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THE ' OMAHA SUNDAY BEE: FEBRUARY- 24, 1918.
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BUY YOUR AUTO
IS PLEA OF
m MEN IN THE GAME
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.'Everything in Connection With
Making of Motor Vehicles
Jumps in Cost; Prices
to Follow.
NAo Models Certain to Be Popular in Omaha TKis Year
-"'"Automobile price increases are
justified. Everything in connection
'with the manufacture of a car has
gone up, and naturally retail prices
have gone up correspondingly. In all
probability they will continue to go
.tip. Therefore, buy your Scripps
Booth now," declares W. M. Clement,
.who sells the popular Scripps-Booth
car in Omaha.
, "If there are delusions in the mind
-of the average-individual that he is
being 'soaked' unnecessarily for his
automobile, let him now disabuse him
self. The materials which enter into
its construction have advanced on a
far more rapid scale than thi finished
cars themselves have. A few examples
of this may be mentioned.
"Frame steel, which cost $1.35 per
J00 pounds in 1916, now costs $5.25,
an advance of 289 per cent.
"Sheet steel, which cost $2.75 per
100 pounds a year ago, nows sells for
$8.15, an advance of 297 per cent.
""Aluminum 'castings, which were
bought by manufacturers at 28 cents
a pound a year ago, now cost 50
cents a pound, an advance of 79 tier
cent.
"Cast iron for cylinders and other
engine parts, used to be 1 ought, in
1917, for $13.25 a ton. They now cost
$43 a ton.
Everything Higher.
"In addition to these leather has
gone up 40 per cent, other upholstery
items 100 per cent, wheels have gone
up 80 per cent, rubber 75 per cent,
cotton fabric for. tires 150 per cent
and copper 100 per cent.
"This by no means completes the
list. There !s not a nut, bolt or screw
of the entire car that has not in
creased and for this reason manufac
turers have had to raise the price of
cars. It costs more to sell a car now
than it did a year ago. The rent for
the show room is higher, the equip
ment of the store in which the cars
are sold costs more. It costs more to
mail letters to prospective customers,
more to travel around the country lin
ing up dealers.
Labor is Scarce.
"In the factory in which the car is
made the increased cost of manu
facture is due in part to the' high
, prices that the scarce labor is secur
ing. Mechanics and machinists gen
erally are getting more , money than
they did. It costs more for coal and
power to keep the machinery going.
"The steel working tools are more
expensive by far than they were a
year ago.- In fact it is almost impos
sible to get certain kinds of tools for
commercial work, as the government
seizes these just as fast as they are
completed, v
"One, concern that has had an
order in for some months to get 25
automatic machines, has had these
machines taken by the government
just as fast as they have been com
pleted. To date 20 of the machines
have been finished and all are in gov
ernment use. The other five will
probably go along with .he rest."
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JOURDAN SEDAN. - V
OLYMPIAN' TOL-R1XG. . j
" . KING FOURSOME. . ALLE.N'lOURING. '
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MIXED CLIENTELE .
FOR PACKARD CARS
A List of 1,500 Owners In
eludes Nearly Every Lin of
Business and Profes
sional Life.
Alist of men who own the 4,000.000
automobiles that arc running in the
United States probably would throw
into clear relief the varied usefulness
of the motor car. Judging by the oc
cupations of the owners, this Amer
ican invention is an important ad
junct to every productive profession,
business and employment.
To get a cross-section of its clien
tele, the Packard Motor Car company
recently analyzed the ownership- of
1,500 of it third series Twin Six
cars. The result supplies an interest
ing suggestion of the service in which
cars of the first class are engaged..
Of the number chosen for study.
42 cars are owned by farmers and
iictiers, 30 bv growers and dealers
cofton and ' wool, 12 by breeders
of and dealers in live stock. Among
442 manufacturers who own new Twin
Sixes are makers of all sorts of pro
ducts from farm implements and
shoes to silk and ice.
Show preference For Packard.
The banker and investor, whose
committee meetings and directors'
conferences have increased in auinbcr
with the multiplicity of business con
cerns since the war began, has shown
a decided partiality for the Packard.
No less than 325 of these 1,500 third
series. Twin Sixes have gone, to men
of affairs. Fifty of them have been
sold to captains of transportation, di
recting railroad and steamship lines.
Coal and lumber dealers are well
represented in the list, each class
having bought 60 to 65 of the num
ber studied. Two hundred and seventy-four
merchants are in this partic
ular list of Packard owners. 37 real
estate men, 14 publishers, 116 doctors
and lawyers and clerics' and artists,
27 public officers, 23 hotel and apart
ment owner-managers, 21 chemists
and 13 engineers.
VELIE ROADSTER.
STEARNS-KXIGI1T TOUTING.
No Shortage in Auto Gasoline
Business men seriously interested in
the government's efforts to preserve
public confidence and stimulate a
more general feeling of optimism,
have no sympathy for "gasoline
shortage" alarmists."
"In the first place," said one local
merchant, "those who persist in giv
ing the public the impression that
there is a shortage, or that one is
imminent, are stimulating pessimism.
iNoming pleases our enemies more
than to hear of 'shortages.' Nothing
is so disconcerting to the public.
"In the second place, there is no
gasoline shortage. Furthermore, there
is no immediate prospect of one. Al
though the price has risen, the gov
ernment has not yet considered it
necessary to place a limitation on its
use. The government realizes that
the gasoline used in the operation of
motor cars, for example, is almost en
tirely for the cause of greater per
sonal efficiency."
, An official of a prominent Detroit
motor car company recently ex
pressed a similar sentiment.
"The automobile owners all over
the country, I believe, are respond
ing to the spirit ot conservation," he
said. "They are taking more and
more of their purchases home from
the stores, thus relieving the retail
delivery service of thousands of a
huge burden each month. .
; "They are using their motor cars to
go to and from their business and to
make business calls of every charac
ter. Salesmen and others travel from
town in their motor cars, many of
them using automobiles regularly
over stated routes.
"Thus the passenger automobile is
playing its part in conserving the na
tion's resources. It is releasing men
for other duties. It is taking some
of the burden from the railroads, the
interurban trolley systems and city
street railways. Trolley companies
in several cities have taken numerous
cars out of service, and there is no
doubt that the growing use of the
motor car is at least partially respon
sible. Every trolley car that is taken
out of operation means less power
consumeu ana mat in turn means
less coal burned.
"The passenger automobile is a na
tiinai:tecanomy. as well as "being a
utility of the first order. The gasoline
it consumes is more than compen
sated for in the labor, the time and
the coal it saves." . r
$17,000,600 for Roads.
Road work in Pennsylvania for
1918 and' 1919 will cost $17,000,000,
More than a third of this will cone
from automobile tax revenues aird wiil
be used only for the maintenance of
established state roads. A half mil
lion dollars wilt be used in taking over
privately owned toll roads. New road
construction will cost $600,000.
You can" secure a maid, stennora-
this amount having been appropriated! nher or bookkeeper bv usiner a Bee
by tfre legislature for the purpose, i Want Ad.
TRY OUT THE LIBERTY SIX
During the Auto Show
FEBRUARY 23 TO MARCH 2
A few minutes' ride will convince you there is a
difference in the performance of this car from
any you have ever driven.
" llirriT
LIBERTY
LIBERTY SALES COMPANY
LINCOLN, NEBRASKA
Distributors of Liberty cars in 96 counties in
Nebraska, Iowa, South Dakota, Kansas.
W. M. CLEMENT MOTORS CO.
Distributors (or Omaha Territory.
2514 Farnam St., Omaha.
Showing divided x. " l
aeata in position. jOi Sto ' "
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M ----- , -IsImM1
Mil? S m 1 i;JinML-B
One of the Season's Best Sellers
ONE glance at this fashionable
six at the automobile show
' and you understand its great
popularity! A closer scrutiny turns
admiration into desire you want
this car with so many exclusive
Advantages.
Fuel economy with greatly in
creased power is accomplished by
our exclusive Moore Multiple Ex-'
haust System.
More than one hundred parts
have been eliminated in the sim
plified, non-rattle frame.
The one-finger emergency brake
is only one of the many easyto
handle advantages.
Our sales increase of 1,000 per
cent in three years speaks volumes
for the proven worth of Lexington
cars.
A whole chain of affiliated fac
tories makes possible this modern
car at its moderate price.
See this 'Six at our "exhibit, at
the automobile show. .
Fiva-paaaonger Touring Car,
with two auxiliary seats, $1,585.
AH price f. o. b. factory and
subject to cbanga without notice.
. HAARMANN-LOCKE MOTORS CO.,
' Distributors
2429 Farnam St. Omaha.. Phone Douglas 7940.
..V'Leiingtoii Motor Company, Mfrs., Connersville, Ind., U. S. A.
- - - "&L V '
. MaEvefy Dollar Count
oitpars'wprk in p erftct accord with the spirit of the times
the spiritkhatdemands efficiency without waste.
Whilgod4ito''look at,' -comfortable to ride in, convenient to
drive' andl tKprbughly dependable, not one unnecessary dollar
goes into tKeloperation andlmaintenance of a Dort.
Light ioruojrad fuel greasy "on tires the sterling material
of which' Dortsj are. built means infrequent repairs and slow
depreciation -
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The watchword of the hour is "Make Every Dollar Count" and in
the purchase of a DORT,-the fullest value is returned, with interest.
' See theDORT models at the show. Look them dver carefully compare.
Then .ask ioWelf squarely whether there are other values to equal them.
T00ZER-GERSPACHER MOTOR CO.
2211-13 Farriam St. -
Distributer
Phone Doug. 6082.
Omaha, Nebraska
i Open Cars
aMfawN Roadster $865 ff 1
, ', ' f ' j Fourseason Cars , H
Ai II I 1 Qjpr A11 pricM F.O.B. Hint, Mich. L It jJ ikJ (J I J Ljj '
T O U R.S E A S O l C A R S
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