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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 23, 1919)
TOT-TG AM A TDi A ' ' 'T TMTTh'. A V Bee PART TWO SOCIETY SECTION PART TWO SOCIETY SECTION VOL. XLVIII NO. 37. OMAHA, SUNDAY MORNING, FEBRUARY 23, 1919. SINGLE COPY FIVE CENTS. inibmafi s lyb? in tike. iybHdf1f From Mountain Top- of Achievement She Dwells With Chosen Few "A Girl Must Have a Receptive Mind, She Must Be Willing to Be Taught and Never Shirk Responsibility." Just Between Ourselves , and Gabby Detayls Secrets Will Out "Estaters" From the Country Are Giving Us Competition and It Behooves Us to Come Out of Our Comas to Compete 7 By PEGGY HIST! draw near, for we have a clue, or perhaps, more cor rectly, but inelegantly, a : "hunch." We are sure 'that we have . discovered just what the mystical "E" that stands alone between the Mary and the Sturgeon signifies. Efficiency! We know we are on the 'right trail, for we have talked to the young woman with the Em ma McChesney smile who bears . this name. Peeping over a huge roll-top desk, we spied her, bounded on the north by portraits of those champions of democracy, General Pershing and Marshal Foch, and on the south by one of those snappy little mottoes, whose red letters fairly scream at you, "This is My Busy Day." Bift we' were undaunted, for every day is a busy one for Mary E. Sturgeon, and rubbing elbows with the glue pot and a shrilling telephone, we listened to this genius of the ' ad . vcrtising world tell us "just how it's done." ' V" Success, that fickle goddess who smiles and beckons and then flits away just as we grasp the hem of her- gleaming robe, flashed across " the vision of a certain girl of the Vork-a-day world. Her thoughts would s'kip ahead of "yours of the 17th instant received." and rosy visions of the future filled the mind of the little brown-eyed stenograph - er who tapped the keys in a dingy office. It va not the scaring head lines or the news of the day that attracted .Mary Sturgeon as much as the advertising pages. The wil lowy ladies wearing the season's . smartest suits, the beautiful hats set above smiling faces and all the tigures of the pen and ink world who dwell in the kingdom of adver tising, fascinated her. A ijindly employer loaned this ambitious worker text books on ad vertising and the midnight oil was burned steadily while she pored over the volumes which were to be the "open sesame" to the pjromised land. Then folic wed a long and discouraging search for the posi-ti-n where the technical side of the advertising game might be learned. Hut the gods smiled and Mary Stur geon began her training in a local store.': -V , The rest has been easy, for since the intricacies of "layouts," "cuts" and, other bewildering details were mastered she has become .very friendly with the elusive goddess, Success. But Mary E. Sturgeon has a message- to all girls who have turned their footsteps in business paths. She entreats them to heed the clar ion tall of the busy wortd and not to be content with merely filling a nsallvniche. ' "A girl must have a receptive mind, V this business woman says; "the most be willing to be taught and she must not shirk responsi bility." " Every buyer in the huge estab lishment knows that he will find a friend nd interested listener when lie approaches the feminine adver tising manager. It matters not whether it be cut steel buckles or green sweaters, she is deeply interested, and her quick mind immediately begins to plan and scheme just how these wares may be made most alluring to Mil ady when she would a-shopping go. Every year Miss Sturgeon buys thousands of dolla.'s of good will for her firm. . Every line of her ads must attract a certcln number, and hence her vocabulary is her stock-in-trade. The English language, which we handle so carelessly every day, becomes such a vital thing when we realize how much depends on the choice of words and how an author of ads must scheme and plan to make old expressions new. "And you have to fight," said Mary Sturgeon, a glint in her brown eyes, "you have to be so strong and so sure of your ground." And we glanced beyond and our be loved warriors gave us a grim little look from their places on the wall, and e just wondered, aly to our selves, if Mary "Efficiency" Stur geon didn't gain inspiration, and perhaps strength, to battle with the army of competitors from these two leaders of men. Kindness and consideration for those whom she supervises is Miss Sturgeon's prime thought. In the hard days when she was toiling up the fjrst rounds of the ladder of suc cess it was her misfortune to work under the jurisdiction of an unpleas ant personage of the feminine per suasion. As each trying day followed another one stern determination was formed by Mary Sturgeon that she would always be kind to the girls whom she directed, if she ever at tained a position of responsibility. In fact, just to whisper a little se cret, we believe that this advertising manager is partial to her own sex to the 'nth degree, for she tells us very frankly that young business wo men are most efficient as a general thing and that they give strict atten tion to small details. In regard to the question of punctuality, which is be ing discussed by many empjoyers, fi Stitrcreon voices her oraises of the girls who write the letters of the world.' -A little item of five or ten minutes is inconsequential, according to this business, genius, and she feels that it is the work accomplished and not the time spent that counts in the grand total. It is because of this, un derstanding and loyalty to her era ploves that the girls love Mary Stur geon and the wheels ia her office are NATTINGER. lubricated with the oil of co-operation of good-fellowship. Anyone who would learn the rules of the advertising game will find a willing teacher in this young woman who has reached a pinnacle in that line. But Mary Sturgeon tells us with a sad little shake of her head, that she finds few girls who are in terested enough to forego pleasures and vanities and apply themselves to serious study. ; They may arrive on the dot in the morning and their letters may be worksof at, but add ed responsibilities do not appeal and the average business girl is content with her little sphere, keeping one eye on the time clock and the other on Dan Cupid. From the mountain top of Achievement, where She dwells with the chosen few who belong to the great fraternity of Things Accom plished, Mary Sturgeon reaches a helping hand to the timid ones who have just begun the perilous ascen sion, for her heart '. warm and her sympathies boundless. Heart Beats i By A. K. One Monday morning Right after a Sunday morning We began tapping Out reams of Copy for The afternoon edition When we saw ' A man come in Whom' we recognized - As the husband of The woman whose Picture .We had used In the Sunday sheet We stared We turned cold We turned hot We grew angry We began a mental Defense And we tried to Remember what N We had said in Our story about hi? wife That this man '...., Should come to . Attack tts Scr early . J In the morning . We watched him Go through the Door to The colonel's office , Then come back Accompanied by The colonel They .both disappeared Behind the swinging Door which separates Us from our . Editor in chief Who is we admit The Court Of Last Appeals But no matteT what This man "might say We counted on A squaredeal ' From the Judge In this Court Of last Appeals So we braced ourselves For what might come And were determined To fight like fiends If we must. ' Then the door opened - And the two men Stepped out And came up smiling And the man we thought We wouldthave to fight ' Said these' kind' words: , "I wish to express my Appreciation of the Beautiful story you Wrote about my wife." 1 (Pause, gulp, giggle green spots and a dizzy sensation) We wanted to say All sorts of nice Things to this man Because we felt, them But the shock was too Great and we were Speechless j ' And stuttered And blushed ust like we were 'sed to expressions Of appreciation But we are NOT And that is whjr We couldn't say What we wished we had Said a few minutes Later when we recovered From our senseless state Here is a secret: We have two pages On our mental Ledger Of folks and folks And we etched His name . On the credit side Where he has a small And very select Group of friends The opposite side . . Is stamped full of "Names of the other Kind who never chirp Unless they wish 1 ' To kick Or tell the "Judge" How ignorant we are Although the "Judge" . -' Doesn't believe them. Now you know Why we say -,. Hurrah! For the select few . . Whose names are etched With the human souls. - -.gELAHJ ' fif" ;.-'V'-'-' ' i .,.i:,f-m..k-. " . it t- " " ! ' J ' , ' ' . s , ' ' . 1 , ' ' ' - ' ' j ' . . -, ; 'Jit ,illlllitilBiV' villi - "' - - -V ' 'r jfltss JUiy C. dlurgeoic By GABBY DETAYLS. CITY sisters! I would a word with theelFor verily it is time for us to wake up come out of our take-it-for-granted coma and notice the women from the farms. Our city has been athrong with outsiders this week. We have had more conventions to the square block than any place in the country outside of New York and Chicago. Naturally when the men come in for a week of business-and-pleas-ure, many of the women of these families take advantage of the op portunity to enjoy our hospitality also. There has been, for some time, a debate going on as to whether wom en should use rouge and powder. It was about SO-SO so far as we can learn from the public press; one 50 denouncing the custom as belonging to wild women; the other SO giving rhymes and reasons why the fair sex should, by the use of certain cosmetics, become fairer. We sat back, laughed, agreed and disagreed, and continued to use or not to use, rouge and powder, according to our habits of other days. But one day this week we rushed into a quick lunch affair in self-defense, (one of those days when we must lunch quickly or not at all). and found the place crowded with strangers. I he men were well dressed, good looking, straight-for ward appearing souls; but their complexions were a little weather beaten, which led us to suspect that they were farmers. We listened and were sure of it because they were talking markets, government and in ternational problems. But the women I Mercy me! Such pretty, well-dressed-right-in-style women! Why, girls dear! their hats were models and their gowns were "fashioned" after something. And the way they wore them! Par don, please, for all these breathless exclamations, but it was an awak ening to us. They were perfectly at ease; they performed no gym nastics with the silver; they ordered casually without embarrassment and were quite as much at home as we who trot around the streets of the cities every day and they looked al though they had a lot more money. , At last, we have come to the question of cosmetics. These wom en were not only adepts in the art of powder, rouge and cream make up but so skillfully had they applied the lip sticks and mascara that it made some of us city sisters look like daubs of paint Since our shock we admit that we have a great deal more respect for rouge and lip4 sticks alter we Razed admirincrlv at tour friends from the -country. iNow girls, its just like this! Wre've got to spruce up a bit, be more careful about our heels, out coiffures, the angle of our hats and the length of our skirts if we do not wish our sisters from the farms to put us to shame. Western farms and farmers should be modern in every, way, therefore we shall speak of them hereafter, not as farms and farmers but as estates and estaters. We are game and have no sour grapes. Our "millionaire" club members are still on the fence as to whether their dues shall be $200. or $2,00Q. a year. They have so much money that they care nothing about ex penses, but several of them being substantial business men, are "argu fying and it seems to be some thing about a hold-up. We cannot understand this, since we are all so accustomed to being "held up" that we take it as a part of the routine. If the dues go up to $2,000 (please don't take our word for the figures because we have poor memories) there will be an exclusive few priv ileged to gather at this club. But casting our finger over the list of the ultra-ultra wealthy, we have our doubts as to the congeniality of this select few if they are forced (by the exclusion of many good, jolly souls, who have spent more than they have saved and laughed more than they have frowned) to mingle intimately. Well, we should worry. It isn t our affair, or our club, but it is our gossip column. Coming events cast their sparkles before and our minds immediately run along the lines of orange blos soms and tulle when a pretty girl wears a solitaire. But this time we have the same sparkles from a new angle, for you see it's not an engage ment ring! Everyone knows the girl, for her charming personality has won her many friends, but the man in the case, who is overseas, is not so familiar to us. But the ring whereof we speak is worn on thi little finger instead of the fourth and is a tiny band set with dia monds. It came from overseas and was wrapped with clusters of mis tletoe and holly, for it was a yule' tide remembrance, you see. Manj friends have admired the beautifu gift, but not one has discovered tin identity of the donor. We hear on good authority tha this attractive maiden gave a very informal little tea not long ago when she told her intimate grir! friends of her engagement, but th formal announcement has not ye: been made. However, we are wait ing eagerly for the next sparkle, a we are confident it will radiate from the fourth finger of milady's left hand. With all these scents, we con clude that there will be matrimony to follow and so we wish to give our bit to the bride our bit of ad vice, we mean. The seven-hundreth wife of Solcimon (we said before that we are no good at figures) con fesses that matrimony is a colossal job and that all one needs to know. to be a perfect wife is to be angelic of disposition, a proficient cook, an expert in dietetics, hygienics and eu genics, trailed nursing and domes tic service, 'plain sewing, interior decorations; she must have a gos sipping knowledge of literature, art. history, life everlasting, mental sci ence and above all domestic econ omy. This comes in the elemental stage with more much more to fol low. But weep not, dear girlies, for matrimony is a life job and you will have plenty of time to complete- the course if you wish to become a per fect wife. ,Oh, motherl May I go out to swim? Yes, but stay out of the water And hang your furs 6n a hickory limb - While waiting for Neptune's daughter. This is one of the tittle paro dies "kind friends" are singing to a group of society women who went to the Athletic club to "be present" when the sea nymph arrived at the natatorium of said club. But many of these enthusiastic ladies who were eager to learn tbje secret of flesh-reduction, of physical fitness and, most of all, to see what a close up of Annette would really look like, came swathed In furs and win ter togs. But the heat! My, oh my! The thermometer registered a suitable temperature for swimmers, and, while the ladies waited and waited complexions grew more streaked until sighs and tappings of feet filled every corner of the place. And then, too, many of our fair maids and matrons sat on the edge of the pool waiting for Annette un til storms of protest burst forth. So the school of little fishes fret ted and swam and waited some more for the beautiful nymph who : did not appear and her reason was "BECAUSE." Roy a 1 ty : s Li s t of El i g ibles is Dwindling and Poor x Prince May Have to Marry Beneath Him . By NABOTH HEDIN. , Paris, Feb. 22. The Italian queen with 'her two daughters, the Prin cesses Yolande and Mafalda, arrived in Paris incognito a few flays ago. For three weeks the prince of Wales lived in Paris also incognito until recently he made a tour' of the American army centers with Gen eral Pershing. The. prince is ex pected to return to Paris shortly. The coincidence revives the old report that Queen Mary desired an Italian daughter-in-law as the fu ture English queen, a prospect which is understood also. to have pleased the Italian court Since Russian princesses are not available, both for family reasons Jhejr bcing..relatei.to ihc. Ensiislj royal family and political grounds, pective British queen. Against the and since the very thought 'of an al- Scandinavian possibilities there is liance "with one of the German prin- the objection of German sympathies, cesses is' out of the way, there re- so that the question simmers down mains for choice the Scandinavian to' the Italian candidates, which, fur- and Italian princesses for the pros- thermore, would keep tHfe match Of General Interest to Women A fire screen of black enameled covery several years ago, at last metal will charm all open fire lovers, are to be developed. Hot cornmeal" mush can. be im- Never stir rice, as it causes it to proved by a grating of cheese over fall to the bottom of the vessel it. : and burn. Dates may be stuffed with diced Eggs are one of the best meat pineapple rolled in sugar. substitutes. V ' - Salt beds in Holland,, estimated Corn oysters are served with to contain 38,000,000 tons, permitted powdered sugar, honey, syrup or t feajaift idle vex.-i-Uii Hi' chjli.sauxs, . . within the entente and avoid a union between relatives. New blood is wanted in the Wind sor family, and it is, therefore, en tirely possible that a dark Italian beauty will match the blonde Britan nic prince. Queen Helena is called the most beautiful queen in Europe an her daughters resemble her. Latest information is that Yo lande has been chosen, though previ ous rumors mentioned Mafalda as most likely to become the British prince's wife. . ' Dame gossip has it that the en gagement will be announced im mediately after a preliminary peace has been signed, and that the mar riage is scheduled for early next jxar. NOT UNDERSTOOD Not understood, we move along asunder. Our paths grow wider as the seasons creep, Along the years we marvel and we wonder Why life fs life? And then we fall asleep Not understood. Not understood, we gather false impressions And hug them closer as the years go by. Till virtues often seem to us transgressions. And thus men rise and fall and live and die Not understood. Not understood how trifles often change us. The thoughtless sentence of the fancied slight l Destroy long years of friendship and enstrange tn And on our souls there falls a freezing blight Not understood. How many cheerless, lonely hearts are aching For lack of sympathy Ah, day by day How many cheerless, lonely hearts are breaking, How many noble spirits pass sway Not understood. x Oh God! That men could see a little clearer, Or judge less harshly where they cannot aee Oh God! That men would draw a little nearer One another, they'd be nearer Thee And understood. Selected.