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THE- OMAHA buii OA bind : DECaMBbK 1, 1U18.
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AUTO DEALERS
P WTO I0LD,
' BIG SPNNG SHOW
Plans Being Made for Best
Exhibition Ever Staged
hrCmaha,C:.ys Clarke -Powell.
The Omaha Automobile Dealers
association decided unanimously at
a meeting in the Chamber of Com
merce yesterday to hold an Auto-'
mobile show the coming spring s
in years past and to make it a "big
jer and better and broader show
thai ever before."
In fact, such magnificent plans are
being made that, in the words of
President Clarke' Powell, "it will
bring to Omah the greatest crowd
the city has ever had over a period
of days, not even excepting the Ak-Sar-Ben
festivities."
'The unanimous opinion was that
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this year an automobile snow is
needed even more than in any past
year for the reason that the people
"need to be awakened out of their
trance. v
"For many months now the gov
ernment has' been drilling into the
people that they must buy only the
necessities of life," said Mr. Powell.
"This has been right and proper.
We all did it to help win the war.
Novtf the necessity has passed, but
the habit still remains. The people
need to be educated to begin buving
again..- This will be accomplished by
the automobile show. This, the
third greatest industry in the coun
try is in a position to lead the way
to greater activity in all other lines
of merchandising as well."
Date Not Decided.
Tjie date has not been decided on.
It will be some time iif February or
March. There is a difference of
opinion as to the best time to hold
it. Decision on this will await the
fixing of dates by Kansas TCity and
some other cities; also it will not
be decided until Washington has de
cided definitely when the next Lib
erty loan drive will take place as it
will not be heldwhile the drive is
goihg on.
As to ways in which it will be
really made, by all odds the biggest
Fords start in zero weather as
freely and easily as in 'sum
mer, if equipped with the
U & J CARBURETOR
Also gt at least
50 More Mileage From tire
Gasoline. j
Money Back Guarantee
You can install a U & J without special tools.
Or, drive here and weHl put one on for you
in an hour. f v
Nebraska Representatives Wanted. t '
U & J CARBURETOR. COl
311 N.i 18th St. (Davenport Garage)
' Omaha, Neb.
:f
anct finest show Omaha has even
seen, these, points were mentioned
and will be discussed and decided
on at a later meeting:''
Increase advertising expenditure
by 50 to 100 per cent over that speat
in the past. , ,
Make the show a combined, pas
senger car, truck and tractor show.
Longer Show.
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y i-ciiguicii inc. nine 01 me snow
to eight or ten days, rossibly the
time will be divided, devoting per
haps four days to passenger cars,
and three days each to trucks and
to tractors. In this event the Audi
torium would be large enough be
cause the passenger cars would all
be rhoved out before the trucks were
put on display. '
Another, way suggested to get
room for the greatly enlarged show
of 1919 was mentioned, namely, to
rent as much space in buildings ad
joining flie Auditorium and to build
a temporary structure in Fourteenth
street adjoining the Auditorium.
It was also suggested to have the
Auto show dovetail into the spring
style shows and the Merchants'
Market week so as to bring even
greater crowds to the city and have
greatej attractions for them in all
lines xi merchandise.
s Changes Suggested.
Mr. Powell made tentative sug
gestions of changes in the show, re
arranging it "from the ground up."
"I think at this show, dealers
should display less cars, but use the
same or greater space as hereto
fore,' he said. "A merchant doesn't
throw all his stock into the show
trtndow, but displays a few articles
in attractive setting. We should
do the same.
"It might be advisable to mix
trucks and pleasure cars. Nearly
every dealer handles both and it
might provide pleasant diversion to
have both standing together.
V'lt might be a good idea to have
each display partitioned off by a
solid wall from the fiext display in
stead of merely by a fence. And
this year a good feature would be
to let each dealer decorate his own
display booth according to- his own
ideas."
Conventions Proposed.
Another big departure from past
practice is proposed at the coming
show, namely, to call conventions of ,
all the distributors of each and every
car in this territory to meet in Oma-'
ha during the Auto show. Speakers
are to be brought here from the fac
tories to talk to the men. Dis
tributors for each car iwill Aold
meetings of their own where sales
methods will be discussed and cam
paigns mapped out and- optimism
"shot" into them.
A suggestion by John McDer
mott met with support also. This
is for a big banquet to be given rn
Omaha for the dealers in this terri
tory sometime within a month. This
is intended to "bridge over" the time
between now and the Auto show and
to prepare the dealers for the show
and for the big business that is look
ed for in the spring. Prominent, en
thusiastic and optimistic , speakers
are to be brought here tar iddress
the dealers.
Advertising Continued.
The matter of advertising was
brought up and Mr. Powell de
clared in favor of doing more ad
vertising In the newspapers than
heretofore, but to "spread it out"
oyer the week preceding and ' the
week of the $how instead of putting
.the Bulk of it into special Auto show
editions of the newspapers the Sun
day before the show. It is pro
posed to spend from SO to 100 per
cent; more on advertising than in
the past. ' '
Lee Huff reported on the
Vigalance committee's operations in
stopping auto thefts. The insur
ance companies, he said, have
threatened to cancel all existing au
tomobile insurance and refuse to
take any more unless automobile
stealing is checked.
"It may be," te" said, "that by
spring no one. will be able .to get
automobile insurance."
He reported that there have been
many arrests and prosecutions and
that at present 20 persons are either
in jail or out on bond awaiting trial
for automobile thievery.
The association voted $500 toward
the expenses of the committee.
J.
Cole Sales Manager Visits
, Omaha; Says Outlook Fine
J. . Roberts, general salesman-v
ager of the Cole Motor Car com
pany ,of Indianapolis, spent Friday
and Saturday in Omaha, going over
the Nebraska situation with the De
Brown Auto Sales company and
the Traynor Automobile company,
Cole representatives in Nebraska
and Iow.
Roberts is very optimistic regard
ing the outlook for the coming year.
His optimism is evidenced by the
decision of the Cole Motor Car
company to increase production 50
per cen.
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Announcement
Government restrictions removed: Prices
reduced $300: Production increasedl00
dL Effective at once the prices of all Cole Aero-Eight
models, will -be reduced s300. (jWe nave been
able to double our production and can make im
mediate deliveries at the restored prices.. While
our production was curtailed by Government order,"
we were able to supply less than 50 of the con
stantly increasing-demand for our cars. (The
readjustment in our sales arid production program
for 1918-1919 will make it possible to meet the re
auirements of our patrons with greater certainty.
v
DeBrown Auto Sales Co. - Traynor Automobile Co.
Wholetala Distributors in Nebraska
and Iowa Omaha, Des Moines,
Lincoln.
. Retail Distributors.
1210 Farnam St. Phone Doug. 5268
COLE MOTOR CAR COMPANY, Indianipolis, U.&A.
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Price of Franklin Cars
Fixed for Year Now
That War Is Over
A
Franklin dealers this week feel as
though the burden of war had been
lifted from their business and would
like to celebrate all over again.
Their new prices are termed peace
time prices and are practically guar
anteed for' a year.
The factory correspondent sim-"
ply states they expect no more price
changes for at least . year and prob
ably not then.
: This would -give both dealer and
customer a feeltng of security in
purchasing and the fact that Frank
lin cars arevnot made in yearly
models makes ownership as well as
dealership a desirable -asset.
H. Peltoa, Omaha's , distributor"
announces local prices elsewhere in
this issue. .
Don't- Forget Your SWrage
Battery During the Winter
"Don't forget your storage battery
this winter," says Elmer Rosengrer
of the Nebraska.. Storage" Battery
company. "If you , use ydur car
the battery must be full of 'pep,
otherwise it will freeze. This gen
erally means ruination.
"If you store your car and pay no
attention to the battery it will grad
ually become. discharged, the water
evaporate, the plates harden, and
you'll find it either maimed for life
or dead pa;t all hope of resurrec
tion."
manufacturers to obtain permits to
purchase materials of any kind;
Mark Your Battery.
One -of the tricks practiced by dis
nonest garage men is to install a
run-down battery in place of a per
fectly good one on snj'ne transient's
car. The rundown battery has been
livened a little and does pretty well
fnr a Hav fr cn imfi! . io c
T'ar away from the place where the
substitution was made that the car
owner cannot afford to go back and
fight for his rights. It is t very good
plan to mark your battery with your
initianls in such a way that they can
not b,e got off and then keep an eye
on it when you are touring.
g...H JM.W.'
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OLD WORN TIRE ORIGINAL CAEC.4S JRE GUM BREAKER STRlPfTER BEING REBUILT
Removal of Priorities
Gives Auto Men a Chance
Mr. Rhodes F. Baker, assistan'
priorities commissioner, announce;
the removal of all priorities!" on ma
terials except for navy, emergenc
fleet, railroad, telephone and tele
graph, which will not appreciable -handicap
you in getting your order:
filled. The priorities division alsc
eliminated the -preference list. There
will be no further necessity for
NEW LIVE RUBBER'
8 LAYERS
SEW FABftlt
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The Saving Is Enormous
Our system of rebuilding tires is about the same as they use in thefactory
making new tires. We do not over-cure the bead, as inthe old method of pot
curing, because the bead is exposed,; in other words, the bead does not go into the
mold. Over-curing the bead causes 90 of the blow-outs. !
' Most of the tread separation with the old method is caused on accolfrit of
insufficient pressure in the wrapping before. going into the pot. With our method
this is almost entirely eliminated, because Ave get 3,000 pounds foot pressure on
the tread when in the mold. We relinc all casings with three plys of fabric, an
extra precaution that is of the utmost importance, because, no matter how care
fully the inspector examines an old casing, there are times when a weak spot cannot-be
seen, and the xtra' fabric protects yoa against any such possibility.
Our shop is open to the public at all times. You are invited to" Investigate
just how it is done. t
AGENTS WANTED
We have'' i few real good used tire3, Ford sizes, at $4.00 and $5.00.
We maintain an Expert Auto Repair Department.
Good-wear Tire & Garage Co.
27th and Leavenworth Streets Phone Douglas 4700
J. SCHONBERGER SAMUEL L. ZIMMERMAN
'lilllllllSilif
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iiininininnHiiiM ...
mmmmmmmmmmmmm mm h ii warn i :
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Why So Many Experienced Motorists
x Turn Eventually to the
HUDSON
Super-Six
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When a man buysTiis first car he
is susceptible to a variety of in
fluences that often affect the wis
. dom of his choice.
When avman has owned and
driven cars over period of years,
he' makes his choice on the basis
of known performance only.
He buys a car f qr what it will do
as shown by what it has done.' -
That's Why such a large percent-'
age of Hudson owners are men
who have had a long experience
with motor cars.
They know what the Hudson will
do. They've seen it perform day
in and day 'put. They realize that
back of this porformance is a
three year record, for power and
endurance won by achievements
yet to be paralleled:
It'is because we believe that this
is the basis upon which you prefer
to make your .choice that we em-,
phasize' Hudson' performance'
and often pass over other Hudson
feature with bare mention.
Some indeed have told its that the ,
attractiveness of Hudson models
is so distinctive as, to merit more
advertising emphasis than we
give it.
That, however, we will leave to
you, knowing that if you choose a
Super-Six on the basis of per
formance, it will not detract from .
your satisfaction to also get a car
of distinctive beauty in body de
sign. In spite of the increasing demand
' -the natural accompaniment of
victory and peacethe line of
models on our floor is still fairly
complete.
Better make your choice now. If
you have followed the develop
ment of the Super-Six, you know
the quality that the White Tri
angle assures you. If you are ,
buying your first car there is no
safer guide to follow than the
experience of the thousands of
motorists who have turned to
Hudson for real satisfaction.
GUY L; SMIJH
"Service First"
Farnam at 26th
Phone Douglas 1970
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