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The most interesting exhibit at the automobile shows this year is the
one new car the Essex. . . ,
Its coming has been looked forward to for. more than a year.
The announcement awakened a new interest in motor cars. Thou
sands have already" seen and ridden in it. Dealers have had to establish
waiting lists for buyers, as deliveries can not be made as promptly as
everyone wants them. .,
The Essex possesses the riding qualities and endurance, the elegance
"and refinement, that have been the exclusive attractions of large, costly
cars.
A
It does not cost much to buy or to maintain an Essex.
You Should Not Only See It
JYou Should Ride in the, Essex
. Asj you' view the various exhibits at the v Automobile Show, you will
'see the cars you already know. A few changes in body design perhaps,
but nothing of importance mechanically has been produced during the past
year.. ' "
The Essex,' therefore, is the distinctive car, for it is new in name,
type and value. " "
It is light in weight. t has the qualities, economy and low operat
ing cost that make the light, cheap car attractive. It has the easy riding
qualities and the performance and long 'endurance, as well as the refine
ment of appointment of large and costly cars.
Rattles and squeaks which cause cars soon to grow 'old are not so
likely to develop in the Essex. Its frame is as rigid as a bridge girder.
Every wearing part is adjustable. ' '
Everyone who attends the Automobile Shows should arrange to ride
fri the Essex. It rides so easily you wonjt be reminded, of every cobble
, stone.
Its First Year's Production
, Is a Second Year's Car
r When the Essex was put on the road last year its builders knew there
need be no haste'in getting into quantity production. "So the engineers
had months to refine and to develop it. The result is equal to that which
comes to a car in its second year, after all the annoyances and discrepan
cies, so common to a first-year production, had been .completely elimi
nated. ,
Its dealers, through long association with fine quality cats, are lead
ers in their respective communities. You will find Essex dealers in
every important automobile distributing and selling center in the wrorld.
Go Straight to the Essex Dealer
And Say You Want a Test Ride
If you don't get an opportunity to ride in the Essex during the Show,
then go to the nearest Essex dealer and arrange for a ride. Nearly every
Essex dealer now has his1, first cars. They are all alike. Any one will
make good. And you should know what the Essex can do.
'...( ' ,
This invitation is to everyone. Nothing helps the Essex so much as
to have people ride in it. We know what you will say. It will be what
hundreds of thousands are already saying.
r
:GUY
MITH
1"
2561-63 FarnamSfreet
"Service First"
OMAHA, NEBRASKA
See the Hudson Super-Six and the Essex at the Show Space 10.
S. , il"""" i
