The Omaha Sunday
Bee
PART THREE
AUTOMOBILES
PAGES 1 TO 12
PART THREE
WANT ADS
PAGES 1 TO 12
VOL. XLVII NO. 38.
OMAHA, SUNDAY MORNING, MARCH 3, 1918.
SINGLE COPY FIVE CENTS.
MOTOR EXPERTS
STRIVE TO SAVE
FUEL AND TIRES
Aeroplane Designs Reflected in
; Automobile Manufacture
and Franklin is Leader,
Declares H. Pelton.
"When statisticians point to a year
ly national waste of $300,000,000 in
gasoline ana tires alone, says ti. tel
ton, Omaha Franklin dealer, "it is
not strange that automobile design
should come in for its share of atten
tion, so as to reduce this waste and
conserve our war reauirements. In
this connection Director Manning of
tne united Mates bureau of mines
recently came out with the statement
urging more efficient engines as the
foremost step. Now, more than ever
before, engineers are recognizing
many other elements that make an
engine consume less gasoline and that
extend a car's tire mileage,
i "Aeroplane design, which has shown
such rapid strides since the war," Mr.
Pelton cites, "is being reflected in the
construction of automobile enpines.
While valves in the head, always rec
'ognized as an influence in greater ef
ficiency, have been incorporated in
motors in an off-and-on way since the
beginning of the industry, it took the
success of this construction in war
service to give it the place it deserves.
Limits of Water.
"Most motorists have observed the
closer study of the proper method of
cooling, because in the past the limits
imposed by water have led to waste
of power through over-cooling. Water
cooled engines are fighting this waste
through a thermostat attachment,
while the inherent ability of air cooled
engines to operate at about ISO de
grees higher temperature removes the
limitation without mechanical attach
ments. The progress towards greater effi
ciency is reflected in the development
of lightweight construction. It is o
uncommon thing to hear of 1,000
pounds of superfluous weight being
removed through refined design. The
success of the five-passenger Frank
lin, weighing 2,280 pounds, is often
Stearns-Knight Corner at the Auto Show
One of the Popular Hits of Motor Classic
. o " 1 " -
MOTOR CARS RANK
AS SAVERS OF TIME
Salesman Finds Automobile
One of His Greatest Assets
in Covering More Ground
in Hurry.
The salesman is finding the auto
mobile one of his greatest assets in
covering more ground in less time.
In this connection John N. Willys,
president of Willys-Overland, Inc.,
tells in an article entitled "The Time
Maker" in Collier's of some of the
valuable uses to which salesmen are
putting this modern transportation
means.
"Look at the cars used by traveling
salesmen. I asked one of the greatest
and most important food concerns in
America to tell me what the passen
ger car means to them in the effi
ciency of their business. Their an
swer is important because it is tvoical
of the saving in time, railroad facili
ties and man power that the automo
bile is the equivalent of 10 to 20 per
cent in extra man power.
Used for Errands.
"Another group of men in town use
automobiles. They are merchants,
clerks and men who work in factories
and shops. Watch the man you know
in these groups. You'll find the mer-
rhant usinc his rar for a dozen husi
tipsa prrancU a dav. He is doubling
up most likely and getting along
wun one less cieric as part oi ins mi.
"The clerk nr faetnrv man it hurrv.
- - j - - j
ing home to his war garden, or he be
longs to a committee tor raising
funds for one of the countless pa
triotic requirements of the day. Or
mayne ne is one ot tnose lew wno
simply use a car to carry him to a less
expensive home with a big saving in
time and energy. Wherever he is,
you will arrive at the astonishing fact
that the myriad of automobiles which
arc upon our streets devote between
8U and 90 per cent of their mileage to
the strict business of saving time."
Cadillac Dealers Plan
For Increase of Business
Jones-Hansen-Cadillac company an
nounces the Omaha auto show as a
complete success from every stand
point. The attendance of interested
purchasers was greater than in any
previous year. While they do not
know the exact attendance, they state
that numbers of people were con
stantly going through the different
displays, showing an interest of the
kind that means sales.
The Jones-Hansen people spoke
particularly of the complete co-operation
among all of the dealers in mak
ing the show a success. As far as
business goes, the Jones-Hansen peo
ple, who are new in Omaha, claim to
be entirely satisfied with the' results
attained. They are pleased over the
reception they have received and are
loud in their praises of the Omaha
people. The company made a greater
number of actual sales at this show
than they had anticipated. Practi
cally the entire territory controlled by
the company has now been contracted
for by automobile dealers. The Jones
Hansen people are now fully estab
lished in their headquarters on Far
nam street at Twenty-sixth, where
they are prepared to render a busi
nesslike service to Cadillac owners.
Mr. Hansen said: '"We are entirely
satisfied with the results of the auto
show, which far exceeded our antici
pations. We have enough faith in the
conditions as we see them in the
Omaha territory and in the buyers of
high-grade motor cars to have placed
orders with the factory for more cars
than has ever been attempted."
Apperson Man a Booster
For Omaha's Motor Show
J. H. Dejong is one of the most
enthusiastic boosters for Omaha's 13th
annual automobile show among the
Omaha dealers. The Apperson Broth
ers' latest creation, the eight with 80
less parts, created a great deal of fa
vorable comment, asserts . Dejong,
and motorists all over the country
seemed to take to this model enthu
siastically. V
rrom the standpoint of business
done, Mr. Dejong says that the show
this year netted them in dollars and
cents as much as did the last year's
show. Every indication so far ooints
to the conclusion that 1918 will ex
ceed 1917 in volume of business.
mentioned as an indication of the pos
sibilities along this line. It used to
be regarded as impossible to make an
enclosed car to weigh less than 3,500
pounds, but scientific light weight as
worked out in the Franklin now pro
duces a 'sedan and a limousine weigh
ing only 2,610 pounds.
All Light Weight.
"And it has be.en my experience,"
Mr. Pelton continued, "that when the
subject of unsprung weight was men
tioned only a short time ago, nobody
knew what was being talked about.
But now, with maximum tire mileage
taking on added consequence, engi
neers are seeing to it that axles, wheels
and all under construction are as light
as possible, so that tires may be re
lieved ot unnecessary pounamg. an
fact, it has been established that one
pound of weight below the springs
is equivalent in destructiveness to ten
pounds of weight above the springs."
Distinctive Car
At a Very
Reasonable Price
Show visitors, individually and
collectively, were in search of a
distinctive, smart-looking car, at a
reasonable price. And the Allen
"41" fills the bill just a good,
sound, well constructed car, with
lines and a body finish that appeal.
Allen models are very economical,
too, both in gasoline and tire mile
age. They will give powerful, silent,
smooth service, consistently, day
in and day out.
Allen Motor Cars
$1095
f . o. b. Fostoria, O.
Standard Motor Car Co.
Carl Changstrom, Pres.
2020 Farnam St Omaha, Neb.
''''''
l y tthe pace
Success-Individual and General
From a standpoint of in
dividual success the 13th
annual Automobile Show
was most impressive to
us. Oldsmobile enthusi
asm ran at top speed from
the first day to the last.
REAL bonafide sales to
dealers surpassed our
hopes 100
Never to our knowledge
has enthusiasm been so
evident and pronounced
as during the past week.
Oldsmobile models seem
ed to call forth an ava
lanche of enthusiasm. The
cut open" chassis, show
ing Oldsmobile construc
tion in detail was a cen
ter of concentrated inter
est from the start.
The general success of
the show, too, leaves no
room for doubt regarding
the future of the automo
bile. Everywhere dealers
and owners resented any,
reference to the automo
bile as a luxury. Direct
questioning proved be
yond a doubt the vital
need of the automobile to
the , transportation sys
tem of the community,
2559 Farnam St,
Phone Tyler 3336
Omaha, Neb.
.....
Nebraska 0sL' Co. (M
Distributor for Nebraska and Southwestern Iowa
16th and O Sts.,
Phone B-6522
Lincoln, Neb.
