. White and colors, at 75c
to Sik Third Floor.
BATHROBES made of
EideYdown. Big lineof col
ors. Sizes 1 to 6 years, at 1.00 to
fUO Third Floor.
OZY WRAPS OF
Corduroy for the new baby.
In white only. Lined with silk.
Each 10.00. Third Floor.
CHILDREN'S COATS
made of velvet, broadcloth
and silvertone, in Brown, Blue,
Green and Park Red. Some wih
fur collars, 1 to 6 years, at
16.50 to 39.00. Third Floor.
gO-NNETS AND
Hats made of velvet and
silk in light and dark colors at
2.50 to 120. Third Floor.
TNFANTS' GOWNS'
made of fine flannelette, In
white and colors, at L00 to 1.25.
Third Floor.
ml
EIDERDOWN BUNT-
togs in wl, .e and colors,
2.50 .up to 12.50 Third Floor.
SLEEPING GAR-
ments for Children made of
flannelette in white and colors, J
at -.50. Third Floor.
QAPS, LEGGINS and
Mittens, a' wool knit and
Angora suits in colors of Red,
BJue and Rose, at per set, 3.98.
Third Floor.
g WEATERS for chiU
dren, made of a heavy
quality wool in White - trimmed
with Blue, Rose and Red. Spe
cial, 2.98. Third Floor.
1
POMPERg for little
Boys and Girls, in cambric,
flannelette and gingham. Size
Uyear to 5 years. Third Floor.
gATH ROBES, silk
. pai. .d with colors of Pink,
piid Red. Sizes 5 to 9 years.
Third Floor.
