THE OMAHA SUNDAY BEE: FEBRUARY 24, 1913.
EXERCISE CARE
IN CONTRACTING
FOR MATERIALS
McCaffrey Brothers Company
k Furnishes the Building Sup
plies Used in Construct
ing New Structure.
Selecting: material for the McCaf
rey Motor f company's new building
was a problem requiring much careful
consideration and investigation. The
president of the company had ob
tained an ideal location for the build
ing, had' planned a model structure
of handiness and convenience, and
was. of course, most anxious and de
termined to put into it nothing but
the very best in the way of materials
and equipment.
With this end in view, a campaign
of investigation of the different sup
olv houses was inaugurated, whicl
finally resulted in placing the order
for materials with McCaffrey Broth
ers cotriDanv. coal and building ma
terial dealers, 120 South Seventeenth
street.
.Standard Materials.
From this old and reliable com
oanv came the Dewey Portland ce
mentvthe reinforcing bars and steel
sash, manufactured by the Trussed
Concrete Steel company of Youngs
town, O., and handled here exclusive
ly by the McCaffrey Brothers' com
nany: the gypsum blocks for parti
tions, and plaster, manufactured by
the American Cement Plaster com
pany of Chicago, and handled In Oma
ha by the McCaffrey Brothers' com
oanv: the washed -sand gravel mix'
ture, produced by the Richey Sand
company of Omaha, and tor which the
McCaffrey Brothers company
agent.
The Trus Con laboratories of De
troit, Mich., represented in Omahi
bv the McCaffrey Brothers' com
pany, furnished the waterproofing, th
paste and floor hardener.
Only the Best.
The success of the McCaffrey
Brothers company in Omaha is the
logical outcome of the strict adher
ence" to a fixed policy of square deal-
ing in all business transactions
whether large or small. It has ever
been the unbroken rule of the com
pany to represent only concerns o
proven worth and integrity. ' ' -
Will and rrank McLattrey were
born and raised in Omaha and are
numbered among the city's most sub
stantial and worth-while citizens,
Both are comparatively young in mere
years, but are classed with the old
timers'' in business and commercial
circles.
All Modern Conveniences
For Comfort of Employes
Shower baths and sanitary lavora
tories on two floors and steam heat
throughout the building make it handy
and comfortable for the employes of
the McCaffrey Motor company. These
conveniences were installed by tlje
Sanitary Plumbing company and are
strictly modern in .every way.
Many of the larger, and modern
buildings in Omaha owe their healthy,
cozy condition to the capable experts
employed by the Sanitary Plumbing
company.
-Beautiful Floors Attract
Much Favorable Attention
Visitors making a tour of the show
rooms and offices of the McCaffrey
Motor company are struck with the
smoothness and beauty of the tiled
floors. These floors are the last word
in the tiling art, were furnished by
Milton Rogers & Sons company, one
of the oldest and best known firms
in Omaha.
The business was first established
many yers ago by Milton Rogers
f and as the sons became old and ex
perienced enough they were taken
into the corporation.
Personal Interest Taken
By Territorial Manager
Such an amount of reinforcing steel
and steel sash went into the construe
tion of the new building erected by
the McCaffrey Motor company that
H. E. Oaden, territorial manager for
the Trussed Concrete) Steel company
of YoungstowmjO., took personal in
terest in the figuring out of estimates
andr specifications.
Manasrer Gaden has charge of
vast territory, including several states.
but makes his headquarters in Omaha,
maintaining ornces'in the Woodmen
of the World building.
Several Thousand Lights
Furnished by Kennard Co.
The new home of the McCaffrey
Motor company is probably the best
lighted building in the city. To get
the desired lighting effect the Ken
nard Glass and Paint company tur
nished and glazed. in 3,500 separate
lights of elass.
The Kennard company has fur
nishedthe glass for some of the most
important structures in Omaha, and
is acknowledged one of the reliable
glass and paint concerns ot the state,
Omaha Sign Company Makes
Nifty Electric Flashers
In this day and age of "intense pub
licity no buildinsr or business is com
plete without an electric sign. The
two big "flashers" dn the McCaffrey
Motor company s Duiiding were made
and strung up by the Omaha Sign
company. The lettering follows out
the Ford script design and the signs
are both readable and artistic.
Local Contractors Erect x
New McCaffrey Building
The contractor! in charge of the
construction of the McCaffrey Motor
company's new building at the north
east corner of Fifteenth and Jackson
streets were Olson & Johnson.
Bertie,, the Brute.
' Gwennie was entertaining- Mr. Noble, and
litis Bertie was hanging about At length
Ower.nl told him It wai time tor htm to
"tire. ,
"Oh. can't I tay up a Httl longer?"
asked Berf.e.
"What do you want to sit up forT" asked
Gwennle. ...
"Why, ,1 want to see you and Mr. Noble
play cards," answered the boy.
"But we are not going to play cards," said
Gwennie.
"Why," ald Bertie, "mother said you
were. I heard her tell you that everything
depended on the way you played your cards
toBlgntl"r Philadelphia Ledger,
SELL INDUSTRY, ;
SAYSOFFICIAL
Chalmers Sales Manager In
sists on Other Things Besides
Disposing of Certain Make
of Cars.
"My suggestion for the ultra-ideal
motor show is one that runs without
intermission from January 1 to De
cember 31," stated T. J. Toner, di
rector of sales for Chalmers Motor
Co.
"Put an entrance on the Atlantic
and an exit on the Pacific. Let this
continuous performance be conducted
under the auspices of the automobile
manufacturers and through the me
dium of the great American press and
other channels of public enlightment.
"In place of the 'latest thing' in
sport models, palatial closed cars and
suggest a complete and elaborate ex
suggest a compete and elaborate ex
position of what the autqrnobile in
dustry had dpne and is accomplishing
every day in the, year.
"And only through just such an
earnest, tireless campaign of intelli'
gence can' we secure for it the pres
tige and patriotic support to which
our third leading industry is justly
entitled.
Everydne Should Hustle.
"For a number of years past and
especially now, at the dawn of a new
year, teeming with industrial prob
lems of international magnitude
have felt and do believe that in jus
tice to their predecessors an
themselves, and in all fairness to the
4,000,000 citizens directly looking to
them for daily sustenance, it is the
duty and serioui obligation of the
men in command of the motor world
to 'sell' this great industrial institu
tion to the veryAmerican people for
whom it lives. i
"The word 'sell can have but one
meaning in this connection. I do not
mean the financial sales of anv oar
ticular One of the 550 automobile and
truck builders: I do not look to the
increased revenue of our own or any
of the many competitive factories, nor
ao i mean anytning out soieiy tne es
tablishing ot the value of this unap
predated and comparatively unknown
industry in the eyes and minds of the
American public.
Auto Industry Third.
"It is common knowledge, even to
the boy in grammar school, that the
railroads are our leading and great
est industry. But I have found
shocking to many a college graduate
to inform him that the automobile
industry ranks third. And equally
surprising is the same information to
the average man.
This comparative statement means
that while the great railroad structure
has been expanding through some 80
years and more, the automobile world
in about one-fifth the elapsed time has
outstripped every American industry
save steel and the railroads.
"And in these gigantic strides it has
at once become the bread and butter
of 4,000,000 men, women and children
directly dependent on Its wages. To
this add the families of accessory
makers and otner lines dependent on
the motor plants, and the result
shows, in round numbers, that 5,000,
000 people in the United States ob
tain their warmth, bread and butter
and clothing from the Wages of the
motor industry. Well might the far
sighted reader he- concerned when
he dsks the question: 'If the auto
mobile business sustains 5 per cent
of our population, what would be
come of them if anything happened
to the industry?' Five million empty
mouths is the answer.-
Wage Total Stupendous.
"The wages paid to the employes
oi the automobile and 'its allied in
dustries total $748,000,000 per year,
ihis includes 550 automobile fac
tories. 1,080 accessory plants. 2.800
distributors, 25,000 dealers, 25,000
garages and 13,500 repair shops,
"C..4. ,,. . ll.. - t
xjul wage aic urn uiiiy yiwi
that tne automobile belongs ace high
on the list of national essentials,
'The materials built into the motor
come trom every section of the
country, and in the aggregate amount
to an annual purchase of $300,000,000
per year. This colossal figure pays
tor all raw and labncated materials
including iron, steel, chemicals
curled hair, leather, textiles, fabrics
glass and rubber. The latter item,
covering tires alon costs the auto-
moDiie lactones aauu.uw.wu an
nually.
The data proving the necessity
of thia great industry to the very
lie of the nation is inexhaustible, but
the figures quoted above are suf
ficient to awaken an appreciation of
its intrinsic value.
One thousand dollars is con
sidered the average price of the com'
bined makes of touring cars, and for
each $1,000 check that comes to De
troit and other factory centers, such
large share of the revenue is dis
tributed to each of the 48 states that
no single city or section enjoys
monopoly on the profits."
i
MOTOR CAR USED
BY SHEEPMEN IN
MAKING ROUNDUP
Farmers of the West Lead
Those of the East in the Num-
ber-of Machines That Are
Used for Business.
Catching Weasel Asleep.
Willie was asking questions In the kitchen
and John, the gardener, said to the cook.
Catch a weasel asleep." Now Willie had
book that told him all about weasels and
although he had never seen on he thought
he knew how It looked, so ha started out to
rind one asleep.
"Did you see a weasel?" he asked th
man who came with the groceries.
'res, lots of times.
'Was It asleep?"
"You bet It wasn't. No one ever saw a
weasel asleep."
"Don't they ever sleep?" asked Willie.
"Oh. I guess they sleep, of course, but
they are so cute that no one ever got near
enough to them to see them sleeping."
You can t catch a weasel asleep, said
Willie indignantly the next time he t saw
John.
i "Well, whoever said you could?" said John,
"Weasels are about as up to mischief a.
you are, and u anything about Christmas
or anything else is going on in the house I
bet you find it out."
Then Willie sat down and thought how
foolishly grown-up people talk. Why
should they compare him to a weasel and
was he like a weasel anyway, and what,
did John mean about Christmas, which
gave him an Idea and ha started off on
new line of investigation. St. Louis Globe,
Democrat.
Trousers Pocket Joke.
The fellow who Invented that Joke about
wives burglarizing th pockets of friend hus.
band while that innocent and trusting lob
ster slumbered on should have had his In
vention censored before it was permitted to
occupy a place among Jokes of that period,
For thirty years th latchstrlnc of. my
small-change trousers pocket has been dan
gling' from the bedpost and I bar yet to
record , an unaccountable dlaappearance ot
loos coin. I am not always eager to cham
pion the wife's cause, for that would be rob
bing married life of its spice and seasoning,
but I must and do denounce this Joke
monger, this defamer of our noble married
woman. It Is quite evident that he was not
In the habit of. bringing bom his week's
wages and dumping them Into the lap of
her calico apron, as I have done ever since
the fatal knot was tied. The wise man will
not wait to be held up. He will fork over
the change before tba gun Is placed against
his slats. Unless you are willing to follow
uch a course, you should never have strag
gled beneath the arch of orange blossoms
and pronounced your selt-convlction. Car
toon Magazine, ,
. By F. ED SPOONER.
Ranchmen of the west are becom
ing large purchasers of automobiles
and a representative of the Elgin Mo
tor Car corporation, who recently re
turned from a long business trip
throught the far western country, re
ported a most interesting phase of
the motor car situation, as it effects
the ranchmen who are engaged in the
sheep industry. These ranchmen are
now buying motor cars to transport
their sheep. They are using these,
motor cars to round up sheep that
have been crippled or that are sick,
and for bringing the relicts into the
ranch house as quickly as possible.
The raoid growth of the sheep busi
ness and the increasing value of the
animals has made the motor car, ac
cording to the Elgin representative.
indispensable to these ranch men.
Farmers Own Many Cars.
The increase in motor car sales dur
ing recent years has been much larger
in the agricultural than in the manu
facturinsr states. The National Auto
mobile Chamber of Commerce has es
timated that 40 per cent of the motor
cars of America are owned and used
bv farmers, and the N. A. C C. calls
attention to the fact that there are
three times as many automobiles in
Nebraska, Iowa and California in pro
portion to the population, as in New
York, Massachusetts, Pennsylvania or
Illinois.
The uses of the motor car and of
the motor truck, and of motor power
in general for all purposes, on the
farm and on the big rancn, nave
shown a steady increase during recent
years. The Elgin Motor Car cor-
ooration. through its representatives,
traveling throughout America, has
made a careful investigation" of the
possibilities of the future business in
farming districts, and has tound s
wonderful field for development.
Old Methods Discarded..
"The motor car." said C.-F. Jami
son, assistant general manager of the
klgin Motor car corpora tion nas
been of the utmost value to not only
the farmers, but to all lines of busi
saving made through the use of the
motor cars by solicitors in tne dusi-
ness world has been enormous.
"The old method of doing business
hv horse and bueev has given way to
modern transportation methods, and
the farthermost sections ot America
are now reached bv traveling men in
their motor cars in only a fraction of
the time formerly taken to feach
these ooints bv the use ot the horse,
There are instances of which I know
well, where the solicitor in the motor
car has taken the place of three sales
men who have been using the horse
and buggy for their work.
The owners of motor cars can go
on using gasoline intelligently as long
as the war. lasts and tney win m no
wiv reduce the suddiv to such pro
j 7 - ... "Ml
portions that tne government win
not have enough for its many import
ant purposes. , ; "
Dollar diplomacy witn reierence
To automobile activities, either from
the standpoint of the buyer or tne
producer; that is based on penny wise
philosophy is dangerous.
When we fan the flames that keep
the home fires burning we dare not
forget that there are some furnaces
in the automobile industry that need
fuel, too, and thatthey must be kept
burning like Diazes to survive uic
exigencies of the war.
Public Must Help.
The creat struggle into which we
have been pitched will do more for
the automobile industry than any ex
perience to which it could na-ve oeen
subjected if the public will stand by
it and do its bit. ,.,.
AItmHv it has taken the false joy
out of passenger car travel and it is
destined to bring the business to a
more substantial basis, both from the
standpoint of selling as well as en
gineering, before it is over. Uncle
Cm ie nnw pncaPfid in the greatest
business enterprise on which he has
ever embarked and he has found that
the automobile is one of the greatest
assets .at his disposal.
Should we not argue logically irom
tw conclusion, that with American
business generally in a more deter
;;nrr eracr than it has ever before
reached, the automobile likewise will
prove one ot the greatest iaciors
maintaining the success which has
been accorded American enterprise
in the past?
Profit by Experience.
nprmanv subsidized its motor car
industry. Our allies who did not do so
differ as a consequence at the start
of the war. Let us profit by their ex
perience. Let it not De necessary tor
th anvernment itselt in tnis iime
of stress to go to the length to keep
this channel ot trade alive. LKt us as
bit to foster this
very necessary adjunct to successful
outcome, botn at nome ana in uic
OIH of the oresent crisis with which
all of us are so vitally concerned.
Out industrial and commercial
status must be maintained. Ana in
the words of Kipling:
"It amt the individuals,
Nor the army as a whole,
But the everlastin team work, .
Of every bloomin' soul."
A Clever Answer.
One night a noncommissioned officer
th second Canadian contingent mow in
France), when entering the gate of Exhibi
tion Camp. Toronto, was mistakenly a new
recruit 'on sentry-go, who Immediately
saluted him. The noncommissioned officer
returned the salute blissfully Ignorant of
th fact that his colonel wai an eye-witness.
Next morning he was ordered to report to
Colonel B , and was asked why h returned-th
salute, knowing full well be was
not entitled to It.
H promptly answered: "Sir, I always re
turn everything I am not entitled to."
Th colonel, pleased with his ready wit.
dismissed him. Toronto Globe.
Precautionary Measure.
Tim Casey, a juror, rose suddenly from
his seat and hastened to th door of th
court room. He was prevented, however,
from leaving the room and was sternly ques
tioned by the Judge.
"Yes, your honor, I'll explain meself," said
th Itirnr. "Whim Mr. Finn finished his
talking me mind was clear all through, bit
whin Mr. Evans begins his talkln' I be
comes all confused an' says I to meself,
Faith, I'd better lave at once, an an' ahtay
way until h Is done,' because, your honor.
to tell the truth, I didn't like th way th
argument was golu'," Argonay . '
i m i !.-M I I . , I: I -., i: I I Libi.LbiL-' H H Hi iJJJJi.yj-Lu
McCaffrey
Bros
Co
WHOLESALE and RETAIL
COAL and BUILDING MATERIAL
ARTISTIC FACE BRICK,
120 South 17th St.; Baird Building, Phone Tyler 40.
All of the Various Building Materials Used in the Construction of This Build
ing, for Which We Are Exclusive Agents, Were Sold and Delivered By Us.
The exterior walls of this building were laid up with McCaffrey Bros.' Co. HAWK-I-TEX"
face, brick, manufactured by the Capital Clay Co. of Des Moines and make a very
attractive wall, with the mingled shades of greens, browns, purples and reds.
McCaffrey Bros. Co., with showrooms located in the Baird Building are the exclusive '
agents for the above company and in 1917 sold 2,000,000 face brick, including the Ne
braska Telephone Co. Office Building, taking 650,000 alone.
DEWEY PORTLAND CEMENT
Used exclusively in the construction of this building.
Pewey Portland Cement is permanency insurance.
Dewey Portland Cement Co., General Offices Scarritt Bldg., KaXCity
" Omaha Offices: City 'National Bank Building.
M'CAFFREY BROS. CO., Exclusive Agents.
REINFORCING BARS and ALL STEEL SASH
for this building manufactured by
The Trussed Concrete Steel CW
Home Office: Youngstown, Ohio. Omaha Office: W. O. W. Building.
M'CAFFREY BROS. CO., Exclusive Agents. '
ALL GYPSUM BLOCKS FOR PARTITIONS
and plaster used in the construction of
this building manufaptured by the
American Cement
Plaster Company
Main Offices: Conway Building, Chicago, 111.
M'CAFFREY BROS. CO., Agents.
Washed'Sand Gravel Mixture
Was used exclusively for concrete.
Produced by RICHEY SAND COMPANY of Omaha,
with offices in the Omaha National Bank Building
M'CAFFREY BROS. CO., Agents.
TRUS CON LABORATORIES
1 .
-Waterproofing, Paste and Floor Hardener ,
used in the construction of this building.
General Offices: Detroit, Mich.
M'CAFFREY BROS. CO., Exclusive Agents.
McCaffrey .
BroSo
Coo
Builders' Supplies, Omaha.