Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 24, 1918)
22 THE OMAHA SUNDAY BEE: FEBRUARY 24, 1918. REIM TAKES OVER PEERLESS . IFOR DISTRIBUTION IN OMAHA 4 Pioneer Automobile Man Accepts Agency for Cleveland Car; Deals With Man Who Was His Superintendent Fifteen Years Ago ; Retains Same . Omaha Organization. Tinker Seeks Trainer. Joe Tinker, manager of the Colum bus club of the American associa tion, is casting about for a trainer to succeed "Bits" Bierhalter, who is to join Ihe St Louis , American in the spring. 1 0m i, ' i' , I One of the most important announcements made in Omaha automobile circles in several years was notification that George F. Reim had taken over the Peerless for distribution in this territory. Mr. Reim is one of Omaha's auto mobile pioneers. He has been a proni inent figure on automobile row for more than a decade. He entered the automobile game when it was in its infancy and he has remained true to h all these years. For nine years . e was the Cadillac representative in Omaha. Mr. Reim selected the Peerless as the car he would handle in this ter ritory from a field of 14 cars. He was offered 14 different contracts, several of them contained almost unlimited inducements, but after a careful study of situations, he decided upon the Peerless. Reasons for Choice. "I had many reasons for choosing the Peerless," sid Mr. Reim. "In the first place, the Peerlesi organiza tion made a 6trong appeal to me. Robert J. Schmunk, sales manager of the Peerless company and the man with whom I dealed largely, was my Superintendent at the White factory at Cleveland way back in 1903. He is one of the best friends I have. I have known him all these years and I know him to be honest and truy worth. "The Peerless company has one of the itrongest organizations in trie country. Its stock is $10,000,000, all paid in, too. Its assets are $14,000,000. ft owns an immense plant which con tains machinery worth, $4,000,000. It is the finest automobile machinery in the world. This war, you know, isn't goin to last forever, and when u is over I know that the Peerless Com ftnj will continue to do business. Retains Organization., "Since 1903 the Peerless company lias been making a high class line of ears tnd trucks. Last year it maif! $80,000,000 worth of machines. Dur ing all these years its organization has remained the same, the tamman who was president in 1903 isresident yet. , "The Peerless car is completely manufactured under one roof; it is no assembled product. Everything is Peerless made from motor to top. "Another reason I took over the Peerless," continued Mr. Refm, ','is that I have always handled first class ears. I have never handled cheap ears, nor inferior cars ,Any Car I have ever sold has been i .real auto mobile. The Peerless is that. "I am keeping my old organization with me and anybody who has ever dealt with me knows the service we give. We intend to give every item of service, we have the plant and we have the men. The man who buys a Ferless buys an automobile and the service that should arid h this case does go with the purchase of a first class car." .K..i. ;:. .-'.. Mr. Reim has a full line if Peerless ears for display at the show, from the special roadster, which does 80 miles an hour on the road, to the luxurious limousine. UPKEEP OF HORSE GREATERTHAN CAR Interesting, 'Figures ' Showing Money Actually Made by . Merchant Purchasing Mod erate Price Machine. Utility and economy are the two biggest advantages of the automobile. Nowhere 'is that fact so' clearly demonstrated as when the work of the motor car is compared with the horse method and the concrete results told in actual facts and (mures. A letter received by C. F. Jamison, assistant general manager of the Elpjn Motor Car corporation, from W. E. Downs of Lafayette, Ind., who replaced the horse by the motor car method, furnishes interesting testi mony of the surprising increase in economy and utility which the auto mobile brought tQ his business, In a single year the automobile saved $51 1 over the horse, in opera tion and maintenance cost, covered 2,000 mile's mere ground, "enabled a salesman to call upon 35 per cent more customers and .to increase his sales by 40 per cent. Machine Declares Dividend. The second year the automobile showed even greater results, saving $56tf in operation and maintenance cost, covering 2,300 miles more terri tory, and producing a 200 per cent in crease in business. "In the year of 1914 we paid for horse and buggy hire $625, driving about 5,000 miles," writes Mr. Downs. In 1915 we purchased an automobile, drove it 7,000 miles, paid $9470 for oil and gasoline, $45 for insurance, and $150 for garaging and a truck body, or total of SZsy.. We saved $336 over the horse and buggy and in addition $175 In drayage charges, a grand total of $511." i EFFICIENCY IN CARBURETION IS OAKLAND BOAST New Car is Specially pesigned to Operate Economically on Heavier Grades of Fuel. Although the wolf cry of the alarm ist that the United States faces a gasoline famine has been proven false by statistics on petroleum sup ply and demand, thousands of Amer ican motorists, however, have a fuel problem with which to contend, a problem that the automobile manu facturer must solve by providing im proved" methods of carburetion. An inspection of the automobiles on , display at the Omaha show, however, j is exceedingly encouraging, since a I glance under the hoods ot many makes of cars will prove that thtf pro gressive engineers have sought a solution for this annoying and costly problem and that several of them have found it, the Oakland Motor Car company of Pontiac, Mich., partic ularly deserving mention in the latter class. Fuel Economy. For, in addition to building an au tomobile that sells at a price com mensurate with American thrift and giving unusual gasoline and tire mileaffles that are in harmony with the nation-wide campaign against ex travagance and waste, the Oakland company brings to the 1918 show a car that is designed to operate effi ciently and economically on the heav ier grades of fuel. A progressive exhaust-heated man ifold is the new and exclusive fea ture of the Oakland "Sensible Six," i device consisting df three jackets that furnish three different degrees of heat at three different points, 'The first Jacket encloses the branch ot the manifold, heating the gasoline at the point of immediate distribution to the cylinders and taking care of any condensation. The second is around the trouble chamber, where it prevents condensation around 'the throttle valve at low throttles. The third is located - at " the low Speed throat of the carburetor, insuring va porization at very low velocities. Shut Off Heat. In warm weather when efficient carburetion often ceases to be problem, the heat can be shut off by turning a butterfly valve located at the exhause connection of the mani fold jacket. In addition, there Is an other butterfly valve at the connection of the carburetor exhaust jacket, which is linked up to the throttle valve and automatically shuts off the heat when the throttle is wide open. The Oakland Motor tar company, of which W II. Head is president, sells the Oakland in Omaha and the adjacent territory. 0MAHAFIMPUTS IN OWN DEPOT TO SPEED DELIVERY One of the peculiar twists to the shipping rules now in effect is the "Chicago embargo," necessitating a transfer at that point on motor cars billed to various western cities Only a few railroads are now accepting cars for delivery to western points, includ ing Omaha. The delay caused by the congested condition at all terminals Interior Views of McCaffrey Ford Service Station Plant 'THIS GREAT CHALMERS ENGINE TOLLS THE KNELL OF 'WINTER TROUBLES' IN MOTOR CAR POWER PLANTS Hare you observed how many new Chalmers there are in the streets these winter days? This is because they are free of what the garages call winter troubles. Practically every one of these troubles in other cars begins with Inability of the engine to start on a cold day. These current Chalmers are winter equipped with a clever device known s a hot spot " (which cracks up the raw gas into a most minute vapor ; then i warms it up) and a remarkable device known as a "ram's-horn manifold (which hastens the gas on to quick explosion in the cylinders). Little of the nnburned gas comes out of the exhaust Very dose to 199 power is shot 'to the rear wheels. And quick power, too; not the hesitating, lingering sputtering kind. , Hence not only quick starting but the attainment of high power in t Jiffy. (And aU on a grade of gas that is not what gas once was). TOWING CAR.7-F A3SBNGRR IKS TOUKING CAR.S-FASSBNG&B SMSS STANDARD ROADSTER . . 1485 TOURING SBDAN 19S CA B RIO LET, J- PASSENGER . $1775 TOWN CAR. 7-PASSbNGER $2KS TOWN CA R LANDAUL1T LIMOUS1NB, 7-FASSENGBR UMOUSINB LANDAUL8T all niauji. o. a. Detroit subject to chanci without notice f WESTERN MOTOR CAR COMPANY , Western Distributors ' 2047-49 Farnam St ' ' - Omaha, Neb. Phone Doug. 4904. Branch at Wichita, Kan. ;ffl liifo'' ILw'kiiw ill . SLCT1U.N. Ul THli KEF A IK btiUf s 4 1 tii .a 1 " ; ; -; i r-i -:a r-f -YiM ' STORAGE ROOM ON THE SECOND FLOOR and transfer points puts Omaha deal ers up in the 'air on deliveries. To overcome this situation as far as possible Andrew Murphy & Sons, Omaha distributors of the Republic tiuck, have opened a temporary of fice in Chicago and will maintain their own corps of ' freight handlers to transfer their trucks from one road to another. O. A. Wilson, local salesmanager, is now in Chicago personally superin tending the work of transfers. The Murphy & Sons company handles on an average of more than 100 trucks per month, all of them coming through Chicago, and caring for this business aK transfer point will . undoubtedly keep Manager Wilson occupied. Persistent Advertising It the Road to Success. a ..I'gji .;y -fi f". J: - - f MnS63S,f:a. B?lii;5!5S!l!II!S?ISiMilSII IB BLRLJL m -sm-- Bfii r Jr 4 K ' i t if? announcing uur ; Appointment as Distributor FOR CHEVROLET America's Lowest Priced Completely Equipped Motor Car. MODEL 490 Touring Car, $635 Roadster, - - - $620 Sedan, $1060 Coupe, $1060 MODEL FA Baby Grand Touring, $935 Royal Mail Roadster - $935 MODEL D 8-CYL. Touring De Luxe, ------ $1385 4-pass. Roadster Le Luxe, - - - $1385 Mcln tyr e-Hay war d Motor Co. 2427 FARNAM See Our Exhibit Entire North Side of Stage. ViaV nar ? si Riffsiai biiD Bee Want Ads Are Business Boosters For Business Famous for Its Marvelous Motor It Offers So Much More For So Much Lss THE Chandler Company has striven for five years to give the public the best Six at the best price. And it has succeeded, year after year, in this aim. The Chandler leads all Sixesindeed all medium-priced high-grade cars because it offers so much more for so much less. Choose the .Chandler because of its wonderful motor, now in its fifth year constantly refined, never radically changed, and now approximating perfection in power, flexibility and endurance Choose the Chandler, too, because of the extraordinary excellence which dis tinguishes the whole Chandler chassis. . Choose it for the beauty and comfort of its bodies; for the economy of its operation. And meanwhile, remember that the Chandler positively offers you value not found in other cars priced at hundreds of dollars more. There is no inflation in Chandler price. And Chandler quality is maintained in every detail SIX SPLENDID BODY TYPES Seven-Passenger Touting Car, SI 595 v Four-Passenger Roadster. $1595 Four-Passenger Sport Model. SI 675 Seven-Passenger Convertible Sedan. S2295 Four-Passenger Convertible Coupe. $2195 Luxurious Limousine, $2895 AM prices f- o. A. Qewdand. Ohio At the Auto Show Stage Exhibit. Card-Adams Motor Co. DISTRIBUTORS 2421 Farnam St., Omaha. 1640 O St., Lincom. Neb CHANDLER MOTOR CAR COMPANY. Cleveland, Ohio