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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (April 7, 1918)
1 0 mum tb STORE Every item on this page may be ordered by mail every item has been carefully selected for special mark of merit and timeliness. This is BRINGING THIS STORE RIGHT TO YOUR DOOR-making it possible for you to obtain by mail the same careful attention and the same good service that you would if you visited the store in person. EVERY ITEM OFFERED ON THIS PAGE IS DELIVERED FREE. Don't overlook the fact that we have the greatest stock of fresh, crisp, new merchandise styles that come direct from New York, from the best makers. April 8th to 13th Order 'by IT An Extraordinary Announcement To Women of 44 to 56 Bust Measure ' We Have Established a "STYL ISH STOUT" Service that will be invaluable to the woman wfco has a figure above the average. This store is specializing on this service to stout women and de votes an 'entire separate section to this specialty. Your experience teaches you that it has been rather difficult for you to get the proper fit in just the very garment you want. It has also been your experience that you could not possibly get what you have wanted unless you had it made to order. 1 It is because you have had these difficulties, and we recognize them to the fullest extent, that we have established this service to do away with your wearing ap parel troubles and give you an as sortment of materials, styles and earable made by special de signers and tailors who devote their' entire time to Stylish Stout Women's Apparel." THEY HAVE MADE IT A STUDY TO FIT STOUT WOM EN, AND CERTAIN SATISFACTION IS YOURS HERE. These garments are cut and fitted in such a manner that they present the most stylish appearance and give all the appearance of reducing the figure. They are all cut on the Iorig-waisted, stout lines, so dif ferent from the -usuaj garments shown you. F 6201 The Sui Illustrated is for stout women from 44 to 52 bust measure, cut in pro portion to fit the stout figure, made of good quality serge or poplin, in black and navy blue; strictly tailored style,. giv ing the figure a slim and stylish OC ff appearance $fa9iUU Corsets and Brassieres Very Special Price CI 7A1 Our Special in Topless Cor 1 1 v 1 sets, made of pink fancy cou-, til, wide rubber band all around top, long over hips with two hooks below front steel; especially adapted for sports wear; sizes 20 to 26, $1 50 F-1 702 Gossard Front Laced Corset, in pink and white coutil, low top, long hip with elastic band at bot tom of corset in back; pink, sizes 20 to 26; in white, sizes 24 to CO "7C 34; price !& O F1 TAO-Corsets for Graduate and " I I Uw Bride, in beautiful pink satin, low top, long hips, at , $3.50, $5, $6.50 Fm 1 7flA-Br'er in front closing " I I Vt styles, lace or embroidery trim med, with large reinforcement under ,arms. These are all special values and cannot be duplicated at this low price I wC Other styles in Brassieres and Bandeaux, at 50c $1.00 $1.50 and up P A IS VUf A rossard Our Cortet Depart ment offers you the bet pf style at the most moderate prices. We can fit you by mail. WRITE FOR SAMPLES Of Wash Fabrics, Silks and Dress poods Of Fabrics Not Advertised on This Page All fresh, crisp and new fabrics. for Spring, 1918, just arrived from the best eastern mills. We are showing a wealth of beautiful weaves and every wanted coloring. Will gladly send samples upon request. Be sure to state plainly the color you desire when you order. The Store has grown 1 that wh ,k&n?W to be MifiiMy the biggest retail . :.vrra establishment in (iiVSr ) this Middle West -Omaha's lllfe'f' Greatest Attraction fi ;.m iff fin n T TO in This Store has grown to be the biggest establish-1 ment m tne miaaie west on tne ruuJNDATiUJN Ur PERFECT SATISFACTION. Make this your per sonal store, and when you come to purchase from this page by mail, remember that prices are lower than would otherwise prevail, because we go into, the open market with spot cash and a prestige second to no other establishment in this vicinity. We invest our funds wisely and economically so so that your money may purchase the most for you when you buy here. NEWNESS, NOVELTY and'ECONOMY go hand in hand at all times. from Blouses in Best Spring Styles Very Well Made Moderately Priced . We have illustrated six splendid models from a stock that is extremely broad and comprehensive all sizes and each and every. Blouse exceptionally stylish and unusually low priced. F-1401"Dainty Voile Blouse of Crossbar tucking, with 'or gandie collar and cuffs; fastened in front with dainty pearl CO AO buttons ...P-yU F-1 402 Smart Crepe de Chine Blouses, with roll satin col lar and fastened in front QC with one large pearl button. CI M AO Smart Blouse " " ,ww de Chine, of Crepe in white or flesh color, square neck with Tuxedo col lar and cuffs, tucked in cross-bar effect, finished with hemstitching and small pearl buttons . . . F-1 404 Attractive Blouse in i i tvt white or flesh color Geor gette Crepe, trimmed with dainty hand embroidery and steel beads ; white satin roll collar and CC QC cuffs . ZpOeJJO F-1 405 Semi-tailored Blouse of ifv Crepe de Chine with point ed roll collar, prettily hemstitched; front alls in loose plaits; fastened with two , pearl buttons; white, flesh color and pastel shades, t rr at $5.00 F-1 406 Georgette C r ep e Blouses" i nww jn pastei shades; eyelet embroidery in front; white satin collar and cuffs, rf s pa at .... $6.50 Underwear iigfsf Weight for ligfitJow For Women asid Children , The most compfete assortment of sis and styles to be found in this section of the country, and the prices are all extremely low. " Well Known Makes of Women's Knit Underwear in every way perfect fitting and satisfactory. F-1 101 Kayser Italian Silk Vest, plain or ,WI daintily embroidered, fl! E Y pink and white, -all sizes; each. .P"" F 11(19 Kyer Italian Silk Bloomers, cut r IIW4 full reinforced, , t CA pink and white; each... . . . .... 2?iJ V F.I Ifl 3 Silk Top, Cotton Li.le Body, Pink ,,w and White Union Suit for women; good fitting garments, well made, t 1 C t all sizes; a suit .9 JL aw w F 11 AA Women's Union Suits, fine grade im ported Swiss rib cumfy cut style cuff knee; regular sizes $1.69; extra sizes . $2.00 F-1 105 Women' Fine Cotton Lisle Suits, tight knee, lace trimmed umbrella knee or Teddy Bear style, all "if" sizes; a suit 9C P.l 06 Women's Union Suits, cuff knee or lace trimmed, all sizes; I2t a suit .n. ...... . vUw p.1! 07 W"en" ' Fine Lisle Vests, extra long beading or band tops, 7f"M pink, and white; each )C F-1108 WoraenV Fin Cotton . Lisle Vests, plain band tops or fancy crochet eachS' rgeular and extra sizes; . 5j) Children's, Girls' and Boys' Knit Underwear All ages and styles, a cpmplete assortment of garments that will surely please- F-1111 Girls' Union Suits, very fine trade, aivucu wuttuii uiULl Scat r owt F 1 1 Q Children's Fine Ribbed 7Ca Union Suits, 2 to 4 years.. 6 to 10 years , 85c p.11 Ifl Boys' Good Knit Athlete Union Suits, w made of fine nainsook, sanitary and very aurame, z to.itj years; a suit ' . 65c style; all sizes F-1112"M" Knit WaUu for irls and bys. patent taped seams, bone AP buttons, all sizes; each sfcOC tofe Stores This Page April 8th to 13th Offerings of Excellent Ginghams At Extremely Low Prices There are scores of uses for Ginghams right now, and at these prices you should buy liberally. Dress Ginghams at 58c yard F.1Q1 32-inch Foreign and Domestic Dress Gingham, beautiful w ' plaids, checks, stripes and plain colors. This season's most popular wash fabric, regular 86c value, Zephyr Dress Ginghams 27c yard F-1 02 Genuine Red Seal Zephyr Dress Gingham, pretty plaids, staple checks and stripes. A splendid fabric for women's and misses' wash dresses; very m9. . fecial at ZC yafCl 32 inch Zephyr Dress Gingham at 35c and 23c yard F-1 0 3 32-'ncn Zephyr Dress Ginghamj made in America; in a pretty assortment of plaids, checks and stripes; very desir able for misses' and children's wear. Unusual QCn mm J 00n uil value in two qualities at .'. Ovv 9I1Q &uv YQ Tissue Gingham at 35c yard F-1 04 36-inch Tissue Gingham, a sheer clingy fabric in neat J checks and stripes, assorted colors, , OS mM m& I usually 60c, special at '.OwC ydlU Genuine Everett Classic Dress Gingham at 22c yd F-1 0 5 enuine Everett Classic Dress Gingham in lieat staple w" checks, stripes and plain colors. A well known wash fabric specially adapted for children's wear, etc. 00 tlWtt Very unusual value at .efitfiC YalU Genuine York Dress Gingham 25c yard ' F-1 06 -genuine York Dress Gingham; a well known standard wash v fabric in a grand assortment; beautiful plaids, checks and. stripes. 10 to 'JO-yaru lengths; regular JC bI 35c value, at .....&OC yatU Playtime Wear for Soys Fine weather makes everyone want to get out in the open and here are two items for little folk that will save mothers Jots of labor and trouble and at the same time give free dom in play. 1 p.QKfli Boys' Overalls, sizes 2 to 8 years, c'ome trimmed in red; sizes 6 to 15 years are plain; at very reasonable prices, mane oi gooa neavy cneviot ciotn, color Diue, cut good and full ; ,at .x ..... , 85c F-3 5 0 9 yB' Galatea Rompers, $1.50 values; dark blue, light blue, waive. stripes an(j pinjn colors, button down the front style with large sailor collars, strictly fast colors; heavyweight tt1! galatea; sizes 2 to 6 years ;,,;.yJLiUU Towels and Linens At Very Low Prices F-21 01 Turkish Towels, hemmed ends, in fancy plaids, ivn colors absolutely fast; 50c values; 9Qa special to mail order patrons, at F-21 02 Drotny Dresser Sets, consists of 4 doilies and pin cushion top to match; embroidered in colors of blue and pink; made of very finest quality & f(Pk M J. cloth; at i .uu a Set JTJI AJ 54-inch Luncheon Cloths; these cloths are made of very finest quality of embroidered cloth, beautifully lace trim med, with insertion to match; 54 inches round; fA special at yAiWV F-21 04 Tt,e clo,n, ma(le from very finest quality damask in the hemstitched or scalloped edge, an assortment f fC of very pretty patterns; special to mail order patrons. .-. .p i asfcO F-2105-Wnile Dre Linen, 36 inches wide, guaranteed absolutely at... . .f"r?.!itr.t!... ...,79c a Yard Brandeis Guarantee If for any reason any article ordered from this page does not fully meet with your ap proval return it promptly at our expense and we will at once refund your money :Omaha, Nebraska