PABT THREE r
AUTO SECTION
PAGES 1 TO 8 '
; PART.HEEE ,
AUTO SECTION
PAGES 1 TO 8
SINGLE COPY FIVE CENTS
.VOL. XLVII NO- 45.
OMAHA, SUNDAY MORNING, . APRIL 21, 1918.
V
THE OMAHA SUNDAY JdEE
OMAHA AUTO MEN
PASS $120,000 IN
LIBERTY PRIVE
Third Issue of War Credits
Supported Liberally, on
Auto RowfCampaign
Still On.
The liberal response of the auto
mobile men of Omaha to the third
Liberty loan evidences in the strong
est terms (hair whole-hearted sup
port of the government and their
complete sympathy with the condi
tions which confront thein.
Thursday nieht their lubscrintion
; had mounted to $120,900, and since
that time subscriptions have been
recorded which will swell the total to
Kttr than nn WW It it estimated
a still greater total, but owing to the'
. scattered throughout the city it is
. impossiDie 10 get a acnnue luiai.
Among the larger subscriptions
recorded were the following:
Studsbaker Corporation of America.
(Through Omaba branch) 29,000
Ford Motor Co 17.260
T. O. Northwall Co 10,000
Toozer-Gerapacner Motor co...i,... o.uuu
I. Huff S.000
E, R. Wilson I. S.000
Jonea-Hanien-Cadlllao Co 2,600
Jons-Opper Co 2, B00
J. T. Stewart. 2d 1.600
Guy U Smith 1.S00
This, of course, does not mean that
these figures represent the total sub
scription of the above firms to the
Liberty roan, (because they do not
record their subscriptions to the first
and second Liberty loan issues. The
automobile men ' have responded
splendidl to each call from the gov
ernment, both with men and money.
V Auto Men Hard Hit
The automobile distributors haye
probaoiy , Deen nit as naro as any
ciViitU riata nf mn thrntitrh the npfdi
of oftr fighting forces. . Production of
automobiles for the trade has been
cut 40 per cent, and in some cases
more.: Each dealer must bear his
part , of this burden. Their profits
have been materially reduced owing
to this "circumstance. Nevertheless
they "came up smiling" and willingly
loan .their money to the government.
TJi 'rnmmitf nf anf ntnnriilf mm
:. J-1 i-J 1, .1, - .MP,U. .
mobile row included J. T. Stewart, 2d,
E. R. Wilson, J. H. Hansen and Guy
L. Smith. . These men have given the
'major portion of their time during
. the last two weeks to this work. They
i were well pleased with the result and
claim that the response! was rery
t.
willing in an cases.
(According to C L. Gould, manager
f the Omaha branch of the Ford
Motor company, their men came to
: the front with much more enthusiasm
; A the, third Liberty loan than on the
Vft , OVER TViE TOP J
Jnk. V .with
INDIVIDUALITY
IN AUTO DESIGN
TO BE NEXT STEP
"Grant" Official Says Medium
Priced Motor Manufacturers
Soon to Compete for Dis
tinction in Body Design.
The great limilarity of appearance
which prevails among medium priced
motor cars will disappear during the
next four years and there will event
ually be as great A rivalry for dis
tinctive lines in popularly priced cars
as there is among the higher priced
cars, is the opinion of George ' S.
Waite, general sales manager of the
Grant Motor Car corporation.
"The next step in the evolution of
the motor car is artistic," says Mr.
Waite. "The engineering and mechanical-
development necessarily came
first and appearance was secondary.
Now that the engineering features
have been pretty thoroughly worked
out and standardized, rivalry between
manufacturers must inevitably take
the form of producing more artistic,
more eye-pleasing cars.
Grant Six A$ Example.
"The latest Grant Six is an ex
ample of this. It is a decided depart
ure from the sameness which lias pre
vailed among medium priced cars.
We aimed to give the Grant Six lines
which would be both graceful and
pleasing and yet so individual that
the Grant Six could not be mistaken
for any other car. In changing the
body finish from the conventional
black to a rich olive green with white
striping on the louvres and wheels
weanticipated another tendency, that
toward the more general use of color
in motor car finish.
"Of course, the difficulties under
which the industry will labor as long
as the war lasts will delay the prog
ress of the medium priced automobile
along artistic lines. The decreased
production and increased costs will
compel manufacturers to hold theii
plans and ideas in abeyance. But at
soon as these conditions pass yon will
see the rivalry for .distinctive appear,
ance become general.
Rabbit Goes to Sea. ,
Walter Maranville, popularly knowa
as the "rabbit," former star with thi
Boston Braves, has been assigned to
active sea- duty. .
second Liberty loan. The subscrip
tion to the third Liberty loan ex
ceeded by 16 per Cent the subscrip
tion to the second Liberty loan. This
in the face of a greatly reduced force
and' the fact that some of the men
have not worked full time on account
of the inability to get material.
Cole Aero-Eight Wins Favor
With Women; Big Time Saver
With the women of the country
nobly responding to the many de
mands made upon their time and
activities, they have become a large
factor in the life of every warring
nation. The 1 conservation of their
time is Important and many patriotic
women have come to value the motor
car for the time it saves them.
The new Cole Aero-Eight models
are particularly favored by the
women drivers. Their driving posi
tion, low and secure behind the cowl,
gives them greater confidence. Then
the gear shift is handled by an easy
pressure without any grinding of
gears. The large ball control lever is
just at the right position and always
ready to the hand. Once under way
it is an easy matter to manipulate
the car through the worst traffic con
gestion without changing gears. The
irresistible flow of power and its even
distribution through its eight cylin
ders gives the widest latitude. Now
barely moving behind a horsedrawn
dray, now darting ahead of impeded
traffic at the signal of the traffic of
ficer, all with a smoothness that adds
new delights to motoring.
Every detail in arrangement is care
fully thought out for convenience.
Various models contain luggage com
partments where packages, golf dubs
and other impedimenta may be tucked
out of the way. The switchboard and
controls are all at the finger's end,
ready for the proper .touch at the
proper moment. There is no chance
to fumble for the warning signal,
gpark throttle or starter button. These
are but a few of the many reasdns
given by women who drive the Aero
Eights and are enthusiastic about
their performance.
Vesta Accumulator Co. of Chicago.
The Vesta Accumulator company
manufactures a complete line of bat
teries, lamps, bulbs, and lighting ac
cessories and is credited with being
the oldest battery concern in the
business.
Mr. Powers was formerly a travel
ing representative of the Vesta Serv
ice Station department and is well
qualified for the new position.
Complete List
, Of
Automobile Owners
In Douglas
and Various Othar
Nebraska Counties.
Telephone Webster 1044.
many refinements on the
new19 Series Studebajcer
can only be found on cars
priced upwards of $2500
and the mechanical fea
tures and performance are
unsurpassed by any other
car regardless of price.
Studebaker - Wilson. Inc.
EDWARD R. WILSON, Pres.
SHERWOOD A. WILSON, Treat.
J. EDW. KAUFMANN, Se'y. 1
Farnam at 25th Avenue
m
ftiiiutniiuiimr R
"A.
J'
New Manager Appointed for
Branch of .Vesta Battery Co.
Announcement was recently made
to the effect that William J. Powers
had been appointed manager of the
Omaha Battery and Service company,
which company is a branch of the
'V
iUsr-TJHir 7i
i jttx tr n J in
' f . I"
" J h
; II I! :v
OLD Weather raeets ftit equal in
this aplendicfVelie 5-Dassemrer
Touring Car. A superb open car
or instantly all enclosed against
wind or rain. Plenty of window
lights and the curtains open wide .
with the doors. .Here it truer
rainy-weedier comfort
This car is a money4aver f or with
all its power, speed, style and com
' fort, it' is a miser for fuel and
equally low in upkeep. Eight other
models give wide selection. When
may we demonstrate? "
GrombUss Van Doren Auto Co.
2027-29 Farnam St., Omaha, Nab.
VTJJE MOTORS CD RPORAT10N,MOUNK,ni.
MlNUTgyNeSIX
Cannot Supply Demand
Even with Ten Factories
working overtime to pro
duce automobile parts, that
are affiliated with and con
tribute to Lexington.
Our exceptional manufaci
turing facilities and reduced
production costs enable us to
market this better car for
less money.
There is going to be an in
creasingly acute shortage of
cars
Before this fact became
public property, and was being
i ' 4
' whispered about, people every
where began buying up Lex
ington cars. Some bought
more than one.
' Others got rid of their used
cars in a rush they were
wise for no one knows when
a car of Lexington's quality
. can again be marketed at its
present moderate cost.
Our exclusive Moore Mul
tiple Exhaust System pre
vents dead gas from choking
the engine adds power and
6aves fuel I
More than 100 separate
parts made integral with the
frame prevent rattles t and
squeaks.
The motor develops 40
horse-power. The wheelbase
is 122 inches. r
The price 'has not been
raised, but
Do not waitl
HAARMANN-LOCKE MOTQRS COr
Distributors
Phone Doug. 7940.
2429 Farnam St., Omaha.
N -
Lexington Motor Company, Mfrs., ConnersTllle. Ind., U. S. A.
' ew-Wtni
tnt Car wilk Ivt tuxilitrt
All prices .a., factory and n.
r nut.
Jtct to (MM "Ukoul noiic
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