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THE OMAHA SUNDAY BEE: FEBRUARY 24, 1918.
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OLYMPIAN MODEL
COTS WEIGHT IN
SAVE FOEL PLAN
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Run of Twenty-Six Miles on
Gallon of Gasoline Is Aim
in the 1918 Series.
"Fuel . economy is probably the
most important consideration in the
makeup of a car today. The car of the
times is the car that will give the most
miles to the gallon of gasoline." These
are the observations of St. Clair
Couzins, director of sales and adver
tising of the Olympian Motors com
pany, which is distributed in this ter
ritory by the Dill Motor enmpany.
"While the automobile is no longer
considered a luxury, it must show it
self economical, essential and useful,"
he says.
"With these facts in mind, the
Olympian company is bringing out a
model which brings the economy fea
ture to a high state of development
when t Ji c national demand tor con
servation is at its highest. The car is
built to give 26 miles on a gallon of
gasoline. This is made possible by a
a specially designed motor and chft-
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19. I1C UCW IIUISJJUI IlldllllUlU in-
ure 100 per cent efficiency in the
consumption of fuel and a scientific,
variable quantity, torceo feed lubri
cation system eliminates all waste of
oil.
"The valve in head is also an econ
omy feature, because it utilizes the
energy of the expanding gas to the ut
most degree.
"The total weight of the r..has
been reduced IS to 20 per cent by the
use of the thin stock, deep section
steel frame bolted directly to the body
without intervening sills: ' Engineers
know that the day has come when it
is a question of 'How many miles
will the car go on a gallon of gaso
line?' If it had not been foi the war
that day would not have arrived for
several years. As it is, the makers
who have recognized the fact that
economy is the watchword of motor
car manufacture will have the inside
track in automobile sales for the next
year at least."
Wire Wheels Fast Taking
Place i WoodenOnes
Since introduced on racing cars five
years ago, wire wheels never had a
greater vogue in this country than
they have at the present time, statis
tics compiled by the National Motor
Car and Vehicle corporation of In
dianapolis showing that one out of
every three cars shipped from the fac
tory are so equipped, although there
is an additional charge for the substi
tution of wire for wood.
ROOMINESS BIG
FEATURE OF REO
Eest and Only Best of Every
thing Used in Construction,
Declares V. M.
Opper:
"One of the most interesting ex
hibits scheduled for the Omaha auto
mobile exposition is the new Reo
Light Four, which lists at $1,225 f.
o. b. factory," says J. M. Opper of
the Jones-Opper company, Reo dis
tributors in (Jmaha.
In outward appearance this latest
Reo is a distinct departure and, Aes,
improvement on all the former Reo
Four models. The body design is
smart and represents in every line
the latest developments in body
craft.
Like its predecessor, the wonder
fully popular"Reo the Fifth," this
Ro Four is a big, full size, five-passenger
car with wide seats and lots
of leg room. In weight it is consid
erably lighter, however.
It aims to fill a niche all its own,
and neither in size nor price does it
attempt to compete with the large
class of fours that are made to sell
at a lower price.
"We have a clientele that we may
call our own," says Mr. Opper,'"that
demands roominess in the body and
quality in the chassis, and is willing
to pay a little more for it. We prefer
to build for that clas of customer
rather than the one who looks only at
the price tag."
Looking below the surface of this
new Reo Light Four, one is im
pressed with the fact that it is built
"regardless," af the" saying goes. The
best and only the Jiest of everything
lias been used, and it is evident that
no skimping h . been resorted to at
any point. In fundamental, the mo
tor and chassis is similar to in fact
a refinement and improvement of
the original Reo Four.
Milady Is Wise Judge
. Of Well Built Machines
"Love me, love my car," is the lat
est slogan in the feminine realm and
milady's energies and ambitions are
more than ever before concentrated
on the adornment of her motor car.
Many manufactorers have recog
nized -the fact that women are vital
factors in the purchase of a car and
have catred to their demands
through the development of little de
tails apparent at first glance.
TheDavis company has gone a step
further, however, and have designed
the control of the Davis so that it is
as easily operated as an electric, says
A. A. Taylor of the Prince Auto com
pany. Furthermore, the abundant
ower and strict economy t of the
avis have jn more than one Instance
proved to be the deciding factor in
making a selection.
Naturally, the woman demands the
finish, soft upholstery and extreme
comfort, but with her increasing
knowledge of automobile mechanics
Just a Few Reasons
Why You Should Own
A Taterson . "Six"
1 Tit Paterton Six it standard through and through.
2 Tb individual btautjr of its Unas. '
3Th unusual tiu and its extraordinary mechanical r
. f intmentt.
4 The powerful, flexible and ramtrkably smooth running '
engine.
5 The perfect balance of the car, its tight weight and its
economical consumption of gasoline and oil.
g Theefull leather upholstering and the pantatote top.
7 The hundred seventeen-inch wheel bate, which makes
riding a pleasure. .
g Every part is a tested part. v
0 Every Peterson owner it a satisfied owner.
1 0 T,ry Pter,on driver it a Paterton bootter and every
" Paterton tale it a repeater.
Remember quality goes with quality. When you bfy a car as
perfect mechanically as you will find the Paterson, you Will have no
apologies to offer either to yourself or your friends.
. The Model 6-45, Five-passenger Touting Car, price $1,265.00.
Model 6-45, Four-passenger Roadster, price $1,295.00.
Model 6-45, Seven-passenger Touring Car, price $1,295.00.
Model 6-45, Five-passenger Sedan, price $1,795.00; all prices f. o.
b,, Flint, Mich.
See It at the Auto Show
Nebraska Paterson Auto Co.
Distributors .
Omaha, Neb. ' Lincoln, Neb.
Nifty, Sporting Models
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AUBURN MODEL 6-39 "SPORT"
DORT FLEUR-DE-LYS ROADSTER.
she recognizes durability and reliable
perormance as factors equally im
portant. Master of Load on Any
Road Is Master Slogan
One of the new truck lines rapidly
making a name for itself is that of the
Master. "Master of the load on any
road," is the slogan of the company
and, according to reports, these
trucks are making good on the slogan.
Master trucks are built in Chicago.
The models include a two-ton drive,
a two-ton worm drive and a three and
a half, five and six-ton work drive, the
last named being a tractor.
Gives Cars and Her Time
To War Work for Allies
Following the sinking of the Lusi
tania by a German submarine, Mrs.
S. M. Blish, a wealthy resident of
Seymour, Ind., whose husband wasa
victim of Teutonic frightfulness, sent
a National roadster to General Joffre
with the request that he add it to
the motor equipment of the French
army. Mrs. Blish then purchased a
National touring car and, took it with
her to France, where she is now en
gaged in caring for the wounded he
roes of the allied forces. .
COLE TOURSTER
LATE CREATION
IN SPEED MODEL
Company Has Also Added a
Four-Passenger S p o r tster
Which Will Be Shown
Auto Week.
,An achievement which is destined
to arouse no little interest during the
current show season is that of the
Cole Motor Car company of Indian
apolis, who have added a complete
line of sport models to their present
assemblage of cars.
The new sport cars offered by Cole
are sponsors of a new vogue in mo
tor car designing and introduce the
aerotype body a distinctive creation
of the Cole engineers.
Each of the new sport models
differs from the other in seating capa
city. There is a seven-passenger
Tourster, a four-passenger Sportster
and the two-passenger roadster in the
group.
The step taken by the Cole com
pany to meet the very definite de
mand of the present time for so
called sport cars, is the first by which
as great a variety of this type of car
is offered by any one company. It
has been the practice of various other
organizations to offer one sport model
in the line, but the Cole company
has added three such cars, so that
every desire could be met satisfac
torily. The Cole Eight sport models are
dashing examples pf advanced motor
car conceptions. Their low beveled
panels, massive fenders, high cowls
and sharp lines and low wheels giving
them a racy appearance that is ar
tistic and appealing.
It is seldom that one sees a car
possessing the unusual speed and
power of the Cole Eight that has the
trim, graceful lines which the Cole
designers have succeeded in creating.
In combiningthese features they have
really accomplished something worth
while, and in the new sport models
they represent cars which really be
speak the- fleetness and responsive
ness of the powerful mechanism with
which they are vested.
Capable of achieving racing speed
when desired; so designed that they
adapt themselves with perfect ease
to the most rigorous hill work; pos
sessing accelerating qualities that en
able them to pick up from two to 40
miles an hour, and yet in weight not
exceeding 3,600 pounds and afford
ing consequently the unusual mileage
of from 12 to IS miles to the gallon
of gasoline, the Cole Eight in its new
sport costume is a real thoroughbred.
It is destined to become exception
ally popular and because of the ex
tremes to which the company has
gone in appointing and finishing the
cars, will make a deep impression on
a class of buyers unaccustomed to
finding their motor car desires com
pletely fulfilled vby cars similarly
priced.
Added Cost in Car-
The new Cole Eight sport models
with aerotype bodies are priced at
$400 more than the other models in
cluded in the line, and officials of the
company assert that the additional
cost has"been devoted entirely to the
refinement of the cars.
Trucks Driven to Coast.
Thirty thousand army trucks or
dered by the War department will be
driven over the roads from the fac
tories in the middle west to Atlantic
ports for shipment to the front in
France this winter and the coming
spring.
Fifteen thousand freight cars would
be required to haul the 30,000 trucks
by rail, and 2,250 additional cars to
carry the cargo of spare parts and
supplies that will be transported on
the trucks. With 50 cars to a train,
there would be 345 trains.
The plan will therefore release 17,
250 cars and 345 locomotives and
train crews for handling other essen
tial freight.
SAXON CARS ARE
GAINING FAVOR
IN MANY STATES
Jump From Thirty-Second Po
sition to Sixth Place in
California in Ore
Year.
Irf the three and one-half years
.since shipments commenced at the
plant of the baxon Motor car .cor
poration, Saxon has achieved a record
that has few peers in the motor car
industry. Sales statistics show that
these cars have been built and sold
at the rate of approximately 20,000
cars a year.
This record stands out prominently
as an indication of the reception which
motorists universally have given to
Saxon and which they are continuing
to give. At present, with the factory
running at top speed, there are a
number of orders at the plant which
have not been filled, and daily re
quests for Saxons are coming in
numbers that tax production to its
top speed.
Is Recognized Abroad.
Saxon now ranks among the first
ten motor car companies along with
those that have been in business since
the earliest days of the industry. In
a number of states, the license records
show Saxon to be way up in the list
of different makes, which have the
largest representation in the state. In
California, Saxon sood sixth last year,
a position that was attained the year
before, when Saxon came from 32d
position to sixth in 12 months.
Since the Saxon Motor Car cor
poration has started it- has earned its
original capitalization 13 times over.
In less than four years Saxon has
come from an idea to a huge organiza
tion covering the entire country and
f"--tendinsr into foreign lands.
1904
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11908
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1911
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BUICK RECORD"
POWER fu4y IvtLf itUwi
MILEAGE at
.EQUIPMENT CecU
ENDURANCE O.f.
BODY DESIGN Mp-to-JtJbr
APPEARANCE , O.f.
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FORTHE YEARS,
1903 13 liM UJbh
Ctu 5-lOltAV
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1917 Jnjoo a
REMARKS QwuJut
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THE vital point in Buick records is the fact that Buick popularity
has been won on the day-by-iay service the cars have given to the
men who put business first. Long before "efficiency1' had become a
general watchword, Buick owners were enjoying it and Buick cars
were doing the apparently impossible in transportation.
Today in the centers of activity you will find Buick cars operating
economically; with a promptness and certainty of action, appreciated
alike in the military service and in civilian life.
Two Splendid New Buick Models are shown
'for the first time at Automobile Shows .
E Four 37 Sedan and E Six 47 Sedan
Also Roadsters, Touring Cars and Coupes on Display
NEBRASKA BUICK AUTO CO.
FACTORY:
FLINT, MICH.
II! t: i r rL e: r:-, 8?53