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regressive Om&ha Printers Welcoms Ak-sar-ben 1918
IDEAL BAKERY
SUPPLIES OMAHA
STAFF0F LIFE
Dream of Quarter of a Cen
tury Realized in Construc
tion of Perfect Baking
Plant.
L Is there romance and adventure in
business?
Plenty of it, and even in the p ro
Saic business of making bread.
This is indicated in the history
of the Petersen & Pegeau Baking
company, which, since 1893, has
grown from an idea into one fo the
biggest bakeries in the entire west,
and is now housed in a baking plant
which is entitled to be classed as
"Exhibit A," the most perfect bak
ery in America from the standpoint
of ventilation, mechanical efficiency
and for the dietary as well as the
commercial perfection of its pro
duct. Like everything else big commer
cially and mdustrially in America,
the new bakery, located at Twelfth
and Jackson streets, is the realiza
tion of an ideal, the culmination of
an ambitious dream and the approx
imation of a business adventure.
Organiied in 1893.
In 1893 Peter p. Petersen amal
gamatde four small Omaha bakeries
into one and interested Gustav Pe
geau, then a well known merchant
and banker of one of the small
towns of the state in the new or
ganization, and they formed th St
erna & Pegeau Baking company.
For a quarter of a century the com
pany operated a plant on North
Thirtieth street which the growth of
business eventually made too small
for the concern, and resulted in the
present mammoth plant, represent
Uigan investment of $250,000.
The new bakery has a capacity of
turning out 75.000 pounds of baked
tread every day. This bread, sold
under the name of "Tip-Top" bread,
is distributed over a very wide ter
ritory, going as far west as Big
Springs, Neb., 400 miles away. The
company will specialize in shipping
to the trade and now has a special
representative in the field, establish
ing agents for the product of the
bakerv in Iowa, Nebraska, Missouri
and Dakota towns within a radial
circle of 400 miles.
; At present the total volume of the
business, of the comapny. measured
in dollars and cents, will approxi
mate $500,000 per yeear.
. Mechanical Perfection.
There is not another plant in Am
erica that is more physically per
fect than the one which represents
the home of the bakery. It is a
white tiled, hygienically ventilated
plailt, equipped with machinery that
represents the zenith of mechanical
perfection and where the idea of
clejmlinessjs carried out to the ex-
' ifAMtA urflsat iris ! mellAjt
J , Two crews of bakers, forming day
and nights hifts. are at work at all
the time, l he emciency of the plant
may be summarized by the fact that
flour is literally dumped in huge
bins in an above-ground basement
elevated to th top floor in convy
ors, and comse out on the main floor
of the bakery a loaf of perfect
bread, scarcely without the inter
position of a human hand.
In the process of handling the
flour for baking, every foreign par
ticle is sifted and cleaned out be
fore the elements of the staff of
life reaches the most interesting de
partment of the huge bread factory.
This is the mixing room, where the
operation are interesting expositions
of mechanical and chemical effi
ciency. In order to have every con
dition perfect, even the air of this
room is kept artificially humidified
and the temperature arbitrarily at
80 degrees all of the time. It is un
der these corditions that tlie chem
ical changes in the working of the
yeast bacilli, which is essential to
perfect bread, performs its functions
under the most ideal conditions.
Use No Coal.
In this most modern of bakeries
no coal is used for heat. Because
of this, there is no soot, no ashes,
no smoke, no dirt. Under its own
unloading tracks 'the company has
an underground storage tank which
holds 20,000 gallons of fuel oil. This
is pumped to the ovens and boilers.
The only power used in the opera
tion of the machinery and each ma
chaine has its individual motor.
Two automatic .wrapping ma
chines seal the bread as it comes
from the ovens in hermatic envnl
opes.
In the development of "Tip-Top"
bread, the company has used the
services of Julius Wilfarth of New
York City, who is with the research
department of the Fleischmann
company and who is recognized by
the food administration of the fed
eral government as one of the most
successful baking and yeast chem
ists in the world.
Perfected For Shipping.
Mr. Wilfarth, with all the facili
ties placed at his disposal in this
most perfect of madern bakeries,
has developed a formula which has
produced a bread of the very high
est diatetic value, both by reason
of its high percentage of vitamines,
but also because of its digestibility.
The bread, too, is so baked that it
will retain the essential element of
moisture longer than most commer
cial breads and this will permit the
shipment of the product to points
hundreds of miles away, still retain
ing its freshness.
Peter F. Petersen has been presi-
PHONE
RED
4803
UINB
PRINTER. YT
uautII
R. L. BCIPLE. LiM.
Under
New
Management
COMMERCIAL PRINTING
OF EVERY DESCRIPTION
320 S. 19th St.
Omaha, Neb.
'3 1
IN OUR NEW HOME
414-16 South 13th St
Increased Floor Space and Equipment Better Service.
Phone Douglas 2100.
WATERS -BARNHART PRINTING CO.
dent of the company since the re
tirement of Gustav Pegeau in 1907.
It was in this year that Mr. Pegeau
sold his interests in the company to
his youngest son, L. M. Pegeau, one
of the principal executives of the
plant.
Mr. Petersen is trustee for Ne
braska for the American Institute
of Baking, having a capitalization of
$1,000,000 in Liberty Bonds, and
which is one of the few research
corporations maintained by any
great American industry.
Soldiers Like Chips
What are "hot chips?" Saratoga
chips, naturally. Who loves 'em?
The American soldiers in France.
The "hot chip stalls" of the over
seas Y. M. C. A. have proved almost
as popular as the coffee counters,
which means that they're kept going
busty all the time.
When Buying Advertised Goods,
Say You Read of Them in The Bee.
eacon
i 2 Good I
; w book's I
t Perfection I The I
0 . I Poor
jjCOOKE I Cooks
1 V Salvation j
p.
, Saves time, worry, fuel, food, temper, health, bad dinners
and discontent. - (
Cooks in ONE-THIRD the time and uses one-fourth the
usual amount of fuel.
Makes tough meat tender
and all vegetables more pal
atable, retaining original
juices and flavors.
, The Perfection Cooker
will save the household of
four people $50.00 each year.
, THE NEW
"AND I DEAL)
(was its C rj
TIME
UflQTffQlPVEk
Call for Demonstration.
Perfection Cooker Corporation
1420-1424 Capitol Ave. Omaha, Neb.
Consider, Mr. Business Man, what it means to you when
you wish to get a certain printed matter out at once.
YAFFE
"THE RUSH" PRINTER
Phone Douglas 770.
With His Automatic Machinery Can, Always Get Your
Job Out on Time. "EFFICIENCY IS WHAT COUNTS"
"A Country That It Worth Fighting for Is Worth Saving For
BUY THRIFT STAMPS'
1 fetter primer l2t0otoarfc Street
(IPRINTIRSP)
Sirrr
In 'a m
What have done?
To relieve your conscience
before and after the war ends M
n i -i o 1. Im m
nay uoeriy oonas
1 Let the "Men of the Mail" I
Complete Stock
of Office Supplies
Loose Leaf and
Bound Books
Rotary Neostyles
Yawman & Erbe
Mfg. Co. Filing
Cabinets, Both
Wood and Steel
Steel Filing Safes
Do Your Selling g
These ate times when the most efficient J
methods are absolutely necessary to j
make sales. Corey & McKenzie's j
printed salesmakers are bringing home j
the business for others. Why don't fj
you put 'em to work for you ? j
Omaha business men are more than jj
ever becoming convinced that it is not
necessary to go outside this city to j
secure the very best there is in adver- jj
tising. Corey & McKenzie's direct ad- jjj
vertising is growing more popular as it g
becomes better known and its f
merits are realized. if
Ask for Our Booklet " fI
"How to Get Good Printing" I
Corev&McKenzie
Printing Company i
"The Complete Service" p
1407 Harney Street, Omaha g
W. G. McConnell,
Advertising Counselor
Telehone E
Douglas 2644 S
IBS
Federal Envelope Manufacturing Co.
Manufacturers and Printers of Envelopes of Every Description
Making for Printers and Lithographers Our Specialty
17th and Harney Streets.
OMAHA,
U. S. A.
Phone Douglas 4179
NEBRASKA
NEBRASKA'S ONLY EXCLUSIVE LITHOGRAPHERS
OF EVERY DESCRIPTION FOR CANS
PACKAGES - BOTTLES, ETC.
417 So. 12
a
NEBRASKA
"Stationery Tliat StUHY
The Omaha
Stationery Co.
Office and Typewriter Sup
plies. Full Line I. P. Loose
Leaf Books, Architect and En
gineer's Supplies. All Special
Rulings in Blank Books. En
graving and Die Stamping,
Leather Goods.
Tel. Dougl 805.
307-309 So. 17th St.
EDDY
Printing Co.
322 BEE BLDG.
Fine Commercial Printing
Prompt Service
Personal Attention
Correct Prices
Your Patronage) Solicited
2000 Newly
Created Adver
tising Illustra
tions Each Month
The Bate AoVertiting Co.
of New York City, known
the length and breadth of
America for its exquisitely
drawn, true-to-life commer
c'' art eutg, has placed the
entire Omaha rirht for the
use of its prodi'ct, in the
hands of the undersigned.
The euts in question are
modern, rev'sed to the pry
moment, and pertain to De
partment Stores, Clothiers,
Milliners, Ladis C?nk &
Suit Houses, Shoe Stores,
Drn?!ist. Jewelers, FN-i-ts,
R-'ters, Pestaurants, Dental
Offices, Avto etiblixhment
and HUNDREDS of other
lines of business.
Any of these cuts are at
the disposal of those who
contemnlate Direct By Mail
Sales Advertising Literature
or Commercial Job Work.
Through the se of this Sne.
ci.M "Bates Service" MOST
of the expense of "cuts" is
avoided.
NOTE Haven't you no
ticed, during the past five
years, Ithat ALL of the in
novations in Print-Ad-Craft
in Omaha, were first offered
by "T. Toby?"
T. Toby
Jacobs
Advertising &
Printing Co.
National Building.
12th and Harney Sts.
Phone Douglas 2065.
T. Toby Jacobs,
"He Writes Ads"
fW:$Nv''iai
No Waits. No Doubts.
Just bring the job of
printing and we will
produce the proper cut
to use with it
1
Alien Buvin Advertised Gseds
Say Yon Read of Then a fne Bet