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Sunday
HE OMAHA
PAET FIVE
autoseotion;
PAGES 1 TO 8
PART nVE
AUTO SECTION
PAGES 1 TO 8 '.
OMAHA, SUNDAY MORNING, MAY 6, 1918.
SINGLE COPY FIVE CENTS
VOL. XLVII NO. 47.
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CHEVROLET WEEK
PROCLAIMED BY
DISTRIBUTORS
Backers of Popular Automo
'. bile Join in Co-operativve
Plan of Advertising and
Promoting Sales.
The week beginning May S will be
a gala Chevrolet week in Nebraska
and western Iowa. ' During this week
distributors, dealers, salesmen and
factory representatives will put forth
a special effort to bring the sturdy
- little Chevrolet into still greater
prominence.
This method of arousing added
enthusiasm has beeen adopted suc
cessfully by numerous Chevrolet dis
tributors and dealers in rarious sec
tions of the country and now the or
ganizations in Nebraska and west
ern Iowa are having their fling.
' Exhibits Its Power.
, AS indicated by the little tpuring
car in the picture, the car itself has
exerted an extra effort in recognition
of Chevrolet week by going over
Omaha's steepest grade in high gear.
The Pierce street hill is the so-called
"lad one" among Om,aha motor en
thusiasts and has been the-Waterloo
for scores of cars much higher in
orice than the Chevrolet The turn
into this hill is a right angle turn,
which . eliminates the possibility of
taking a runaway start. From a
v.ro dnnr start the little Chttvolet
pulled over the crest in high gear
three times and was ready tor sun
more.
Big Manufacturing Facilities,
TJi Chevrolet manufacturers have
in these sturdy little cars solved the
quantity production problem and the
product is strong evidence of success.
Th facilities for manufacturine Chev
rolet models are said to be second to
none Their manufacturing units are
located at various points in the
llnitmA 5t9ti whirVi oreatlv facili
tate exnedient handling of shipments
".nd assemblage. Among the larger
units are the plants at iMint; Mich.;
Tarrytown, .N. Y.; St. Louis, Mo.;
Atlanta, Ga.; Bay City, Mich.; Toledo,
O.; Pontiac, Mich.; Oakland, Cal.;
Fort Worth, Tex.; Kansas City, Mo.;
Minneapolis, Minn., and Oshawa,
Canada. J
It it interesting to note. too. in eon
rtinn with thii larea comoinv
there is no preferred stock issued and
HO Donuca inucuicuiicss.
Rnth ft. W Havwif'd of thil Me
Intyre-Hayward Motor company and
Joe A. Elfred, who were instrumental
in promoting Chevrolet week in this
section, are satisfied that it will create
much enthusiasm.
3,500 POUNDS OF
IRON CASTINGS
BY PARCEL POST
Dealers in rare fineries, buying their
wares from all quarters of the world,
many f times bring their purchases
back witl them in trunks and cases.
This method seems entirely, appro
priate to the merchandizing of ex
pensive and often fragile laces, silks,
etc., but it certainly is unusual to give
such distinction to metal automobile
parts. 1 ".
' However, such is the case at
ntAmnhil fartnrr at leaat.
Franklin Automobile Company, manuVl
xacturers oi tnc rranium ir-cooiu
car, almost every day receives trunk
and suit cases filled with parts which
were made in places many miles from
the Franklin factory at Syracuse, li,
Y. Transportation difficulties due to
. the war, have been felt most keenly
by the automobile Industry, and every
device is used in order to get raw
' materials and parts with a regularity
that will maintain steady production
1 of finished cars. t
Shipments by special delivery pared
post are also much used and large
Quantities of heavy materials are re
ceived in that way. One manufacturer
of parts was at first much surprised to
receive trom the franklin ,company
an order for 3,500 pounds or more of
malleable iron castings by parcel post
special delivery, and telegraphed quite
promptly to find out whether some
mistake had not been made. But this
time, however, it has become rather
a common occurrence; in fact, one
spark plug manufacturer now sends
2,000 spark plugs every week in parcel
post quantities. :.v f
Conservation of Tires '
Economic Necessity Now
"Due to the curtailment of the im
portat;on of crude rubber, which the
government is going to put on the
restricted list, there will, no doubt, be
a shortage of automobile tires in the
very near future, said Henry Ny
gaard of the Omaha Tire Repair com
uanv. '
"The automobile owners should do
all that they can to keep the tires,
which thev have at the present time,
repaired when needed, and also keep
from abusine their tires.vsuch as run
ning flat, under inflated and a dozen
. , . .. br
other things wmcn snorien me me
of the tire, in order that they might
help preserve the present stocks of
Chevrolet' Touring Car Going Over
Pierce Street Knob in "High Gear"
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Keep Distilled Water in
Batteries, Says This Expert
No part of an automobile shows
more quickly the effect of abuse than
the storage battery, and each particu
lar form of abuse has its definite sign,
according to Elmer, Rosengren, focal
Willard Service man. "A man comes
into us with a battery which he says
is practically new and which he thinks
h ha criven the best of attention,
but he says it will not hold fhe charge.
He forthwith demands a new Dattery.
The battery has told us the whole
story. The owner might have thought
that he was treating it carefully when
he did not use it to run the automo'
bile or when he was practicing eco
omy of current in starting and light
ing. But he has never filled it with dis
tilled water. The water in the bat
tery has evaporated; only the lower
half of the plates .had been exposed to
the action of the electrolyte. The ea
nacitv of the battery naturally hai
been cut in two and the upper half of
the plates ruined. No wonder that it
wouldn't hold tne cnarge.
New. Marmon Sedan Arrives;
Coach Work Includes Changes
A brand new Marmon model put in
its appearance last week and is
heraldvd under the name of Marmon
four-door sedan. It is a departure in
many respects from the customary
appearance of the sedan.
The most noticeable feature Is the
low hung body. The ceiling of the
new model is considerably lower than
is usual. However, the inside dimen
tions are just as large. The floor is
built lower. The new body is design
by the Willoughby company of Utica,
N. Y., coach builders.
Amone the teature of the interior
are wide arm rests, a tasteful gray
finish, frosted ceiling lights, winding
window lifts and compartments for
odds and ends. The metal parts on
the interior are finished in dull gray
French silver with etched figures.
They harmonize very nicely with the
gray cloth finish of the cushions. Di
vided bucket seats are used in front.
RUSSIANS STUDY
AMERICAN ROADS
t :
Will Follow Lincoln Higkway
on Transcontinental p
spection, Trip; Travel
in Antos.
Representatives of the highways de
partment of the Russian ministry of
ways of communication in this coun
try are making an extensive study of
American road conditions with the
idea of starting much needed improve
ments of this character in their own
country at thev first available oppor
tunity.' V
Headed by E. S. Zack, chief of the
visiting highway engineers, a small
party of Russian officials will under
take the complete transcontinental
drive from New York to San Francis
co during the coming year for the pur
pose of gaining a general impression
of methods followed in the country on
main highways both in road construc
tion and maintenance and bridge
work.
They will travel by automobile,
leaving New York, some time about
the middle of May. and following the
Lincoln highway from Indiana west
to the Pacific coast thence north into
Oregon and returning as far as Chi
cago by a northern route, again strik
ing the Lincoln highway and follow
ing it east to New York City.
Mr. Zack has been a visitor at the
offices of the Lincoln Highway asso
ciation in Detroit of late, obtaining
the information necessary for the
proper equipment of his car and party
for their extended trip-
Magneto Hint.
If the magneto is taken down for
any purpose, the permanent magnet
should never be left without an ample
piece of iron or soft steel across its
poles to maintain its strength. -
PEDALS adjustable to the legs,
steering column adjustable to the
reach, longvbrake and gearshift
that can be grasped without stooping,
and the placing of the recording Insfcru .
'ments directly before the eyes of the
driver Instead of to one side all these
help to make driving a matter of pleas
' ant, instinctive recreation instead of .
intensive, laborious concentration. Not
one- o rheae ifema is owtlooked in
the Wetcott. It is unusually easy
to drive, ,
3evnMM., JIM0 to $2890 .
. ; 1. o. b. Springfield, Ohio f ' '
Lit ua demonstrate all the Westcott
" L superior! tlai to you.
STANDARD MOTOR CAR CO. .
CARL CHANGSTROM, Prat.
Distributors
2020-22 Faraam St. Doug. 170S
' OMAHA, NEB.
Bee Want Ads Are Business Boosters.
BADILLAC J
Buy a
Cadillac Now
mm mrnmrmr-sr.
nr This Is the time to buy a really dependable
motor car for the future.
Wheft quality in most artJclea is mighty Hard
obtain, Cadillac quality is higher than ever
before
IT We have cars for immediate delivery be
HH cause we ordered them last winter. Order
yours now, and spend your vacation, in your de
' pendable Cadillac this summer, 'thereby avbid
' ing overcrowded trains. .
(TJ By owning a Cadillac you will enjoy individ
jl ul transportation at a minimum costi and re-1
lieve the railroads for hilily important govern-.
x ment service. -
Beautifully Colored Cadillacs Now on Our Floor
V ' ' 1 " - ' '' "
J0NESH ANSEN.C ADILLAC CO.
Harney 710. Farnam at Twenty-Sixth.
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WHEN the car and terminal conditions of the rail
roads and express companies compel them to re-,
fuse local shipments, and the added burden of
making these shipments falls on your own
equipment, jpu will need the most serviceable, dependr
able, economical motor trucks you can buy.
The International Motor Truck
, Is backed by a $70,000,000 Corporation, with 76 years of manufacturing s
ptrience, 90 Company branches, and thonsands of local dealers. 1
-4s VcrJELt to do hs owner1! work at the lowest cost
-4s built for.iteady serrios with full capacity loads.
V , v' O ' .. ..
-4s btdlt in factories where there is cen trsllaed responsibility for tic quality
f all parts and of the complete truck, j
Siarticularly the engine and the rear axle, two distinctive international
eatures, , ,. '.
bizes and f rices
FuHy 90 per cent of average business conditions arc met by International
Motor Trucks. There are 7 models to choose from at prices ranging from
$1,450 to $2,550 for the chassis (cash t o.b. factory). Suitable bodies for
every business. " -i
See the International at the showroom of our local dealer. Telephone or
write to the nearest Company branch listed below for full information about
International Motor Trucks and service. Do not put it off. This information,
which costs you nothing, may save you a lot of money. ,
International Harvester Company of America
. (DfCOBPO RATED)
OMAHA BBAXCns
80S CAPITOL ATE.
OMAHA SALES AGENT,
MABSH.OAKLMD CO.
Mth AND HABNEI STS.
BEAICH HOUSES ALSO ATl
' ( Aberdeen, S. D.
Sioux Falls, 8. D.
Concordia, Ka.
Topeka, Has.
Salina, Eas.
Cedar Falls, la.
Council Bluffs, la.
Pes Moines, la. ,
'Fort Dodge, Is,
Mason City, la.
Sioux City, la.
Crawford, Feb.
Lincoln, Ken,
Dearer, Colo.
Mankato, Mlnm
Kansas City, Mo.
8b Joseph, Mo.
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