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PART TWO
SOCIETY SECTION
PART TWO
SOCIETY SECTION
VOL. XLVIII NO. 37.
OMAHA, SUNDAY MORNING, FEBRUARY 23, 1919.
SINGLE COPY FIVE CENTS.
inibmafi s lyb? in tike. iybHdf1f
From Mountain Top- of
Achievement She Dwells
With Chosen Few
"A Girl Must Have a Receptive Mind, She
Must Be Willing to Be Taught and
Never Shirk Responsibility."
Just Between Ourselves
, and Gabby Detayls
Secrets Will Out
"Estaters" From the Country Are Giving Us
Competition and It Behooves Us to Come
Out of Our Comas to Compete
7
By PEGGY
HIST! draw near, for we have a
clue, or perhaps, more cor
rectly, but inelegantly, a
: "hunch." We are sure 'that we have
. discovered just what the mystical
"E" that stands alone between the
Mary and the Sturgeon signifies.
Efficiency! We know we are on
the 'right trail, for we have talked
to the young woman with the Em
ma McChesney smile who bears
. this name.
Peeping over a huge roll-top desk,
we spied her, bounded on the north
by portraits of those champions of
democracy, General Pershing and
Marshal Foch, and on the south by
one of those snappy little mottoes,
whose red letters fairly scream at
you, "This is My Busy Day." Bift
we' were undaunted, for every day
is a busy one for Mary E. Sturgeon,
and rubbing elbows with the glue
pot and a shrilling telephone, we
listened to this genius of the ' ad
. vcrtising world tell us "just how it's
done." '
V" Success, that fickle goddess who
smiles and beckons and then flits
away just as we grasp the hem of
her- gleaming robe, flashed across
" the vision of a certain girl of the
Vork-a-day world. Her thoughts
would s'kip ahead of "yours of the
17th instant received." and rosy
visions of the future filled the mind
of the little brown-eyed stenograph
- er who tapped the keys in a dingy
office. It va not the scaring head
lines or the news of the day that
attracted .Mary Sturgeon as much
as the advertising pages. The wil
lowy ladies wearing the season's
. smartest suits, the beautiful hats
set above smiling faces and all the
tigures of the pen and ink world
who dwell in the kingdom of adver
tising, fascinated her.
A ijindly employer loaned this
ambitious worker text books on ad
vertising and the midnight oil was
burned steadily while she pored
over the volumes which were to be
the "open sesame" to the pjromised
land. Then folic wed a long and
discouraging search for the posi-ti-n
where the technical side of the
advertising game might be learned.
Hut the gods smiled and Mary Stur
geon began her training in a local
store.': -V ,
The rest has been easy, for since
the intricacies of "layouts," "cuts"
and, other bewildering details were
mastered she has become .very
friendly with the elusive goddess,
Success.
But Mary E. Sturgeon has a message-
to all girls who have turned
their footsteps in business paths.
She entreats them to heed the clar
ion tall of the busy wortd and not
to be content with merely filling a
nsallvniche. '
"A girl must have a receptive
mind, V this business woman says;
"the most be willing to be taught
and she must not shirk responsi
bility." " Every buyer in the huge estab
lishment knows that he will find a
friend nd interested listener when
lie approaches the feminine adver
tising manager. It matters not
whether it be cut steel buckles or
green sweaters, she is deeply
interested, and her quick mind
immediately begins to plan and
scheme just how these wares
may be made most alluring to Mil
ady when she would a-shopping go.
Every year Miss Sturgeon buys
thousands of dolla.'s of good will
for her firm. . Every line of her ads
must attract a certcln number, and
hence her vocabulary is her stock-in-trade.
The English language,
which we handle so carelessly every
day, becomes such a vital thing
when we realize how much depends
on the choice of words and how
an author of ads must scheme and
plan to make old expressions new.
"And you have to fight," said
Mary Sturgeon, a glint in her
brown eyes, "you have to be so
strong and so sure of your ground."
And we glanced beyond and our be
loved warriors gave us a grim little
look from their places on the wall,
and e just wondered, aly to our
selves, if Mary "Efficiency" Stur
geon didn't gain inspiration, and
perhaps strength, to battle with the
army of competitors from these
two leaders of men.
Kindness and consideration for
those whom she supervises is Miss
Sturgeon's prime thought. In the
hard days when she was toiling up
the fjrst rounds of the ladder of suc
cess it was her misfortune to work
under the jurisdiction of an unpleas
ant personage of the feminine per
suasion. As each trying day followed
another one stern determination was
formed by Mary Sturgeon that she
would always be kind to the girls
whom she directed, if she ever at
tained a position of responsibility.
In fact, just to whisper a little se
cret, we believe that this advertising
manager is partial to her own sex
to the 'nth degree, for she tells us
very frankly that young business wo
men are most efficient as a general
thing and that they give strict atten
tion to small details. In regard to the
question of punctuality, which is be
ing discussed by many empjoyers,
fi Stitrcreon voices her oraises of
the girls who write the letters of
the world.' -A
little item of five or ten minutes
is inconsequential, according to this
business, genius, and she feels that
it is the work accomplished and not
the time spent that counts in the
grand total. It is because of this, un
derstanding and loyalty to her era
ploves that the girls love Mary Stur
geon and the wheels ia her office are
NATTINGER.
lubricated with the oil of co-operation
of good-fellowship.
Anyone who would learn the rules
of the advertising game will find a
willing teacher in this young woman
who has reached a pinnacle in that
line. But Mary Sturgeon tells us
with a sad little shake of her head,
that she finds few girls who are in
terested enough to forego pleasures
and vanities and apply themselves to
serious study. ; They may arrive on
the dot in the morning and their
letters may be worksof at, but add
ed responsibilities do not appeal and
the average business girl is content
with her little sphere, keeping one
eye on the time clock and the other
on Dan Cupid.
From the mountain top of
Achievement, where She dwells with
the chosen few who belong to the
great fraternity of Things Accom
plished, Mary Sturgeon reaches a
helping hand to the timid ones who
have just begun the perilous ascen
sion, for her heart '. warm and her
sympathies boundless.
Heart Beats
i
By A. K.
One Monday morning
Right after a
Sunday morning
We began tapping
Out reams of
Copy for
The afternoon edition
When we saw
' A man come in
Whom' we recognized
- As the husband of
The woman whose
Picture
.We had used
In the Sunday sheet
We stared
We turned cold
We turned hot
We grew angry
We began a mental
Defense
And we tried to
Remember what
N We had said in
Our story about hi? wife
That this man '....,
Should come to
. Attack tts
Scr early . J
In the morning
. We watched him
Go through the
Door to
The colonel's office ,
Then come back
Accompanied by
The colonel
They .both disappeared
Behind the swinging
Door which separates
Us from our .
Editor in chief
Who is we admit
The Court
Of Last Appeals
But no matteT what
This man "might say
We counted on
A squaredeal '
From the Judge
In this Court
Of last Appeals
So we braced ourselves
For what might come
And were determined
To fight like fiends
If we must. '
Then the door opened
- And the two men
Stepped out
And came up smiling
And the man we thought
We wouldthave to fight '
Said these' kind' words: ,
"I wish to express my
Appreciation of the
Beautiful story you
Wrote about my wife."
1 (Pause, gulp, giggle
green spots and a
dizzy sensation)
We wanted to say
All sorts of nice
Things to this man
Because we felt, them
But the shock was too
Great and we were
Speechless j
' And stuttered
And blushed
ust like we were
'sed to expressions
Of appreciation
But we are NOT
And that is whjr
We couldn't say
What we wished we had
Said a few minutes
Later when we recovered
From our senseless state
Here is a secret:
We have two pages
On our mental Ledger
Of folks and folks
And we etched
His name .
On the credit side
Where he has a small
And very select
Group of friends
The opposite side . .
Is stamped full of
"Names of the other
Kind who never chirp
Unless they wish 1
' To kick
Or tell the "Judge"
How ignorant we are
Although the "Judge" . -'
Doesn't believe them.
Now you know
Why we say -,.
Hurrah!
For the select few
. . Whose names are etched
With the human souls.
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jfltss JUiy C. dlurgeoic
By GABBY DETAYLS.
CITY sisters! I would a word
with theelFor verily it is time
for us to wake up come out
of our take-it-for-granted coma and
notice the women from the farms.
Our city has been athrong with
outsiders this week. We have had
more conventions to the square
block than any place in the country
outside of New York and Chicago.
Naturally when the men come in
for a week of business-and-pleas-ure,
many of the women of these
families take advantage of the op
portunity to enjoy our hospitality
also.
There has been, for some time, a
debate going on as to whether wom
en should use rouge and powder. It
was about SO-SO so far as we can
learn from the public press; one 50
denouncing the custom as belonging
to wild women; the other SO giving
rhymes and reasons why the fair
sex should, by the use of certain
cosmetics, become fairer. We sat
back, laughed, agreed and disagreed,
and continued to use or not to use,
rouge and powder, according to our
habits of other days.
But one day this week we rushed
into a quick lunch affair in self-defense,
(one of those days when we
must lunch quickly or not at all).
and found the place crowded with
strangers. I he men were well
dressed, good looking, straight-for
ward appearing souls; but their
complexions were a little weather
beaten, which led us to suspect that
they were farmers. We listened and
were sure of it because they were
talking markets, government and in
ternational problems.
But the women I Mercy me! Such
pretty, well-dressed-right-in-style
women! Why, girls dear! their hats
were models and their gowns
were "fashioned" after something.
And the way they wore them! Par
don, please, for all these breathless
exclamations, but it was an awak
ening to us. They were perfectly
at ease; they performed no gym
nastics with the silver; they ordered
casually without embarrassment and
were quite as much at home as we
who trot around the streets of the
cities every day and they looked al
though they had a lot more money.
, At last, we have come to the
question of cosmetics. These wom
en were not only adepts in the art
of powder, rouge and cream make
up but so skillfully had they applied
the lip sticks and mascara that it
made some of us city sisters look
like daubs of paint Since our shock
we admit that we have a great deal
more respect for rouge and lip4
sticks alter we Razed admirincrlv at
tour friends from the -country.
iNow girls, its just like this!
Wre've got to spruce up a bit, be
more careful about our heels, out
coiffures, the angle of our hats and
the length of our skirts if we do
not wish our sisters from the farms
to put us to shame.
Western farms and farmers
should be modern in every, way,
therefore we shall speak of them
hereafter, not as farms and farmers
but as estates and estaters. We
are game and have no sour grapes.
Our "millionaire" club members
are still on the fence as to whether
their dues shall be $200. or $2,00Q. a
year. They have so much money
that they care nothing about ex
penses, but several of them being
substantial business men, are "argu
fying and it seems to be some
thing about a hold-up. We cannot
understand this, since we are all so
accustomed to being "held up" that
we take it as a part of the routine.
If the dues go up to $2,000 (please
don't take our word for the figures
because we have poor memories)
there will be an exclusive few priv
ileged to gather at this club. But
casting our finger over the list of
the ultra-ultra wealthy, we have
our doubts as to the congeniality of
this select few if they are forced (by
the exclusion of many good, jolly
souls, who have spent more than
they have saved and laughed more
than they have frowned) to mingle
intimately.
Well, we should worry. It isn t
our affair, or our club, but it is our
gossip column.
Coming events cast their sparkles
before and our minds immediately
run along the lines of orange blos
soms and tulle when a pretty girl
wears a solitaire. But this time we
have the same sparkles from a new
angle, for you see it's not an engage
ment ring! Everyone knows the
girl, for her charming personality
has won her many friends, but the
man in the case, who is overseas, is
not so familiar to us. But the ring
whereof we speak is worn on thi
little finger instead of the fourth
and is a tiny band set with dia
monds. It came from overseas and
was wrapped with clusters of mis
tletoe and holly, for it was a yule'
tide remembrance, you see. Manj
friends have admired the beautifu
gift, but not one has discovered tin
identity of the donor.
We hear on good authority tha
this attractive maiden gave a very
informal little tea not long ago
when she told her intimate grir!
friends of her engagement, but th
formal announcement has not ye:
been made. However, we are wait
ing eagerly for the next sparkle, a
we are confident it will radiate from
the fourth finger of milady's left
hand.
With all these scents, we con
clude that there will be matrimony
to follow and so we wish to give
our bit to the bride our bit of ad
vice, we mean. The seven-hundreth
wife of Solcimon (we said before
that we are no good at figures) con
fesses that matrimony is a colossal
job and that all one needs to know.
to be a perfect wife is to be angelic
of disposition, a proficient cook, an
expert in dietetics, hygienics and eu
genics, trailed nursing and domes
tic service, 'plain sewing, interior
decorations; she must have a gos
sipping knowledge of literature, art.
history, life everlasting, mental sci
ence and above all domestic econ
omy. This comes in the elemental
stage with more much more to fol
low. But weep not, dear girlies, for
matrimony is a life job and you will
have plenty of time to complete- the
course if you wish to become a per
fect wife.
,Oh, motherl May I go out to
swim?
Yes, but stay out of the water
And hang your furs 6n a hickory
limb -
While waiting for Neptune's
daughter.
This is one of the tittle paro
dies "kind friends" are singing to a
group of society women who went
to the Athletic club to "be present"
when the sea nymph arrived at the
natatorium of said club. But many
of these enthusiastic ladies who
were eager to learn tbje secret of
flesh-reduction, of physical fitness
and, most of all, to see what a close
up of Annette would really look
like, came swathed In furs and win
ter togs.
But the heat! My, oh my! The
thermometer registered a suitable
temperature for swimmers, and,
while the ladies waited and waited
complexions grew more streaked
until sighs and tappings of feet filled
every corner of the place.
And then, too, many of our fair
maids and matrons sat on the edge
of the pool waiting for Annette un
til storms of protest burst forth.
So the school of little fishes fret
ted and swam and waited some more
for the beautiful nymph who : did
not appear and her reason was
"BECAUSE."
Roy a 1 ty : s Li s t of El i g ibles is Dwindling and Poor
x Prince May Have to Marry Beneath Him
. By NABOTH HEDIN. ,
Paris, Feb. 22. The Italian queen
with 'her two daughters, the Prin
cesses Yolande and Mafalda, arrived
in Paris incognito a few flays ago.
For three weeks the prince of Wales
lived in Paris also incognito until
recently he made a tour' of the
American army centers with Gen
eral Pershing. The. prince is ex
pected to return to Paris shortly.
The coincidence revives the old
report that Queen Mary desired an
Italian daughter-in-law as the fu
ture English queen, a prospect
which is understood also. to have
pleased the Italian court
Since Russian princesses are not
available, both for family reasons
Jhejr bcing..relatei.to ihc. Ensiislj
royal family and political grounds, pective British queen. Against the
and since the very thought 'of an al- Scandinavian possibilities there is
liance "with one of the German prin- the objection of German sympathies,
cesses is' out of the way, there re- so that the question simmers down
mains for choice the Scandinavian to' the Italian candidates, which, fur-
and Italian princesses for the pros- thermore, would keep tHfe match
Of General Interest to Women
A fire screen of black enameled covery several years ago, at last
metal will charm all open fire lovers, are to be developed.
Hot cornmeal" mush can. be im- Never stir rice, as it causes it to
proved by a grating of cheese over fall to the bottom of the vessel
it. : and burn.
Dates may be stuffed with diced Eggs are one of the best meat
pineapple rolled in sugar. substitutes. V '
- Salt beds in Holland,, estimated Corn oysters are served with
to contain 38,000,000 tons, permitted powdered sugar, honey, syrup or
t feajaift idle vex.-i-Uii Hi' chjli.sauxs, . .
within the entente and avoid a union
between relatives.
New blood is wanted in the Wind
sor family, and it is, therefore, en
tirely possible that a dark Italian
beauty will match the blonde Britan
nic prince. Queen Helena is called
the most beautiful queen in Europe
an her daughters resemble her.
Latest information is that Yo
lande has been chosen, though previ
ous rumors mentioned Mafalda as
most likely to become the British
prince's wife. .
' Dame gossip has it that the en
gagement will be announced im
mediately after a preliminary peace
has been signed, and that the mar
riage is scheduled for early next
jxar.
NOT UNDERSTOOD
Not understood, we move along asunder.
Our paths grow wider as the seasons creep,
Along the years we marvel and we wonder
Why life fs life? And then we fall asleep
Not understood.
Not understood, we gather false impressions
And hug them closer as the years go by.
Till virtues often seem to us transgressions.
And thus men rise and fall and live and die
Not understood.
Not understood how trifles often change us.
The thoughtless sentence of the fancied slight l
Destroy long years of friendship and enstrange tn
And on our souls there falls a freezing blight
Not understood.
How many cheerless, lonely hearts are aching
For lack of sympathy Ah, day by day
How many cheerless, lonely hearts are breaking,
How many noble spirits pass sway
Not understood. x
Oh God! That men could see a little clearer,
Or judge less harshly where they cannot aee
Oh God! That men would draw a little nearer
One another, they'd be nearer Thee
And understood. Selected.
