Mo Eo Ssfiifflk & Compaw Aiieoii ft Tiheir SOth Anmveirsajry Birthday Party For Retail Merchants Iff-"- . SV - : ' fern Oi nee 0 Fifty Yean Ago the Indian Runner Sped Across the Plain With His 1868 1918 Fifty Years in Business Thit year w complete half century of bus iness life fifty years of active service to retail merchants of the great west. s Their stores are found in cities and villages in all the vast territory between the Mississippi river and the Pacific coast even in far-off Alaska and fair Hawaii. . Fifty years in business means much. We have seen the Indian trading post give way to the metro politan city- the pony express rider displaced by the transcontinental train. We have grown only as we have served. A 'slight feeling of pride may be pardoned, we feel, as we round into out second half century of com mercial activity. So we feel much joy in our Fiftieth Anniversary, and we invite our retail friends to 'join with us, during Market Week, and particularly on Wednes day, September 11, to attend our "Birthday Party." A Birthday Party af Unusual Interest . Some of us have lived to see the changes which fifty years have wrought Others, of not such ma ture years, know of the contrast between the days following the Civil War and today only as history relates or we glimpse them on the "movie" screen! . So we think that to lift the veil that has closed behind the last few decades, even for only an hour or two, will be interesting even instructive. The smartly clad maiden of today presents as great a contrast to the lady of the hoopskirta as the Mazda lamp does to the tallow candle. We shall attempt to portray some of these changes at our "birthday party" on September 11, in a most unusual and attractive way, and cordially invite our retail friends and their families to attend. Message Teiey Tfe Reach Half d Million People in a few Hsurt Through the Daily Paper ' Cake i We'll Cut a p, Big Birthday or Merchants In the Nature of Attractive Bargains v To merchants visiting us during Market Week, we offer some attractive bargains. These consist of short lines and broken lots which have accumulated during the present selling season. Merchandise is too scarce to permit gathering a very great quantity of such goods in any one line just a few dozen here and there in different departments. The aggregate, however, shows a large number of very desirable items all clean, perfect stock from which a merchant can make selections at prices much un der the regular market prices of today. Short Lines and Broken Lots of DrM Skirt ' Dri Good Crep Kimonos Handkerchief Rain Coats Domtic Golf Glove v Men' Shirt Notion And These goods are offered, subject to stock on hand, to house buyers only, at prices which make them most desirable. - If yon are In need of any goods to fill in broken numbers in your own stock, you will Men' Union Suit Ladi' Glove Silk Kimono Hockey Cap Many Other Items. MW. an Wnm'i Sweeter TakU Damak Bey. WaUt find here a buying opportunity that you will ap preciate more, after seeing the offerings, than you can believe. Come and see us daring Market Week September 9 to 11 we win make your visit pleasant and profitable. 1 . . Smith & Co., Omaha Wholesale Dry Goods We Are Large Manufacturers For more than thirty years' we have been build ing up a factory organization. The high quality of our product has forced expansion until now we own ana operate Eleven Large Garment Factories In half a dozen cities in Nebraska hundreds of 'machines hum busily day after day. They are manned by happy, contented employes, who take a pride in the work they do, and whose skill has forced recognition of the fact that there are no better products made than those which bear our trade-marked brands. Factories Are Highly Specialized These factories are highly specialized. Those which make men's garments are entirely separate from those which produce garments for women. This is necessary, because the requirements in designing and manufacturing the two lines are widely different So we employ specialists with v years of training in the different factories. The re sult is a perfect product wnlch wins instant recog nition from the user. For Men We Manufacture- . "Ideal" N.glijj.e and Work Shirt "Ideal" Mackinaw Coat "Ideal" Boy' Waist and Shirt. "Ideal" Duck and Sheep Lined Coats "Ideal" Overal! and Jumper "Sleepy Hollow" Night Robe and Pajaata. "Beau Brummel" Dress Shirt For Women We Manufacture "Mina Taylor" Dreso "Mina Taylor" Aprons "Mina Taylor" Children's Dresses "Classic" Coats, Suits and Skirts "Sleepy Hollow" Night Wear. "Feminalls" (women overall) Wo invite merchants, while in Omaha during Market Week, to inrestigate these line, and the oiling plan behind them, which help tun stocks into sales. '