4 A
THE OMAHA SUNDAY BEE: MARCH 9. 1919.
LOOK INTO THE
FUTURE, SHOWS
IJATIOWIIEEL
Is This a Pipe Dream Which
Publicity Manager of
Kissel Hands'
Out?
By RALPH KAYE,
Advertising and Publicity Manan-r Kissel
Motor Car Co.
I prediict that by 1924 we will have
highway! built exclusively fortauto
mobile passenger traffic that every
hotel, office building and public in
stitution will have "parking floors"
for the aatoi of guests and visitors
that to live in certain parts of a city
or suburban district it will be neces
sary to own an automobile that in
making application for a responsible
position as a salesman or any job
that will take you out of doors a
Kreat deal, it will be necessary for
you to have an automobile as part
of your personal equipment as a
Rood appearance or a good educa
tionthat a house-builder or con
tractor who .builds a house without
a garage as a part of it, would be
just as bad as building it without a
roof or cellar that it will become a
state law for every county road com
missioner to erect and maintain ef
ficient automobile garages at certain
distances to give service to owners
while enroute that the railroads
will eliminate the short passenger
route in favor of specially con
structed passenger-carrying automo
biles. I look for overhead motor tram
ways in the large cities for educa
tional laws making it necessary for
every student to have a general
knowledge of the construction and
" driving of automobiles, along with
chemistry and geometry, and that to
be unable to drive an automobile
will be as bad as an inability to
write a legible hand. I look to see
the time when an automobile will !
be as much a part of the household
equipment as the kitchen range
that all marketing for fresh meat,
vegetables, etc., will be done in the
country, and that the housewife will
think no more of driving 25 or 30
miles for her daily supplies of fresh
food than she does now to walk
around the corner to see a movie.
These ideas may sound visionary,
but how about five years ago? If
. the many uses and utilities which
the automobile is now put to would
have been suggested at that time
we would have thought them just
as impossible. We may think that
the automobile has reached its
height of utility. It certainly has
become indispensable enough to
warrant this belief, but, as in the
past, new conditions and new uses,
new plans and ideas are bound to
come up in the future.
Armored Cars in 1899.
The United States army made its
first experiments with armored mo
tor cars in the summer of 1899.
New
WHY bay a 'left over
car when you can get a
brand new Lexington? Let
us tell you how it is possible
for us to cow make immediate
Space No. 6
Omaha Auto Show
2066
Immediate Delivery of NEW Models r0sZ::::: -7" V
War Brings World Highest
Ideals in Auto Industry
George C. Hubbs Predicts
' Consider War's Effect
perity a Phantom to
Tactics.
The war has developed new and
hip her ideals of Ijotior and justice
and service in the automobile indus
try. The prosperity of peace, appar
ently looming within easy reach,
win prove a mere phantom to those
who fail to take into consideration
this important moral phase of their
business.
George C. Hubbs of Detroit, who
has been prominently identified for
Briscoe
a number of years with big manu
facturing interests, fathers the fore
going idea of the "automobile ren
aissance." He expounded it in a
forcible and interesting address to a
recent gathering of the Ohio Auto
Trade association in Akron.
"It is my opinion that four' years
of war conditions have resulted in
putting the motor car business in a
healthier state than it has been at
any time in its history, said Mr.
Hubbs, who is assistant general
sales manager of Dodge Brothers.
"These years of trial have been
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- -wnrS nif-nn .
Pilot
highly beneficial in proving what
was sound and what was unsound
in both principle and practice. That
which was not basically right, has
been subjected to needed alteration.
The predominating strength of the
business has been finely emphasized.
New Character to Business.
"The industry as a whole has had
an opportunity to express itself in
new and splendid terms; and as a
Models for Those Who
Dignity and Efficiency
delivery of these new models.
Better built cars, greater
margins of safety, power, and
endurance; greater comfort;
more conveniences and refine
Noyes-Killy
Distributors
- 63 Farnam St
Lcxfatort Motor Company,
Gloom of Dealer Who Fails to
on "Business Morals"; Pros
Those Who Pursue Selfish
result of these te&tings there has
evolved a character to the business
which is certain to have an imnor
tant bearing upon future manufactur
ing and sales methods.
"Just as the war has uplifted our
individual ideals of honor and jus
tice and service, so all organized
bodies discover that the self-acting
of yesterday will not meet the higher
standards -which have universally
been set up by the close associations
and mutual dependencies of war
times.
"If these experiences have made
us more certain that only that which
is fundamentally right will stand a
test, and that Tightness is quite as
much an industry concern as it is
an individual or company concern,
then the future of the motor car
business has been made that much
more secure and promising.
"The immediate future could hard
ly be more encouraging. Anyone
who can think straight enough to
add two and two can prophecy safely
that the coming year is going to be
one of the Rest years the motor car
has had.
"Wages and crop prices have
never barn as high in this or any
other country as they have been in
the United States during the past
two or three years. In spite of the
high cost of living, tens of thousands
of people to whom the purchase of
ments at less money, result
from Lexington's manufactur
ing advantages.
Ten large factories special
izing in automobile parts are
Motor Co.
Omaha, Neb.
ConnersviHe, Ind., U. S. A."
a car was formerly more of a wish
than a hope, are now in a position
to buy practically any car they
choose.
"Incidentally I am croud of the
fact that there are "proportionately
fewer people in this country than in
any other country on earth who have
90 cents of the first dollar they ever
earned. Americans ire easy spend
ers and this national tendency is re
sponsible tor the staggering annual
business turnover which makes the
country the envy of the commercial
world.
"But we must not make the mis
take of believing that the future is
without its problems or its big re
sponsibilities merely because the
prosperity stage is attractively set
Effort Required.
"Nowhere in the motor car busi
ness, so tar as I know, can a man
attain even a fair measure of success
without the most painstaking, intel
ligent, aggressive efforts. Every year
the industry is getting more into the
control of this type of business men
and away from those whose chief
interest in the business is for the
purpose of exploiting it.
I hanks to the large majority of
dealers and manufacturers who have
given character and prestige to the
business there is something bigger
and finer and more substantial to
the motor car industry than the
mere selling of cars.
The public estimate of motor car
salesmen as "hot-air, blue-sky ar
tists," is, happily, fast passing away
if, indeed, it has not entirely
passed away. In its stead, there has
developed another estimate which
regards the methods employed in
the . motor business, the class of
salesmen attached to it, and its gen
eral attitude toward the buyer, as
being of a distinctly efficient and
creditable character.
, To Determine the Future.
"And I want to say to you, gentle
men, that the influences that have
brought about jhese inner changes
in the business nave been an expres
sion of the ideals that are in the
minds of the manufacturers and
dealers who have wrought this
transformation, and these ideals are
precisely the forces that will be the
determining factors for the future.
"For. after all, futures are shaped
by men and not by machines nor
by the market for them. Nothing
can be more certain than that each
dealer's business, regardless of his
annual turnover or his physical
equipment, will chiefly reflect his
nprsnna 1 artitiirl toward nnnest
dealing and his willingness to co- j
operate for the improvement ot tne
industry as a whole. , '
"I want to say most emphatically
that a Drincioless dealer has no more
right to adopt methods that reflect
discreditably upon the motor car
business in his community than that
some dealer would have to publicly
and persistently malign the personal
character of other dealers.
Expensive to Misrepresent
"If the splendid work done during
the past few years in putting the
selling methods of the industry upon
a higher plane in the eyes of the
public is to continue, then it may
become necessary to adopt meas
ures among representative dealers
that will make it highly unpleasant
for unscrupulous dealers to misrep-
Five-passenger
Touring Car
with two auxiliary Itatt
Ji"Jj.o.6.arfor
Want
affiliated with and contribute
to Lexington. Come and see
for yourself at the Show the
improvements that are exclu
sive advantages of Lexington.
Space No. 6
Omaha Auto Show
resent, by their cheap methods, the
real character of the motor car busi
ness. "Public confidence is as big and
vital an asset to the 'industry as a
whole as it is to the individual dealer
and any dealer who clearly shows
that he has no regard for such con
fidence should not be permitted to
profit b it.
"There are three things all of
which have to do with common
honesty that will largely determine
the future of this business:
"First, the manufacture of honest
cars. No manufacturer has the right
to mislead the public or to force the
dealer to compromise himself by
representing a car to be something
which he secretly knows it is not.
There can be no such thing as per
manent success for either a car or
a dealer that is not based on prob
able merit.
Above-Board Dealing.
Second, an. honest, helpful, abso
lutely uniform and businesslike re
lationship between the manufacturer
and his dealers. .
Third, open and above-board
dealing with motor car purchasers,
with no fictictious allowances on
used cars to cover up price conces
sions; no fictitious free (service
that is charged for jn advance in the
price of the car; no fictitious claims
for merit or performance that can
not be easily proved.
I he application of simple honesty
at these vital points will provide the
surest possible guarantee for a
healthy future for those dealers and
manufacturers who have vision
enough and courage enough to fol
low a straight line.
The real determining features for
the future are in the ideals (or lack
of them) of the man engaged in this
business, rather than in certain
promising financial or economic
conditions."
Manager of Rubber Company j
Cautions Against Speed
A word of caution against run
ning truck tires at excessive speed
is given by the manager of a large
company.
Ihere is no form of truck tire
abuse which is more expensive than
speeding," he says. "If a man set
out to ruin a set of truck tires, he
could not find a quicker way than
to run the truck, heavily loaded, at
excessive speed. This is a sure way
to destrop tires, and yet is is con
stantly done.
In the first place, there is the
danger that the centrifugal force in
a swift moving tire will tear the
soft rubber from its base, and gen
erate a heat that will cause the
rubber to deteriorate. No matter
how great the cushioning qualities
of the rubber, the tire does not have
time to acGommodate itself to the
irregularities of the road, and the
destructive jolting caused will be
very costly. An expensive truck,
can very soon be jarred out of com
mission by speeding.
"The effect is the same as run
ning over rough roads, for speed
ing magnifies every irregularity.
The tires absorb the shocks when
the truck is operated at the recom
mended rate of speed, but increas
ing the speed greatly increases the
force of the shocks."
ir i
Brief
Specifications
MOTOR 6-eyIlnder, Paterson
Continental. This Is so well
known that no (labors ts de
scription is necesssry,
DELCO Electric system Is used
for starting', lighting and ignl
tion. WHXARD STORAGE BATTER.
IES.
Rear, gasoline tank STEWART
vacuum feed.
HOTCHK1SS Drive two Hart
ford universal joints.
Full-floating, demounatbla rear
axle, spiral gears. Drive mem
bers easily removable.
Front axle, I-beam section. Roller
bearings for front wheels.
Full ventilating rain vision wind
shield. STEWART-WARNER Speedom
eter. Electric horn.
New STROMBERG carburetor.
Full tool equipment, of course
within instant and easy reach,
in a special case built into the
left hand door next to the driv
er's seat.
Goodrich tires, 33x4, front, rear.
Safety tread, rear, demountable
rims.
Extra rim conveniently located In
rear to carry spare tire.
Transmission of selective type,
three speeds forward and reverse.
Upholstering it of high quality
leather throughout. Soft, roomy,
comfortable seats. Marshall
springs used in cushions
120-inch wheelbase.
Oiling system, force feed and
splash.
Brakes Internal and external on
rear hubs.
Springs semi-eliptic front and
rear. Rear springs underslung.
Clutch Borg 4 Beck dry plate.
Luxurious body Latest straight
line design.
jp5 -.-SR -v-" " tS'WW WW v"
3DQ,DDD Builders of Eood Wifl
In four years Dodge Brothers
have supplied to the American
people, and to American
soldiers, more than three hun
dred thousand of their cars.
The demand for the car is just
as fresh, and just as vigorous,
today, as in the first year of
its existence.
The simple trutn is, indeed,
that the war has given a new
interest and a new impetus to
that demand. ,
To the natural and normal pre
ference which the American
people always accord a product
which wins their good will, has
been added a strong senti
mental attraction.
The car is inseparably linked,
in the thoifght of thousands of
homes, with its fine and faith
ful performance in the service
of the nation.
The written and spoken word
of American army men, at
home and abroad, has given
the very name of Dodge
Brothers Motor Car a new
It wilt pJ yon to exunln thli oar at th aAoir
Q'BRIEN-D AVI5-C0AD AlJTQ CQ
IBI4-I&-IB FARNAM ST
OMAHA, NEDR. .
Space No. 1, Auditorium, Main Floor
Ol-- SIX
A Big Roomy Car
At a Moderate Price
The W. A. Paterson Company have to offer
for 1919 a long-lined, lithe, beauty of body
and design such as you naturally associate
in your mind with only the finest cars.
The finish, too, is such as is customarily
found on only much higher priced cars, a
lustrous body coating that will prove as
lasting as it is rich. You must see this car
to appreciate its true beauty.
This big, roomy Paterson Six drives as
easily as it rides. We want you to drive it
to ride in it then pass judgment from
your own experience.
PRICES
4-Passengihr Roadster
5-Passenger Touring-
7-Passengar Touring1
F. O. B.
Nebraska Paterson Auto Co.
. New Location
2046 Farnam St. Omaha Phone Douglas 75S2
235 No. 10th St., Lincoln.
and a stirring significance
It stands, in their minds and
hearts, as a synonym for pluck,
and endurance, and ability to
'carry on' under the stress
of desperately discouraging
conditions.
So the war that curtailed pro
'duction of the car, has now
conferred upon it a stronger
and more spontaneous admira
tion than ever.
More than ever is it apparent,
now that the American people
think of it as a stable and an
established value, to be bought
on its merits, and without a
moment's hesitation.
Thus that national good will
which has become almost a
trade mark in Dodge Brothers
business, after four years, is at
the highest point in their
history.
Dodge Brothers enter upon the
fifth year with a full sense of
the confidence reposed in them
and the determination to con
tinue to deserve it
$1,595
Car. .
Car..
Flint
$1,595
$1,623
