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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 24, 1918)
THE OMAHA SUNDAY BEE: FEBRUARY 24, 1918.
REIM TAKES OVER PEERLESS .
IFOR DISTRIBUTION IN OMAHA
Pioneer Automobile Man Accepts Agency for Cleveland Car;
Deals With Man Who Was His Superintendent
Fifteen Years Ago ; Retains Same .
Tinker Seeks Trainer.
Joe Tinker, manager of the Colum
bus club of the American associa
tion, is casting about for a trainer
to succeed "Bits" Bierhalter, who is to
join Ihe St Louis , American in the
i, ' i' , I
One of the most important announcements made in Omaha
automobile circles in several years was notification that George
F. Reim had taken over the Peerless for distribution in this
Mr. Reim is one of Omaha's auto
mobile pioneers. He has been a proni
inent figure on automobile row for
more than a decade. He entered the
automobile game when it was in its
infancy and he has remained true to
h all these years. For nine years
. e was the Cadillac representative in
Mr. Reim selected the Peerless as
the car he would handle in this ter
ritory from a field of 14 cars. He was
offered 14 different contracts, several
of them contained almost unlimited
inducements, but after a careful study
of situations, he decided upon the
Reasons for Choice.
"I had many reasons for choosing
the Peerless," sid Mr. Reim. "In
the first place, the Peerlesi organiza
tion made a 6trong appeal to me.
Robert J. Schmunk, sales manager of
the Peerless company and the man
with whom I dealed largely, was my
Superintendent at the White factory
at Cleveland way back in 1903. He
is one of the best friends I have. I
have known him all these years and
I know him to be honest and truy
"The Peerless company has one of
the itrongest organizations in trie
country. Its stock is $10,000,000, all
paid in, too. Its assets are $14,000,000.
ft owns an immense plant which con
tains machinery worth, $4,000,000. It
is the finest automobile machinery in
the world. This war, you know, isn't
goin to last forever, and when u is
over I know that the Peerless Com
ftnj will continue to do business.
"Since 1903 the Peerless company
lias been making a high class line of
ears tnd trucks. Last year it maif!
$80,000,000 worth of machines. Dur
ing all these years its organization
has remained the same, the tamman
who was president in 1903 isresident
, "The Peerless car is completely
manufactured under one roof; it is
no assembled product. Everything is
Peerless made from motor to top.
"Another reason I took over the
Peerless," continued Mr. Refm, ','is
that I have always handled first class
ears. I have never handled cheap
ears, nor inferior cars ,Any Car I
have ever sold has been i .real auto
mobile. The Peerless is that.
"I am keeping my old organization
with me and anybody who has ever
dealt with me knows the service we
give. We intend to give every item
of service, we have the plant and we
have the men. The man who buys
a Ferless buys an automobile and the
service that should arid h this case
does go with the purchase of a first
class car." .K..i. ;:. .-'..
Mr. Reim has a full line if Peerless
ears for display at the show, from the
special roadster, which does 80 miles
an hour on the road, to the luxurious
UPKEEP OF HORSE
Interesting, 'Figures ' Showing
Money Actually Made by
. Merchant Purchasing Mod
erate Price Machine.
Utility and economy are the two
biggest advantages of the automobile.
Nowhere 'is that fact so' clearly
demonstrated as when the work of the
motor car is compared with the horse
method and the concrete results told
in actual facts and (mures.
A letter received by C. F. Jamison,
assistant general manager of the
Elpjn Motor Car corporation, from
W. E. Downs of Lafayette, Ind., who
replaced the horse by the motor car
method, furnishes interesting testi
mony of the surprising increase in
economy and utility which the auto
mobile brought tQ his business,
In a single year the automobile
saved $51 1 over the horse, in opera
tion and maintenance cost, covered
2,000 mile's mere ground, "enabled a
salesman to call upon 35 per cent
more customers and .to increase his
sales by 40 per cent.
Machine Declares Dividend.
The second year the automobile
showed even greater results, saving
$56tf in operation and maintenance
cost, covering 2,300 miles more terri
tory, and producing a 200 per cent in
crease in business.
"In the year of 1914 we paid for
horse and buggy hire $625, driving
about 5,000 miles," writes Mr. Downs.
In 1915 we purchased an automobile,
drove it 7,000 miles, paid $9470 for
oil and gasoline, $45 for insurance, and
$150 for garaging and a truck body, or
total of SZsy.. We saved $336 over
the horse and buggy and in addition
$175 In drayage charges, a grand total
of $511." i
New Car is Specially pesigned
to Operate Economically on
Heavier Grades of
Although the wolf cry of the alarm
ist that the United States faces a
gasoline famine has been proven
false by statistics on petroleum sup
ply and demand, thousands of Amer
ican motorists, however, have a fuel
problem with which to contend, a
problem that the automobile manu
facturer must solve by providing im
proved" methods of carburetion.
An inspection of the automobiles on ,
display at the Omaha show, however, j
is exceedingly encouraging, since a I
glance under the hoods ot many
makes of cars will prove that thtf pro
gressive engineers have sought a
solution for this annoying and costly
problem and that several of them
have found it, the Oakland Motor Car
company of Pontiac, Mich., partic
ularly deserving mention in the latter
For, in addition to building an au
tomobile that sells at a price com
mensurate with American thrift and
giving unusual gasoline and tire
mileaffles that are in harmony with
the nation-wide campaign against ex
travagance and waste, the Oakland
company brings to the 1918 show a
car that is designed to operate effi
ciently and economically on the heav
ier grades of fuel.
A progressive exhaust-heated man
ifold is the new and exclusive fea
ture of the Oakland "Sensible Six,"
i device consisting df three jackets
that furnish three different degrees
of heat at three different points,
'The first Jacket encloses the branch
ot the manifold, heating the gasoline
at the point of immediate distribution
to the cylinders and taking care of
any condensation. The second is
around the trouble chamber, where it
prevents condensation around 'the
throttle valve at low throttles. The
third is located - at " the low Speed
throat of the carburetor, insuring va
porization at very low velocities.
Shut Off Heat.
In warm weather when efficient
carburetion often ceases to be
problem, the heat can be shut off by
turning a butterfly valve located at
the exhause connection of the mani
fold jacket. In addition, there Is an
other butterfly valve at the connection
of the carburetor exhaust jacket,
which is linked up to the throttle
valve and automatically shuts off the
heat when the throttle is wide open.
The Oakland Motor tar company,
of which W II. Head is president,
sells the Oakland in Omaha and the
IN OWN DEPOT TO
One of the peculiar twists to the
shipping rules now in effect is the
"Chicago embargo," necessitating a
transfer at that point on motor cars
billed to various western cities Only
a few railroads are now accepting cars
for delivery to western points, includ
ing Omaha. The delay caused by the
congested condition at all terminals
Interior Views of McCaffrey
Ford Service Station Plant
'THIS GREAT CHALMERS ENGINE TOLLS THE KNELL OF
'WINTER TROUBLES' IN MOTOR CAR POWER PLANTS
Hare you observed how many new Chalmers there are in the streets these
This is because they are free of what the garages call winter troubles.
Practically every one of these troubles in other cars begins with Inability of
the engine to start on a cold day.
These current Chalmers are winter equipped with a clever device known
s a hot spot " (which cracks up the raw gas into a most minute vapor ; then
i warms it up) and a remarkable device known as a "ram's-horn manifold
(which hastens the gas on to quick explosion in the cylinders).
Little of the nnburned gas comes out of the exhaust
Very dose to 199 power is shot 'to the rear wheels. And quick power,
too; not the hesitating, lingering sputtering kind. ,
Hence not only quick starting but the attainment of high power in t Jiffy.
(And aU on a grade of gas that is not what gas once was).
TOWING CAR.7-F A3SBNGRR IKS
TOUKING CAR.S-FASSBNG&B SMSS
STANDARD ROADSTER . . 1485
TOURING SBDAN 19S
CA B RIO LET, J- PASSENGER . $1775
TOWN CAR. 7-PASSbNGER $2KS
TOWN CA R LANDAUL1T
all niauji. o. a. Detroit subject to chanci without notice
f WESTERN MOTOR CAR COMPANY ,
Western Distributors '
2047-49 Farnam St ' ' - Omaha, Neb. Phone Doug. 4904.
Branch at Wichita, Kan.
;ffl liifo'' ILw'kiiw ill
. SLCT1U.N. Ul THli KEF A IK btiUf
s 4 1 tii .a 1 " ; ; -; i r-i -:a r-f -YiM
' STORAGE ROOM ON THE SECOND FLOOR
and transfer points puts Omaha deal
ers up in the 'air on deliveries.
To overcome this situation as far
as possible Andrew Murphy & Sons,
Omaha distributors of the Republic
tiuck, have opened a temporary of
fice in Chicago and will maintain their
own corps of ' freight handlers to
transfer their trucks from one road
O. A. Wilson, local salesmanager, is
now in Chicago personally superin
tending the work of transfers. The
Murphy & Sons company handles on
an average of more than 100 trucks
per month, all of them coming through
Chicago, and caring for this business
aK transfer point will . undoubtedly
keep Manager Wilson occupied.
Persistent Advertising It the Road
a ..I'gji .;y -fi f". J: - - f
IB BLRLJL m -sm-- Bfii
r Jr 4
K ' i t if?
announcing uur ;
Appointment as Distributor
America's Lowest Priced Completely
Equipped Motor Car.
Touring Car, $635
Roadster, - - - $620
Roadster - $935
MODEL D 8-CYL.
Touring De Luxe, ------ $1385
4-pass. Roadster Le Luxe, - - - $1385
Mcln tyr e-Hay war d
See Our Exhibit Entire North
Side of Stage.
si Riffsiai biiD
Bee Want Ads Are Business Boosters For Business
Famous for Its Marvelous Motor
It Offers So Much More
For So Much Lss
THE Chandler Company has striven for
five years to give the public the best
Six at the best price. And it has succeeded,
year after year, in this aim.
The Chandler leads all Sixesindeed all
medium-priced high-grade cars because
it offers so much more for so much less.
Choose the .Chandler because of its
wonderful motor, now in its fifth year
constantly refined, never radically changed,
and now approximating perfection in
power, flexibility and endurance
Choose the Chandler, too, because of
the extraordinary excellence which dis
tinguishes the whole Chandler chassis.
. Choose it for the beauty and comfort of
its bodies; for the economy of its operation.
And meanwhile, remember that the
Chandler positively offers you value not
found in other cars priced at hundreds of
There is no inflation in Chandler price.
And Chandler quality is maintained in
SIX SPLENDID BODY TYPES
Seven-Passenger Touting Car, SI 595
v Four-Passenger Roadster. $1595
Four-Passenger Sport Model. SI 675
Seven-Passenger Convertible Sedan. S2295
Four-Passenger Convertible Coupe. $2195
Luxurious Limousine, $2895
AM prices f- o. A. Qewdand. Ohio
At the Auto Show Stage Exhibit.
Card-Adams Motor Co.
2421 Farnam St., Omaha. 1640 O St., Lincom. Neb
CHANDLER MOTOR CAR COMPANY. Cleveland, Ohio
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