12 B
THE OMAHA SUNDAY BEE: JUX3 16. 1013.
TJAXWELL IS USED
; BY SALESWOMAN
, Roadster Bolls Up Big Mileage
-.Visiting Picture Studios of
Los Angeles; Easily
' Handled.
'-The first recorded instance of a
Saleswoman who has adopted the
Maxwell Roadster in daily service
omes from Los Angeles. She is
Hist Lorena M. Wade of the Witzcl
Itadios in that city.
, Hiss Wade's work calls her chiefly
to the large moving picture studios
around Los Angeles. She makes
daily trips to all of the big Hollywood
plants and also the studios at Culver
City in her car and rolls up a daily
average of from SO to 100 miles.
Miss Wade drove her first Maxwell
28,000 miles in the course of her work
before trading it in on the snappy
new roadster that she is driving at
present
"My work would simply be impos
sible without the use of the Maxwell,"
savs Miss Wade. '
"The Maxwell i so easy to handle
and rides so well that it does not tire
me to drive it even 100 miles a day, as
I frequently do. And as for tire and
fuel economy it has proved itself to
be a regular Hooverizer in these re
spects." DMVEAWAY IS ,
POPULAR WITH
COLE DEALERS
"There is no more impressive evi
dence of the popularity of the new
Cole Aero-Eight than the large num
ber of dealers who are fairly besieging
the factory at Indianapolis, Ind., for
eara to drive through in order to
hasten deliveries to purchasers
clamoring for their cars," asserts 'L.
H. de Brown of the' de Brown Auto
Sales Co. t
"Dealers are coming into the plant
from New York to Denver for cars.
In addition to the regular shipments
by rail into all territory n6t under
embargo which are made whenever
flat cars or box cars are available and
express shipments made , whenever
permitted, a score or more of the
Aero-Eights . have ; been ' listed ' for
4riveaways every week.
."The entire output of the Cole
plant, from the present well into the
month of July, is already booked.
"Current comment of the dealers
who are arriving at the factory is
that the driveaways are proving high
ly practicable.' The action of the cars
on the road is to impressive and
theJr striking economy from the very,
start which increases as the cars are
run in is proof of Aero-Eight ca
pacity that is irrefutable. Many of
the dealers on that account are
bringing with them to the factory
prospective purchasers and are turn
ing their driveaways into veritable
demonstration tours."
The Value of Paint;
' - Most car owners assume that paint
is used on the car, simply for appear
ance take. Not to, paint protects the
surface below it from various ills,
from rotting when the surface is
wood, from rusting or corrosion,
- I t i-l TM. . ' -
wnrn n is meiai. nc wise car owner
will not allow the paint about his
vehicle to chip off and the surface be
low to be exposed to the elements.
An ounce of touching up with paint
is worth a pound of parts renewals.
Women Work at Grant Auto Factory to
Rel6ase Men for U. S. Fighting Line
)P Aiii Wliilijf,.l? -a zp-- r j
Jk
At the Grant Six factory in Cleve
land young women now constitute
about one-fifth of the working force.
Dressed in the blouse and bloomer
costume adopted by women workers
in English munition factories, the
hundred or more women in the Grant
shops have proved quite as skillful
and as satisfactory as the male work
ers that thev have replaced and re
leased for llher work.
"In all jobs requiring quickness
and deftness women are superior to
men," says William Hummel, gen
eral superintendent of the Grant Six
factory. "In the stockrooms, in the
assembling of many small parts, in
such operations as attaching the
vacuum tank to the dash or assem
bling the running boards women are
entirely capable. For anything re
quiring strength or lifting they are,
of course, out of the question.
"In the Grant Six factory the girls
and women are in charge of a matron.
We have provided spacious dressing
rooms and rest rooms, and the phys
ical condition of the women workers
is carefully looked after. We find
that the girls like the work, and one
glance at the group employed in the
Grant Six shops shows that it agrees
with them. To see them romping
during the noon hour, you'd think
they were going to school."
Auto Man Says Interurban
Gas Cars Would Relieve R. R.s
To help the railroads catch
with the freight demands that
now swamping them, the return loads
Durcau pmn coniu uc applied to pas- j ues enabling residents living on the
senger car travel over short distances ( romes to know just when they can
between towns connected by im- j catch a car
proved highways," suggests, Carl j "By making arrangements with a
up
are
Changstrom of the Standard Motor
' rr riininstlv
j "In fact, I understand there are
several companies operating passen
I ger automobiles between certain cities
j and the adjacent suburban districts.
these companies have -detinue sched
local drug, fruit or confectionery
tore to act as waiting rooms, which
would in turn mean increased sales
for them, passengers can await the
arrival of a car just the same as at
a railroad station. This two-way-pas-senger-load-plan
should enable the
company to keep its fares at popular
For quick results, try Bee want r.ds.
liiiililllillii
JUL 5
OMAHA MAN TO .
MANAGE CHICAGO
GOODYEAR BRANCH
Announcement was made last week
to the effect that Joe M. Dine, man
ager of the Goodyear Tire and Rub
ber, Co. branch in Omaha, has been
appointed assistant manager of the
'. r VV :-
I, v . t 1
. ":v. v ; &
b it1 v n
Chicago branch. Dine will leave
Omaha about the first of July.
During the five years which Mr.
Dine has spent in Omaha the busi
ness of the Goodyear Tire and Rub
ber Co.- has grown from $200,000 per
year to $2,000,000 per year; the sales
force has been increased from three
salesmen to 20 and the floor space
has been increased about 300 per cent.'i
The Chicago branch of the Good
year Tire and Rubber Co. is the larg
est branch of this kind in the world
and'is credited with a business of
between $12,000,000 and $15,000,000
per year, according to Dine.
C A. Cramer of Cedar Rapids, la,,
has been appointed manager of the
Omaha branch and will ssume his
new duties July 1.
Noted Cadillac Lecturer
' Talks in Omaha This Week
E. Phil Merrill, who has been in
charge of the Cadillac educational de
partment at the factory at Detroit for
a good many years, will be in Omaha
all this week.
The Jones-Hansen-Cadillac com
pany has arranged to have Mr. Mer
rill lecture on the ins and outs, the
wherefores and whys of the Cadillac
car. These lectufts will be given
every afternoon at 3 o'clock and every
evening at 8 o'clock, beginning Wed
nesday and ending Saturday.
Mr. Merrill is, recognized in the
automobile world as an expert and
authority on motor car design and
construction. He makes a study of
this work, and can tell the reasons
why the Cadillac car has been so uni
versally satisfactory . for so many
years. Mr. Merrill will be very glad,
indeed, to have Cadillac owners or
Cadillac admirers come to these meet
ings at the salesrooms of the Jones-Hansen-Cadillac
company, on Far
nam street at Twenty-sixth, and ask
any questions they might desire.
In speaking of the proposed lec
tures, Mr. Hansen said: "We . hope
to have a large gathering at each
meeting. Our salesmen have been
asked to refrain from talking sales at
these lectures, but will be on hand to
answer any questions that prospective
buyers or Cadillac owners might care
to ask." Mr. Merrill may be remem
bered by many Omaha people, as he
; 111- "i
x fa
THERE has been no
new Cadillac for four
years, and not even in
the lesser externals can we see
warrant for change for a long
time to come.
The facts are so obvious that
we feel warranted in speaking
more bluntly than usual con
cerning the present status of
the VrType Cadillac.
It stands today, the world
over, in a position of almost
undisputed leadership a
smooth, xlevel-runninx piece of
" motor mechanism, without a peer.
Expressing it in more prac
tical terms, we believe it to
be universally conceded that
the Cadillac is today by far
the most valuable piece of motsr
property that money can buy.
The principle of the V-Type
Cadill lac is firmly fixed and
established, and we shall earn
estly strive, as we have for
four years, progressively to
improve the performance.
Except as we refine our own
refinements, and surpass our
own standards, the Cadillac
of a year from today will be -the
splendid Cadillac of today.
While scarcely needed, we
believe that Cadillac owners
the world over will welcome
this assurance bf the perman
ence and standardization of
the type.
Jones-Hansen-Cadillac Company
OMAHA DISTRIBUTORS I JNrni 1
DISTRIBUTORS
LINCOLN
haslectured at the Omaha automobile
show as well as all national automo
bile shows for a good many years.
Subsidizing of Motor Cars .
Encouraged by Japanese Govt.
Progressiveness of the Japanese is
show by a law enacted by the orien
tal government to encourage highway
transportation by granting subsidies
to owners" of motor trucks and pas
senger automobiles.' Instead of dis
couraging the use of inotor vehicles
by unwise legislation 'and discrimin
tory taxation, the Japanese govern
ment now awards subsidies ranging
from $250 for small imported cars to
$1,000 for motor trucks built in Japan.
The English, French and German
government have pajd subsidies for
some years to owners of trucks that
met the military specifications, but
Japan is the first country to give of
ficial recognition to the utilitarian
value of the passenger automobile.
" - sj-s. K v'Ji n V- w m mm m v m m - "
yirf1 " I J """""
I I
Put a Bethlehem
on the Job
BETHIEHEM
Inhnml JLAvAii '
MOTORMTRUCKS
Hard Jobs You can't stop a Bethlehem with
any road or any distance. The big husky motor endures,
the internal gear drive delivers all the horsepower to the.
rear wheels always. The pressed steel frame has a plus strength over its
overload capacity, the axles are stronger 4han the deepest rut. An exami'
nation of & Bethlehem will take but little time and may solve your delivery
problem.
$1295 $1915
r. O. B. ALLENTOWM PA.
UTon
1
Chasiii
OiToo
Chum
BETHLEHEM
DUMP TRUCKS
Write for Catalogue.
BETHLEHEM
TPvACTOKS
J. T. STEWART MOTOR CO.
' 2048 Farnam Street, Omaha, Neb.
Distributor Nebraska, Western Iowa, South Dakota.
Proved by
the
s
ternes
1 na
TT is only natural that we Goodyear Service
Station Dealers should take pride in the ac-'
complishments of Goodyear Cof d Tires on the
speedways.
-
We have sold these tires to our customers as
the very best that are now produced, and we
have seen them make good in every particular.
But there is a dramatic flavor about racing performance that
is unequaled in any field of ordinary service. s
No other usage crowds so much of heat, strain, punishment
and fatigue into so short a space of time, and no other demon
strates so graphically a tire's superiority or fault.
Goodyear Cord Tires won every officially recognized race held
on the speedways and tracks of America during 1917.
This is an amazing record, but more amazing still is the fact that
every victory won by these tires has been a non-stop run.
What this means as evidence of the vigor and almost invulnerable
strength of Goodyear Cord Tires cannot well be described in
words.
Suffice it to say that the spring, vitality and endurance which
have made Goodyear Cords supreme on the v speedway are the
qualities which, will deliver you unmatched satisfaction from
them on your car. ' .
This sign identifies the Good
Dear Service Station Dealer.
BLACKSTONE GARAGE CO.,
3814-16 Farnam St. Phone Harney 800.'
HOLMES-ADKINS CO.,
4911-15 South 24th St. Phone South 420.
NATIONAL AUTO SCHOOL,
2814 North 20th St. Phone Webster 5943.
TROUP AUTO SUPPLY CO.,
1921 Faraem St. Phone Doug. 5230.
THE NOVELTY REPAIR CO.,
4809 South 24th St. Phone South 1404.
Goodyear Tires, Tubes and Ac
cessories are always kept in stock.
JONES-HANSEN-CADILLAC CO.,
Farnam end 26th Phone Harney 710.
ORR MOTOR SALES CO.,
Packard Show Room.
CHAS. W. WALKER GARAGE CO.
Fontenelle Garage Auditorium Garage,
and C. W. Walker Garage, 36th and Farnam Sts.
COUNCIL BLUFFS AUTO CO.,
510-518 Pearl St., Council Bluffs Phone 2691.
S. & A. TIRE & RUBBER CO.,
2522 Farnam St. Phone Doug. 3854.