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FEBRUARY 7 24,. i'9-isl.
60
THE OMAHA . SUNDAY BEE :
FAMOUS WRITER
Service Trucks Deliver the Goods
yf "
TELLS STORMF
AMERICAN CARS
V
...
Marcosson Declares Our Ma-
-.chines at the Front Are 100
? Per Cent Efficient"
Every Way.
O ii
Jtusy - ,,
4
i
SI
"You men who sell Maxwell and
Chalmers cars, whatever that may
be in this country, do not realize that
the selling talk that you are getting
over every day has behind it the great
medium and the great agency that
has made, this war possible," declared
Issac F. Marcosson at "the recent
Chalmers-Maxwell banquet Gentle
men, history may say that this is a
war of contrasts; it may be a war of
artillery, it may be a war of a gr&t
many otner wings--a war 01 aavcriss
ine. such as it is: but the big, su
preme fact about it and I speak out
of contact with every one of the six
. great allied armies of fcurope, Atom
the Caucasus down to the hail and
snow swept Carso of Italy the one
thing that has made this war possible
) is the automobile. And let me tell
you that while we have sent a lot of
' junk, a great deal of bad stuff to Eu
rope, shoes with paper soles, flimsy
shirts and flimsier socks, the 1 one
American article that has been 100
per cent from the first day of tha. war
. until the last day mat i saw it in ac
, tion, has been im American automo
bile. .
"l regard it as a very great privilege
' to be associated with an industry that
has furnished the propelling power,
this great, far flung, closely organized
business or mechanical transport, out
the average man" who has not seen
i this war, perhaps does not realize that
war today is the most colossal busi
ness in the world, it is the most
stupendous piece of actual mer
chandising that any civilization has
aver known
FRANKLIN CARS .
LIGHTEST MADE
New Models Are Designed for
Unrestricted .Usage at a
Minimum Expense for
Operation. 1
It. is
natural to expect that any
factor in today's living,, of the im
Instead of transmitting portance of the automobile, would ad
and changing raw material into fin
ished product, Haig and Fetain and
Ladorna simply take the raw un
finished human .material, convert
them into trained fighting men, and
thev then sell the product on the ter
rible fields of war. That is what war
is.
just itself rapidly, to the conditions
arising irom me war. Moior car de
signs is now much in the same posi
tion in the United States as that which
turned English production to the
light, medium-powered car. Operating
expense has gone up and the type of
car must be adjusted to preserve un
restricted usage, without burdensome
expense to the owner.
t : u: u..t,i n ..... c t? A.i.
,iv is mis mvuKiii, says o. c, ack-
erman, sales manager of the Franklin
Automobile Great Factor.
'The greatest problem tha 'Mr.
f Flanders today has to confront or
mt Via oHrl from Aft in 61ft nr
cent of the selling cost of every auto- Autmobile company, "which is re-
mobilA is the thing, that we all know ponioie xor me rranKim touring-car.
' in! business as distribution.. Well, Among all the finer cars at the. show
. distribution in battle is nothing more noticeable that the. Franklin is
, tnan tne aejreiopmeni 01 inese mil- vawiiciii oj hKiu wcikui,
, lions of -men Haig is the master he touring car weigh,s 2,280 pounds,
salesman or ine war. retain is me tai "w n was mc ugni
master salesman ui wr. xiinucn-. """"s
burg is. a great salesman. Don't No Waste Room,
get, the idea and that is one of the It is also very noticeable how the
things that I want to speak to you Franklin conforms to five-passenger
about before we go into , the subject capacity, which, Mr. Ackerman points
pf the automobile in war. . -- out, is in line with the present day
in mis war i nave seen io-incn antt toward efficiency. 1'eopleare
guns rumoung aown ine roaas ot
.France, hauled by automobile trac-
. . - nr.i . .i . j
tors, wunoui i
guns could never
out those guns the war would have
been reduced to a very small area,
and it would have been on a par with
.other wars. ,
"The organization of mechanical
transport. today is without doubt the
finest Piece or business- merchandis
ing of the war. When this - war
began Britain had ' 60 automobile
trucks, when I last left France she
had 60,000. . - y ,
"I went to the mechanical trans-
fort depot once in the north of
ranee, and suddenly I looked on the
wall, and I felt that I was back in
Detroit;' because there pn a great sign
i taw uie names oi o
Seventeen States Have More
Than 100,000 Motor Vehicles
acveniecrrsiaies now nave more tnan luu.ooo cars apiece, and four states
have passed the 300,000 mark, whereas New York alone had this distinction
in ivio. iicurasK is sixieemn in fine, ine leaaers and the number of per
buus io catn auiumuuuc m ine if stales, accoraing to tne latest census es
timates, are:
1 New York ...
t Ohio ..M'.v;.
8 lUlnot
4 Prnnnj lnl
5 California , . ,
-4Iow
7 Mlrhfa . . .
8 Minnesota ;,.
Texa
Popula-
No. tion
Car. Pr
40S.S13
, iWMiS
! uo,t
, SS5.15S
, 297)06
, CHINOS '
, 184,740
ar.
25
, SS
18
27
8
14
12
2S
Stata
lft Indiana
11 Maasaehiuottf
12 Wkconsln . , .
13 Kama
14 Mliaourl
18 Now Jeney .,
18 Nebraska ....
17 Oklahoma . . .
Popula
No. tlon
Car. Par Car.
. 192,195
174,274
164,634
160,809
, 154,998
, 153,315
. 148,100
102,563
14
22
15
11
22
20
23
coming to realize, how waste iroom in
an automobile represents an uneces
sarv exoense. a it lmnnsci vrra
weight that "in thesrf' times of thrift
becomes a burden. A statistician has
only recently visualized this .condi
tion by thfe discovery that 6ut of
every 100 cars on the streets only 25
are loaded to capacity. -Also for
every 100 partially filled cars there are
vacant seats, or an average of al
most three vacant seats per car.
lhe other two open models.of the
rr , i ; i , ... ' . .
rranKinr nne nave mis same ncnt
weight idea incorporated.
Mr. Ackerrrran commented oh the
growing tendency, as the outcome of
the war, tor household, empldye to
enter the productive labor of farm and
factory, or take up some branch of
military service. "The. result," he
Says, is a scarcity -of- chauffeurs,
thoiiStoM thofe Grant Plant Enters Truck Field: '
r be there, and with- .-.. . . '
.l. i j i rf mm j " ' - ' ' .
; i o Manufacture Urant-Denmo Line
The Grant company hai entered the
.
trucK neid. .-.
Not so manv vears aco the Grant
Car Corporation of Cleveland oc
cupied an obscure position in the
automobile field. It had 'a little
factory of modest orooortions and
turned out only a few hundred carsJ
But thev were cood'eari. n cnnH
that-they sold like wildfire and the
An,ir! company began to expand. Once the
THE FIRM OF
trucka and cars, yours among them. 0f7h7 rvnt "rnn- 8y pr0g"!,8
I am verv glad to sav 'Well von . tne Want corporation was rapid,
.wrhW8 the short
.1 at.. u.j ... ..n I sce of tour vears. the outnut of th
dVpot for them.' It may interest ."TiiH"? from hundred
vou memo know that on th 1st of 'vr "-0'8 yw- ""i ne
Z . . . - - v - I I annLa iL. 1 I
September, 1914, after this war had 77 " , i ' Ki . . "s ,n
pm ii.nj Ia, I g uvuuiar nricca six neia.
horror, there were 18 American motor
truckl in France, and -today those
18 trucks are still in commission. I
saw one of them myself, one night,
tome down the road in Flanders,
with, shells flying through the air.
It was hub deep in mud, and I know
that; I heard a British Tommy say.
'There is some damned thing the
matter with these American cars, but
w vii luuij iu matter witn tnem,
they; always run.' That car, gentle
men, had been in continuous action
aince tne 1st ot September, 1914."
Efficiency of Money
i ' As a Life 'Saver
Seward Prosser, president, of the
Binkers- Trust company, told some
teiaKOv; illustrative: of the urgent
ne'fcdffori Red Cross work in Europe.
wmvvk bi.vti wvuiiugu uau tncir snat
tereaarms. legs and bodin
in paper because there were not sur
gical dressings to oe had. How many
lives' Were sacrificed because of this
terrible condition no one can tell.
Now . we get a report through
Washington that Roumanian is so
short of medical supplies that the
woundi' of its . soldiers . are being
dressed with sawdust .
- What a horrorl What a call to the
merciyq nearts ot people like those
of Arttrica, who can give relief.
, Help the American Red Cross. It
if; sending nurses, supplies and am
bulances. .It must send more.
The money of America has saved
uncounted thousands of lives in gal
lant France. , , .
Mil m - a (
ine' money ot America may save
uetisanas oi lives in 'Koumania.
mit dollar would Te very help
fuUsHFinancial America.
With Grant trucks, however, the
Grant people are not' pioneering.
Some time ago they, had intended to
start a line of trucks designed byf
themselves and had even already
started .to work On a big new factory
addition for this purpose. Then, how
ever, the peneen Mptor 'company,
makers of the T3enmo trucks, was
purchased. So the Grant has acquired
an established and successful line of
trucks to start on and automobile men
believe the new line of Grant-Dertmo
trucks will soon repeat the successiof
the Grant pleasure car.
v In Omaha- the new Grant-Denmo
truck will be handled by lhe Lininger
Implement .company, which also has
the Grant pleasure car agency.
which is making motoring mor of a
selt-reliant proposition. The Franklin
sedan and the brougham are built to
step into this gap and provide chauf-
feurless enclosed-car service. These
particular types being at least 1,500
yuuuus jijjuicr man me average en
closed car, their operation reauires
less effort. Franklin air cooling also
fits into owner operation, by eliminat
ing the care and attention that water
cooling demands.
Two in One.
'For the" most part, a town car or
limousine represents an extra car for
afamily. Foreseeing the opportunity
which war opened up to extend the
usefulness ot these types, the Franklin
designs were directed towards devel
oping the road abilitv of the rarn.
The element that has kept most town
cars and limousines confined to. city
use, nas Deen extreme size and more
than ordinary weight. These factors
have- been modified in Franklin de
sign, and with the introduction of re
siliency in place of rigidity, the ex
pense of operation has been reduced
and reliability and road-going quali
ties increased to an extent that makes
these cars as practical for taurine a.
it.. i, o
ine open types.
A Good Arrnment.
Al ha dlallkei motor cara. a countrv annir
alwayi kept good horses, Recently 'ha
bought a handsome mars and a' r A v.
later asked hla groom what ha thought of
me new arrival.
She's a ftne-looklna- animal, air" rnil.A
the man, "but I'm afraid ihe'a a bit
touchy." ,
"Why do you think ao?" Questioned th
squire.
"She doesn't seem to take to nn i.
air. .She can't bear ma to go Into her box
to groom ner. '
"Oh, she'll settle down In a few dava"
the squire reassured htm. Everything's
strange to her, you know. I don't think
there a much wrong with her temper."
"Nor didn't I at first, sir," replied the
groom. "But, you see( she'a kicked me
out o' that there box twice already, and,
when you come to think of It. that's verv
convlncln'." Argonaut . . I
ZTagneitos Cause Trouble.
r; ? i -in can ntted with a magneto, it is
. no uncommon occurrence to have
trouble develop because of water get'
, ting into the device. Sometimes drops
of water get. in between the horse
t ) , j shoe. magnets and, prevent the magne-i-
V toV functioning. To prevent anv
i : f pouble,.' not only from water
..;but itorn oil or grease, it is an ex-
v j, cenent : plan to slip a leather .cover
-: f overnhe entire.'machine. Some supply
, - stock, but if not any harness maker
can jprarmfacture one to order. The
i -expense; is-small and the relief from
: t - 0 trouble worth a'l it costs.
" L.T11" ni,ke rmt find. ao much fault
with .your-stenographer 7"
) nvll she'a the beat sten.gcapher I aver
piad andJ don't want to loae her. Bo I've
ot to about around a little ao as to con-jey-
the , lmprsalon -to any stenographer
! that she wouldn't ault the govern-
reaf Washington Star. twvtrn-
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'.'
, 1 J'.-v.'..;
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" -v';.
' vi.
rrh Two Taa Truck
' Ptlo4fchait, $1875
' IVa.A Ofi? Ton
; Pticlfhyato, $1495
;'ptirf.:i'' -1
, Ffirohaiaii $3350
" y!ria?XenNA
Ay .N9hJTruek are
equipp4 with an
. atttoinntjollocking
dtffeHmtlii:
Nash Trucks. Prevent
Hauling Delays
Your business is protected against hauling de
lays when Nash trucks are carrying your loads.
Congested-freight conditions have made your
hauling problem more vital than ever before.
The one solution seems to be a greatly increased
use of high grade motor trucks such as the Nash.
For long range hauling between cities, as well
as for a greatly extended transportation service
within the city itself, Nash trucks are especially
adapted. ' .
They are unusually powerful, dependable and
economical in the hardest service. Equipped
with automatic locking differentials, they get
through where other trucks not possessing this
important feature cannot go. . . ,
This automatic differential is an equalizer of
power. If for any reason one-driving wheel
loses traction momentarily, its mate gets prac-"
tieally all the power and pulls the truck out of
difficulty.
Let a Nash transportation expert ,show you
-which Nash Truck will best ft your hauling
needs. ' .
THE NASH MOTORS COMPANY
KENOSHA, WISCONSIN
llanafacturen of Pattenger Can mnd Truck ' V
Inducing th Famout Nath Quad
See This Truck At the Show.
NASH SALES COMPANY
General Distributors
Tenth at Howard St.
Omaha, Neb.
YESTERDAY
V TODAY .
TOMORROW
REPUBLIC MOTOR TRUCKS
. Over 2000 Sold inNebraska and Iowa
- , , Over 35000 Sold.in the United States
When you purchase a RenuMie Triirlc vnn Viava trio
distributors west of Chicasro behind von. plan fhn io v
( tory in the world; a factory which is building more thantrucks
per day.v .-. , ' ,. i- Sv .r
Andrew Murohv & Kon nr)Araf.A flip lnroroof 4- iiij.
tack service Ration m the central west, also carry a complete linW
Wi pai to, necessary to tne emciency oi your truck. u V ' K i
Real Trucks Backejd by Real Service
See Us at the Omaha Auto Show
ANDREW MURPHY SiSON
rteoraska Ui8tributor8-We$tern Iowa
ian9ifi i..i,..c'...:!...u.:.. i . . ' 5!9TVi,Iowa
f . - t x . . . ' , . .
' iJ'MT ii l 1 .
mzm .if ii Hi
a s i i
T . . ' , ' " ' 4 - : " - MURt"Y. Vfe-Pr..idant, ANPRZW ymPHY, Prerident'
' - - ' :.!v v T " f
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