SETS THE PACE
FOR CR0W1NC OMAHA
fy
New'Arrivals in Navy Suits
Featured at a Moderate Price "Dress Up Week"
j . p OPIES of high class models re-
" produced for special selling.
Smart, boxy type and Russian
Blouse models that are proving their
popularity. We mention three pa
tlcularly splendid models that may
be found in these values for Mon
day selling.
At 3900
Model A.
Very clever Box Type suit, eton
collar, fancy stitched border, Tri
. colette Vestee In Sand with Navy
embroidered motif ; novel buttons,
fancy Foulard lined, especially good
from 16 to 33 size.
Model B.
Beautifully tailored, on button
front, collar and notched revers, or
namented pocket design on border
of coat, buttons and embroidery mo
tif; fancy Pussy Willow lined; In
splendid styles, sizes 36 to 44.
Model C.
Russian Blouse, fancy scalloped
button trimmed peplum, peau de
cygne lined; fancy silk collars and
Vestee, pleated border on Jacket
Very clever, youthful mode, 16 to 40.
SECOND FLOOR.
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Victory Time Peace Time Spring Time
Away with the Old Clothes
on with the New 'Dress ITp-its
"Dress Up Week"
Omaha' March 31st April 5th .
IN The New Spirit of things, every man, woman and
child and every home will want their appearances
in tone with this wonderful Peaceful Springtime and
new life and so
Dress-Up week brings to the people of Omaha and
vicinity a chapter of this new era and this new life in
the way of special displays of new clothes for the person
and the home. '
During this event we shall exemplify the phases of -our
Superior Service in style and merchandise.
The curtains to our Great Display
Windows for this event will raise
at 7:30 o'clock, Monday evening
NEW arrivals that featur sea
son's newest novelties, fancy
Pompadour Taffetas and Georgettes,
Trlcolettes, Satins and Meteors.
New shades present. Henna, Fawn,
Beige, Foch Blue, Navy and Grays,
Taupe and Silver.
Fascinating draperies, em
broidering! in contrast or self
tones, braidings and headings.
New loose three-quarter length
sleeves, combinations of Georg
ette with all fabrics are notes
of distinction. Special show
ing for "Drees-Unl' Week
45.00, 60.00 to 95.00
Popularity of the
Dolman increasing
New models developed In Trlco
tlne, Polret Twill, Evora, as well as
Satins and Tricolette, beautifully
lined, novel stitching and embroid
ering, as well as clasps and buttons
are style features. Colors fancied
are Fawn, Navy, Castor, Henna and
Cgyptla Reds
69.00, 79X0 to 12M0 ,
SECOND FLOOR.
The New Sprifigtime Millinery
Assembled in "Dress Up Week" Displays
As interesting an occasion as has been announced in sometime is this
showing planned by the Millinery Section to mark the "Dress-Up Week"
presentations. ,
A Special Showing at 18.50 to $25
Transparent Hats. New large, droopy shapes with crowns
of Lisere and brims of finest quality three-ply maline, in solid
black or solid navy, trimmed in wide Satin Ribbons, Flowers or
Glycerine Ostrich, in sweeping fancies. Ideal dress or afternoon
Hats for club wear. And then
Sailors, , Directoire and
Watteau Modes for
Tailored Wear.
With crowns of Spanish Coques, trimming
of self material; colors, black or navy
with natural coque. New York's latest
fad, first shown in Omaha by this store
Monday.
SECOND FLOOR.
Again the Girls' Section Announces
Girls' Capes at$15
Uncommon
Style and Value
Charmingly picturesque,
and so practically modish,
developed in the season's
favored,' materials.
Yeionrs, Poplins and
Serge In navy, tan
and blue.
Smartly tailored, military
style; some (with hoods, yoke
effect, cut full; fancy silk
lined, smart buttons
Others Priced 17.50
to 9.75
KDCOND FLOOR.
4-
OUR PARIS .OFFICE SENDS
A Most Beautiful
All Silk Duvetyne
THE planning of a new Spring frock be
comes an inspired pleasure when you
view this exquisitely smart imported fabric.
The shipment is very new, having been re
ceived as late as Friday afternoon.
The shades are Ivory, Steel, Sable, African
Mole, Diable Bine, Mallard, Navy, Pinard.
"Women appreciating the exclusiveness and dis
tinctiveness afforded in the selling of this fabric are
urged to avail themselves of the opportunity Mon
day. Thr importation is limited and the fabric
very scarce.
12.50 Per Yd.
MAIN FLOOR
Style
N(Q)t8 .
As Compiled 1
by Oar Store 1
Shopper ... , g
Children j
3
Mothers most sorely see 1
the dainty confirmation and I
graduation frocks. Lovely i
white Georgette frocks made
over lace-edged net founda-
tfons, and trimmed with little ' 1
frilly ruffles of the material,
and tiny hand-run tucks. . ff
Another beautiful frock I
that wonld do admirably for fj
little sister's dancing dress
is of flesii Georgette over I
a white net foundation. "The
baby waist is trimmed with
little ruffles of the crepe and
the entire waist is out
lined with a Anted sash of
narrow bine satin ribbon The
skirt is made with a raffled
'orerskirt Just like big sister's.
We are showing such smart 1
silk frocks for the school 1
miss. One particularly at g
tractlTe model is of tan taf- 1
feta. The waist lias a simple i
neck outline and has corded fl
tuck-in a checked effect I
These same corded tucks ap g
pears in the check effect on
the bottom of the skirt and in g
straight lines forming a yoke g
effect, and outlining the pock- 1
ets, which are made of pea- g
cock bine silk.; if
i -" g
Still another smart dresr m
is of navy bine Taffeta, hav- g
ing an oversklrt finished with . m
a double ruffle of the silk. It
has a plain little waist with m
the rounded neck line, which g
is trimmed with a wide m
band of wool embroidery in g
Victory Bed and beige color, g
It has bell-shaped sleeves in g
Georgette Crepe with trim- g
mine bands of the wool em-
broidery.
SECOND FLOOR g
Mtjfitmm
Charming Blouses
For "Dress Up Week" Choosing
COLOR seems to be the creed of many of the
newest blouses color neither vivid nor sub
duedi but a "happy medium" in tones, beautiful
in themselves and flattering to wear Such are the
colors in the blouses featured nere.
At 4.50
Georgette Crepe
and Crepe de
Chine Blouses.
in Nile, Tea Bose,
Flesh, Nary as
well as black and
white.
Self-tone embroideries, sailor and deep rever
type collars, -with hemstitched border; very smart
and moderate priced. ' '
SECOND FLOOR.
Fine Kid Gloves
For "Dress Up Week" Displays
Ferrin's and other well known makes, made of finest se
lected French kid In the wanted shades of gray, African
brown, tan, champagne, white and black; P. K. and over
seam; some have two-toned embroidered backs, others
Paris Point stitching, in two-clasp styles, pair 3-50
Women's Kid Gloves, splen
did quality desirable light
weight, over seam style,
single row embroidered
backs; in white and black,
with contrasting stitching ;
2 clasp effects pair 2.50
Silk Gloves for
Women
In the popular slip-on style, in novel combinations of
gray and black, black and white, and white with gray and
pongee contrasts. Especially adapted for wear with the
id Dolman sleeves, pair 2.50 and 2.75
MAIN FLOOR.
1 J
new Bell and
i
Misses' New Fashions
Introduced in "Dress Up Week" Displays
STRAIGHT lines vie with Blouse effects in Misses'
Frocks. Gay printed Georgette and Taffeta
Frocks, cleverly assume simplicity, but really they are
quite, intricate with drapery and flowing over-skirts.
They axe altogether charming and
so in keeping with the fresh youth
fulness of young womanhood.
Tricotine and Serge Dresses are smart and very
popular; they can be worn with dolmans and pretty
capes now, and later with smart fur scarfs.
Misses' Wraps are More Scant of Lines
The line Is still drawing in at the bejttom; Indeed, some
of the smartest wraps are tight up to the hips. This extreme
yet graceful' mode is balanced by the increasing favor that
conservative coats are meeting.
Smart and Spring-like shert capes are coming out In
many materials.
SECOND FLOOR.
Have Your Hair
Dressed
. for "Dress Up Week"
Our Beauty Parlors are the most mod
rnly designed and the most sanitary in the
country. Five operators that do only Marcel
"waving, and fifteen other operators who do
shampooing, manicuring, singeing, henna tint
ing, hot oil treatments for falling hair and give
facial massages.
HA1RDRESSINO SECTION ON THE 'SECOND FLOOR.
Fine Lace Hose
mmnmnnimmimnn
Nothing Smarter
W
E have an excellent as
sortment of colors as
well as Black and White.
They are lace boots and all
over lace, and the styles are
very effective, per pair 3.00
Start "Dress Up Week" by being
Daintily Corseted Here
You wear no other garment so continuously,
why not have several corsets, by doing so, your
corsets will wear longer and keep their shapes
better, and you can have your "G. D." Justrite
Corsets washed; they will not rust.
Remember that on the Corset depends the
style and effect of your costume. 4
Don 't buy your corsets carelessly
Our corsetieres can fit you in a G. D. Justrite Corset
that will make you look your best and feel comfortable.
Our guarantee and also the makers' guarantee goes with
eac corset, if it does not give the satisfaction you ex""
pect, we want, you to tell us.
G. D. Justrite Corsets, 2.50 to 15.00
, JIave your corset fitted, its quite as necessary as fit
ting your shoes. ,
No charges for ourfitting service. ; '
THIRD FLOOR.
JUST WHEN -
you are thinking of a different gift for
someone, a gift of originality, individu
ality and sentimental expressibn,. turn
to the treasures in storp for you at
"The Treasure Box"
THIRD FLOOR.
Smart- Oxfords,
"Dress Up Week" Display
hi
Made of extra fine glazed
kid, five eyelets; lace, long,
slender last, plain toe. full
covered Louis heel; bench
made, hand-turned sole, one
of Wright & Peter's makes;
sizes 2M to 8; widths AAA to
C.
At
11.50
SltS, THI.PACB JQJp PMCMWINCOHAMA A
Frocks-New and Different II
Make "Dress Up Week" Selection Interesting m
in I
Ml
' MAIN FLOOR. ' , ,, ,,, ,, ,. , , , MAIN IXOOn' . .' J I 1.
