Omaha daily bee. (Omaha [Neb.]) 187?-1922, April 18, 1918, Page 3, Image 3

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THE,: BEE:, OMAHA.
i n with
A CHARMING
fabric for
simple Spring
and Summer
Frocks. In all the
desired plaids
and stripes.
rpHE m o s t fa
vored Cotton
material this sea
son, and one of
the most pleasing
and enduring.
HI
From the Ready-to-wear for women, girls and children, to the Gingham by the yard, ready to
make into ready-to-wear, including a recommendation oi ! the best Sewing ' Ma chine to sew
with. THIS IS A GINGHAM SEASON AND HERE ARE THE SEASON'S GINGHAMS.
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5 i-..L4.U!aigl3!g?s -rozg Htn. a - ... ,., ..
m i i m i ! iii - w m
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House Dresses
$1.95-$2.25-$4.50
For Utility Dresses we know of nothing better
than Gingham. Now, with the unusual condi
tions that prevail, making it difficult to get all
the help one wants, proper working garments
aremore in demand than ever. We are pre
pared with a stock that is complete, and each
Dress is very moderately priced.
At d QC House Dress of checked ginghsm, with
P 1 D contrasting .trimming around collar and
cuffs, very well shaped and well made; pinki, blues and
lavenders.
At d0 or House Dress of checked and small plaid
p0 gingham; pink and lavenders, light and
dark blues; trimmed with white collar, with little belt
with yoke effect, wide hemmed bottom, little lace edging
around the collar.
At CHouse Dresses In an assortment of
Pt,'v striped ginghams in pinks and grays,
white collars and cuffs, pique edging, made with straight
pleated body effects, large pearl buttons.
Third Floor.
s V
Gingham Dresses
$8.50 to $25.00
The arrival of Spring and warmer weather,
makes the Gingham Frock most sought after for
porch and tailored morning wear.
' It is refreshing to hark' back to the time of our
Grandmothers, when 'Gingham dresses were
very fashionable indeed when Gingham was
worn on week days almost to the exclusion of
any other fabric for utility dresa.es. These Ging
ham Dresses, in fresh, crisp, new weave, shown
in bright plaids and stripes with dainty touches
of linen and organdie on collars and sleeves
and pockets are very fascinating for simple
frocks.
The rapid increase in the price of all cotton materials
makes ft a pleasure for us to announce that we foresaw
this condition a long time ago and consequently are able
to offer complete stocks at this time, at prices which are
decidedly modest.
$8.50, $10, $12.50, $13.85, $15 to $25
Second Floor
Rompers and Dresses
For Tots
Gingham Rompers, at $1.25
Gingham Rompers of dainty plaid with contrasting
collar, cuffs and belt, trimmed with little pearl but
tons, at l-25
Another Romper of striped gingham with contrasting
collar, pockets, cuffs and belt with little cord tie,
trimmed with pearl buttons, at $1.25
Little Tot's Dresses
At $1.00 Children's Dresses of striped ging
ham with contrasting collar, cuffs and pocket
tops, short yoke effect, sailor collar, five
pearl buttons down the front; sizes 2 to 6
years.
At $1.25 Children's Drette of checked
gingham with contrasting collar, cuffs
' and pocket tops, narrow belt, sailor col
lar, 5 pearl buttons down the front,
Empire style, sizes 2 to 6 years.
At $1.50 Children's Dreste of con
trasting striped gingham with collar,
sleeves and waist of solid color, trim
med with striped gingham, two pockets,
belt style, sizes 2 to 6 years.
At $1.98 Children's Drettc of
striped gingham, sport effect,
round eollar with embroidered
sport emblem, two shirred pockets,
- belt, cord tie around the neck,
Empire style, sizes 2 to 6 years.
Others up to $5.98 in a va
riety of colorings and neat
combinations.
L Third Floor
Buy
Your
Wife
This Best
Sewing
Machine
of All.
JSEWlNOf MACHINE
Her
Sewing
for Spring
Will
Be
Swiftly
Done.
For many reasons but uppermost are these :
It has been recommended by scores of prominent
physicians, because it does not require the effort to work
that an ordinary Sewing Machine does and consequently
means less wear and tear upon the nerves of the operator.
Sewing Machine sickness is almost unknown with the "Free"
Secondly; accomplishes many, many times more in
a given period, than the ordinary machine.
Let Us Demonstrate for You
Come to the Sewing Machine Department and
talk with our expert.
See our line of Machines from $22.50 to $42.50.
All guaranteed.,
Hemstitching and Picoting neatly done.
Main Floor
Girls School Dresses
Sketched Right From Our Stock
This is an excellent value and a very
stylish, serviceable Dressy but only one
from many dainty styles. for. 'growing -girls,
that we.are showing;
School Dresses for the Growing Girl Hard
to Fit. Sizes 12, 14 and 16 years. Made of
good quality gingham, large plaid, pique
collar and cuffs with basque styles, sash of-,
self material 2 fancy pockets; comes in
pink, blue, tan and green.
Price
$5.95
Figure Shown on Right
Gingham Dresses with Pique collar, half
belt and smdeking in front of belt; two
classy pockets for ornament 2 50
and utility; sizes 6 to 14 years '
Other Gingham Dresses with ,Chambray
combination and Organdie collar and
cuffs, apron effect, all colors and abso
lutely fast; 2 EJ0
sizes 6 to 14 years
Scores and scores of other dainty
styles at various 'prices. Sizes 6 to 14
years.
Second Floor
Straw and Gingham Hats
A Striking Summer Style.
Straw and Gingham make a surprisingly pleasing
combination, and we are showing a few of these Hats
right now, in tan color straw and gingham as well as
white straw and gingham. Very pleasing. . .
$6.85 ,
Second Floor
. , v 2 .
Boys9 Blouse Waists, 75c
Of Striped Ginghams
. These are all exceedingly well made Waists
in the most pleasing color tones and combina-
tions. Dark stripes of blues, tans and browns, as
well as lighter tones in the same colorings and
combinations. 1
Made with one breast pocket and adjustable
fitted waistband. Sizes 6 to 16 years and all
strictly fast colors.
Real $1.00 values, special, at 7E
Second Floor, Men'. Bldg. $
...'
Dressing Shcques and Petticoats.
Dressing Sa'cques of striped Ginghams, all sizes. . ,75c
Petticoats, i i striped ginghams w.69c and 85c
Offerings of Excellent Ginghams
At Extremely Low Prices
These are the Ginghams most in demand right now, and at these prices you
should buy liberally. 1
32-inch Foreign -and Domestic Dress Ging
ham, beautiful plaids, checks, stripes and
plain colors, This season's most popular
wash fabrics, regular 58c
85c value, at yard
32-inch Zephyr. Dress Gingham, made in
America; in a pretty assortment of plaids,
checks and stripes ; very desirable for
misses' and children's wear. Unusual
value, in two qualities, QKq anc 2(3 C
at, yard
36-inch Tissue Gingham, a sheer clingy
fabric in neat checks and stripes, assorted'
colors, usually 50c,
special, at, yard
Genuine Red Seal Zephyr Dress Gingham,
pretty plaids, staple checks and stripes. A
splendid fabric for women's and misses'
wash dresses; very 27 C
special, at yard
The Genuine Everett Classic Dress Ging
ham in neat staple checks, stripes and plain
colors. A well known wash fabric specially
adapted for children's wear, etc. 22 C
Very unusual value, at, yard
Genuine York Dress Gingham, a well
known standard fabric in a grand assort
ment; beautiful plaids, checks and stripes.
10 to 20-yard lengths, regular 35c 25c
value, at, yard
Basement. '
Dime, s, j
str- '
SETS THE PACE
m n if 111 m n
f,St FOR CROWING OMAHA
... "Tur' ...I'Hir
Stamped Gingham Dresses
For Little Tots, $1.75
Dainty little Dresses, stamped, ready to em
broider with loop stitch and! French knots. Plain blue
ground, flecked with white. Plain waist, pleated skirt
and white pique collars and cuffs; sizes 2, 4 and 6
years. 1 .
ThirTFIoor, Are Embroidery
Silk Taffeta Gingham Effects
In Splendid Assortment
Never has a season brought forth such a won-'
- derful variety of Silk Gingham effects as this. In
the prettiest . combinations and color ttones
imaginable; they make instant appeal to the
women who would have a Spring and Summer
garment that is distinctively lovely and fascinat
ing. New Gingham Patterns in Silk Taffetas, in
new colorings. 36 inches wide, in blue and pink,
orchid and gray, gold and blue, etc. In Scotch
Plaids, French Plaids, Shepherd Checks and
stripe effects. t '.' , v
$1.49 to $2.50 a Yard .
t ' ' '
Main Floor
Womeh's Gingham Neckwear ;
Vestees and Waist Coats, latest fancies in gjngHam
plaids, for suits and dresses priced from $2.50 to $4.25
Silk Gingham Dress Sets, variety of, colons and plaids,
at ?.,98t
r 1
ii
0
Third Floor
Main Floor. ,
.
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