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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 24, 1918)
o THE OMAHA SUNDAY BEE; FEBRUARY 24. 1918. Tliree-Quarter Ton White Truck DEMAND SOON TO EXCEED SUPPLY IN TRUCK FIELD Reo Representative Says Sup ; ply is Far From Sufficient to Meet Requests for Vehicles. "That the demand for automobiles, and especially for motor trucks, will be greater in the coming months than ever before, is beyond question," says J. M. Opper of the Jones-Opper com pany. "My reasons? Why, there are so many reasons why this must be so it would require a volume to print them. But here are a few Just a few. "The first reason for a big demand for all commodities is plenty of mon- a in rirmlatirvn Whn tnonev it in The' 5 1 circulation, everybody is buying. In the next 90 days or sooner just as soon as the factories get busy on the war orders for which they are now 'tooling up' there'll be more money in circulation than ever was known before either in this or any other country. "All the billions that have just been subscribed for Liberty bonds will be paid out for materials and labor. Ulti mately for labor for all materials are the result of labor in the first in stance. And practically every dollar of that money will be paid out in the good old United States of America. Demand to Increase. 'I expect to see the demand for motor cars and trucks in rural sec tions, and especially in the middle west, increase by leaps and bounds, and I am sorry to feel we cannot avail ourselves of that tremendous demand because of our inability to supply the MOTOR TRDCK MOST HELPJAILROADS Goodrich Man Points Out How Gasoline Vehicle Can Relieve Congestion at Freight Terminals. CATS "In this country there'll be a short age of a few commodities, and one of them will be motor vehicles of all kinds. And that will be due to the t. ... .u.t tUim vmino indtistrv has found itself best able to produce those things Uncle Sam most neeos ai wis crisis army trucks, tractors tor motorizing the artillery, for tanks J . . -r.A iiinttinn not to men- anil guua m ... ( - rtn.t-atinor mechanism for snips and a thousand other war necessities that call for the same speed ana pre cision in manufacture as automobiles MAtA .mr.lra "I expect to see at least a 50 per cent further advance in price of motor :t wit tact another vear. and if longer than that well, the sky is the limit. , . "What with the increased cost ot labor and materials the scarcity of both and the ertiuy increase 'overhead' due to reaucea manuiat ture, prices must be still further ad vanced. tL. n DM Prices. "At that, we are now only up to the : . voin aopii Ever stop to consider that? The low prices of motor cars during the last lew years ...... j. tn rtiiontitv nrnduction. Now the principle is reversed and we must go back to the former prices. iiTv....1. Ana onnA thiner about this. though. The condition that confronts us is going to eliminate for all time the fool notion that a motor car is a luxury. It is going to prove that it is, in 9S per cent of cases, an indis pensable necessity in this age of "inTthe need will be so keenly felt . i (,. ihnrtisf nf nw cars so una me - - , great that after a few months of shortage price won't matter. Buyers will no longer ask how much, but how soon? Snort Model Is Added To the Chandler Series t t tu that the Chand in ayivc Mi v ... ler exhibit at the Omaha automobile, exposition does not contain any cars built specially for show purposes, and is confined to the styles that the company will build and sell the com ing season, it is one of the most pop ular exhibits. . ' The cars shown include the stan dard touring car, a new sport model, shown for the first time, the four passenger roadster, the convertible coupe and the Chandler chassis. The sport model and the roadster are attracting attention. The road ster is continued from last season. This model constituted approxi mately one-third of all Chandler carl sold ui 1917. - , , "The Chandler exhibit this year, as in former years, Is a business propo sition," says Roy Alley, of the Card Adams Motor company. Omaha dis tributors of the Chandler car. 'Ouf experience has taught us that it is more profitable to forego the ad vertising advantages o'Pcy built or spectacularly painted cars and confine our showing to cars that we regularly build and sell. Temperature Guide Now By Motor Car Purchasers The mortorist a few years ago con sidered a speedometer a luxury and i an entirely unnecessary part of tne equipment of a car, but today there is hardly a car made that does not m .1..J.. ,Mlinmrtir standard equip- ment The same is true of electric lights, starters and even windshieias ana rops. ., , r 7 i j what is now . considered standard equipment on every car passcu xi? ..u n, .fas nf luxuries. ti,. ntnmftpr which made its ap pearance only a short time ago, is just emerginsr trom tne mxury .a Am-r.AA hv motorists on an new cars. The new Olympian being exhibited at the-Omaha Automooue exposition furnishes a motometer as standard equipment. Snnrt Marine Is Novel Model Offered by Jordan , In bringing out an entirely new fh 101A eann the Tordan Motor Car company is disregarding the example set by many of the big manufacturers and makers of high grade cars who are sticking to old uiuutij anm-j ....... n.. By his refusal to be guided by the rst ntV.p manufacturers Ed- auviu" w..v . - . ward S. Jordan, president of the Jor dan company, is simply following out tne principles ini hyv; f vm.,. ... m'.rti-M Um nrraniatinn. It is to disregard for precedent and custom that the Jordan company attributes its success. The new model is called the 1 nr;n Tli snnrt marine is real- ly ti custom made car selling at a stock car price, its aeign nu! influence of European artists long, low body,, hugging tne grouno. Solution o'f our befowred transpor tation oroblem rests not only in the addition of the motor truck to our land shipping facilities, but in the utmost co-operation between the mo tor truck and the railroad, W. 0. Rutherford, general sales manager of the B. F. Goodrich Rubber company, told a large assemblage of highway boosters at Columbus last week. Econ omy, he nointed out. comes through magnificent co-operation of public and private utilities, and to put the truck on a competitive oasis witn tne cteam mA. ratnr than cn.onpmtinff with it, was to chance waste of money and time. "T.t th railrrtadc tatce rare of the long hauls and the motor truck the short hauls, was tne message ictt oy Mr. Rutherford. To substantiate the tnitnrinri nf thi nlan ha cited the government rule in Britain today motor trucks carrying an ireigni within a l25-mile aone and trains ev erything beyond. - "The need tor good roaos every where Is too apparent, too well Irnnwn tn rmi!r anv nrnnf. As for a system of connected and co-ordin ated highways, it does not exist, ine fleet of army trucks which has made the run from Detroit to the Atlantic seaboard encountered many and ser ious difficulties. It was necessary to in.nd mnntht in ftlanninir the route. in investigating conditions, building gaps and repairing and strengtnenmg such parts of the road as were impas sable for trucks. For Short Hauls. ' "There is a class of freight business which the railroad cannot handle so well. It is the class that clogs its terminals. Imagine a concern, located 20 miles outside of a large city, send ing goods either by freight or by express to a customer located 10 miles out of the city on another rail road. Here are two short hauls, one for each railroads. The consignment goes through two terminals anu alto gether is handled ten or a dozen times oeiore it reacnes ui acsun "The motor truck, on the other u.A im AWert rmiira no terminal or transfer depot, but only two han- dlings, loading and unloading. Mr Ruthprfnrri predicted that 700. 000 trucks would be in operation this year. WestcottSix Captures Clirr.b Up Mount Diablo 'Th Ifnimt Diablo. Oakland. Cat.. free-for-all hill climb, on January CI, was wofi by the Westcott 6," says T. C. Brahdle, St. Louis distributor of the Westcott. . "Mount Diablo reaches a height of 3,867 feet from sea level in the 11 miles cud trom tne ton gate tn th summit. It baa been a battle ground for supremacy in high-gear marks for many years, and is con sidered the hardest hign-gear test in the world. "The contest was open to all cars of six or less cylinders, providing they were strictly stock in every way, and complied with all of the Other rigid rules and provisions governing v,. rnntMt The Westcott was of the four-passenger roadster type. It was driven by C. P. Kiel of the C. P. Kiel Automobile company, and car ried a combined passenger weight of 677 pounds 27 pounds over the re quired 650 pounds. "This victory won for the west cott a handsome silver trophy offer ed by H. O. Alexander, manager of the B. F. Goodrich Rubber company of San Francisco. By reaching the highest pinnacle on the famous moun. tain ever attained by any six-cylinder automobile on high speed, the West cott won the undisputed high-gear championship of its class." Olympian Aim Is More Comfort for the Driver Comfort for the driver is now one of the paramount considerations of the automobile designer. Special at tention to this factor was given by Olympian Motors company engineers in the designing of the new model shown this week at the Omaha Auto mobile show. In the new Olympian, the control levers are placed back of the instrument board to insure plenty of leg room and free access from doors. mmtntmnjnmmmUHtiM')muMi (IHtmummm See These Low Mark Delivery Costs For Your Business SaV aVaMMaWa-M TE will put in your hands the day-to-day Xf milc-pcr-mile cost record of an Indiana You'll see savings you 11 want 0 ii 11 H 11 dm Further. well point out to you the sped' fic econo mies of having an Indiana Truck deliver your goods over your route. We'll definitely prove the . service and savings. Send (or Operating Costs Book compfled from Indi ana owners' detailed records. See exactly now viuuuiai iiuui "arn thtmttlvet" in a few months' time how in the service of 1000 lines of business they reduce first cost $100 to $1000 and daily operating costs $5 to $100. Space 3, Lower Hall, Auto Show Standard Motor Car Company CARL CHANGSTROM, Pres. Distributors Nebraska and Western Iowa 2020-22 Farnwm St., Omaha, Neb. 1 r Commercial Chassis A Universal Truck Unit For All Makes of Cars As Well as the Ford A Simple and Reliable Unit That WiU Convert a Ford or Any Other Automobile Into a Practcal ONE OR TWO TON TRUCK Adaptable to Any Business TTT"EE is a unit that makes a Real Truck out of a Ford or any other pleasure car a truck that will make your de t liveries, rain or shiiie, over rough or smooth roads, that, costs little to buy and little for upkeep, and it will SAFELY carry an over load that would junk the ordinary attachment. It takes only a few minutes to convince any prospect who uses horses for pulling loads of two tons or less that an IOWA Commercial Chassis will do the same work better, and for less money. Every horse-drawn load of two tons or less represents a probable user of one or more IOWA Chassis. Watch these loads pass your place of business, and see how thick in your territory IOWA Chassis prospects are. The IOWA Chassis offers dealers an almost unlimited field for sales, because, iinlike othdr units, IOWA Models will fit all makes of cars except those with transmission on the rear axle. Don't tie yourself down to a single model unit that is only for Fords. Branch out into BIO BUSINESS. .SELL IOWA CHAS SIS to everybody. Don't buy a truck or a truck unit until you have investigated the IOWA it wilt prove up ' 100 per cent to every claim made for it It has solved the delivery problem for hundreds of users in every line of business. The difference in upkeep cost alone, compared with any otler truck of the same capacity, will pay for aa IOWA in one year. Get in Touch With Us for Full Information Note the Opening of Our New Omaha Brbnch For ths convenience and service of out dsl en and owners alike, we have opened a branch office in Omaha, to operate under the name of The Iowa Motor Track Co. Mr. H. H. Cannon, 245-7-9 Omaha National Bank bid?., will act ai our branch manager. Dealers and Usen write for complete details. Remember IOWA Chassis is for other cars as well aa Fordsand it sells for Service. PricM for Iow Universal Units. 9 Fitting all makes of ears xcpt cars with trans mission on (ha rear axle. 1- Ton Model E, 130 to 140 Inch wheel base, 32xSH lnch tires 8430 2-Ton Model 0, 130 to 140 Inch wheel base, 32x3- lnch tires S530 84x3 ft -In eh regnlar tires and 34x3-lnch dual tires can be furnished at small extra cost Prices for Ford Cars 1-Ton Model E, lie-Inch wheel tires . base, 32x3-inch .8415 1-Ton Model E, 144-inch wheel base, 32xS-inch tires 8440 2-Ton Model wheel base. Urea ........ O, 116-inch 32x3-Inch .....8515 2-Ton Model O, 144-inch wheel base, 32x3 -inch tires S540 Loading Platform t (set long refolar, other lengths additional, aecere'lns te wheel base. Bear axle stroaf enough to carry a capacity load with ease. Solid tins that give security and have areat wearisif fnalltief. The IOWA Is the most remark able chassis bniltv Iowa Motor Truck Company QTTUMWA, IOWA Omaha Branch. 245-7-9, Omaha National Bank Bldg. 1