THE BEE: OMAHA WEDNESDAY, FEBRUARY 27, 1918.
SALESMEN EAT
WHEATLESS AND
MEATLESS MEAL
Members of Selling Force and
Advertising Department of
Loose-Wiles Company
Have Banquet. '
Rather unique in the category of
sules meetings is one being held by
Loose-Wiles Biscuit company at the
Hotel Fontenellc which starts with a
sunrise wheatlcss, meatless breakfast
at 6 o'clock this morning.
The ' occasion-is in the interest of
wheat conservation and is under the
direction of V. Y. VVachtel, from
Kansas City, in charge of the sales
and advertising department of the
company, and Ralph L. Wilder., man
ager of the local Sunshine bakerv at
Twelfth and Davenport streets.
A tremendous newspaper advertis
ing campaign is scheduled in more
than 100 newspapers of the central
west to introduce new varieties of Sun
shine biscuits which conform to the
requirements of the United States
food administration for wheatless
meals.
Flour Substitutes.
"Patriotism and business must go
hand in hand," said Mr. Watchel, "if
v.c are to bring the war to a successful
conclusion. Last fall we realized the
critical condition of the food situation
and other Sunshine laboratories in
charge of expert baking chemists-
have been concentrating their egorts
in developing new crackers, cakes
and cookies made of substitute flours.
"Our conservation line of Sunshine
biscuits has so pleased the public
palate that we are convinced they will
become staple sellers and remain so
even after the war. Aside from the
goodness they offer increased nutri
tive values. Oats for example contain
four per cent more protein (body
building) value and about six per cent
less water than wheat flour. Barley
flour bears the closest resemblance of
any of the cereals to wheat flour.
Bran offers a roughage of laxative
value and is , particularly good for
sedentary people. Corn flour is made
verp palatable in our Sunshine corn
cakes and will undoubtedly prove
popular in this big corn state.
Conserving Wheat.
"While the food administration has
allotted to cracker backers 70 per cent
of the wheat flour used a year ago,
yet, to show our patriotism and our
willingness to o-operate with the
government, we are entering this big
advertising campaign largely for the
purpose of so popularizing our con
servation line that we will be able to
reduce our actual use of wheat flour
below our allotment.
"At i.o time in our history has it
been so necessary for industrials to
combine patriotism with, business and
it is our aim to educate the public
palate and mind to a use of conserva
tion biscuits ' not dhly at the eleven"
wheatless meal per week but at all
time;" " -
When asked about newspaper ad
vertising ;Mr. .Wachtel stated that
mosf of the publicity put forth by he
Loos$-Wiles Biscui company (which
by the way has branch offices in over
100 cities of the Uuited States) is
devoted to newspaper space. . He! con
siders it a logical medium because
definite rftsnhs; can be . checkek up
front it with' greater accuracy and -in
a shorter space of time than in any
other medium.
At the breakfast each salesman is
to he. impressed with the need of
conservation of wheat products and
will.be supplied with facts and figures
to urge upon the retail merchants
the necessity for pushing these con
servation ; products of ,. every manu1-,
factilrer in preference to wheat flour
products. ! , . ' ' :
EXPECT. GREAT YEAR
IN MOTOR CAR SALES
L. Blair of Blair Motors
Company Says Conditions
Never Were Better
for the Trade.
M. L." Blair of the M. L. Blair Mo
tors company in discussing the . out
look for the sales of cars this year
said: "I am confident that we will
have the biggest year in history. To
offset the effects of the war we have
the biggest prices ever paid in Ne
braska for grain and big crops. We
have more money than any other sec
tion of the United States, as has been
shown by the magnificent manner in
which every call for money, whether
it be as a loan to the government or
as a subscription to the Red Cross or
other charitable organizations, has
been over subscribed.
"The shortage of railroad cars and
the request of the government that
motor transportation be used as much
as possible will undoubtedly largely
increase sales. I look to see one of
the largest years we have ever had in
selling the Empire car.
"The new Empire, a six-cylinder,
four-door, four-passenger tourabout,
is as handsome an automobile as has
ever been produced regardless of
price. The "Highway Aristocrat," as
we affectionately call this popular
priced car, has none of those features
of body design vof which you grow
tired by constant contact."
Tells of McFarland Car
Winfield Graham, supervisor of
sales of the McFarland Motors com
pany of Connersville, Ind., is in at
tendance at the show demonstrating
the McFarland car. "The McFarland
is a car to suit the individual taste,"
says Mr. Graham. "It is custom built
and we will gladly submit combina
tions that will express your favorite
color scheme.
"The designing and appointing of
the refined and individual motor coach
of today requires a corps of trained
artists, engineers and craftsmen. The
confidence we have in the corps of
experts employed by us is best shown
by the fact that we guarantee every
car leaving ours factory to be perfect
in every detail."
The W. L. Blair Motors company
are distributors for the McFarland
dnd Empire cars in Nebraska, South
western Iowa and Wyoming.
German Grand Duke Shoots
Self and Jumps in Lake
Amsterdam, Monday. Feb. 25. The
grand duke of Mecklenburg-Strelitz,
whose death was announced yester
day in a dispatch from Neu Strelitz;
committed suicide, according to the.
Berlin Lokal Anzeiger. His body
was found in a small lake, with a gun
shot wound in the breast.
Commenting on the grand duke's
death, the Lokal Anzeiger says:
sad experiences about evervthine.
the grand duke was silent and re
served. These things affected him
perhaps more deeply than his entour
age imagined."
Argentina to Protest
Sinking of Ship by Sub
Buenos Aires, Feb. 26. Several of
the members of the crew of the Ar
gentine steamer Ministro Irriendo,
which was sunk in the Mediterranean
January 26, have arrived here. Their
testimony will be taken tomorrow.
after which the government mav have
occasion to frame a protest to Berlin.
It has hot yet been established that
the vessel was; torpedoed, but first re
ports were tnat it had been sunk by
a German submarine.
Before 'You Buy, See
NATIONAL
SPARK PLUGS
Opp Auditorium, North
Fionctr of ths
, Internal-Ccar Drive
sszy HI u -
Did You Know
That the steel whee'3 which are regular
equipment on the 3-ton Denby are a
necessity on any heavy-duty truck?
Steel wheels have longer life; there
are no loose spokes; the material is of
even quality throughout; they cannot
warp; they are better conductors of heat?
and they save tires.
Good heavy-duty wheel lumber
hickory in the larger sizes is getting
scarcer all the time. And Denby wasn't
willing to take chances with the service
you are entitled to get from your truck.
We're ready for any test you name.
We have a mighty interesting proposition to offer dealers in
Iowa, Nebraska and northern Kansas the richest agricultural dis
trict in America.
An opportunity for live, active men to secure a permanent, prof
itable connection such as is seldom met with. Get in touch with us
fiow.
Card-Adams Motor Co.
2421 Farnam Street, Omaha
1640 O St, Lincoln 10th and Locust Stt., Det Moine
Capacities
1 ton
to
5 tons
ALL PARTIES TO
COMBINE IN BIG
POLITICAL MEET
Approaching City Campaign to
Be Placed Under Micro
scope of Patriotism at
, Paxton Saturday.
Omaha politics will be given en
couragement Saturday night at the
Paxton hotel, where a , citizens' pa
triotic meeting will be, held by men of
all parties. After giving due atten
tion to a carefully arranged assort
ment of edibles the diners will be re
galed, by some of the best public
speakers of the city. The need of
patriotism in the administration of
municipal affairs and the selection' of
capable men for public offices will be
the keynote of the occasion.
The city campaign will be dis
cussed to a considerable extent on
the broad plane of city betterment
regardless of party politics. The din
ner will be served at 6:30 p. m. and
arrangements will be made for 350
guests.
Frank S. Howell will be chairman
and among the speakers will be Rob
ert Cowell, W. F. Gurley, Victor Rose
water, R. B. Howell. I. J. Dunn. E.
P. Smith, Frank A. Kennedy and H.
W. Morrow. .
A. C. Kugel, cv.y commissioner,
states positively that he will enter the
primary race for nomination and ex
pects to be in the race for re-election.
He denies reports that he had de
cided to retire from politics.
"Why shouldn't 1 make the race
for re-election?" he asked when the
matter was put to him point-blank.
"I know," he added, "that it has been
said that my friendship for an asso
ciations with 'Johnny' Lynch would
hurt my candidacy, but I fail to see it
that way. I have known Lynch for
many years. We were plumbers to
gether, and, as for the court house
gym. why I went over there to see
Lynch just as I might go anywhere to
see a friend. You have never seen
re out at night time with Lynch,
have you?"
Kuge! expects to make the race on
wha he refers to as his administra
tion of the police department, and he
avers that he can "point to the rec
ords" as vindication of his steward
ship as superintendent of the police
department.
The latest information from the
camp of the "uplifters" is that this
element of city hall aspirants will re
solve into two factions before primary
day, April 9. It is generally under
stood that they cannot agree on the
personnel of a combination. One side
wants to uplift the other side and
vice versa.
AUBURN IN THE VAN
DECLARES RAAPKE
Head of Progressive Motor
Firm Asserts That His Line
Just Meets Conditions in
This Territory.
Louis Raapke of the Raapke Motor
company is one of the most optimis
tic exhibitors at the big auto ex
position. "There is no question why
I III I I I I I I I I mi ii'iiuiiiliiiMrili'lliliiliirilj
: Car owners say
1 Gordon Tires de
I liver lots of miles. :
this should not be one of the greatest
years in the history of the automobile
industry in Omaha," he said, "We
are in the richest and best part of the
United States. The people have
money. The purchase of cars this
year will undoubtedly be based on a
sounder business basis than ever
before.
"The war has taught the people in
this country to be conservative and in
the purchase of cars this will be taken
into consideration. The medium
priced car should be the most popular
in this territory during , the coming
year and I look to see the Auburn
break all sales records. It is medium
priced and can be operated with a
minimum of expense. It is the ideal
car for use in this territory.
"The war has placed food products
in greater demand in this country than
ever in its history. This condition
will necessarily last for several years
and the prosperity of the Omaha
territory is assured. We are not de
pendent upon manufactured product
Our money grows but of .the grQurftfe
We are in the best agricultural sectiil
in the world and prosperity is assured.
"With the request of the govern
mcnt that motors be used as much ii
possible there is no question but the
patriotic citizens will follow, ..hat re
quest. From any angle that may be.
mentioned tiiere is no question thai
a big year in the motor industry faces
us.
Buy a Gordon and be f
Convinced :
5,000-Mile Guarantee 2
Ford Sizes 6,000 Miles I
a m
I Gordon Tire Station t
I Omaha .
I 2028 Farnam Doug. 4101
m m
I t "
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THE wide range of new Kissel Truck sizes in
sures a truck for every purpose
No matter the size truck your business requires, you cannot find
more adaptable trucks than Kissel Trucks. All your transpor
tation requirements have been built into Kissel Trucks that
is why we know they will fit your business
efficiently and economically.
The ALL- YEAR Cab
Exclusive with Kissel Trucks
Fully protects drivers in cold, stormy weather eliminates unnecessary
delays. Stops speeding of motors and carelessness in driving.
In summer it is a cool, open housing. In winter it is quickly changed
into a warm, dry, weather-proof, closed cab. '
Don't delay investigating the ALL-YEAR Cab and the new Kissel Truck models. Phone for our
truck expert. Send for specifications and chassis prices.
Foshier Bros. & Dutton
Distributors.
2056 Farnam Street. Omaha, Neb.
ALL. YEAR Cab in winter
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Specifications
Motor Gray. Valve-fn-Head.. 85 H.
P., four cylinder, bore 8 ',4x5 inch
itroke, east enbloc, , , ,
..Lubrication Force feed by pojitive
' -pump. . ' f : 1 1
Ignition Auto-Lite combined genera
" tor and ignition. Connecticut , di
' tributor. ' ' v ..
B.tt.ry Wlllard -with threaded rub-
ber insulation. Six volt. -
Cooling System Thermo-syphon. ,
Radiator Perf ex, core 'easily re
moved. Cast fjn bead type iheil.
Transmission Three speed selective
sliding gear; annular ball bearings.
Drive Through: tubular shaft and Ar
vac Model 17 double universal joint.
Gasoline Stewart- Warner vacuum
system 80 gallon tank. .
Carbureton Scbebler Model R.
Rear Axle Torbensen Internal Gear'
Drive. All gears chrome nickel steel,
roller bearings ' throughout, vanad
ium, steel spindles.
Front Axle I-beam construction, an
nular bearings,.
iiiiiiiiiiciiBEiif iiii:iinif iniiiiiiif inn
One-Ton $
Truck
Wdm.
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Specifications.
Springs Graded construction, seml-
- eliptic; front 8( inches long, rear
62 Inches long. All eyes inch
diameter..
Brakes Service, external contract
ing; emergency. Internal expanding.
Lined with hit-best grade brake lin-
- ing.
. 1'
Wheels Artillery type, truck pattern '
82XJ14.,
Tires Firestone, . regular equipment;
front 2x( (pneumatic); rear
82x8 14 ' (solid).
Wheel Base 125 inches. f
Tread Standard 68 inches.
Color Military Khaki (Olive Drab).
Equipment Electric head and tail
, - lamps, electric horn, jack, tool kit.
Fenders Front ' and Rear. (Rear
fenders with body only).
Cab Panhard convertible alUweather
type.
The American "PANHARD" is a .
Wonderful Seller and Profit Maker
One and One-Half
Ton Truck
Bodies Panhard standard express or
stake.
Price 1 Ton Chassis, $985.00. 1
Ton Chassis, fl, 185.00. Body, and
Cab Equipment on application, ,
Warranty Every Panhard Truck ia
warranted for one year against de- -fective
material and workmanship.
. . ...
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THE Panhard is the sensation of truckdom a one-ton
truck whose design was based on government recom
mendations, that's built of high-grade parts and ma
terials and yet sells for only $985.
It is astounding, unprecedented, almost unbelievable in view
of present market conditionsyet it is true. It was made
possible only by standardized production in great quantities,
but the tremendous demand for such a truck at a low price
and the enthusiastic welcome given the Panhard showed we
could count on such a volume of business that would make
possible selling the Panhard for only $985.
Astute dealers were quick to see that this was the great op
portunity of the day. The almost universal field of useful-
ness for a one-ton truck, the embodiment of certain U. S.
Government recommendations based on practical experience,
the quality of the construction, its splendid appearance and
the price which put the Panhard within everybody's reach,
made an irresistible combination and they made the wires
burn' with' applications for territory. They were sold on the
Panhard proposition before they ever(saw the truck because
they knew -it would sell like wild fire and seeing the truck
only deepened the 'conviction. Men like this lost no time in
signing up.
Whether dealer or user, get in on the Panhard now, it will
make you money in either case.
ATTENTION, DEALERS:
'
You will find us at the Auto Show in Omaha at the Knudson Auto Co. Exhibit or at 2059 Farnam Street. Look us up, it will
- pay you to get in on this at once.
mpasnj
1027.Q Street, Lincoln, Neb. Distributors for Nebraska and Western Iowa.
See MR. D. R. GEDDES, Manager, Castle Hotel, Omaha, During Show Week.
Omaha Representatives: KNUDSON AUTO CO., 2059 Farnam St., Omaha, Neb.
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