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THE BEE: OMAHA, THURSDAY, NOVEMBER 28,1918."
,Conducied by Ella Fleishman.
SOCIETY
VICTORY, Peace, Thanksgiving,
all in one short month 1 If the
great American holiday which
comes in the drab month of Novem
ter were not a gay one this year it
would indeed be strange. Ihe par
tie will be of the merriest, but not
so large as formerly, merry because
the tension of th world war is
broken and small because the men
have not yet returned to their native
land from their victorious encounter
ivith the Hun.
Many of the soldiers in the train
ing-tamps where thexJiave been
lirding on the armour of prepared
ness, will be forced to spend
j Thanksgiving away from home for
I Uncle Sam has not yet released them
from their obligations to their flag
I nd country.
I Family dinner parties "will be the
-rule. in the . majority of Omaha
f h6rres, but the hotels will be the
scene of many parties m the evening.
The foot ball game in the afternoon
will lure many of the "Tans as this
outdoor sport will soon be con
cluded for the season. Theater par
ties followed by supper and a little
dancing will close the most joyful
of Thanksgiving days since the time
of the Pilgrim fathers.
" V .
Nurses' Dinner.
A Thanksgiving dinner will be
given by the Misses Rabina Gunn
and , Grace Smith at the Nurses'
club Thursday evening. , Chrysan
themums will be used on the dinner
table and miniature turkeys will
mark the places of the following
guests, including nurses and medical
students: Misses Dorothy Lyons of
Glen wood, la.; Helen Cameron,
Ethel Pepper, Vera King. Dorothy
Williams and Bessie Harris Reed,
,and Drs. A. E. Bennett, M. E. Kirk
patrick, C. F. Heider, C. G. Amick,
R. D. Balcom, H. Hoffman and E.
F. Camp.
Dancing Parties.
; Several dancing parties are sched
uled for Thanksgiving eVe. Temple.
Israel Sisterhood will entertain at a
dancing party this evening at the
Blackstone, and the regular party of
the Cinosam Dicing club will be
given at the Scottish Rite cathedral.
The Central High school set will
give a dance at Harte hall, Robert
Downs and Ralph, Campbell having
charge of the arrangements.
; Clubwomen to France.
One hundred women will carry
the Standard of that (treat organi
zation, the General Federation of
Women's Clubs into the devastated
regions overseas. ' These workers
will be sent January 1 to work in
the furlough area where the Feder
' ation is to establish furlough homes
- for the men in the service.
Two women will be sent from
each state. Nebraska applicants will
be received by Mrs. J. N. Paul of
St. Paul, Neb. From these Mrs.
Paul selects six to be sent to the
v General Federation, which will
choose two from that number for
overseas duty. - (
For Miss Phipps.
' Miss Dorothy Phipps of Denver,
the attractive guest of Lieut, and
Mrs. Edwin Kasseler, at Fort
Omaha, will remain another week
at the post. Miss EmilyKeller will
entertain at luncheon in Miss
PHipps' honor Monday.
Flying Cadets Entertain.
. flying csrdets from Fort Omaha
gave a farewell dancing party Tues
day evening it Harte hail, when the
girls, whom -they have met while
stationed here were honor guests.
A large number of the men left
this morning for their homes. A
dancing party for the cadets at Fort
- Crook is being planned for Satur
day evening, and will be given at
Harte hall. ' '
'Baby Appears On Tickets!
Tickets for the Victory ball bene
fit for the ChiId Saving 'institute
cafTy the picture of a tiny baby,
one of the helpless bits of humanity.
; for whom the affair will be given
December 7, at the Auditorium. All
week members of the entertainment
committee will pass mailing several
I thousand tickets for the ball. in
cluded in the group of workers are
Mesdanies Arthur Remington, D.
H. Wheeler, T. T. Stewart, Charles
T. Kountze, E. H. Sprague, A. L.
Reed, W, A. Redick, Osgood T.
, .Eastman, Barton Millard, and Miss
Erna Reed. .
. Flags and other patriotic emblems
will be the decorative feature! v
Thanksgiving Party. ,
Mr. and Mrs. Ernest W Truman,
of Lincoln will entertain at Thanks
giving dinner at their beautiful new
home. Following the dinner the
guests will attend the John Mc
Cormack concert. The party will
"include Mrs. Truman's sisters, Miss
Reba McNamara and Mrs. J. D.
Shields and Mr. Shields of Chicago,
Mr. Gene Cohn of Omaha, Lieu
tenants Phillips and Lawton, and
Messrs. and Mesdames John Win
ner and Frank Pickett of Lincoln.
A Negligee of Coral and
Pink
By GERTRUDE BERESFORD.
Coral chiffon cloth, falling over
flesh pink meteor, makes a lovely
negligee. In this model deep cream
lice is turned up on the waist to
meet the shoulder straps of coral
chiffon. Long, loose, graceful
sleeves of chiffon drape tha should
ers and hang at the sides A belt
of deep coral velvet ribbon encircles
the long, rather loose waist and ties
in the front. A little bouquet of
flowers in shades of peacock blue
and yellow are attached to the kce
just above this ribbon sash. The
skirt is knife pleated to give two
tnnQ trt til rrtral rliiffnn wlifrli
shades beautifully over the pinkl
underslip. A dainty cap 'of cream
lace is spanned with a ribbon of pea
cock blue gros grain. In the center
front is a tiny coral velvet flower.
This robe is extremely picturesque
and will be eagerly donned by the
,war worker after a long, busy day.
.
Will Ask Transportation
for Dismissed War Workers
Washington, Nov. 16. Secretary
Baker expects soon to submit to
congress a request that an appro
priation be made to relieve war
workers' who will be released when
reorganization of the War depart-
ment to a peace basis begins.
. Thousands of employes will be dis
missed then, and Mr. Baker plans
to ask that each be given transpor
tation home.
it
If
it!
Satan?'
Thanksgiving Parties
at Y. W. C. A.
Monday evening was "club night"
at the Young Women's Christian as
sociation. Five clubs, the General
Pershing, Many Centers, S. O. S
Victory and W. D. T. girls gave
their Thanksgiving party under the
direction of Miss Helen Smails, ex
tension secretary. Separate tables
were placed for each group of girls
who sang their club songs and gave
individual cheers, college fashion.
Miss Smails. toastmistress, intro
duced the spirits of Thanksgiving
and Victory, now that the intoxicat
ing and autocratic spirits are gone,
and the spirit of olden times. Miss
Etta Pickering, general secretary,
and Miss Doris Whited of Many
Centers club, responded to toasts.
Miss Agnes Reptowski of General
Pershing club gave a Spanish dance
in costume; Miss Jessie Ferguson
of Victory, sang Highland lassie
songs in kilties; Mrs. Helen Calkins
of the drama department, gave read
ings; and Miss Anna Wenke recited
original poems.
Following the banquet the 115
girls present placed hands on shoul
ders and wound their way down the
five flights of stairs and through
each nook and corner of the build
ing, singing patriotic songs. Cha
rades were giyen in the auditorium
and dancing and Virginia reels in
each club room finshed the evening.
Tonight five more clubs give their
Thanksgiving party. The Burnasco,
Foch, Lafayette, Lohache and Lyrik
club girls' are included.
Victory Thanksgiving
Prayer is Suggested,
As a victory Thanksgiving serv
ice,! the woman's committee,
Council of National Defense, is
urging that there be a community
sing of the Doxology at 12:30
Thanksgiving day.
The statement issued by,, the
committee is as follows:
"Millions of hearts are rejoic
ing in the victory which is as
sured us. In our spirifNof thank-'
fulness do not let us forget the
millions of hearts that are mourn
ing, the millions of people who
are starving. Let us not have
this merely a day of feasting, but
rejoicing as well as gratitude.
"Let us all unite on Thanks
giving day at 12:30 in singing the
Doxology, a hymn of praise and
thanksgiving. Let the church bells
and the chimes ring out to call
our attention to the hour.
"Let us all keep on working to
gether for the betterment of con
ditions and not relax in our ef
forts, There is plenty of work
for all. Let us stand back of the
boys-as long as they need us and
show our gratitude to them for
the wonderful service which they
have rendered."
A patriotic sing at 4 o'clock is
included in furthec plans for
Thanksgiving day.
Red Cross Notes
Recruiting for overseas motor
drivers will stop for the present.
" Christmas padket office will be
closed all day Thanksgiving, but will
be open Friday, Saturday all day and
in the evening.
Omaha chapter received a quota
of 2,000 paper-lined vests, to be worn
by the troops in Siberia. . These
must be completed in two weeks by
the hospital garment department,
Mfs. Arthur Mullen, chairman.
Following young women have
been recommended by Mrs. C. T.
Kountze, head of bureau of person
nel tq the Central division, for over
seas work. Canteen workers in
clude Misses Davida Montfort of
Randolph, Neb., Marie Schofield of
Council Bluffs, Margaret Madsen of
Clarks, Neb., and Mildred Barre. For
hospital hut service, Helen Nason of
Omaha and Hortense Sniith of Em
poria, Kan.
My Hat Diary
-BY
f Carita Herzog
Heroes' Mother Writes
on Coming of Peace
A tragic letter from the mother of
two heroes of the war, one of them
reported killed in action, is one of
the belated contributions to The
Bee's letter contest of war brides
and mothers, which closed Satur
day. "What does the coming of peace
mean to you?" was the question The
Bee put Mrs. Charles Brinda, of
Valentine, Neb., mother of Sergt.
John Brinda, who won the distin
guished service cross, and of Pri
vate Leo Brinda, age 27, who. was
killed m action October 16, writes
as follows:
"How did we feel when the great
news of peace came? Here is one
mother that thought how glorious
the news was, because she had two
boys over there, and when she read
her son's name awarded a' distin
guished service cross1 for heroism,
in the paper of the 19th, her joy
was overflowing, but like many a
mother, not thinking of the cost,
just thinking the war was over, and
planning every hour for the boys'
return.
"But the joy did not last long, for
on the 21st came a telegram telling
of one of her boys killed in action
October 16, five weeks before we
heard, and always waiting for that
letter with the, Christmas coupon,
that the stilled hands could never
send. Then came a bitter sorrow
that can never be effaced, but we
must still feel the joy for the brave
one we hope that is to return.
"Maybe there is many a mother
like myself that thought the war
was Qver, but did not think how
many poor boys laid down their
lives in the last battle. We did not
hear from our other boy yet so do
not know if he is alive or not." .
My, but it's cold! We were going
on a wiener roast, but it turned cold
so suddenly that our party had to
break up. I'm so sorry, too,, because
1 am wild about winter picnics. In
stead of the picnic we took our eats
over to Turner's and had our party
indoors. We really had oodles of
fun. Trixie Montgomery was the
life of the crowd. She is an adorable
girl and quite good looking. She
wore a stunning hat, -fam shape, but
not a real soft tarn. It was made of
wonderful purple chiffon velvet. The
odd paft, of it was that there was
not a speck .of trimming on the
whole hat and yet it looked attract
ive. I think purple is such a won
derfuv,rich color. It is especially
becoming to blonds. .
DREAMLAND
ADVENTURE
By DADDY
"The Phantom Army
(Billy Belgium and Peggy go to France
to rescue Ben and Bill Dalton, who are In
danger of being captured by German.
Mads Invisible by Oollckety Leaves, the
children capture a machine gun nest.)
CHAPTER IV.
Peggy Crosses "No Man's Land."
ffOOD work, Peggy," shouted
I y Bijly Belgium as the fat
German sergeant, both
hands high in the air, danced around
to avoid the sharp bayonet with
which Peggy threatened to jab him
againi -
"Good work," cried Homer and
Carrie Pigeon, hopping up and
down in their joy.
The eyes of the German soldiers
bulged out as they saw the quick
Thanksgiving Day Sing
- The department of education, Ne
braska Council of Defense, of which
Miss Alice Florer is chairman, ap
proves the program suggested by
the National Council of Women as
a suitable program for music to be
sung all over the LJnited States, on
Thanksgiving day, at 4 o'clock.
Every church, school, camp, club,
institution, hospital and every home
will join in this service.
National Anthem "Star Spangled Ban
ner." Invocation.
Songs of Thanksgiving ."Come Thou Al
mighty King," "The Holy City," "Qod of
All Nations" (Quartet), "Song of Liberty"
(Solo and Chorus).
Songs of Home "Keep the Home Fires
Burning " "The Long, Long Trail," "Wom
en of the Homeland" (Solo and Chorus),
"The Old Folks at Home."
Songs of .- Victory "To Victory" (Solo
and Chorus), "When the Boys Come
Home," "When Pershing's Men Go March
ing Into Plcardy," "Three Stars."
Defense Council Reorganizes.
The Council of National Defense
in Washington has reorganized and
created a field division, which will
absorb the women's committees ex
tant heretofore. Each county coun
cil has been asked to appoint as
a member of its body, the chair
man of the woman's committee in
said county. The council is further
asked to appoint a woman on each
committee for war or reconstruction
activities.
Mrs. A. L. Fernald, chairman of
the woman's committee for Douglas
county, will probably be named to
conform with the Washington plan.
War Mothers to Elect.
The American War Mothers will
elect officers Tuesday, December 3,
at 8 p. m., in the board of education
rooms, city hall. Mothers of sons
in the army or navy have been in
vited. Mrs. Visa A. Bell is presi
dent. The War Mothers of America, at
their last meeting Friday evening,
voted to disband and join the Amer
ican War Mothers' association.
Personals
A son, Arthur, jr., was born Sun
day to Mr. and Mrs. Arthur Fitz
patrick. '
Born, Monday, to Mr. and Mrs.
William R. Wood, at the Stewart
Maternity hospital, a son.
Mr. and Mrs. A. Di De Lopg bf
Los Angeles, are the guests of Mr.
and Mrs. John R. Webster.
Miss Donna Matthews, a student
nurse at Camp Dodge, has been se
riously ill with the influenza.
William Castleman, editor of The
Unionist in Chicago, is passing the4
week witn relatives in the city.
Mr. and Mrs. George H. Gray an
nounce the birth of a son Monday,
at the Stewart Maternity hospital.
Mrs, Emil Rothschild has returned
from Davenport. Ia., her former
home, and from Chicago, where she
attended the wedding last Sunday of
her sister. Miss Pauline Moritzand
Milton Wallenstein of Paducah.
Ky. Mr. Wallenstein is stationed at
the. Great Lakes Naval Training sta
tion. . y.
and threatening punishment of their
sergeant They bulged V bit farther
when they saw the queer jubilifica
tion of the Birds. And they bulged
farthest of all when Billy Belgium,
swinging the machine gun menac
ingly back and forth, warned them
or unseen dangers.
"You are surrounded by an Amer
ican phantom army," he shouted in
a gruff tone. But he wisely did not
tell them that the phantom army
consisted of only two persons, him
self and Peggy. "If you resist or
try to escape, you will be struck
down at once. John, search the
prisoner in front of you."
Peggy looked around to see whom
Billy was talking to. He mo
tinned that he meant her. Step
ping forward, she quickly searched
the Hun nearest her, securing
a b.ig knife. "Now, Pete,"
shouted Billy, and Peggy, acting as
Pete, searched another man down
the line. And so it went on, Billy
calling a different name, until the
Germans must have thought a whole
company of phantoms was in the
shell hole. They looked decidedly
scared, and very well content to
stand meekly still with their hands
in the air. As Peggy searched each
one, he trembled and muttered "Ka
meradl Kameradl' until she wanted
to laugh.
After a few hops in the dance of
joy, Homer and Carrie Pigeon
searched out a loaf of black bread
among the Germans' supplies and
ate it eagerly.
"We haven't had a thihg to eat in
two days," they explained (as soon
as they had a few bites. "You know
they don't feed army pigeons when
they are on duty. That's so they
will fly straight back to headquar
ters where they know food is wait
ing. "Neither have Ben nor Bill had
any food," exclaimed Peggy, re
membering the plight of the young
soldiers. "I'll send them a note
telling them we have captured this
shell hole and that we will send
supplies right away."
t In the pocket of Peggy's khaki
suit was a notebook and a pencil. In
a moment she had Scribbled this
note:
"Billy Belgium and I have cap
tured the machine gun nest and 20
German with their supplies. If
you'll promise not to shoot, we'll
send food to you,
rairy.
This note she fastened in the
ring on Homer Pigeon's leg, and
the two Birds darted over the top
headed itr the refuge of the Ameri
can soldiers.'
In remarkably, quick time the Pig
eons came back with a reply, which
said:
"We don't believe in fairies ui
less they bring us food. Ben and
Bill."
Peggy though fast. She wouldn't
dare let the German prisoners take
food to Ben and Bill. Billy Bel
gium couldn't go, as he had to
guard the prisoners. Homer and
Carrie Pigeon couldn't carry more
than scraps. She'd have to go her
self. Gathering up a , loaf of bread, a
couple of sausages and a canteen of
water, she darted up the side of the
shell hole and across No Man's
Land toward the shell hole .at the
top of the hill. On the way she
discovered that she and Billy had
by no means captured all the Ger
mans in the forest, for 1 bullets
zipped all about her. The Germans
couldn't see her, but they could see
the supplies she carried and they
were so nervous and suspicious that
they blazed away at these without
waiting to figure out what it was
about. -
The bullets flew so thick that
Peggy spurted fast, and when 'she
The Abandoned Room
By Wadtworth Camp.
It was too dark on the other side
to detect any traces of a recent hu
man presence in the thicket He
couldn't quiet, however, the feeling
that he had a glimpse of a woman
clothed in black who had studied
him secretly across the stagnant
stretch of he lake.
On the othr hand, there was no
logic in a woman's presence here at
such an hour, no logic in a stranger's
running away from him. While he
pondered the night invaded the for
est completely, making it impossible
for him to search farther. It had
grown so dark, indeed, that he
found his way out with difficulty.
Ihe branches caught at his clothing.
The underbrush tangled itself aboutN
his fee It was as if the thicket
were trying to hold him away from
the house.
As he entered the court he no
ticed a discolored glow diffusing it
self through the curtains of the room
of death.
He opened the front door. Paredes
and Graham alone sat by the fire.
Then they're not through yet,"
coDDy said. . .
Graham arose. He commenced to
pace the length of the hall.
"They've had Katherine in that
room. One would think she'd been
through enough. Now they've sent
for the servants."
. Paredes laughed lightly.
"After this," he said, "I'm afraid,
Bobby, you'll need the powers of
the police to keep servants in your
house."
Muttering, frightened voices camel
from the dining room. Jenkins en
tered, and, shaking his head, went
up the stairs. The two women who
followed him, were in tears. They
paused, as if seeking aft excuse to
linger on the lower floor, to post
pone as long as possible their en
trance of the room of death.
Ella, a pretty girl, whose dark hair
and eyes suggested a normal
vivacity, spoke to Bobby.
"It's outrageous, Mr. Robert. He
found out all we knew this morning.
What's he after now? You might
tlitnir wp'd mnrHprfH Mr Rlarlf-
Wn."
Jane was older. An ugly scar
crossed her cheek. It was red and
like an open wound as she demanded
that Bobb.y put a stop to these in
quisitions. "I can do nothing," he said. "Go
on up and answer or they can make
trouble for you."
Muttering again to each other,
they followed Jenkins, and in the
lower hall the three men waited.
, Jenkins came down first. His fae
was white. It twitched.
"The bodyl" he mouthed. "It's
moved! I saw it before."
He stretched out Ws hands to
Bobby.
I "That's why they wanted us, to
find out where we were this after
noon, and everything we've done? as
Your'GoodJif we might have gone there, and
uiaiuiucu
Angry voices in the upper hall in
terrupted him. The two women ran
down, as white as Jenkins. At an
impatient nod from Bobby the three
Servants went on to the kitchen.
Howell's, the coroner, and Doctor
Groom descended.
"What ails you, Doctor?" the cor
oner was squeaking. "I agree it's an
unpleasant room. Lots of old rooms
are. I follow you when you say no
post-mortem contraction would have
caused such an alteration in the po
sition of the body. There's no ques
tion about the rest of it. The rtfan
was clearly murdered with a sharp
tool of some sort, and the murderer
was in the room again this after
noon, and disturbed the corpse.
Howells'says he knows who. It's up
to him to find out how. He says he
came to the "shell hole she plumped
right down into it without waiting
to be. a bit formal. And as she did
so slie got a shock, for she found
that two razor-sharp bayonets were
at her breast and two desperate,
hollow-eyed young soldiers were be
hind the bayonets, retdy to jab
them right through her.
"Don't stab," she cried. "It's I,
Princess Peggy 1"
(Tomorrow will be told how Teggy and
Billy do a little "cleaning up" of the Ger
mans to make way for the American
army.)
NORMAL BLOO
ANEMIA
THE
BLOOD
By LEE HERBERT SMITH, M. D.
In the above drawing from the human btoocTin health (Fig. A) and in dis
ease (Fig. B) we see how the blood changes, as seen through a microscope, when
a person is thin-blooded as ia anemia (Fig. B). Daring the long fainter
months most omen are housed np in the horqe, office or factory, getting little
good air or proper exercise. Therefore the following spring or summer they feel
weak, nervous, look pale, or the skin breaks out in pimples, eruptions or
boils : one feels " bine and without energy. Sometimes hands are cold and
U clammy." Women often are so pale they look almost green often called
"green sickness." At such times there is a large decrease in the red or white
blood corpuscles and the blood cells instead of being round and healthy take on
irregular shapes, as in Fig. B. 1
What's to be done in such cases ? fat iron in your blood, and the cells be
come round and red; they lose the irregular shape and yon gain in vim, vigor
and vitality. By experiments and actual test, I have fonnd that the best com
bination of iron with hsrbal extracts is to be found in an iron tonic, called
"Irontic," and sold by most druggists in tablets of one hundred for sixty cents.
Yon will find that instead of pale cheeks, feelings of. lassitude, tired, worn out
before day is half done, after taking "Irontic" your cheeks will have color, yon
will feel strong And vigorous, and "ready for the fray." Start now and yon will
be sorpriged bow full of im, vyor and yitatfto Yoa wiU led to a fa ahorfr wnnka.
has plenty of evidence and that the
guilty person's in this house, so I' i
not fretting myself. I'm cross with
you, Howells, for breaking up my
holiday. One of my assistants
would have done as well."
Howells apparently paid no at
tention to the coroner. His narrow
eyes followed the doctor with a
growing curiosity. His level smile
seemed to have drawn his lips into
a line, inflexible, a little cruel. The
doctor grunted:
"Instead of abolisning coroners
we ought to double their salaries."
The coroner made a long squeak
as an indication of mirth.
"You think unfriendly Snooks did
it. I've always believed you were an
old fogy. Hanged if that doesn't
sound modern."
The doctor ran his fingers through
his thick, untidy hair.
"I merely ask for the implement
that caused death. I only aslf to
know how it was inserted through
the bed while Blackburn lay on his
6ack. And if you've time you might
tell me how the murderer entered
the room last night and today."
The coroner repeated his squeak.
He glanced at the little group by the
fire.
"Out in the kitchen, upstairs, or
right here under our noses is al
most certainly the person who
could tell us. Interesting case,
Howells 1"
Howells, who still watched the
doctor, answered dryly: v.
"Unusually interesting."
The coroner struggled into his
coat.
"Permits are all available," he
squeaked. "Have your undertakers
out when you like."
Graham answered him brusquely.
"Everything's arranged. I've only
to telephone." I
The coroner nodded at Doctor
Groom. His voice pointed its hu
mour with a thinner tone.
"If I were you, Howells' I'd take
this hairy old theorist up as a sus
picious character."
The doctor made a movement in
his direction while Howells con
tinued to stare. The doctor checked
himself. He went to the closet and
got his hat and coat
"Want me to drop you, old saw
bones?" the coroner asked.
Savagely the doctor shook his
head.
"My buggy's in the stable."
The coroner's squeak was thinner,
more irritating than ever.
"Then don't let the spooks get
you, driving through the woods. Old
folks say there are a-plenty there."
Bobby arose. He couldn't face
the prospect of the man's squeaking
again.
"We find nothing to laugh at in
tliis situation," he said. "You're
quite through?"
The coroner's eves blazed.
"I'm through, if that's the way
you feel Goodnight" . He added
with a sharp maliciousness: "I
leave my sympathy for whoever
Howells has his eagle eye on."
Howells when the doctor and the
coroner had gone, excused himself
with a humility that mocked the
others:
(To Be Continued Tomortpw.) .
The Cash Store
f
Will Close ALL DAY
THURSDAY
Thanksgiving
Mere words would fail to adequately express the extent
of the thankfulness we feel at this time. Thankfulness
that the great world war is at an end. Thankfulness for
prospects of most bountiful harvests and scores of other
things.
Among them, thankfulness for the public confidence
demonstrated by the most prosperous business we have
ever known. We thank you.
.It Pays TRY HAYDEN'S FIRST It Payi
Why Not Buy the Best?
Advo Gold Medal Coffee 40c
Quality Unchanged.
Why Not!
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An International Service Built
on Tiny Profits Per Pound
Some industries have been able to get in step with war demands
more quickly than others.
In many cases mighty plants have sprung up but at a prodig
- ious cost -
The packing industry was able to adapt itself to unheard of
demands more quickly, perhaps, than any other industry. And this
was because the vast equipment of packing plants, refrigerator cars,
branch houses, etc., had been gradually developed to its present state of
efficiency, so that in the crucial hour it became a mighty international
system for war service,
v And how had this development taken place ?
Not by making vast inroads into the capital wealth of the country,
but largely by using, from year to year, a portion of the profits, to pro
vide for expansion.
Swift & Company's profits have always been so tiny, compared
' with sales, that they have"had practically no effect on the price of
meat, (amounting to only a fraction of a cent per pound).
And yet the owners of the business have been content with
reasonable returns on their capital, and have been able, year after year,
to put part of the profits back intothe business to provide for its'
expansion. ' V '
These fractions of tiny profits have been repaid to the public many
fold in the form of better service, and better and cheaper meat, and
made it possible for Swift & Company to meet, undaunted, the sud
den cry for meat for overseas. - '
Could any other method ofnancing a vital industry involve less
hardship to the people of the country ? Could there be a better instance
of true "profit-sharing" than this return in added usefulness and in
national preparedness?
Keep Your Pledge
Make Good for Our "
Fighting Men '
BUY WAR-SAVING
STAMPS
Swift & Company,
U.S. A.
. Omaha Local Branch, 13th & Leavenworth Streets
. , F. J. Souders, Manager
..... .4