THE OMAHA SUNDAY BEE: FEBRUARY 24, 1918.
3 Z
i LIGHT MOTOR OAR
FINOS PLACE IN
CENTERS SON
First Manufactured Purely on
,; Basis of Price; Light Car
Today Is Leader of
Industry.
By 0. C. HUTCHINSON.
. 6ales Manager Hup Motor Car Corporation.)
The evolution of a light tai from its
original place in the induEtry as a
" vehicle for transportation that was
manufactured purely from a price
basis, to the present day demand for
a relatively light car that s designed
and constructed to insure efficient
, comfort and longlived usefulness is
of timely interest in the light of the
general adjustment of our cvery-day
affairs to meet war-time conditions.
From the very first experimental
days of the industry the light car has
been extremely popular. In the earlier
periods, in fact up to the last six
years or so, the light car struggled
to meet a worldwide demand for
quick transportation that was always
far ahead of the product. In fulfilling
this demand the manufacturers have
developed a type that is remarkably
efficient and practically reliable, and
today still meets the needs of a little
better than half of the motoring pub
lic. The first results of this new in
centive of refinement in light cars was
noticeable in better carburation, high
er speed motors, that made the light
car more flexible, more able to travel
at greater sustained speed; and still
further emphasized the economy of
light weight in the consumption of
gasoline.
Strengthen Chassis.
Next, the engineers turned their at
tention to strengthening the chassis,
hecause they found that the chassis
of the light car must be sturdier in
proportion than that of a heavy car.
The iext step in the development
of liglrt car efficiency was the im
provement in riding comfort. The en
gineers of the more luxurious light
cars today claim that it is possible to
so spring and balance a light car that
it may ride over rough roads and
make real touring speed in comfort,
where big cars are apt to jolt un
comfortably the passengerr in the
rear seat..
They found that the easy riding of
a -car depended on a low center of
Nifty Styles and Designs to
Be Shown at Omaha Auto Show
CHEVROLET TOURING.
AUTO HAS BECOME
GREAT FACTOR IN
COUNTRY'S TRADE
Is Surest and Quickest Method
cf Individual Transportation,
Declares KissclKar
Head.
In this day and age when it- is
By GEORGE A. KISSEL.
l'resldrnt KlRftel Motor Car Co.
Due to the manufacturing efficiency
and designing ingenuity of the auto
mobile manufacturers of today, they
have so perfected the automobile
that its economy of operation makes
it one of the most economical trans
portation vehicles now made. From
a seasonable product, it has become
one that adapts itself to the four sea
sons of the year, and maintains an
uninterrupted service irrespective of
the conditions of weather, assuring
occupants thorough comfort at all
times.
cor$e a. Kissel
necessary for man to do the most and
best work to win, when extensive
operations necessitate intensive meth
ods, the dependability of the automo
bile not only eliminates the loss of
time, characteristic of less certain
transportation methods, but induces
greater efforts.
The adaptability of the passenger
car to the individual transportation
requirements of business and profes
sional men has upset all speed laws
in business. It is proving to be the
surest and yuickest method of indi
vidual transportation, going where
you wish and as far as you desire.
In most every line of business, the
necessity of being on the job in time
and in the right mind is an axiom.
Business men recognize no excuses
of being late or behind time. The
architect, contractor, or the district
manager and foreman can now at a
moment's notice drive from office to
where the work is progressing, get
ting there before mistakes happen in
stead of afterwards.
The big mercantile houses, and
manufacturers, now equip their sales
men with automobiles so they can
cover more territory in faster time
and less expense, without depreciat
ing their physical or mental energy.
The doctor, with his horse and
buggy, was better than walking, but
even at that, he was many times too
late, due to he limitations of horse
flesh, but with the advent of the auto
mobile, the doctor not only makes'
more calls in the same time, but he
is better able physically to cope with
additional cases and emergency calls.
A man who has different businesj
interests in different parts' of a city,
county or state finds it easy to keep
in personal touch with them by the
use of his automobile. A loss of
time is bourn' to result where one has
to confine his or her moving radius
to certain districts or streets on
which the city's public conveyances
have to operate. This not only means
covering an unnecessary amount of
ground, but being generally landed at
a distance away from his destination.
With an automobile the shortest
route can always be taken.
That greater dependence will be
placed iipoi. the automobile during
the next year is clearly indicated by
the increasing number of registra
tions now being placed for the 191!
automobile licenses. Reports now
coming in from dealers in all parts
of the country clearly indicate that
it will not be long, if indeed the time
has not already arrived, when there
will be from three to five purchasers
for every passenger car than can be
delivered. Also it is reported that
the stock of used cars, which dealers
have been carrying, is now rapidly
dwindling to a point where they in
turnwill bcrome a scarcity.
MAXWELL TOURING.
OLDSMOBILE TOURING.
gravity and on the correct pioportion
of w-eight under the springs to the
weight above the springs: and that a
car did not necessarily need weight
to hold it down on the road. They
also found that a car with a low cen
ter of gravity, namely, with its weight
as near the ground as possible, con
sumed the least power over the same
obstructions.
The last and crowning efforts
toward improving the qualiiy and ap
pearance of a refined light car lies
in the development of body design.
With remarkable ingenuity an up-to-date
automobile body engineer has
so economized body space to take
care of the shorter wheclbase and
the relatively smaller size that it is
possible now to get seat room and
leg room in both the front and rear
seats that the rider and driver of
former years could look for only
in the larger and heavier types of cars
' Griggs in Outfield.
Managed Bill Rodgers of the Sacra
mento team of the Coast league is
quoted as saying he means to play
Art Griggs in the outfield this season.
I
Model
"D 4" $1,095--Model "D 6" $1,295
Smart Easy-riding Well-built
The roomy bodies of the new Elcar models are designed along grace
ful, distinctive lines. Here is a car with Character. It is easy riding
under full or partial load. Drive all day and you won't be cramped.
Plenty of elbow and limb room. Abundant power for hard pulls. All
the speed you want. Fine driving qualities at all speeds. Built-in
quality that insures good service for years.
Brief mention of
ELCAR points:
Four - cylinder models,
37V2 horsepower at
2,100 r. p. m. Six-cylinder
models, 40 horse
power at 2,100 r.'p. m.
Two unit electrical sys
tem. Long wheel base,
116 inches; road clear
ance, IOV2 inches. Full
floating rear axle with
spiral bevel driving
gears. Timken Roller
Bearings front and rear.
Double universal drive;
tubular propeller shaft.
Dealers-We Still Have Some Good, Desir
able Territory Open
Discount Liberal
See Us at the Show
S. W. Corner 15th and Howard Sts.
Nebraska Elcar Co.
Direct Factory Distributors
Lincoln, Neb. T 11th and P Sts.
1
QoU 'Presents the
ttAero-QlGm
TEN TH OUSAN D-T I R EM ILES
with AEROTYPE Bodies
Cole hasead the motoring mind
of the nation.
The Aero-Eight is the result.
It was the universal topic of show
conversation at Chicago.
It is still the most discussed car
shown there.
DE BROWN AUTO SALES CO.
V.'holeial Distributors for Iowa and Northern Nebraska.
Soma Good Tsrritory Open for Llva Daalers.
2210 Farnam St., Omaha, Nebraska.
1414 Locust St., Des Moines, Ipwa.
Visitors to the Omaha Show will
realize instantly why Chicago
was so enthusiastic.
The Cole Aero-Eight will leave
the same lasting impression here.
See the Cole Aero-Eight at the
Auditorium. You will recognize
it instantly-it's a car you can't
forget.
TRAYNOR AUTOMOBILE CO.
Retail Distributors.
2210 Farnam Street. Phone Douglas 5268.
At the Show Space 14
COLE MOTOR CAR COMPANY, Indianapolis, U. S. A.