15'
fJflT PFHINIMITY
IV I I IbIII I II I II 1 1 If
THE OMAHA BEE
rtlioUfJ ALII T,
ISUIUUtMAootl
Woman, Who Knows Sales
manship From Ground Up,
. Gives a Little Advice to
Women "Drummers."
Chicago. "Femininity alone
does't count, but personality does.
Let your personality show in a
feminine way.
"Make your theme' the central
factor in your life, and let your
personality work through your
theme. Personality must be used in
an impersonal way.
"The mannish woman has no
more place in business than the
womanish man. Neither fits any
where. "Feminine charm, if you are
fortunate to possess it, is an asset to
a business woman, but it is not her
capital. If. she thinks it is she will
fail. -
Women's Vision Broadened.
"Woman's vision has broadened
with the events of the last few
years, and today the field of
foreign trade is a soil particularly
suited to women's cultivation.
"Foreign trade has been the basis
of great wars; it can be made the
basis for a great and lasting peace."
Miss Lucy A. Goldsmith, who
maps out new fields and keeps the
' salesman in old fields on their toes
for a music company, feminine , in
charm, costume, manner and vision,
laid down these precepts to the
interviewer's suggestion "it must
' help a lot to be a real woman.' Of
Miss Goldsmith no less a person
than James Farrellr of the United
States Steel corporation has said:
. "She is one of the wonder workers
1 in foreign trade." v
"Just being a woman may get
you an audience and an invitation
to dinner, but it won't help the con
cern you are trying to help," Miss
Goldsmith said.
"It isn't femininty but personality
that helps, but if personality is so
projected that it casts your theme
(the business you are boosting) into
the shadowT it doesn't do any good,
either. It is a hindrance.
. Should Not Worry.
"A woman, just like a man, has
to get herself so submerged with
her theme . that her oersonalitv
shojs through the theme and
helps register it If she is worry
ing too much how she looks, she
doesn't get by. If she is too care
less regarding her looks she doesn't
get by, either, and if she tries to
look like a man she is hopeless.
,'Wnmn'tli last few veari have
learned to think internationally."
continued Miss Goldsmith. "They
have thought of those women of
other lands with their great
burden of sorrow and sacrifice
and of their own boys so far
. away. They have made the world
their field, and so I believe that the
mind of' woman to day is particu
larly" capable of grasping the
psychology of foreign trade and
can be successful in that fields' :
Love of Game Secret
of Young's Remarkable
RiVfi in Base Ball
New ; York Ross Young, the
Giant's right fielder and one of the
sweetest free swinging hitters ,who
ever appeared in base ball, looms
up as one of the brightest luminaries
in the national pastime this year. .
This kid he is only 21 is slam
ming the ball for an average of
around .500. His hits are not all
singles, either. Doubles, triples and
a few home runs are already marked
up to his credit this season. And
his fielding leaves little to be de
sired. .
Young came ip to the big show
from the Texas league,' .He hails
originally, from San Antonio. In
fact he used to be known as "the
pride of old Santone." There was
very little for him to learn when he
slid into a Giant uniform at least
about hitting. He had the habit of
batting frdm both sides. 'He would
face a southpay from the. right side
of the platter and a right handed
flinger from the left side. ,. John Mc
Graw, the doughty little pilot of the
Giants, changed this. He convinced
the rangy outfielder that he would
do better in the long run by staying
on the left sre of the plate all ofJ
the time.. So now Young bats left
handed always, and he wallops
tAiit)in,i0 nitrtiiniT int a rtnrH aft
he does that disnea up oy ngnt
handers.
Base ball to Yoiing is play, not
work. He loves itnd probably for
that reason is so efficient. He hits
any kind of pitching. Slow balls,
fast balls, curves and "spitters" all
look alike to him. He steps into
them with a swing of his husky
shoulders that bodes evil if he lands
squarely.. As he does land squarely
at least about half the time the out
fielders on opposing clubs are get
ting a great workout.
. Cleveland Bathing Girls
Must Hide Knee Dimples
' Cleveland, O. Go as far as you
like, girls. - " - , . ' :
Bare legs are not only permissible.
but welcomed on Cleveland bathing
beaches' this summer. .
But ' ' . . '.
One-piece bathing suits are passe
and skirts must be of such length
as to hide any dimples that may lurk
about the knee.
Such is the edict of Park Commis
sioner Newell, who annually de
cree the beach-styles for this city.
"Shimmying" and in fact dancing of
any character is barred on the
beaches, he also, announces.
Police Chief 43 Years. .
Lexington, Mass. Chief Charles
ti. iranics oi tne jexingion ponce
: department recently rounded out 43
' years in police service in this town,
the longest term of years in active
police service of any police chief in
. the state. ,.- - ,: i - : - ' V .
Even though the chief is 72, he is
"on the job" every day and is. in
good health. He has built the local
police force into afitjot wide repu
tation for efficiency, and he is great
ly esteemed hjr his "; "- . '
Children's Hair Cutting,
SPECIAL attention given to the
catting of children's hair in the
Men's Barber Shop.
" rtmnk near
Ifei
" EVERYBODYS STORE'
Fur Storage 1
IT'S time to protect your fort.
Phone Douglas 8100 and our
motor will eaU.
Friday, May 23, 1919-
STORE NEWS FOR SATURDAY-
-Phona Douglas 2100
We Doubt If You Ever Shared in Greater Values Than These
WOMEN'S
...
PUMPS
AND
'.'oxfo:
Which We Offer Saturday at Less Than Half Price
THEY'RE the result of a big special purchase the entire surplus floor stock of one of the largest shoe manufac
turers in the east - A maker of only high-grade shoes and we offer them to you at the same extreme propor
tions of reductions as we bought them. Hundreds of pairs m more than 20 styles. Including
RDS
Dark tan kid oxfords, covered French
and Cuban heels.
-Dark tan kid pumps, covered French
and -Cuban heels.
-Dark tan Russia calf oxfords, Louis and
Cuban leather heels.
-Dark tan Russiacalf pumps, Louis and
Cuban leather heels. --Black
kid oxfords, hih leather Louis
heels. ' . .
CHOICE
PAIR
Burrasa-Nash Co. Socood Floor
Black kid oxfords, low walking heels.
Brown Russia calf oxfords, low walking
heels. v .
patent leather pumps, Colonial and low
effects.
White canvas boots, Cuban heels. '
White canvas sport oxfords.
White canvas oxfords, French covered
heels.
Mail orders filled as long as the shoes last
7271-
- war
Three Extreme Dress Values
Featured Here for Satarday-nZf
JUST the sort of dresses in greatest demand right
now and at big reductions from the regular or
intended selling price. There are dresses for most
every occasion afternoon, dancing, street and club
wear. The range of style selection is so wide every
fancy can be satisfied. e
At $10.00
Beautiful voile dresses with figured, flowered
and check patterns. Pretty summery styles. Some
trimmed with organdy collar and cuffs; others with
vest effects, and some made up with combinations of
taffeta bands and trimmings.
At $16.50
Exquisite new creations of taffeta, Georgette
and combinations with Georgettealso indestructible
voiles.' An attractive selection of styles and colors,
at $16.50.
At $24.75
Dresses ttf taffetas and Georgettes, beautifully
beaded and embroidered, crepe de chines, as well
as clever combinations of these materials. Some
have vestees. The colors include all the new shades.
; at $24.75.
Burfess-Nash Co. Second Floor
Chocolate Creams,
49c Box
Fresh assorted chocolate
creams. Special for Saturday,
at 49e box.
Chocolate almonds and Jor
dan almonds, assorted. Special,
69e box.
Burgass-Naah Co. Main Floor
"Burnasco" Initial
t
Writing Paper
: SOc
- A fine quality linen finish pa
per, letter size, white only. In
itial stamped in gold, new
styles. Speeial, SOc a box.
Beautiful New
Silk Ribbons,
29c
New ribbons of good quality,
including plain satin and taf
feta, as well as fancy Dresdens
and satin-striped moire, in all
the new shades. Special, 29c
yard.
Burf tM-Nauh Co. M)n Floor
To Men Changing From Mil
itary to Civilian Clothes
WE believe we know the kind of clothes you fighting men want when'you
take off your khaki and go back to civilian.
You want clothes that have style in time with your
ideas of what style ought to be. ' There should and there
must be some little snap of newness there.
You will want and demand value in your new clothes,
and that means
Burgess-Nosh Ready-to-Put-On Clothes ,
The showing, which is remarkably complete, repre
sents the skill and genius of the highest class tailor shops,
revealing, the very newest ideas in men's clothes. Every
garmenfis made to conform without specifications to the
Burgess - Nash Suits
which means the best at any price.
$25.00 to $60.00
The fabrics new in weave, in color, in texture. And
each is guaranteed unqualifiedly as to fastness, and wear.
Men's New Spring Top Coats
$18.00
Mixed 'gray with self collar, belted bdek or all around. Silk
yoke sleeve lining, taped seams. Exceptional values, $18.00. Others
from $25.00 to $4U)0. "
Burf m-Nuh Cow Fourth Floor
Extraordinary Sale of Women's
"Burson" Fashioned Hose at
About l2 Price
25c
THE stocking made to fit
without a seam, widened
leg, narrowed ankles, shaped
foot and no seams at the toe.
Made of a superior quality
of fine cotton. In the lot are
black with ribbed tops, trunk
tops, plain tops, balbriggan,
black with split sole.
Included will be black, white
. ,and gray seamless hose at this
, extremely low price of 25c pair.
BurfM-Nah Co. Main Floor
Exquisite New Trimmed Hats Es
pecially.Desirable for Present Wear
$5.00
CHARMING new creations of georgette crepes and taffetas
, in every wanted shade and style, daintily trimmed- in a
wide variety of ways with ribbons, flowers, folds of crepe and
taffeta. We consider the values the best of the season, at $5.
Children's "Rawak" Trimmed Hats-
$3.95
A special purchase everyone a Eawak pattern, milan and fancy
braid, daintily trimmed with flowers in paistel shades. Beautiful crea
tions for the young Miss and very specially priced, at $3.95.
Burr Ms-Nash Co. Sacono Floor
Illinois Side Icing Type
Refrigerator $22.95
THREE-DOOR side-icing type, outside case made of
ash, food chamber is white enameled lined and
has three wire shelves. Ice chamber, has automatic
trap, stands 42 inches high, ice capacity 60 lbs. Spe
cial, $22.95.
Automatic Refrigerators, $42j00 .
Three-door,-side-icing type, 8-wall construction, mineral
wool insulated, solid brass hardware, nickel plated, food chamber
is white enamel lined. -An economical ice consumer, strictly sani-
lary. ice capacity ivv pounaa. special, 94Z.OO. . v
Wood Flower Boxes, 69c ',
Made of heavy lumber, painted
3reen, 30-inch size at 69c.
Molded Garden Hose, 17c
94 -inch size, fully guaranteed,
complete with coupling, foot, I7t.
Justrite brass hose nozzle, can be
regulated to throw spray or stream,
69c. ' . ' O
Dundee ball bearing lawn mower,
9-inch wheel, four cutting blades;
one of the easiest running mowers on
the market. 14 or 16-inch size, $7.45.
Canvas gran catchers, ad
justable to fit several size mow
ers, 59c. S
Burrau-Naah Co. Downstairs Stan
Here's Another Lot of
Burke Golf Clubs at
$1.50
WE were fortunate in securing an
other lot of those Burke golf clubs
to sell for $1.50, which created such ac
tive selling in our sporting goods section
a week or so ago.
This remarkable offering includes :
Drivers Brassies Mid Irons
Mashies Putters
All these clubs hand-forged, have vis-
calized calf grips, and the kind that
would probably sell for double otf more
than the price offered Saturday.
Silver King Golf Balls, 75c
.' Bramble marking, in -original pack
ages. Taplow Golf Bails, 45c
Bramble marking, all fresh stock, in
original packages.
Golf Bags at $350 -
' Heavy khaki cloth with steel stays, pocket for
balls and shoulder straps, $3.50.
BuriMa-Nash Co. Fourth Floor
MensNew
Straw Hats
$2 to $10
EVERYTHING that is
new and snappy is
represented in our new
stock of straws. A wide
range of styles and kinds
give you a big variety from
which to choose. South
American panamas, bang
koks, leghorns, sennets,
split braids, milan straws,
and various other fancy
braids.
. Burgtta-Nasli Coj Mala Floor
Beautiful Rich Silk Shirts
The Kind All Men Like at
$6.85 to $12.00
SILK shirts of unusual quality are to be had in this
big assortment Jersey silk, crepe de chine, Empire
silks, heavy satin striped tubs and broadcloths. A big
selection of choice patterns.
Men's W askable Neckwear
SOc to $1.00
A vast range of new washable scarfs I
to select from, showing the season's new.
est ideas and designs in washable crepe
de chine and two-tone embroidty effects.
Meris Athletic Union Suits
$1.00
Men's fine quality checked nainsook
union suits, sleeveless style and knee
length. Splendid .weight . garments for
immediate wear and they are cut full
and roomy. Extra values, at this price,
$1.00.
Men s Knitted Union Suits
$1.50
Men's lightweight knitted union suits for Spring and Summer
wear. They come in either Vi sleeve, leg style or sleeveless
and knee length style; made of soft pliable cotton yarn.
BurfoM-Naab. Co. Main Floor
Bring the Boy Here Saturday and
Fit Him Out With His New Suit
WE doubt if you'll find a better selec
tion anywhere from which to
choose just the sort of clothing the
average boy likes and moderately priced,
too. . ' '
Boys Suits, $935 toJSOM
, Plain or fancy colors, some with mili
tary backs and waistline models with
belt
Boys Top Coats, $5 5 to $18
Plain or fancy colors, made with the
new waistline effect, $5.95 to $18.00.
New Spring Hats and Caps
For boys and juveniles, of fancy-or
plain colors, 75c to $2.50.
Boys' Waists, "K. & E." quality, guar
anteed fast colors, 98c to $3.00.
BorfMt-Naah Co. Fourth Floor
I