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THE OMAHA SUNDAY BEE: FEBRUARY 9, l9Tt.
Announcing for Monday, February 10th, the
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of Omaha s Newest, Best Appointed Apparel Store
. Planned, equipped and stocked with but a single thought in mind, that of affording Omaha
women a pleasant, nome-like store, wnere Apparel or. unquestioned merit and good style might
be secured 'at prices .materially less than you have been accustomed to paying.
Suits Coats Wraps Gowns Frocks
Millinery Blouses Skirts
gerie Corsets
Lin
Hosiery
Nearly every woman is looking for Fashion's first heralds of
Spring which, the calendar warns us, is not far distant! At
this newest store you 11 encounter the newest, smartest,
most individual style creations that war-relieved
couturiers could design.
Manufacturers of the finest wearables have generously co-operated
with us in making this 'OPENING an event long to
be remembered, an event in which super value-giving
ranks equal with the splendid style show we in-
! vite you to attend tomorrow. '
A Store You'll Like
A store where courteous treatment,
a pleasant smile, a willingness to serve,
and an anxiety to please becomes an
inseparable part of every transaction.
That's the. type of store service we
promise you.
Its Policy
To feature the newest sjyle creations
as soon as they make their appearance in
the eastern .markets. To guarantee com
plete customer-satisfaction, .to rectify every
Its Appointments
For beauty in equipment and fur
nishings this store has no near rival in
the state. Customer shopping-comfort
has been a guiding consideration in the
k 'wrong 'cheerfully', and to unconditionally ' " arrangement of Omaha's Newest Ap-
majce every aayerusect, saie a reality. ; .. ., parei store. -
'Better Values at All "Tithes" the Foundation UpbnWhich This Business Will Be Built
Only Wearables of thorough worth, proven good style, and a high standard of workmanship will be permitted to become
a part of the Emporium stock--and this character of merchandise will be offered at prices decisively lower than Omaha women
have enjoyed in the past. Our spacious Millinery section and the active merchandising policy it contemplates will prove to be
without question the one dominant center for lovers of BEAUTIFUL MILLINERY. ' ' . v
Styles of the Moment in Beautiful Spring 'Millinery
ihe most - gorgeous, most artistic assemblage of New Spring Hats ever placed on 'exhibit by any Omaha store will greet-you here on Opening Dav Picturesmie
modes from the Watteau period, demure pokes of the mid-Victorian age and large, dressy hats for restaurant wear. Rough and glossy straws, either plain or combined
with satin, taffeta and silk-trimmed with flowers, garlands, novelty fancies and embroidered motifs.' I :- - 7 ' P combined.
$7.50
$8.50 and $10.00
An Example of Our Value Giving, Ability Is Vividly Emphasized
in These Wondeit: Opming Offerings
Through the good will of several manufacturers-we secured for our openinge entire sample lin'es
of -Suits and Dresses at a price concession almost unbelieveabl The styles are the latest thoughts of
: master' designers. We offer these beautiful NEW SPRING GARMENTS starting Monday, at prices vou
will find difficult to resist. '
Stunning New Spring :
UIT
Especially Featured During Opening
$35 $30)0 sgoo
and up to $95.00
At these prices you will be offered suits
, that you'll readily recognize as belonging to de
cidedlly higher-priced groups; they're ' good .
style, rich fabrics and attractiveness are in
stantly appealing.
Slim Silhouette, Box Creations, Straight Lines, Serges,
Tricotines, Poiret Twills, Oxfords Hairline Stripes,
Every Color, Every Size, Extreme Values.
S
. Wonderful New Spring
DRES.SE
As Introductory Value Leaders at 1
$jgo $.50 $24
and up to $95.00 1
Reproducing with accuracy the far costlier
originals of noted fashion designers these frocks
show a distinction, an originality of design and
of trimming, and detailed care in finish that
will be appealing to women of fashion.
Serges, Satins, Taffetas, Georgettes, One-Sided Effects,
Braided, Draped, Embroidered, New Collar Effects, Nar
row Skirts, Button Trimmed. .
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